MP5024 - Media Events

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What will I learn on this module?

Following a case study approach, you will investigate the idea of media events in historical, conceptual and organisational terms. The module will explore how particular events (e.g. media festivals and award ceremonies) are developed, structured and organised. The aim is to consider how we, as scholars of media and culture, might conceptualise events and in so doing gain a clearer understanding of their dynamics, practices and their impact upon industry and society. In this way, the module will illustrate the key ways in which specific media events have been framed in scholarship and how these ideas might begin to be applied in the real world. As such, the module encourages you to develop a critical response to media events and, in so doing, reflect upon their broader historical, cultural and socio-political significance. The lectures will introduce key concepts that will be explored in the seminars. The main part of each seminar will focus upon group tasks and discussion of the theme, specific event or set texts. Seminar discussions are also intended to develop your communication skills and your ability to develop and respond to ideas in a collaborative environment. You are expected to prepare for the sessions by studying the set text(s) for each week, and also by carrying out additional recommended reading/viewing (which will be indicated in the module guide and on the e–Learning Portal).

How will I learn on this module?

You will be taught via a weekly two-hour lecture, supplemented by a one-hour seminar. The emphasis on student-centred learning means that a lecture-seminar format is the most effective means by which to receive directed learning whilst also engaging in peer-to-peer explorations on a number of critical concepts. Each seminar will be structured around a particular theme and will focus upon a particular case-study designed to develop your comprehension and evaluation of practical and theoretical approaches to media events.

The seminar sessions will begin by introducing you to core concepts. The main part of each seminar will focus upon group tasks and discussion of the theme, events or set texts. Seminar discussions are also intended to develop your communication skills and your ability to develop and respond to ideas in a collaborative environment. You are expected to prepare for the sessions by studying the set text(s) for each week, and also by carrying out additional recommended reading/viewing (which will be indicated in the module guide and on the e–Learning Portal).

How will I be supported academically on this module?

The module tutor has weekly office hours during which you can drop in for academic support. All students are also provided with an academic tutor who also has hours to support your learning. The seminars will allow you to engage in group discussion and problem-solving with the module tutor and your peers, thus developing a constructive support network. The delivery of the module will be supported with learning and lecture materials that are accessible via the e-learning portal.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

• An understanding of the key critical and theoretical debates about media events

• An ability to contextualise events within the social and cultural contexts within which they are formed

Intellectual / Professional skills & abilities:

• An ability to articulate, evaluate and apply theoretical and critical scholarship concerning media events

• Demonstration of analytical and communication abilities through verbal and written means.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

• An appreciation of the global and cultural contexts that situate media events

How will I be assessed?

The assessment strategy for this module is to encourage you to develop a critically and contextually informed understanding of media events, their organisational dynamics and management. Assessment takes two forms: an in-class presentation (30%) and a 2,500-word individual summative written report (70%).

The group presentation (15 minutes) tests your ability to clearly and persuasively develop and pitch a media event. The individual event proposal (2500 words) tests your ability to reflect upon relevant critical material in developing a proposal for a specific media event. It addresses all of the MLOs relating to knowledge/understanding and intellectual/professional skills, in testing: an understanding of key debates, an ability to contextualise, an ability to articulate, evaluate and apply theoretical/critical ideas in relation to specific examples, and the communication of these abilities.

Submission and receipt of feedback is via Turnitin.

Pre-requisite(s)

N/A

Co-requisite(s)

N/A

Module abstract

Ever wondered what the point of a film festival really is? Ever thought about why music awards ceremonies take place and what their value really is? Ever considered how things like media publicity stunts shape the way we think about the world? Or, even, just how are such events put together and what shapes the way they function and their success or failure? Using specific case studies, this module looks at the way ‘media events’ are organised, what their effect on the media and cultural industries is and how, as academics and media consumers, we might conceptualise and make sense of them. The module takes a holistic approach, looking at events from the bottom up and examining the dynamics of their creation and operationalisation. The assessment tasks encourage you to conceptualise, develop and propose your own hypothetical media event, allowing you to demonstrate how the knowledge you gain on the module might be put into practice in the real world.

Course info

UCAS Code P301

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Social Sciences

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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