- Home
-
Study
Study
Interested in studying at Northumbria? With 31,500 students, Northumbria is one of the largest universities in the country, offering courses on either a full-time, part-time or distance learning basis.
Discover more-
Undergraduate
- Undergraduate Study
- Undergraduate Virtual Events
- Application Guides
- Exhibitions
- Foundation Years
- Undergraduate Fees & Funding
- School & College Outreach
-
Postgraduate
- Postgraduate Study
- Postgraduate Research Degrees
- Postgraduate Open Days and Events
- Postgraduate Fees & Funding
- Flexible Learning
- Thinking about a Masters?
- Continuing Professional Development
- Change Direction
-
Student Life
- The Hub - Student Blog
- Accommodation
- Life in Newcastle
- Support for Students
- Careers
- Information for Parents
- Students' Union
- Northumbria Sport
-
UK Fees, Funding & Scholarships
- UK Undergraduate Fees
- UK Undergraduate Funding
- UK Postgraduate Fees
- UK Postgraduate Funding
- Postgraduate Research Fees
- Funding and Scholarships for International Students
- UK Postgraduate Research Funding
- Degree Apprenticeships Information
- London Campus Fees and Funding
- Money Matters
-
-
International
International
Students from all over the world choose Northumbria University for many reasons; our academic excellence, and that they will benefit from a fantastic student experience.
Discover more-
Applying to Northumbria
- International Students
- European Union
- Our London Campus
- Northumbria in Amsterdam
- Northumbria Pathway
- Our Regional Offices
- Where are we visiting
- Northumbria and your Country
- Entry Requirements
-
Northumbria Language Centre
- Faculty Requirements
- Acceptable English Requirements
- Pre-Sessional English and Study Skills
- Academic Language Skills Programmes (ALS)
-
International & EU Fees, Funding & Scholarships
- International Undergraduate Fees
- EU Undergraduate Fees
- International Undergraduate Funding
- EU Undergraduate Funding
- International Masters Fees
- EU Masters Fees
- International Masters Funding
- EU Masters Funding
- Postgraduate Research Fees
- Postgraduate Research Funding
- International Money Matters
-
Life at Northumbria
- Accommodation
- International student support
- The Hub - Student Blog
- Careers
-
Study Abroad Erasmus and Exchange
- Study Abroad, Exchange and Erasmus
- Incoming Students
- Europe (Erasmus +) - including staff mobility
-
-
Business
Business
The world is changing faster than ever before. The future is there to be won by organisations who find ways to turn todays possibilities into tomorrows competitive edge. In a connected world, collaboration can be the key to success.
Discover more -
Research
Research
Northumbria is a research-rich, business-focused, professional university with a global reputation for academic quality. We conduct ground-breaking research that is responsive to the science & technology, health & well being, economic and social and arts & cultural needs for the communities
Discover more -
About Us
About Us
Northumbria University is based in the heart of Newcastle upon Tyne, which is regularly voted the best place in the UK for students who are attracted by our excellent academic reputation, our top 10 graduate employment record and our outstanding campus and sports facilities.
Discover more-
About Northumbria
- Our Vision
- Our Staff
- Our Partners
- Student Profiles
- Alumni Profiles
- Leadership & Governance
- Academic Departments
- University Services
- History of Northumbria
- Contact us
- Online Shop
-
-
Alumni
Alumni
Northumbria University Alumni Association ensures our graduates stay in touch with news from the University and fellow alumni. With membership of over 216,000 graduates in 175 countries worldwide; it doesn’t matter where you are located or what you are doing, YOU are our global alumni family. Its free to join for graduates of Northumbria University and our constituent colleges.
Discover more - Work For Us
What will I learn on this module?
Following a case study approach, you will investigate the idea of media events in historical, conceptual and organisational terms. The module will explore how particular events (e.g. media festivals and award ceremonies) are developed, structured and organised. The aim is to consider how we, as scholars of media and culture, might conceptualise events and in so doing gain a clearer understanding of their dynamics, practices and their impact upon industry and society. In this way, the module will illustrate the key ways in which specific media events have been framed in scholarship and how these ideas might begin to be applied in the real world. As such, the module encourages you to develop a critical response to media events and, in so doing, reflect upon their broader historical, cultural and socio-political significance. The lectures will introduce key concepts that will be explored in the seminars. The main part of each seminar will focus upon group tasks and discussion of the theme, specific event or set texts. Seminar discussions are also intended to develop your communication skills and your ability to develop and respond to ideas in a collaborative environment. You are expected to prepare for the sessions by studying the set text(s) for each week, and also by carrying out additional recommended reading/viewing (which will be indicated in the module guide and on the e–Learning Portal).
How will I learn on this module?
You will be taught via a weekly two-hour lecture, supplemented by a one-hour seminar. The emphasis on student-centred learning means that a lecture-seminar format is the most effective means by which to receive directed learning whilst also engaging in peer-to-peer explorations on a number of critical concepts. Each seminar will be structured around a particular theme and will focus upon a particular case-study designed to develop your comprehension and evaluation of practical and theoretical approaches to media events.
The seminar sessions will begin by introducing you to core concepts. The main part of each seminar will focus upon group tasks and discussion of the theme, events or set texts. Seminar discussions are also intended to develop your communication skills and your ability to develop and respond to ideas in a collaborative environment. You are expected to prepare for the sessions by studying the set text(s) for each week, and also by carrying out additional recommended reading/viewing (which will be indicated in the module guide and on the e–Learning Portal).
How will I be supported academically on this module?
The module tutor has weekly office hours during which you can drop in for academic support. All students are also provided with an academic tutor who also has hours to support your learning. The seminars will allow you to engage in group discussion and problem-solving with the module tutor and your peers, thus developing a constructive support network. The delivery of the module will be supported with learning and lecture materials that are accessible via the e-learning portal.
What will I be expected to read on this module?
All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)
What will I be expected to achieve?
Knowledge & Understanding:
• An understanding of the key critical and theoretical debates about specific media events
• An ability to contextualise and critically interrogate events within the social and cultural contexts within which they are formed
Intellectual / Professional skills & abilities:
• An ability to articulate, evaluate and apply theoretical and critical scholarship on the concept of media events
• Demonstration of analytical and communication abilities through verbal and written means.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• An appreciation of the global and cultural contexts of media events
How will I be assessed?
The assessment strategy for this module is to encourage you to develop a critically and contextually informed understanding of media events, their organisational dynamics and management. Assessment takes and the form of a 3,000-word individual summative written event proposal (100 %).
The individual event proposal (3,000 words) tests your ability to reflect upon relevant critical material and to persuasively develop and propose a specific media event. It addresses all of the MLOs relating to knowledge/understanding, intellectual/professional skills and personal values attributes, in testing: an understanding of key debates, an ability to contextualise, an ability to articulate, evaluate and apply theoretical/critical ideas in relation to specific examples, and the communication of these abilities. Submission and receipt of feedback is via Turnitin.
Pre-requisite(s)
N/A
Co-requisite(s)
N/A
Module abstract
Ever wondered what the point of a film festival really is? Ever thought about why awards ceremonies take place and what their value really is? Ever considered how things like media publicity stunts shape the way we think about the world? Or, even, just how are such events put together and what shapes the way they function and their success or failure? Using specific case studies this module looks at the way what we might term ‘media events’ are organised, what their effect on the media and cultural industries is and how, as academics, we might conceptualise and make sense of them. The stress is upon a holistic approach that looks at events from the bottom up, examining the dynamics their creation, operationalisation and – ultimately – what they achieve. The assessment task encourages you to conceptualise, develop and propose your own hypothetical media event in relation to the case study the module examines, allowing you to demonstrate how the knowledge you gain on the module might be put into practice in the real world.
Course info
UCAS Code P3N1
Credits 20
Level of Study Undergraduate
Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad
Department Arts
Location City Campus, Northumbria University
City Newcastle
Start September 2021 or September 2022
Courses starting in 2021 are offered as a mix of online and face to face teaching due to the ongoing Covid-19 pandemic.
We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.
Students will be required to attend campus as far as restrictions allow. Contact time will increase as restrictions ease, or decrease, potentially to a full online offer, should restrictions increase.
Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.
Current, Relevant and Inspiring
We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.
Your Learning Experience find out about our distinctive approach at
www.northumbria.ac.uk/exp
Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints