EL7042 - Introduction to Publishing

This module will be delivered via a series of lectures and workshops led by academic and industry experts in the relevant fields under discussion. With bespoke delivery centred around a range of identified key topics in the field, the teaching team will use lectures to set out the context and challenges of the issues and areas before using seminars and interactive workshops to work towards solutions-based approaches to considering ways of working in contemporary publishing today. Individual support for the assessments and academic progress will be offered through tutorials with the module tutor before the formative and summative assignments and at the end of the module to reflect on achievements and developmental needs.

You will be supported across the module by a module tutor who will be your central point of contact and the module tutor will curate a dynamic programme of teaching from across the areas of academic publishing studies. Lectures, seminars and workshops will be supported by critical readings and an e-learning site with additional information and resources to augment your studies and learning experience. One-to-one tutorial support will be available prior to assessment and again following assessment to review your achievements and focus on any developmental needs.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

The assessment for this module will ask you to:

1.Knowledge & Understanding
• Show understanding of the changing contexts of the publishing industry;

2.Intellection/Professional Skills & Abilities
• Review academic and professional practice and the roles within the publishing industry and how these have evolved over time;
• Engage in advanced research, writing and presentation skills to contextualise, investigate, analyse, and critically evaluate theories and practices in publishing.

Personal Values Attributes (Global / Cultural Awareness, Ethics, Curiosity) (PVA):
• show awareness to the social, cultural and global contexts in which 21st-century publishing operates.

Summative (week 10)
Presentation 40% (equivalent 2000 words)
8-10 mins presentation on a chosen aspect of Publishing history up to the year 2000.

Summative (assessment week 2)
60% (3000 words)
Essay response to challenges to contemporary publishing, outlining the context of the challenge and potential solutions to it from key actors in publishing industry.

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This module will provide you with a comprehensive knowledge of the history of publishing. Focusing on the social and cultural, as well as the economic and political influences and impacts of the industry across time, the module will take in a range of histories to chart the development of contemporary publishing and consider its role in shaping the world today. The module will situate discussions in historical context before moving into contemporary considerations and changes to publishing practices since the year 2000. Concentrating on the history of publishing as one of evolution rather than revolution, it will map the manifestation of technology and new market channels.