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Learn with the best minds. 4th in the UK for Research Power in Design (REF, 2021)

The luxury marketplace is rapidly changing in response to global stressors, paradigm shifts amongst consumer groups, highly charged social movements and geopolitical trends, such as the move towards climate over profit, corporate social responsibility and transparency, respect for resources, negotiated relationships, product life cycle and contingency scenario planning.

MA Luxury Brand Management is built around the concept of transformative social change and embraces a philosophy of questioningWhat is luxury now? How can responsible and creative management work alongside corporate principles of sustainable ESG (environmental, social, governance)? How can design research as a systematic inquiry inform critical luxury brand management? Students are asked to consider: What can be your sustainable contribution to the luxury industry? How can you shape the industry for good?

Professionals managing luxury brands must continue to invent alternative ways of thinking, acting and behaving if their businesses are going to thrive and genuinely connect with audiences. Taught by expert academics and specialised researchers in the field, our students are asked to connect with societal issues, possibilities and realities of a fluid luxury landscape.

Embedded in all programme module briefs is the intention to produce intellectually stimulating ideas, pioneering solutions, and original work, enacted through conscientious decision-making, and grounded in professional and personal values, such as integrity, imagination, and adaptability. Our students are challenged to:

  • Develop a diverse portfolio of work, from reports, essays, posters and plans to a specialised Dissertation focusing on a subject that vividly showcases research and professional skills and future career direction
  • Engage with theories, models, frameworks and methods grounded in applied design research, creative thinking, purposeful marketing, change management, value creation
  • Adopt, experiment, investigate, and test a variety of tools and areas of inquiry to produce original ideas, data and innovative solutions
  • Develop a growth mindset through collaborative working with peers, staff and industry guest speakers
  • Grow essential real-world skills such as project management, rigorous self-reflection, analytical thought, constructive evaluation
  • Embody dynamic entrepreneurial thinking and aspirations to shape the luxury industry through one's own endeavour
  • Strategically and proactively engage with employment tools, advanced research skills and professional networks with continued professional development after the programme in mind, whether progression to PhD study or management roles in industry

Northumbria University, Amsterdam is closing following the end of the 2023/24 academic year, but this will not impact your ability to study with us this September. Upon completion of your studies, you will be awarded with a UK-accredited degree from Northumbria University that is identical in recognition to the degree awarded to students studying Luxury Brand Management MA at our London Campus, with no explicit mention of programme delivery in Amsterdam. For more information please refer to our FAQs.

Course Information

Level of Study
Postgraduate

Mode of Study
1 year full-time

Department
Northumbria School of Design

Location
Netherlands

City
Amsterdam

Fee Information

Module Information

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Programme Information / Discover More

Luxury Brand Management MA (Amsterdam)

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Entry Requirements 2023/24

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree in any discipline. Applicants with appropriate work experience and/or a relevant professional qualification will be considered.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2023/24 Entry

Full UK Fee: TBC

Full EU Fee: TBC

Full International Fee: TBC



Scholarships and Discounts

Click here for UK, EU and International scholarship, fees, and funding information.


ADDITIONAL COSTS

There are no Additional Costs

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* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AT7043 -

Design Process (Core,30 Credits)

Through studying on this module, you will learn about the three fields of design knowledge described above, which you will interpret relative to your own practice. You will apply this knowledge in co-creative practice and will reflect on your experience to summarise the utility and limitations of methods employed. You will learn about action research methods and will build your own action research process models and recording templates that you will apply in practice to facilitate your development as a reflective practitioner. In parallel, you will learn about theories of enterprise and innovation and will apply this knowledge in action by exploring business models and intellectual property. You will also learn about cross-cultural collaboration by applying relevant concepts from literature whilst working in multi-cultural teams.

The underpinning knowledge and understanding will be applied in the context of a collaborative project with industry or other organisation, which will help you learn effective ways of working in multi-cultural/multi-disciplinary teams.

More information

AT7047 -

Luxury Brand Management (Core,30 Credits)

In this module, you will critically engage with luxury brands across numerous platforms in the form of: fashion, watches, jewellery, beverages, automobiles, hotels, retail locations, and travel and leisure experiences. Finally, you will analyse luxury brands and their strategic management within a contemporary global context to gain a critical understanding of how such brands are marketing and consumed within comparative international markets.

More information

AT7048 -

Luxury Brand Value (Core,30 Credits)

In this module you will first consider what is meant by “value”, and why luxury brand value can be perceived in different ways within an organization. You will then explore the concept of luxury brand value through the eyes of a Marketing Manager, Finance Officer, IT Director, and the CEO. You will also explore the impact on luxury brand value from stakeholders in the luxury brands industry, such as the Press and Financial Markets.

Finally, you will examine how these different perspectives on value can be brought together through concepts such as Balanced Scorecard. Value-Based Management, etc.

You will be equipped with the right knowledge around organisational structure, organisational culture and functional leadership of luxury brands. You will review case studies will give you the success and failure stories of value within luxury brands. You will recognise the skills, competence, capabilities and knowledge that a luxury brand manager needs to make effective decisions in light of business needs.

More information

AT7049 -

Luxury Brand Project (Core,30 Credits)

Initial lectures examine issues such as the context of the luxury consumer goods industries, the characteristics of luxury brand products, the day-to-day issues of the luxury industries with a specific focus on the political economy of luxury brands, the role of audiences in consuming luxury products and finally the main trends in the luxury consumer goods industries. The project then involves a case study in the luxury consumer goods industry. You will be set an industry related brief (which may also be part of a live project with a luxury brand company) and assessed through an a/v presentation delivered to peers, industry professionals of that company (if applicable) and academics. You will produce a 4000-word essay that answers the industry-facing brief.

More information

AT7050 -

Luxury Brand Management Dissertation (Core,60 Credits)

In this module, you will synthesise the learning from semesters 1 and 2 to create a written dissertation of 15000 words.
The thesis will demonstrate you to recognise the value of luxury brand management within luxury brands and the luxury brand market.

This will evidence an analysis of advanced academic research, debates, and use of theories that demonstrate real world discipline specific value within a luxury brand context. You will take an increasingly autonomous approach to your studies in developing, embedding and clarifying personally developed research theme, theories and experiences that will be realised through a thesis topic that critically, but also potentially practically, engages with a luxury brand issue.

On completion of the dissertation, you will have the skills and abilities to have a career with a luxury brand and make a positive impact in the luxury consumer goods industry. In addition, utilising the CSR knowledge and gained to be able to make purposeful contribution to the world.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AT7043 -

Design Process (Core,30 Credits)

Through studying on this module, you will learn about the three fields of design knowledge described above, which you will interpret relative to your own practice. You will apply this knowledge in co-creative practice and will reflect on your experience to summarise the utility and limitations of methods employed. You will learn about action research methods and will build your own action research process models and recording templates that you will apply in practice to facilitate your development as a reflective practitioner. In parallel, you will learn about theories of enterprise and innovation and will apply this knowledge in action by exploring business models and intellectual property. You will also learn about cross-cultural collaboration by applying relevant concepts from literature whilst working in multi-cultural teams.

The underpinning knowledge and understanding will be applied in the context of a collaborative project with industry or other organisation, which will help you learn effective ways of working in multi-cultural/multi-disciplinary teams.

More information

AT7047 -

Luxury Brand Management (Core,30 Credits)

In this module, you will critically engage with luxury brands across numerous platforms in the form of: fashion, watches, jewellery, beverages, automobiles, hotels, retail locations, and travel and leisure experiences. Finally, you will analyse luxury brands and their strategic management within a contemporary global context to gain a critical understanding of how such brands are marketing and consumed within comparative international markets.

More information

AT7048 -

Luxury Brand Value (Core,30 Credits)

In this module you will first consider what is meant by “value”, and why luxury brand value can be perceived in different ways within an organization. You will then explore the concept of luxury brand value through the eyes of a Marketing Manager, Finance Officer, IT Director, and the CEO. You will also explore the impact on luxury brand value from stakeholders in the luxury brands industry, such as the Press and Financial Markets.

Finally, you will examine how these different perspectives on value can be brought together through concepts such as Balanced Scorecard. Value-Based Management, etc.

You will be equipped with the right knowledge around organisational structure, organisational culture and functional leadership of luxury brands. You will review case studies will give you the success and failure stories of value within luxury brands. You will recognise the skills, competence, capabilities and knowledge that a luxury brand manager needs to make effective decisions in light of business needs.

More information

AT7049 -

Luxury Brand Project (Core,30 Credits)

Initial lectures examine issues such as the context of the luxury consumer goods industries, the characteristics of luxury brand products, the day-to-day issues of the luxury industries with a specific focus on the political economy of luxury brands, the role of audiences in consuming luxury products and finally the main trends in the luxury consumer goods industries. The project then involves a case study in the luxury consumer goods industry. You will be set an industry related brief (which may also be part of a live project with a luxury brand company) and assessed through an a/v presentation delivered to peers, industry professionals of that company (if applicable) and academics. You will produce a 4000-word essay that answers the industry-facing brief.

More information

AT7050 -

Luxury Brand Management Dissertation (Core,60 Credits)

In this module, you will synthesise the learning from semesters 1 and 2 to create a written dissertation of 15000 words.
The thesis will demonstrate you to recognise the value of luxury brand management within luxury brands and the luxury brand market.

This will evidence an analysis of advanced academic research, debates, and use of theories that demonstrate real world discipline specific value within a luxury brand context. You will take an increasingly autonomous approach to your studies in developing, embedding and clarifying personally developed research theme, theories and experiences that will be realised through a thesis topic that critically, but also potentially practically, engages with a luxury brand issue.

On completion of the dissertation, you will have the skills and abilities to have a career with a luxury brand and make a positive impact in the luxury consumer goods industry. In addition, utilising the CSR knowledge and gained to be able to make purposeful contribution to the world.

More information

Any Questions?

Our Applicant Services team will be happy to help.  They can be contacted on 0191 406 0901 or by using our Contact Form.


All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.


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