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Can you visualise how to manage a luxury brand, taking into consideration contemporary issues around production, distribution and consumption? Could you adapt a creative approach, and innovate within the field of professional luxury brand management?

Are you passionate about the worth of the luxury consumable goods market; cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches? Our Luxury Brand Management master’s course will provide you with critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector. You will work on concepts such as brand management, marketing, advertising and social media.

You will learn through research-informed teaching and learning. You will be educated on the circular economy and what it means for the production, distribution and consumption of luxury goods. You will broaden your perspective through the consideration of ethics, corporate social responsibility, enterprise and leadership. By learning to consider these elements of luxury brand management you will be prepared with the skills to take on both creative and management roles in the luxury goods industry.

Working on a live project could offer you exciting, hands-on experience within a luxury brand role. Exploring real briefs can help you gain the hands-on practical insight and knowledge that employers are looking for, and give you a fantastic opportunity to stand out in a very competitive jobs market. 

Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.

If you would prefer a more in depth course of study, the MA Luxury Brand Management is available with Advanced Practice which includes either an internship, consultancy project or research project.

 

 

Course Information

Level of Study
Postgraduate

Mode of Study
1 year full-time

Location
Netherlands

City
Amsterdam

Start
September 2020

Fee Information

Introduction / Northumbria University, Amsterdam Campus

Campus Director Robert de Boer introduces the Amsterdam campus, and Student Support Coordinator Kate Millar speaks about the services available to all students on campus.

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

The learning and teaching philosophy is to promote independent and critical thinking. You will be enabled to develop the skills and confidence to design, execute and write an original piece of empirically informed research.

You will learn to understand the importance of mapping research methodologies against research questions. Discussion is also an important part of the learning process and you will be encouraged to develop your communication skills by taking an active part in seminars, including undertaking any pre-reading required. There are opportunities for visits and discussions with industry practitioners through the live industry project.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, Masters, and doctoral degrees in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading during the last Research Excellence Framework (2014).

You will be taught by tutors whose wealth of practitioner and research expertise adds to the richness of the delivery of the course. Their expertise, combined with their on-going active research, will provide an excellent foundation for your learning.

As part of your course experience, you will be taught by academic staff from both Newcastle Business School (Northumbria university) and Amsterdam School of International Business (AMSIB – the Business Faculty within Amsterdam University of Applied Sciences).

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Our use of lecture capture software will help you revise challenging material. You will have remote access to the University Library, which achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010. It has excellent digital resources with over 100 databases for independent learning as well as half a million electronic books.

Fraijlemaborg / AUAS

This course will be delivered in the outstanding facilities provided by the Amsterdam University of Applied Sciences (AUAS).

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

As a master’s student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your master’s consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a master’s consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

The programme focuses on developing practical and employer-facing competencies, particularly through the ‘live project’ module. You will also gain from a range of entrepreneurial management skills embedded in all modules.

The programme encourages development of the entrepreneurial behaviours, necessary to be a manager in the luxury brand industry.  These behaviours include setting the clear goals that you need to succeed with your career. You will learn to become global luxury brand managers, who are critical and independent thinkers and not afraid to ask the big and challenging questions.

The programme is designed to increase employability skills. We do so by ensuring that you are gaining the kind of practical knowledge that can be applied to the world of work.

There is the opportunity throughout the programme for you to apply your knowledge to workplace situations, via the luxury brand project where you will develop practical applications to complex and unpredictable problems.

Amsterdam Campus / Be notified on our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

Entry Requirements 2020/21

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree in any discipline. Applicants with appropriate work experience and/or a relevant professional qualification will be considered.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

 

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2020/21 Entry

Full UK Fee: EUR 9,225

Full EU Fee: EUR 9,225

Full International Fee: TBC

ADDITIONAL COSTS

There are no Additional Costs

Scholarships and discounts

Click here for AUAS and Alumni discount

Click here for UK and EU Member State discount

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Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

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Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
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