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This course is now full for September 2020 entry. Please see our course search for an alternative September 2020 course, or courses that start in January 2021.

 

Data is everywhere and is growing rapidly every day.  In a fast-changing digital world, there is a very high demand for game-changers who can predict business needs and who can understand and interpret data to make effective decisions.

Our Business Analytics Masters course provides you with the opportunity and skills to explore the latest techniques for analysing ‘big data’ to identify patterns, interpret trends and advance your organisation’s drive for strategic change.

Aimed at those with an interest in problem solving and critical thinking, this course welcomes those from any undergraduate background, including applicants who have no previous business or analytics experience.  Our Business Analytics MSc develops broad business skills while offering specialist knowledge in business analytics for tomorrow’s business leaders.

In the second year of this course you will have an opportunity to undertake an Advanced Practice placement or further consultancy project. The course fee is divided evenly between year 1 and year 2. While you can only work twenty hours per week during term time, you can use the extra vacation periods to travel or work full time and help fund your time in the UK. Alternatively you can undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others. Both options offer the opportunity to make yourself more attractive to prospective employers through either developing your international awareness or gaining real industry experience in your field.

The course culminates in either a Master’s Dissertation, Management Enquiry, or, if you prefer, a Consultancy Project where you’ll tackle an issue faced by a real client.  Throughout the course, you will gain critical business intelligence knowledge and develop data insights supported by a strong analytics toolbox. A combination of modules on data management and visualisation, forecasting and predictive analytics, business analytics in practice will prepare you for data challenges and equip you with skills to effectively navigate a continuously changing digital landscape.

*Be aware that all Advanced Practice with investigative consultancy project routes are similar to many of our 1-Year MSc with consultancy project routes, while 2-year Advanced Practice course spends more dedicated time in the Business Clinic, reflected on the total assessment input for the two 60 credit modules

Course Information

Level of Study
Postgraduate

Mode of Study
2 years full-time with Advanced Practice/Study Abroad

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Fee Information

Module Information

Book a Virtual Open Day / Experience Business Analytics

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

You will be part of a global cohort of dedicated students in a positive multicultural learning environment. 

You will benefit from the vast experience of leading staff who have taught research-informed and cutting-edge topics.

The course is delivered via lectures, seminars, workshops and one-to-one sessions. From the outset you will apply academic knowledge to real life business issues via tutorial-based activities, case discussions and group-work sessions.  You will also enjoy guest lectures from practitioners where you will have the opportunity to engage with industry.

To complement the formal modules we focus on developing your key capability skills. This includes a residential weekend, in the first semester as part of a module called Leadership and Management Development, which is aimed at strengthening skills in team working, emotional and cultural intelligence, self-reflection, independent learning and critical thinking.

You will be assessed through a combination of personal development planning, group and peer assessments, and reflective reports as well as traditional exams and essays. This will help you to become an independent, reflective and critical thinker who is culturally and ethically aware, with strong leadership and management capabilities.

Book a Virtual Open Day / Experience Business Analytics

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

When you join Newcastle Business School you will become part of a business school with a global reputation for delivering some of the best business management courses in the UK.

We hold double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – an international hallmark of excellence – in large part due to the exceptional quality of our staff.

The academic team have extensive experience in both research and industry, with specialisms including forecasting, decision making, analytics, information systems and knowledge management. We incorporate our professional experience and ongoing research into the syllabus, to ensure you are up-to-date with current developments in a fast-changing and challenging field.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Book a Virtual Open Day / Experience Business Analytics

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

From the postgraduate suite to seminar rooms, lecture theatres to social spaces, Newcastle Business School offers a fantastic learning environment.

The University has invested heavily in IT labs and facilities. You’ll use a variety of analytics software such as KNIME, R, ARIS Express Business Process Modelling, SAS, SPSS, Microsoft Project and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

At Northumbria it’s easy to put your learning into practice, opportunities for experiential learning are available through our Student Engagement Centre which promotes volunteering and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Book a Virtual Open Day / Experience Business Analytics

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

Newcastle Business School is a vibrant and research-rich school with research expertise in the areas of forecasting, risk perception and risk communication, decision support systems, operations management and business analytics. The course draws heavily on the high-impact research of staff and modules are informed by their own findings as well as from the wider field of research.

Our strong history of applied research is closely linked to local industry as well as the public and voluntary sectors. This business relevant approach to teaching and learning has been developed to maximise your leadership, management and employability potential.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based research-rich learning.

Research / Newcastle Business School

Discover more about current research projects at Newcastle Business School.

Book a Virtual Open Day / Experience Business Analytics

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

Graduates of this course can pursue a wide range of professional and graduate management positions in areas of business consulting, data science, analytics, management, information systems, project management, supply chain management, operations management as well as non-business disciplines.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.  This course is also the ideal stepping stone if you’re interested in a career in academic research, and successful graduates may be eligible for advanced entry onto our PhD or DBA programmes.

Whatever you decide to do, you will have the transferable skills that employers expect from a Master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Book a Virtual Open Day / Experience Business Analytics

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

Entry Requirements 2020/21

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

International qualifications:
 
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry
 
English Language requirements:

 
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
 
*The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2020/21 Entry

Full UK Fee: £12,225

Full EU Fee: £12,225

Full International Fee: £18,500

ADDITIONAL COSTS

There are no Additional Costs

Scholarships and discounts

Click here for Home/EU scholarships and discounts information

Click here for International scholarships and discounts information

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* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

BM9716 -

Business Statistics and Data Analytics (Core,20 Credits)

In this module you will learn about how to use statistical tools and analytical software in Business Analysis. You will learn the necessary skills to make sure that processes run efficiently, particularly with the application of these statistical analytical tools in real business cases by taking into consideration all the face of opportunities and challenges arising from the worldwide reach of business. You will gain the basic and the essential knowledge in addition to practical analytical skills to think as a professional business analyst, project manager, operations analyst,


digital analytics specialist or data analytics consultant in a globalised digital environment. Moreover, you will discover the basic analytical statistical thinking of data analysis in business and put your learning into practice by applying it to real case studies which will help you to gain experience with the recent issues in business and digital market. Business Statistics and Data Analytics work hand-in-hand, because analytics turns data into insights that guide intelligent business decisions. You will learn how to discover and create knowledge from data analysis assem well as data preparation, data visualization, statistical analysis and other advanced analytics tools by using SPSS and applying one of the most famous analytics tools “SAS software” which is known as Analytics Leader. This course will help you in understanding business statistical analysis, develop your data analysis skills and will qualify you to work in organisations and help them to achieve their digital transformation goals.

More information

BM9717 -

Data Management and Visualization (Core,20 Credits)

In this module, you will discover what data is and think about what questions you have that can be answered by the data – even if you’ve never thought about data before. Based on existing data, you will learn to develop a research question, describe the variables and their relationships, calculate basic statistics, and present your results clearly. This module is designed to teach you to handle data programmatically, without being software engineers. By the end of the module, you will be able to use one of the powerful data analysis tools – R – to manage and visualize your data, including how to deal with missing data, variable groups, and graphs. Throughout the module, you will share your progress with others to gain valuable feedback, while also learning how your peers use data to answer their own questions.

More information

BM9718 -

Research Methods and Analytics for Business Practice (Core,20 Credits)

In this module you will learn about a comprehensive range of research methods and business analytics techniques. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s Dissertation, Consultancy Project or Management Enquiry. By the end of the module you will know how to apply both quantitative and qualitative data collection and business analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.
Furthermore, this module will provide clear, critical, and analysis of data, you will also be able to consider the use of analytics implementation skills, where you will be introduced to analytics software such as SPSS. SPSS statistics analysis is one of the powerful solutions that is designed to help businesses and researchers to solve problems by various methods (geospatial analysis, predictive analytics and hypothesis testing).

More information

BM9719 -

Forecasting and Predictive Analytics (Core,20 Credits)

This module aims at educating you in the field of forecasting and predictive analytics to respond to the job market needs using a variety of methodologies. Your journey shall be a quest to distinguish the "true" signal from a universe of "noise" through the lenses of forecasting and predictive analytics. To be more specific, this module covers the typical methodological steps of a prediction exercise, statistical modelling, and artificial intelligence methodologies for prediction via applications in different business settings. This modules teaches you fundamental techniques used for predictive analytics: regression, classification, clustering, Bayesian and other machine learning approaches and models. You will learn how to perform forecasting using time-based data to predict future values from a model. You will get practice with classification and use various techniques for clustering and linear regression to solve common business problems; as well as learn techniques for assessing the effectiveness of your solutions.

More information

BM9720 -

Analytics for Competitive Advantage (Core,20 Credits)

This module prepares you to develop competitive business strategies by developing key “hard” skills that are essential in a competitive landscape. In this module you will learn how to use marketing and supply chain analytics to progress your skills on enhancing the functional performance of a modern business. This includes specialised approaches, methods, and techniques that complement your learning with R analytics, SPSS, and SAS in the previous modules. You will be introduced to competitiveness techniques that help you automate, inform, and strategize business processes and enhance the overall value chain. You will practice business analytics in key business areas such as logistics, operations, marketing, and decision support systems. This learning-by-doing (action learning) philosophy will enable you to use “passive” and “active” business analytics to enhance your skills for competitiveness and strategizing. Examples of passive analytics software included in this module are KISSmetrics, RetentionGrid, Metrilo, Clicky, and Adobe Marketing Cloud. Each of them will be demonstrated using a practical case study in four functional areas, including procurement/ inbound logistics, operations, marketing, and after sale services.

To strengthen this application of analytics to organisational competitiveness and the pursuit of competitive advantage, you will also participate in a business simulation where you will be exposed to cross-functional business decision making in the pursuit of a competitive business strategy.

A prominent theme throughout this module is to give you experience in contemporary analytics software applications used in the key business functions, and by doing so, this will enhance your employability for graduate-entry analytics roles. In addition to being able to provide critical analysis of data, you will also be able to consider the business implementation and communication skills required. This module emphasises the development of practical skills and techniques required by businesses to help them in strategizing their operations. You will also develop “soft skills” relating to communication and conflict resolution as well as enhancing your knowledge of commercialisation and market positioning strategies.

More information

HR9737 -

Leadership and Management Development (Core,20 Credits)

This module engages you in personal and professional development in order that you develop and hone your teamworking, management and leadership skills,

capabilities and attributes, and in so doing, enhance your employability. On this module, you will not only prepare for your first job after you graduate but also kickstart

your commitment to life-long personal and professional learning. In the first part of the module you will be supported in a self-analysis by a range of activities, including

the completion of self-administered tool-kits to demonstrate an increased self-awareness and self-understanding. This will also involve applying theoretical frameworks

and researching contemporary literature for a more in-depth understanding of self. A key outcome of this process is how you will be able to exploit this development in

order to lead, and manage, more effectively in your future careers. The second part of the module contains activities which enable you to build on your self-analysis and

explore further your strengths, weaknesses and areas for development in the context of your career development plans. You will receive guidance on how to craft

professional, postgraduate CVs, LinkeIn profiles, and supporting documentation to meet the needs of employer. Furthermore, you will use your understanding of self to

help you to understand the key issues and specific challenges that you face, with your skills profile, in relation to your employability prospects in your target

profession/industry/sector. This will also include the development of knowledge into the global graduate market, (including routes such as self-employment and

developing your career with an existing employer) drawing upon local, national and international examples.

More information

NX0470 -

Applied Management Work Investigation (Optional,60 Credits)

You will undertake a group consultancy project within the Business Clinic during the first semester of your second year of Masters’ study (NX0479). Through your work-based experience, you will develop ability as a problem solver with valued investigative, theoretical and practical business skills. This will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. This second semester module will involve the development of the client oriented management report and presentation alongside an individual literature review and personal reflection.

The content of the management report will be unique. The nature and scope of the area of your investigation will be defined and agreed in collaboration with the organisation and the University supervisor. The syllabus will include:

• Conducting research in organisations.
• Identifying researchable questions.
• Consultancy and project management skills.
• Research methods and doing a literature review
• Presentation, communication and report writing skills.
• Analysing findings.
• Writing recommendations and action plans.
• Reflecting on work based experiential learning.

In undertaking this project based module, you will critically reflect and evaluate upon organisational practices and their relation with academic theory, and in doing so, provide practical and actionable recommendations through an investigative management report.

The assessment for your module consists of a Group Consultancy Report (7,000 words) and Final Client Presentation, weighted at 60%, alongside an Individual Assignment comprising a Literature Review (4000 words) and a Reflective Learning Statement (2,000 words), weighted at 40%.

More information

NX0478 -

Masters' Study Abroad (Optional,60 Credits)

Within this module, you will record your learning experience gained by undertaking a semester outside of the UK as part of your Masters’ programme by means of academic study at a partner institution and it will enable you to recognise the differences between a business and management academic experience between Northumbria and your chosen overseas academic institution.

Your programme of study will vary according to the country and institution in which you study, but each programme offered will meet the following general requirements:
• The study programme will be last one at least one semester in duration.

• You will attend all mandatory classes.

• You will undertake normal module assessments required by the host institution.

• You will study subjects approved by the NBS Study Abroad Programme Leader. Subject areas may be in any business discipline, foreign language, culture or politics.

More information

NX0479 -

Business Clinic PG Group Consultancy Project (Optional,60 Credits)

As a student enrolled on one of the 2-year Advanced Practice Programmes you may undertake a group consultancy project within the first semester of your second years of Masters’ study (the alternative is an Internship). Through your work-based experience, you will develop abilities as a problem solver with valued investigative, theoretical and practical business skills. This work-based experience will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. By undertaking this module, you will have enhanced your individual skills, knowledge, effectiveness and employability by locating learning and development within a work-based context and will have critically reflected and evaluated upon organisational practices and the relation with academic theory.

The content of the work-based experience will be unique to you as a group of participants. The nature and scope of the area of student investigation will be defined and agreed in collaboration with the organisation and the University supervisor. The syllabus will include:

• Conducting research in organisations.
• Identifying researchable questions.
• Consultancy and project management skills.
• Research methods and doing a literature review
• Presentation, communication and report writing skills.
• Analysing findings.
• Writing recommendations and action plans.
• Reflecting on work based experiential learning.

Assessment will be both formative and summative and incorporate self, peer, and tutor evaluation. You will present your work-based findings to academic mentors (oral presentation) and an interim report written on behalf of the host organisation or sponsoring project client. In the follow-up module (NX0470), you will provide a substantial management investigation report on the business related issue emerging from this placement or consultancy, alongside a personal reflective statement.

*Those students who do not achieve a mark 80% or more will not progress to NX0470 but will progress to the Masters Dissertation Module (NX0422).

More information

NX0480 -

The Newcastle Business School Masters Dissertation (Optional,60 Credits)

In this module you will gain an understanding of the academic skills that are required to produce a Masters Dissertation. By the end of the module you will have written a 3000 word dissertation proposal and a 15000 word Masters dissertation. The areas included are:

• Justification for the choice of topic
• Appropriate understanding, awareness and critical analysis of existing and up to date literature evidenced by a comprehensive and well-referenced literature review with an extensive reference list
• Selection, justification and application of an appropriately rigorous methodology - including limitations of the approach selected
• Clear statement of the findings of the research
• Critical analysis of the findings
• Explicit links between the analysis and the conclusions supported by critical argument
• Evidence of original work or thought for example in the form or context of the data collected, analytical process or application of findings

More information

NX9734 -

Masters' Management Enquiry (Optional,60 Credits)

The Masters’ Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed

work commensurate with a capstone module and is offered as an alternative to the Masters’ Dissertation and Masters’ Consultancy Project.

The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your

discipline (this enquiry has to be discipline specific), and to integrate the knowledge you have developed during your programme to explore

the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and

questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable

employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and

influence, discovery, initiative, problem-solving and analysis.


The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission

which is a single 15,000 word report.


Part A (35%, 5,000-5,500 words)

Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the

discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is

expected that you will apply non-verbatim documented conversation and provide evidence of the key ideas emerging within the submitted

enquiry report (e.g. within the appendices).

Review: Critically examining the academic and practitioner literature to support the exploration, displaying an ability to critically assess and

appraise the knowledge of your discipline related to a specific key issue arising from your exploration.


Part B (65%, 9,500-10,000 words)

Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing

further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews

with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate,

ethically-considered, research methods and appropriate qualitative or quantitative data analysis.

Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry.

Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key

findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing

practice to show how the recommendations would potentially affect workplace professional decision making.

More information

NX9740 -

Masters' Internship (Optional,60 Credits)

Within this module, you will record your learning experience gained by undertaking a semester outside of the University as part of your Masters’ programme by means of Internship at an external organisation and it will enable you to assess the learning that has taken place in the University with a “real-world” business experience.

Your Internship will vary according to your programme of study and host organisation, but each Internship undertaken will meet the following general requirements:

• Undertake work in an organisation external to the University that will last one semester in duration.

• You will undertake work, where appropriate or necessary for professional body requirements, which are directly relevant to your programme of study.

• The Internship will be approved by the Year 2 NBS Masters’ Coordinator.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

BM9716 -

Business Statistics and Data Analytics (Core,20 Credits)

In this module you will learn about how to use statistical tools and analytical software in Business Analysis. You will learn the necessary skills to make sure that processes run efficiently, particularly with the application of these statistical analytical tools in real business cases by taking into consideration all the face of opportunities and challenges arising from the worldwide reach of business. You will gain the basic and the essential knowledge in addition to practical analytical skills to think as a professional business analyst, project manager, operations analyst,


digital analytics specialist or data analytics consultant in a globalised digital environment. Moreover, you will discover the basic analytical statistical thinking of data analysis in business and put your learning into practice by applying it to real case studies which will help you to gain experience with the recent issues in business and digital market. Business Statistics and Data Analytics work hand-in-hand, because analytics turns data into insights that guide intelligent business decisions. You will learn how to discover and create knowledge from data analysis assem well as data preparation, data visualization, statistical analysis and other advanced analytics tools by using SPSS and applying one of the most famous analytics tools “SAS software” which is known as Analytics Leader. This course will help you in understanding business statistical analysis, develop your data analysis skills and will qualify you to work in organisations and help them to achieve their digital transformation goals.

More information

BM9717 -

Data Management and Visualization (Core,20 Credits)

In this module, you will discover what data is and think about what questions you have that can be answered by the data – even if you’ve never thought about data before. Based on existing data, you will learn to develop a research question, describe the variables and their relationships, calculate basic statistics, and present your results clearly. This module is designed to teach you to handle data programmatically, without being software engineers. By the end of the module, you will be able to use one of the powerful data analysis tools – R – to manage and visualize your data, including how to deal with missing data, variable groups, and graphs. Throughout the module, you will share your progress with others to gain valuable feedback, while also learning how your peers use data to answer their own questions.

More information

BM9718 -

Research Methods and Analytics for Business Practice (Core,20 Credits)

In this module you will learn about a comprehensive range of research methods and business analytics techniques. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s Dissertation, Consultancy Project or Management Enquiry. By the end of the module you will know how to apply both quantitative and qualitative data collection and business analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.
Furthermore, this module will provide clear, critical, and analysis of data, you will also be able to consider the use of analytics implementation skills, where you will be introduced to analytics software such as SPSS. SPSS statistics analysis is one of the powerful solutions that is designed to help businesses and researchers to solve problems by various methods (geospatial analysis, predictive analytics and hypothesis testing).

More information

BM9719 -

Forecasting and Predictive Analytics (Core,20 Credits)

This module aims at educating you in the field of forecasting and predictive analytics to respond to the job market needs using a variety of methodologies. Your journey shall be a quest to distinguish the "true" signal from a universe of "noise" through the lenses of forecasting and predictive analytics. To be more specific, this module covers the typical methodological steps of a prediction exercise, statistical modelling, and artificial intelligence methodologies for prediction via applications in different business settings. This modules teaches you fundamental techniques used for predictive analytics: regression, classification, clustering, Bayesian and other machine learning approaches and models. You will learn how to perform forecasting using time-based data to predict future values from a model. You will get practice with classification and use various techniques for clustering and linear regression to solve common business problems; as well as learn techniques for assessing the effectiveness of your solutions.

More information

BM9720 -

Analytics for Competitive Advantage (Core,20 Credits)

This module prepares you to develop competitive business strategies by developing key “hard” skills that are essential in a competitive landscape. In this module you will learn how to use marketing and supply chain analytics to progress your skills on enhancing the functional performance of a modern business. This includes specialised approaches, methods, and techniques that complement your learning with R analytics, SPSS, and SAS in the previous modules. You will be introduced to competitiveness techniques that help you automate, inform, and strategize business processes and enhance the overall value chain. You will practice business analytics in key business areas such as logistics, operations, marketing, and decision support systems. This learning-by-doing (action learning) philosophy will enable you to use “passive” and “active” business analytics to enhance your skills for competitiveness and strategizing. Examples of passive analytics software included in this module are KISSmetrics, RetentionGrid, Metrilo, Clicky, and Adobe Marketing Cloud. Each of them will be demonstrated using a practical case study in four functional areas, including procurement/ inbound logistics, operations, marketing, and after sale services.

To strengthen this application of analytics to organisational competitiveness and the pursuit of competitive advantage, you will also participate in a business simulation where you will be exposed to cross-functional business decision making in the pursuit of a competitive business strategy.

A prominent theme throughout this module is to give you experience in contemporary analytics software applications used in the key business functions, and by doing so, this will enhance your employability for graduate-entry analytics roles. In addition to being able to provide critical analysis of data, you will also be able to consider the business implementation and communication skills required. This module emphasises the development of practical skills and techniques required by businesses to help them in strategizing their operations. You will also develop “soft skills” relating to communication and conflict resolution as well as enhancing your knowledge of commercialisation and market positioning strategies.

More information

HR9737 -

Leadership and Management Development (Core,20 Credits)

This module engages you in personal and professional development in order that you develop and hone your teamworking, management and leadership skills,

capabilities and attributes, and in so doing, enhance your employability. On this module, you will not only prepare for your first job after you graduate but also kickstart

your commitment to life-long personal and professional learning. In the first part of the module you will be supported in a self-analysis by a range of activities, including

the completion of self-administered tool-kits to demonstrate an increased self-awareness and self-understanding. This will also involve applying theoretical frameworks

and researching contemporary literature for a more in-depth understanding of self. A key outcome of this process is how you will be able to exploit this development in

order to lead, and manage, more effectively in your future careers. The second part of the module contains activities which enable you to build on your self-analysis and

explore further your strengths, weaknesses and areas for development in the context of your career development plans. You will receive guidance on how to craft

professional, postgraduate CVs, LinkeIn profiles, and supporting documentation to meet the needs of employer. Furthermore, you will use your understanding of self to

help you to understand the key issues and specific challenges that you face, with your skills profile, in relation to your employability prospects in your target

profession/industry/sector. This will also include the development of knowledge into the global graduate market, (including routes such as self-employment and

developing your career with an existing employer) drawing upon local, national and international examples.

More information

NX0470 -

Applied Management Work Investigation (Optional,60 Credits)

You will undertake a group consultancy project within the Business Clinic during the first semester of your second year of Masters’ study (NX0479). Through your work-based experience, you will develop ability as a problem solver with valued investigative, theoretical and practical business skills. This will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. This second semester module will involve the development of the client oriented management report and presentation alongside an individual literature review and personal reflection.

The content of the management report will be unique. The nature and scope of the area of your investigation will be defined and agreed in collaboration with the organisation and the University supervisor. The syllabus will include:

• Conducting research in organisations.
• Identifying researchable questions.
• Consultancy and project management skills.
• Research methods and doing a literature review
• Presentation, communication and report writing skills.
• Analysing findings.
• Writing recommendations and action plans.
• Reflecting on work based experiential learning.

In undertaking this project based module, you will critically reflect and evaluate upon organisational practices and their relation with academic theory, and in doing so, provide practical and actionable recommendations through an investigative management report.

The assessment for your module consists of a Group Consultancy Report (7,000 words) and Final Client Presentation, weighted at 60%, alongside an Individual Assignment comprising a Literature Review (4000 words) and a Reflective Learning Statement (2,000 words), weighted at 40%.

More information

NX0478 -

Masters' Study Abroad (Optional,60 Credits)

Within this module, you will record your learning experience gained by undertaking a semester outside of the UK as part of your Masters’ programme by means of academic study at a partner institution and it will enable you to recognise the differences between a business and management academic experience between Northumbria and your chosen overseas academic institution.

Your programme of study will vary according to the country and institution in which you study, but each programme offered will meet the following general requirements:
• The study programme will be last one at least one semester in duration.

• You will attend all mandatory classes.

• You will undertake normal module assessments required by the host institution.

• You will study subjects approved by the NBS Study Abroad Programme Leader. Subject areas may be in any business discipline, foreign language, culture or politics.

More information

NX0479 -

Business Clinic PG Group Consultancy Project (Optional,60 Credits)

As a student enrolled on one of the 2-year Advanced Practice Programmes you may undertake a group consultancy project within the first semester of your second years of Masters’ study (the alternative is an Internship). Through your work-based experience, you will develop abilities as a problem solver with valued investigative, theoretical and practical business skills. This work-based experience will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. By undertaking this module, you will have enhanced your individual skills, knowledge, effectiveness and employability by locating learning and development within a work-based context and will have critically reflected and evaluated upon organisational practices and the relation with academic theory.

The content of the work-based experience will be unique to you as a group of participants. The nature and scope of the area of student investigation will be defined and agreed in collaboration with the organisation and the University supervisor. The syllabus will include:

• Conducting research in organisations.
• Identifying researchable questions.
• Consultancy and project management skills.
• Research methods and doing a literature review
• Presentation, communication and report writing skills.
• Analysing findings.
• Writing recommendations and action plans.
• Reflecting on work based experiential learning.

Assessment will be both formative and summative and incorporate self, peer, and tutor evaluation. You will present your work-based findings to academic mentors (oral presentation) and an interim report written on behalf of the host organisation or sponsoring project client. In the follow-up module (NX0470), you will provide a substantial management investigation report on the business related issue emerging from this placement or consultancy, alongside a personal reflective statement.

*Those students who do not achieve a mark 80% or more will not progress to NX0470 but will progress to the Masters Dissertation Module (NX0422).

More information

NX0480 -

The Newcastle Business School Masters Dissertation (Optional,60 Credits)

In this module you will gain an understanding of the academic skills that are required to produce a Masters Dissertation. By the end of the module you will have written a 3000 word dissertation proposal and a 15000 word Masters dissertation. The areas included are:

• Justification for the choice of topic
• Appropriate understanding, awareness and critical analysis of existing and up to date literature evidenced by a comprehensive and well-referenced literature review with an extensive reference list
• Selection, justification and application of an appropriately rigorous methodology - including limitations of the approach selected
• Clear statement of the findings of the research
• Critical analysis of the findings
• Explicit links between the analysis and the conclusions supported by critical argument
• Evidence of original work or thought for example in the form or context of the data collected, analytical process or application of findings

More information

NX9734 -

Masters' Management Enquiry (Optional,60 Credits)

The Masters’ Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed

work commensurate with a capstone module and is offered as an alternative to the Masters’ Dissertation and Masters’ Consultancy Project.

The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your

discipline (this enquiry has to be discipline specific), and to integrate the knowledge you have developed during your programme to explore

the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and

questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable

employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and

influence, discovery, initiative, problem-solving and analysis.


The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission

which is a single 15,000 word report.


Part A (35%, 5,000-5,500 words)

Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the

discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is

expected that you will apply non-verbatim documented conversation and provide evidence of the key ideas emerging within the submitted

enquiry report (e.g. within the appendices).

Review: Critically examining the academic and practitioner literature to support the exploration, displaying an ability to critically assess and

appraise the knowledge of your discipline related to a specific key issue arising from your exploration.


Part B (65%, 9,500-10,000 words)

Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing

further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews

with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate,

ethically-considered, research methods and appropriate qualitative or quantitative data analysis.

Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry.

Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key

findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing

practice to show how the recommendations would potentially affect workplace professional decision making.

More information

NX9740 -

Masters' Internship (Optional,60 Credits)

Within this module, you will record your learning experience gained by undertaking a semester outside of the University as part of your Masters’ programme by means of Internship at an external organisation and it will enable you to assess the learning that has taken place in the University with a “real-world” business experience.

Your Internship will vary according to your programme of study and host organisation, but each Internship undertaken will meet the following general requirements:

• Undertake work in an organisation external to the University that will last one semester in duration.

• You will undertake work, where appropriate or necessary for professional body requirements, which are directly relevant to your programme of study.

• The Internship will be approved by the Year 2 NBS Masters’ Coordinator.

More information

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

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