SM9720 - Implementing Strategy

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What will I learn on this module?

This module is designed to help you to understand how alternative strategies may be implemented in different forms of organisation. You will analyse, evaluate and recommend implementation strategies based on contemporary organisational issues. Furthermore, the content will be shaped by management and organisational challenges currently faced by organisations and relevant practitioner based academic literature.
The module will enable you to apply a proven frameworks to diagnose the barriers to innovation and strategy implementation in your organisation. It will also help you discover examples of best practice and learn how to adapt them to your organisation. You will also undertake significant directed and independent learning, based on module-specific self-supported learning materials. A series of face to face or on-line workshops will complement the independent self-study. The module will draw from themes such as:
- Charting an Organization’s Direction: Vision. Mission, Objectives and Strategy
- External Analysis
- Internal Analysis
- Business Strategies
- Business Models
- Internationalisation
- Corporate Strategy
Students will complete a formative assessment, working alongside an employer in the analysis of a contemporary organizational case study. Summative assessment will take the form of an individual report discussing the implementation of contemporary strategic practice and its relevance to an organisational case study.

How will I learn on this module?

The module structure and proposed teaching strategies are outlined in the module Teaching & Learning Plan. They are designed to encourage you to take greater responsibility for your own learning through critical enquiry based learning and application of theory to practice. As with other modules, we employ a work-related approach, which encourages you to analyse and reflect on your own work experience; to assess the relevance of theory to practice; and to examine new theory and practice initiatives.

In order to enable this, you will engage in a range of learning activities to encourage engagement and participation. For part-time students, this will include a workshop approach where you will be introduced to academic theory, models and concepts and have opportunities to contextualise and apply theory in relation to your own or case organisations. These activities will be supported through directed or guided learning – additional materials, diagnostics, case questions, tutor-guided activities, and on-line resources - and supplementary self-directed reading and research.

For those of you studying via distance learning, you will develop knowledge and demonstrate understanding through the extensive use of directed learning and activities delivered via the University’s eLearning Portal. Different modes of communication and participation methods will be used, for example: e-mail, discussion board activities, wikis, individual and group work, quizzes and reflective exercises.

How will I be supported academically on this module?

For part-time students, scheduled classes will provide opportunities to raise questions and issues related to academic activities, requests for guidance, and clarification of tasks and objectives. You may also arrange for a one-to-one or group meeting with the module tutor and teaching team members during their scheduled office hours, or by emailing for an appointment. For distance learning students, appropriate contact with tutors can be facilitated via email, on-line through the e-learning portal or telephone/skype meetings.

The e-learning portal also has links to other students’ services and academic support, for example the e-learning library resources, e-learning technical support, and disability and dyslexia support. There are a range of help guides and study skills materials available via the virtual learning environment.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

You will be expected to:

Knowledge & Understanding:
1) Demonstrate critical understanding of the strategy making process in organisations.

2) Evaluate, select and design and produce proposals for the implementation of an appropriate strategy for organisational growth.

Intellectual / Professional skills & abilities:

3) Apply relevant knowledge to generate an in-depth report of organisational characteristics and potential along with a well-argued strategy for the future.

4) Effectively present findings derived from the use of strategy models and frameworks to enhance organisational effectiveness.

Personal Values Attributes (Global / Cultural Awareness, Ethics, Curiosity) (PVA):
5) Demonstrate insightful and comprehensive awareness of culture and values in the strategy process
6) Display inquisitiveness in the breadth and dedication in the depth of reading around the subject

How will I be assessed?

Formative assessment will be provided through numerous mini-cases and some in-depth long case analyses.

Summative assessment will be in two parts:

(1) What is strategy (i.e. what is the scope of academic understandings of the term) and what does strategy mean in your organisation (what does the word mean when used in the ‘real world’ in your organisational context)? (1000 word essay, 10% of the module grade)

(2) Produce a report with recommendations for the board of directors (or equivalent) presenting a strategy and approach to its implementation, based on a critical evaluation of your own organization or one with which you are familiar (5000 words, 90% of the module grade)

(Together these will meet all module learning outcomes)





Module abstract

The module synthesises a diverse range of theories, approaches and perspectives relating to strategic implementation from a leadership and management perspective. The module aims to:

• Provide you with the opportunity to develop an understanding of the impact and complexity of the organisational context on strategic implementation

• Facilitate your development as a critical and independent thinker through the introduction of various approaches to the study of organisations aimed at challenging established knowledge.

Course info

Credits 30

Level of Study Postgraduate

Mode of Study 2 years distance learning

Department Newcastle Business School

Location Law and NBS Building, City Campus East

City Newcastle

Start October 2018

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