CD7003 - Changing Direction

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What will I learn on this module?

This module aims to change practice (yours and potentially others) and set new direction by consolidating your knowledge gained in earlier modules. It offers you to opportunity to engage in a self-initiated research-led project that evidence a critical, innovative and impactful approach to communication design. You will learn to draw on skills, knowledge and experience developed in the previous modules to turn your concepts into a compelling and thought-provoking communication design pieces. You will learn how to articulate, frame and communicate your proposition in a clear, relevant and compelling way for the appropriate audience. You will learn to draw on your collaborative skills to engage with and work with your chosen stakeholders in close collaboration to realise your self-initiated project. You will also produce a portfolio of critical and contextual writing that underpins your practice and demonstrating a mastery of your chosen subject area.

How will I learn on this module?

You will be expected to develop and realise your final project through self-directed learning supported by individual tutorials, peer learning, group critiques and presentations.

How will I be supported academically on this module?

You will be assigned a personal tutor matched to your subject focus.

Further academic support is provided via e-Learning tools, such as discussion groups, blogs and wikis. Additional contact with tutors may be available during office hours by arrangement.

Additional support is provided through the English for Specific Academic Purposes (ESAP) module where English is not your first language.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
• LO1) Critically apply theoretical knowledge of communication design and evaluate contemporary discourse on the subject.
• LO2) Independently plan, organise and manage effective research and development to inform your self-determined project.

Intellectual / Professional skills & abilities:
• LO3) Demonstrate creativity, expertise and judgement realising design propositions that are innovative and impactful.
• LO4) Clearly communicate and present concepts, ideas or conclusions to specialist and non-specialist audiences in a professional manner.
• LO5) Analyse, evaluate and critically reflect on your design practice through academic writing or agreed alternative forms of communication.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• LO6) Demonstrate an ability to engage, stimulate and respond to, dialogue with experts and stakeholders.

How will I be assessed?

This module will be 100% summatively assessed at the end of the module through a single portfolio submission, supported by a verbal presentation. Where possible, it will be digital submission through the Elearning Portal.

Your portfolio will consist of a range of outputs that will evidence your learning against the learning outcomes. These outputs may include:
1. Final major project - a working prototype or demonstration of your design proposition.
2. An annotated portfolio of visual evidence documenting the research, development, realisation and evaluation of the final design piece. Approximate 60 pages or equivalent subject to negotiation with the module tutor.
3. A portfolio of critical and contextual writing of 5000 words supporting the theoretical, historical, contemporary contexts underpinning your final project.

You will receive feedback in one to one and/or group tutorial sessions, and at interim and final presentations. Formative assessment will be provided through tutorials or formal presentations. Summative assessment will be written, giving a marks breakdown of how the submission met the five individual learning outcomes.

Pre-requisite(s)

N/A

Co-requisite(s)

N/A

Module abstract

This module is dedicated to the realisation of your Final Project. It is the culmination of your Masters journey leading to a highly personal self-initiated issue-driven project that evidence a critical, innovative and impactful approach to communication design. You will draw on skills, knowledge and experience developed in the previous modules to turn your concepts into a compelling and thought-provoking communication design pieces. You will articulate, frame and communicate your proposition in a clear, relevant and compelling way for the appropriate audience. Your design proposition will be supported by in-depth research, critical creative explorations and external collaborations and engagement evidence through a portfolio of critical writing that underpins your practice and demonstrate a mastery of your chosen subject area. The resulting outcome will reflect a deeply personal exploration in an area or topic, underpinned by an advanced knowledge and understanding of contemporary communication design practice.

Course info

Credits 60

Level of Study Postgraduate

Mode of Study 1 year Full Time

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Fee Information

Module Information

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