Skip navigation

Tynedale Community Bank


Tynedale Community Bank offer both savings and loans to people across the Tynedale area. The idea is that the money deposited in savings is used locally to help the community, providing an alternative to payday lenders and loan sharks with low interest rates and security. MDI used their multi-disciplinary approach to tackling the issue of raising awareness and engagement in the community.

Tynedalecaseimage (2)The Project:

The main challenge in this project was mastering how the community bank can position themselves in order to reduce stigma, raise awareness and engage the community. It was essential to appeal to both prospective depositors of savings, as well as potential customers to take out loans. As finances are a sensitive topic and there is currently a negative perception of a Credit Union, careful consideration must be given into how best to communicate the concept and get people on board in a non-forceful way.

The Process:

The team visited the parent company of Tynedale Community bank (Prince Bishops) and there was an opportunity to discuss the challenges further. It was essential to gain a thorough understanding of the Tynedale community and it’s people, when thinking about the best ways to engage them. The team visited rural areas to have face-to-face interaction with members of the community, immersing themselves in the community. These insights were then used to consider marketing tools, family packages, collaborations and relationships with community groups and societies.

The Result:

MDI presented a clear analysis of the Tynedale area and it’s members as well as their thoughts and feelings around the idea of a community bank. Impressed by the work so far, the client has decided to fund a full Semester 3 Project for the next academic year.

Course info

Level of Study Postgraduate

Mode of Study 1 year full-time

Location Northern Design Centre

City Newcastle

Start September 2024

Fee Information

Module Information

If you’d like to receive the latest updates from Northumbria about our courses, events, finance & funding then enter your details below.

* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here


Alumni Discounts

Graduates of the University are entitled to a 20% alumni discount on Masters study at Northumbria (T&C’s apply).

Latest News and Features

Pictured is Northumbria University’s Ahmed Elmarakbi, a Professor of Automotive Composites
Front row, L-R: Professor Matthew Johnson from Northumbria University and Piotr Mahey from ACCESS: Policy are pictured with members of the ACCESS: Policy team (left) and Northumbria University students (right) selected to be part of the first ACCESS: Climate and Environment programme.
How music heals us, even when it’s sad – by a neuroscientist leading a new study of musical therapy
an image showing a pile of books with one open on top
Generic phone with social media apps.
More news

Back to top