AC7060 - Qualitative Research Methodology and Design

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What will I learn on this module?

In this module you will develop a comprehensive understanding of qualitative research methods, from inception to dissemination. Throughout the module, you will engage with research experts to conceptualise research being undertaken at the forefront of academia and practice.
By the end of this module, you will be able to critically evaluate qualitative theories and methodologies. You will develop understanding of qualitative research processes and the rationale for their use, by critically engaging with research and research outputs covering both traditional and novel research methods. You will understand research sampling and recruitment, and you will undertake, and critique, qualitative data collection and analysis, in order to be develop skills enabling you to conduct your own qualitative research. You will also be introduced to qualitative analysis software.
This module will further prepare you for your dissertation module.

How will I learn on this module?

The module offers a flexible, blended-learning approach to learning, and you will participate in both face-to-face seminars and lectures/seminars through an e-learning package.
You will learn through research-rich sessions that will focus on ‘real-world’ qualitative research delivered by field experts. You will engage in enquiry-based flipped-classroom, learning by directly working with contemporary research in your field. You will learn through practising data collection and methods of data analysis. Your academic tutor will facilitate reflection on your development through self and group directed study.
The assessment will be bring together the knowledge and skills learned in order to analyse, report and critique a qualitative dataset.

How will I be supported academically on this module?

Scheduled face-to-face teaching sessions will encourage peer and tutor feedback, and your academic tutor will facilitate reflection on your development through self and group directed study. In addition, tutors and peers will participate in the module’s discussion board, held on the University’s eLearning Portal eLP. The eLP will be an active site, and the module leader will regularly update the discussion board with materials and weblinks relating to lectures/seminars to encourage peer discussion outside of contact hours. One-to-one support will also be provided through individual scheduled tutorials during the course of the module.
Additional study support is available from Ask 4 Help (online or face-to-face staff support) and library and study skills can be accessed within the library and via the library homepage.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
1: Critically interpret qualitative outcomes in the context of health research, while being aware of sensitive data.

2: Recognise and justify when qualitative research should be used in professional practice.

Intellectual / Professional Skills & Abilities:
1: Identify multiple qualitative research methods, including aspects of research design and recruitment, using IT where appropriate.

2: Demonstrate skills necessary to carry out, interpret, and critique methods of qualitative data collection and analysis.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
1: Critically reflect on your own learning, ethical and legal frameworks and the contribution of qualitative research to knowledge in your field.

How will I be assessed?

Formative Assessment:
Using a set of publically available data, you will analyse and interpret the data individually, and then as a group to discuss consensus. You will then give a group oral presentation (15 minutes) of the findings to peers, including a question and answer session (5 minutes). Peer and tutor feedback will be provided orally following each presentation.

(MLOs K&U 1,3, IPSA, 1,2, PVA1)

Summative Assessment:
3,500-word essay presenting research findings from publically available data.

You will be asked to choose up to 10 sets of publicly available data from the website ‘Health Talk’ ( on a health topic of your choice.

eYou will justify the sample chosen using an evidence-based rationale, relate the findings to the wider literature, as well as provide study limitations, considerations for further research, and conclusions.

You will critically reflect on the findings, and examine their contribution to your related field.

Summative tutor feedback will be provided with the final assignment mark.

(MLOs K&U 1,3 IPSA 1,2, PVA 1)





Module abstract

This module will develop the knowledge and skills of qualitative research from inception to dissemination. The module offers a flexible, blended-learning approach, and you will participate in both face-to-face seminars and lectures/seminars through an e-learning package.
Being research-rich, you will engage with, and learn from, research experts at the forefront of academia and practice. Tutor and peer feedback will be given throughout the sessions, and through our e-learning portal, eLP.

The module covers:

• Qualitative theories and methodologies
• Qualitative research design
• Recruitment and sampling
• Qualitative data collection strategies
• Qualitative data analysis strategies
• Critique and presentation of qualitative research

Course info

Credits 20

Level of Study Postgraduate

Mode of Study 2 Years Part-Time

Department Nursing, Midwifery & Health

Location Coach Lane Campus, Northumbria University

City Newcastle

Start January 2020 or January 2021

Fee Information

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