MP7003 - Working in Mass Communication Industries

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What will I learn on this module?

This module provides you with a critical understanding of mass communications in the context of contemporary theories, practices, trends, and work patterns that have developed within contemporary mass communication and creative media industries. It is sub-divided into two distinctive components: theory and practice. The first part takes a ‘macro-social’ perspective and examines issues such as the nature of the mass communications industries, the characteristics of mass media products, the regulation of media industries with a specific focus on the political economy of communication, the role of audiences in consuming media products and finally the main trends in mass communication industries. The second part looks at expressions of practice in the form of distinctive case studies in TV, movie, print, and new media. You are assessed by a presentation on an industry professional of your choice and a 3000-word essay.

How will I learn on this module?

The module takes a critical structure/agency approach to modern mass communications industries and is delivered by a combination of a lecture and a seminar lasting three hours. Theories and issues informing work-based practices are explored by the tutor and followed by more interactive work shop-based activities by the students to help them see the links between theory and practice. The module combines theory, practice and experiential learning to enable you to obtain a fully-rounded critical understanding of the ways in which mass communication industries function and the primary issues that face those working within them. You are also asked by the tutor from time to time to undertake directed and independent learning by reading texts, watching videos/listening to audios, and searching for some information to discuss in class. There is one Industry visit in this module.

How will I be supported academically on this module?

The tutor will be the main focus of your academic support during this module. In addition to class meetings the tutor will be available for tutorials with students during tutor contact hours to discuss issues arising from the lectures/seminars. Providing formative and summative feedbacks to students are other forms of academic support provided by the tutor.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
1 - You will understand key theoretical concepts such as the network society, convergence culture, de-industrialisation and political economy.
2 - You will understand the structural, economic and cultural underpinnings of the development and current status of contemporary mass communication industries.

Intellectual / Professional skills & abilities:
1 - You will develop reflexive working practices skills and tools within contemporary mass communication industries
2 - You will develop critical media literacy skills to construct and deconstruct work-based practices within contemporary mass communication industries

Personal Values Attributes
1 - You will develop critical graduate attributes, including mass communication industry professional, analytical, and ethical approaches in creative working and creative management in work-based practices.

How will I be assessed?

Assessment 1: 1000 words individual presentation (30% of the final mark)
TASK: Students are expected to choose a mass communication industry of their choice (probably one they aspire to work in the future) and research and write about the personal experiences of one industry professional on how they started, persevered, and succeeded, and what lessons can be drawn on how to enter and succeed in the chosen industry. The presentation will last for 10-15 minutes. Formative feedback given in class and written summative feedback provided. Students work in pairs and review each other’s presentation and offer feedback. This assignment is aligned to K&U1; IP 1,2.
Assessment 2: 3000 words essay (70% of the final mark) based on a question from a choice of 6. Written summative feedback provided. This assignment is aligned to K&U 1,2; IPSA1,2; PVA1.





Module abstract

Please find details of this module in the other sections provided.

Course info

Credits 30

Level of Study Postgraduate

Mode of Study 2 years full-time (with advanced practice in the second year)
2 other options available

Department Social Sciences

Location Lipman Building, Newcastle City Campus

City Newcastle

Start September 2019 or January 2020

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