MW0410 - Health: Education, Information and Health Promotion in Midwifery Practice

What will I learn on this module?

During this module, you will be introduced to the Framework for Quality Maternal and Newborn Care (QMNC) and the practice category of Education, Information and Health promotion. You will explore what is meant by health, and the factors and determinants that influence health, related to pre-conception and the maternity experience for women and their families. You will explore the psychology of pregnancy, adaptation to parenthood, and emotional wellbeing. You will also be introduced to sociological topics, such as women in society, an introduction to mental health and applied social policy specifically related to maternity services and parental support. Through exploring and applying the QMNC Framework and the care of all childbearing women and infants, the module will develop your understanding of health inequalities and epidemiology in maternity care and provision, which will include a global context/appreciation of women’s health in line with the United Nations Sustainable Development goals . Public health and priorities in maternity will be highlighted. You will explore the work of the midwife in supporting women and their families, through topics such as health education, nutrition and sexual health. The Essential Skills for Midwifery Practice module and your associated practice experience in the community setting will support the content of the module as you will observe and participate in midwifery care to a diverse population and have an opportunity to reflect on the impact of midwifery care on the health of women and their infants.

How will I learn on this module?

You will learn from keynote lectures, directed reading, structured group work presentations/seminars, and an IT session detailing where various data can be found, such as population, health indicators, indices of deprivation, local health profiles and data collected in the maternity services for public health purposes. There will be opportunities to reflect on the community placement experience to identify various and diverse health needs of women and there will be opportunities for group discussion and feedback.

Material will be posted regularly on the e-learning portal (eLP) and you are encouraged to contribute to this with contemporary/newsworthy items. Presentations from group work/seminars will be posted up on the eLP. In addition to the online reading list, there are links to videos and websites. As the module progresses the eLP will be populated with materials for downloading.

There is time in the module hours set aside for both directed and independent study.

How will I be supported academically on this module?

You will be supported on this module by the module teaching team, who bring a wide range of expertise to help your learning and will use a variety of approaches to suit different learning styles. The university library offers an extensive collection of material, in both hard copy and electronic. There is also access to training on information retrieval and spaces to study along with IT equipment. The Skills 4 Study help sheets can be found on the library website. In addition, the University student support and well-being services offer information, guidance and support (for example, reviewing study strategies) for students with disabilities or difficulties.

There will be formative feedback on group work presentations/seminars, in accordance with the Northumbria study skills plus ‘Guide for Presentation Skills’. Time to prepare for presentations is part of the module independent study hours. You will have the opportunity to reflect on your strengths and where improvements can be made in relation to your presentation skills.

The module assessment and working towards it will also encourage you to focus and develop your learning and study skills. There will be a timetabled session to discuss the final assessment in a small group tutorial.

Turnitin will also be available as an optional aid to assignment writing and referencing skills.

You can also arrange your own study groups with your peers.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:

1. You will demonstrate an understanding of the concept of health for all childbearing women and their families.

2. You will describe and discuss public health, the maternity experience and the role of the midwife in the provision of education, information and health promotion.

Intellectual / Professional skills & abilities:

3. You will assimilate the skills required to effectively present the evidence underpinning the promotion of health, information giving and education.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity):
4. You will develop awareness and respect for the diversity of women’s lives through reflection upon the local maternity population.

How will I be assessed?

Ongoing feedback will be given following group work presentations and in particular seminar contributions to the topic of health inequalities, how to identify/collect data health promotion models, and the IT session exploring data used in maternity provision. There will be the opportunity for small group tutorials prior to the summative assessment. (MLO 1,2,3 and 4)

The summative assessment is a 2,000 word assignment that incorporates the module learning outcomes. (MLO 1, 2, 3 and 4).





Module abstract

During this module, you will be introduced to the Framework for Quality Maternal and Newborn Care (QMNC) and the practice category of Education, Information and Health promotion. This module will assist you in your learning of health and public health issues in the maternity experience. It will assist you in developing the skills needed for effective practice by developing your appreciation of health, health inequalities and the lives of women prior to pregnancy (pre-conception). By exploring the themes and topics on offer, you will understand the social, global and structural aspects that impact upon women’s lives and how this influences the psychology and adaptation processes. There are opportunities to explore the support given to women and their families through health education, information and health promotion and other aspects of midwifery support. The module will also help you to appreciate the services available to women and the public health aspects of the role of the midwife as you begin your professional journey and induction into the community of midwifery practice.

Course info

UCAS Code B720

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time (45 weeks per year)

Department Nursing, Midwifery & Health

Location Coach Lane Campus, Northumbria University

City Newcastle

Start September 2021 or September 2022

Fee Information

Module Information

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of online and face to face teaching due to the ongoing Covid-19 pandemic.

We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Students will be required to attend campus as far as restrictions allow. Contact time will increase as restrictions ease, or decrease, potentially to a full online offer, should restrictions increase.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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