Luxury Brand Management MA (Amsterdam)
1 Year Full-Time | September Start

The learning and teaching philosophy is to promote independent and critical thinking. You will be enabled to develop the skills and confidence to design, execute and write an original piece of empirically informed research.

You will learn to understand the importance of mapping research methodologies against research questions. Discussion is also an important part of the learning process and you will be encouraged to develop your communication skills by taking an active part in seminars, including undertaking any pre-reading required. There are opportunities for visits and discussions with industry practitioners through the live industry project.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

Assessment is based on coursework; this includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.

Programme Workload:

The expected student workload for this programme is approximately 1800 hours over 12 months (September - September).

For full module information, please see the 'Modules Overview' tab below.

MA Luxury Brand Management Learning Outcomes:

• Demonstrate at an advanced level, an informed understanding of a range of brand management theories through research as they relate to work-based practices within the luxury goods industry.
• Show a clear understanding of luxury brand management and studies within the context of the global luxury goods sector through self-direction.
• Evidence a comprehensive understanding of process particular the luxury goods industry through case study analysis.
• Apply critical knowledge of luxury branding in relation to advertising, marketing strategies and product positioning.
• Employ research methods and demonstrate at an advanced level a critical and creative engagement with various theoretical and work-based perspectives within the luxury goods industries.
• Evidence an ability to collect and synthesise data in relation to creative working/management positions within the luxury brand management.
• Evidence an ability to engage and develop in-group relationships and engage in problem-solving. Articulate the focus and detail of design value in a variety of situations to both specialist and non-specialist audiences.
• Apply real commercial/social value in the organisational context of your work.
• Develop the ability to apply professional and ethical approaches to understanding and resolving complex work-based problems and challenges, including working with ambiguity. Showing an appreciation of multicultural learning, teaching and working environments and be sensitive to cultural difference.
• Evidence the ability to apply curiosity, plus sophisticated critical, practical, and communication skills in a wide range of different contexts relating to luxury brand management and corporate social responsibility.
• Apply a range of skills which are commensurate with the attributes of postgraduate scholarship, maximising students’ employability on completion of the programme. Articulate your contribution in context to employability.
• Operate as a reflective practitioner.
• Engage with professional groups, communities of practice and academic groups.

You will be taught by tutors whose wealth of practitioner and research expertise adds to the richness of the delivery of the course. Their expertise, combined with their on-going active research, will provide an excellent foundation for your learning.

As part of your experience, you will be taught by experienced, research-active academic staff of Northumbria University. Academic staff from the Amsterdam School of International Business (AMSIB) - the Business Faculity within AIUAS - are also invited to deliver part of the programme. Information on some of our academics can be found on our Amsterdam Staff page here.

Throughout the cirriculum design and delivery of our porgrammes, we ensure a student-focused, on-campus, research-rich, applied and experiential learning philosophy. This programme and our Northumbria academics form part of Newcastle Business School which is part of an elite group of business schools worldwide that have attained accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting, and the first in Europe to gain the double accreditation.

Northumbria University Amsterdam Campus is situated within the facilities of our partner, the Amsterdam University of Applied Sciences (AUAS). Housed within the Corry Tendeloo Building (CTH) - home to the Amsterdam School of International Business (AMSIB) - students will find the campus well connected with key transport links and hubs.

Corry Tendeloo Building is newly refurbished and equipped with facilities that include a library, video presentation infrastructure, a canteen, break-out spaces, recreational facilities and several service desks. The IT infrastructure in the building is excellent, with Wi-Fi available everywhere through Eduroam and the AUAS network.

Amsterdam students can expect to hold both an AUAS student card and a Northumbria student card, the former of which will give you full access to the wide-range of facilities available to AUAS students. You will also have remote access to the Northumbria University Library that achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010. Northumbria University Library has excellent digital resources with over 100 databases for independent learning as well as half a million electronic books.

Northumbria University is a research intensive modern university with a global reputation for academic excellence. Results from the Research Excellence Framework (REF, 2021) saw Northumbria's research power rise to 23rd in the UK, having previously risen to 50th in 2014 from 80th in 2008, making Northumbria the UK sector’s largest riser in research power for the second time running.

The programme is designed to promote research-rich learning and to be responsive to your needs, by providing a learning environment that is both challenging and supportive. It is designed to develop your understanding of the connections between luxury brand theory, luxury goods research and luxury sector ethical working practices, enabling you to engage with contemporary debates and trends.

As a master’s student, you will develop your knowledge and research skills to a new, higher level, learning from expert academics form Northumbria University. Throughout your course, you will be an active participant in the research-rich environment and agenda that is at the heart of Northumbria University. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you will study, there’s a strong emphasis on engaging you in up-to-date enquiry-based learning.

Northumbria University is a research intensive modern university. We Stand Ready. Empowering innovators, visionaries and change makers to transform lives and make a remarkable impact on the world. Making the impossible possible.

The programme focuses on developing practical and employer-facing competencies, particularly through the ‘live project’ module. You will also gain from a range of entrepreneurial management skills embedded in all modules.

The programme encourages development of the entrepreneurial behaviours, necessary to be a manager in the luxury brand industry.  These behaviours include setting the clear goals that you need to succeed with your career. You will learn to become global luxury brand managers, who are critical and independent thinkers and not afraid to ask the big and challenging questions.

The programme is designed to increase employability skills. We do so by ensuring that you are gaining the kind of practical knowledge that can be applied to the world of work.

There is the opportunity throughout the programme for you to apply your knowledge to workplace situations, via the luxury brand project where you will develop practical applications to complex and unpredictable problems.