Skip navigation

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

CLOSE

Our MBA programme has been delivered for more than 20 years and has more than 1,000 graduates globally. Now our MBA apprenticeship route allows students to complete the MBA within a work-based learning approach.

The programme has been designed in collaboration with 30 leading companies, the Chartered Association of Business Schools and the Chartered Management Institute to develop students knowledge and skills in:

  • Strategy
  • Innovation and change
  • Enterprise and risk
  • Leading and developing people
  • Developing collaborative relationships

This innovative, flexible, work-based programme represents a remarkable opportunity for aspirational professionals. For those who are transitioning from a specialist background into senior management, or seeking to ground an existing leadership role with contemporary theory, the MBA will have a transformational impact for organisations.

Managers will emerge as highly capable professionals grounded in key areas of business administration with a thorough and dynamic approach to tackling complex business challenges. They will also have strong capabilities in emerging organisational trends and business issues which are reflected in the research strengths of Newcastle Business School.

Successful apprentices will also achieve a CMI Level 7 Diploma in Management and Leadership, making them eligible to take an ‘exemption’ route to Chartered Manager (CMgr/FCMI) status, subject to fulfilling the professional experience requirements.

Our MBA programme has been delivered for more than 20 years and has more than 1,000 graduates globally. Now our MBA apprenticeship route allows students to complete the MBA within a work-based learning approach.

The programme has been designed in collaboration with 30 leading companies, the Chartered Association of Business Schools and the Chartered Management Institute to develop students knowledge and skills in:

  • Strategy
  • Innovation and change
  • Enterprise and risk
  • Leading and developing people
  • Developing collaborative relationships

This innovative, flexible, work-based programme represents a remarkable opportunity for aspirational professionals. For those who are transitioning from a specialist background into senior management, or seeking to ground an existing leadership role with contemporary theory, the MBA will have a transformational impact for organisations.

Managers will emerge as highly capable professionals grounded in key areas of business administration with a thorough and dynamic approach to tackling complex business challenges. They will also have strong capabilities in emerging organisational trends and business issues which are reflected in the research strengths of Newcastle Business School.

Successful apprentices will also achieve a CMI Level 7 Diploma in Management and Leadership, making them eligible to take an ‘exemption’ route to Chartered Manager (CMgr/FCMI) status, subject to fulfilling the professional experience requirements.

Course Information

Level of Study
Postgraduate

Mode of Study
2 years part-time

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2020

Fee Information

Module Information

Apprentices on our MBA programme will be challenged and stretched. They will be encouraged to draw on their own professional experiences throughout. Using their employer as a vehicle for learning, students will be able to demonstrate impact and effectiveness as a business leader.

Throughout the programme, students will develop the ability to critically reflect on their work and that of others; present and justify their work in the context of wider theories and practice, and display and critically apply expert knowledge within their discipline. The MBA will specifically develop behaviours such as:

  • Leading by example
  • Judging and challenging
  • Reflecting on your own courage and curiosity
  • Valuing difference

The modules employ a range of assessment approaches including individual reports, case study analysis, self-reflection, group presentations and consultancy reports, a research proposal and a dissertation or Management Investigation based on the students own employer.

Our MBA programme is professorial-led, with each module led by a Professor at the forefront of their discipline. Delivered with support from other senior members of academic staff, each module will expose students to world-leading expertise in that area.

As this programme is covered by Newcastle Business School’s prestigious AACBS double accreditation and providing CMI Professional Accreditation, the course will establish students amongst the business elite.

Full details on the modules for each year of the programme can be found below.

As well as internationally-recognised academic credentials, our lecturers have extensive experience in practice at senior levels of leadership. Many continue to undertake consultancy work, including advising governments and regulatory bodies, all of which will feed into the learning experience.

In addition to our lecturers, students will also be exposed to frequent guest speakers from industry – including Northumbria alumni – and will be allocated an individual executive coach who will work with students for the duration of the programme. These independent professional coaches have valuable experience in senior leadership roles and will support apprentices in transferring their learning into professional practice.

On-campus teaching blocks will include masterclasses, experiential workshop activities, problem-based case discussions and practical business challenges. Fellow students will come from a diverse range of backgrounds, and learning from each other’s experiences will form an important part of students development.

University study will make-up 20% of the apprentice’s weekly learning and timely face-to-face contact will be essential.  Attendance at tutor-led sessions is very important, however as employees, we appreciate apprentices may unavoidably miss an occasionally taught class, therefore, all learning and teaching materials will be available via a virtual classroom and accessible to students remotely. Students will also be allocated an academic coach who will provide support in respect of academic development.

Whilst on campus, students will have access to the University’s exceptional facilities including social spaces, IT facilities and lecture theatres and not forgetting 24/7 access to our award winner University Library. Newcastle Business School provides first-class teaching in a world-class environment. Students will be based in our exclusive Corporate Hub, on the top floor of the award-winning City Campus East building with panoramic views over Newcastle.

As MBA students, apprentices will develop strong research skills and critically apply theory to their own experiences. Learning will be underpinned by a ‘research-rich’ approach. Throughout the course, students will be an active participant in the on-going research agenda that is at the heart of Newcastle Business School. Through our bespoke professorial-led modules, the innovative MBA programme showcases our signature research areas of responsible business, innovation and entrepreneurship and digital economy.

Facilities / Newcastle Business School

Research / Newcastle Business School

Discover more about current research projects at Newcastle Business School

In partnership with Northumbria University, the organisation will support the learner at work to achieve their apprenticeship. Whilst studying the apprentice will be required to work full-time, for at least 30 hours a week, and will be supported through learning at work to achieve the requirements of the apprenticeship standard.

Both Apprentice and their Line Manager will be supported by Northumbria University throughout the programme, including access to online support materials for line managers. Apprentices will also meet with their own manager/mentor and individual professional development coach in the workplace at least four times each year.

During the programme, many assessments are work-based and aligned to the context and activity of the organisation, leading to increased organisational understanding and performance by the apprentice whilst ensuring they develop new skills and enhance productivity and business performance.

In order to complete the programme, the learner will have to demonstrate that they have obtained the relevant skills, knowledge and behaviour required during their workplace training.

Whilst off-campus and in the workplace, students will have access to our technology-enhanced learning (TEL) facilities which provide access to module information, electronic reading lists and online learning resources such as podcasts, e-books and e-journals.

The employer covers all tuition fees for the apprentice, the total payment required depends on the organisation’s apprenticeship levy status.

Students studying an apprenticeship do not pay any tuition fees, however, as they are in full-time employment they do not have student status and therefore are not entitled to apply for student finance.  

To discuss the fees for this apprenticeship in detail or to explore signing an agreement with the university, complete the enquiry form below and someone from our Business and Enterprise team will be in touch shortly.

 Enquire now about this apprenticeship:

We guide both employer and employee through the application and funding process and will be on hand to assist you during the apprenticeship journey.

To start the application process for either current employees or new recruits contact our Business and Enterprise team today by email or complete our online enquiry form. Alternatively, you can call 0191 227 3251.

All students are required to be in full-time employment to study this apprenticeship. If you are interested in studying this apprenticeship and you are in current full-time employment complete our online enquiry form.

If you are not in full-time employment but would like to study this apprenticeship programme, keep checking our vacancies page for information regarding job opportunities.  

 

 Enquire now about this apprenticeship:

Discover More

Explore our full range of Higher and Degree Apprenticeships within the following sectors:

Entry Requirements 2019/20

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree, or equivalent academic or professional qualification with at least three years of work experience.

International qualifications:


If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit http://www.northumbria.ac.uk/yourcountry%20

English Language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Entry Requirements 2020/21

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree, or equivalent academic or professional qualification with at least three years of work experience.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

If you'd like to receive news and information from us in the future about the course or finance then please complete the below form

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF7011 -

Accounting and Finance: Critical appreciation for strategic advantage (Core,10 Credits)

You will be able to develop your knowledge and critical appreciation of the key components of accounting and finance and be able to apply these within the context of a successful public, private or not-for-profit organisation. Specifically, this module provides you with a foundation in the key principles of corporate financial management and their practical application, covering the issues of cost of capital, capital budgeting and capital structure, financial markets, analysis and investments in a world where finance is an international language. Key concepts in relation to investment and financing decisions, operational controls and structures of governance, financial health and growth strategies are all included. You will be able to build your knowledge starting with how to choose and appraise an investment decision; dealing with operational matters that keep the business running; using finance and accounting techniques to strategically manage the direction of the business and finally, looking at how corporate expansion can successfully and sustainably take place. This module is designed to strengthen your ability in applying knowledge to complex issues, both systematically and creatively, so that theory is converted into practice from a critical and informed perspective in order to enhance organisational effectiveness and competitiveness. The module also investigates how financial information can be used to inform strategic plans and operational decisions. Reflective of the research strength within the Business School within responsible business, you will be encouraged to engage with CSR and ethical decision making.

More information

BM9700 -

Data Analytics for Business Decision Making (Core,10 Credits)

You will gain an understanding of the role data analytics can play in decision making for senior managers, and acquire a skill set which will enable you to both carry out and evaluate results from such analysis.

There is an increasing need for business leaders to know how to use data to develop meaningful and robust business solutions. This module will equip you with the practical knowledge and confidence to achieve this. Specific topics covered will vary but are likely to include content such as Project Management; Data Management for Decision Making (using specialist software packages such as SAS); Statistics for Business and Predictive Modelling.

More information

BM9701 -

Operations & Supply Chain Management (Core,10 Credits)

The module aims to provide you with the theories and principles of operations and supply chain management and the knowledge and skills of applying them in real business practices. This module has been developed in partnership with practitioners in the field and will explore core
topics including:
? Introduction to Operations and Supply Chain Management;
? Supply Chain Strategy;
? Supply Chain Operations;
? Planning Supply Chain Operations;
? Sourcing Supply Chain Operations;
? Making Supply Chain Operations;
? Delivering;
? Supply Chain Risk Management;
? Product Lifecycle Management;
? Quality Management;
? Reverse Logistics;
? Recent Challenges in Supply Chain.

The module will lead you to the development of operations management and supply chain management skills and confidence in handling complex problems in supply chain. In doing so, it will expose you to a wide range of tools and techniques in analysing supply chain problems. You will be knowledgeable about the theory and practice of operations and supply chain management and skilful in the use of various tools and techniques. On completing the module you will be able to apply the theories and principles to analyse operations and supply chain problems in a variety of situations. You will be capable of identifying the root causes of various supply chain problems and proposing relevant solutions.

More information

HR9726 -

Managing People and Organisations (Core,10 Credits)

The module will help you engage with the management challenges involved in managing individuals, teams and organisations. You will gain an understanding of theories and models within the field of organisational behaviour, and the ways in which this knowledge has been applied in terms of techniques and approaches such as human resource management. The module will enable you to apply the concepts introduced to make sense of your own experiences in organizations, to recognise the importance of these aspects of management in an overall understanding of management, and enable you to apply them to your own management practice.

More information

MK9704 -

Strategic Marketing (Core,10 Credits)

This module provides the knowledge and skills necessary for you to understand, critically analyse, and manage Strategic Marketing functions within fast-moving, international and competitive contexts.

Within the module, you will cover these main topics:
1) The role and process of Marketing: a strategic perspective;
2) The Marketing environment;
3) Brand Management & Marketing Communications;
4) Channel Management, Sales Management and Key Account Management;
5) Relationship Marketing: Customer Relationship Management and Internal Marketing;
6) Online and Digital Marketing;
7) Marketing Analytics;
8) Marketing Metrics.

During the module you will fine-tune your existing Strategic Marketing skills and gain a robust understanding of its board level management. You will critically analyse existing theory and practices, contribute your own ideas, and explore ways to apply this academic knowledge to an authentic commercial context.

More information

NX9713 -

Academic and Professional Skills (Core,0 Credits)

Entering Postgraduate higher education requires specific skills and attributes to both manage your studies, and to communicate effectively your ideas within the academic community. This module aims to support this development at a level appropriate for where you join your programme of study.

You will develop the underpinning skills which support independent study and research, and which thereby support the remainder of your programme. These skills will also benefit you in the workplace and are transferrable in terms of undertaking business related communications and research.

You will develop your academic and intellectual skills, through applying criticality and communication skills, secondary and primary research and the development to new knowledge.

The outline syllabus will be based on the following themes:

• Learning styles and academic literacies – how these influence research and communication approaches
• Research rich learning and teaching
• Managing academic projects – how to plan effectively and appropriately
• Searching for information to support effective study - conducting primary and secondary research
• Academic Writing – in particular the presentation of research, and the development of critical literature reviews
• Professional Writing - in particular the presentation of research and management reports
• Presentation skills – in particular the persuasive presentation of research
• Developing criticality – the critical analysis of both secondary sources and primary data, and of your own independent research
• Citation and referencing skills – how to appropriately acknowledge the sources of the information that you use
• Ethics – the importance of ethics in your own and other’s research and NU Ethics Policy
• Profession Skills and Behaviours - resources to support the development and practice of a range of skills to support your professional impact in the workplace
• Personal Development and career planning – How to plan your personal and professional development and develop approaches to career planning
• Digital Portfolio Building - Building your Portfolio of Practice using Pebble Plus

More information

SM9707 -

Global Business Environment (Core,10 Credits)

The module will address, explore and examine various themes and issues affecting the changing global business environment. The main objective of the module is to discuss and assess the global business environment, investigating how globalisation/localisation phenomena that are likely to impact upon business operations and strategy within the context of regional economic development. An approximate (not exhaustive) list of possible topics included in the module is provided below:
• Globalisation: Definition, Evolution, Implications for countries, companies and communities,
• Regions and Regionalisms within a Globalised World: implication for economies and societies
• From Post-Industrial to Knowledge Economies
• International Capital and Financial Markets: Mergers and Acquisitions
• World Institutions: World Trade Organisation, International Monetary Fund, United Nations
• Macro-Commercial Blocs: The European Union, NAFTA, ASEAN and BRICS
• The International Economic Environment: Exchange Rates and patterns of trade
• Business and Environmental Issues: Kyoto and Paris Agreements
• Business and Corporate Culture in Different Countries

More information

HR9727 -

Leader Identity and Leadership (Core,10 Credits)

The module will engage you in a conceptual exploration of classical and contemporary theories of leadership to provide a foundation for analysing and developing yourself and others as leaders. You will consider your identity as a leader, your values, motives and goals and thereby develop intra and interpersonal awareness through critical reflection and evaluation. You will engage in a number of activities designed by the teaching team that will help you to understand what it means to be a responsible effective leader. You will also further explore the relationship between leadership and followership, and demonstrate how leadership practice is influenced by diversity. The module draws from themes such as:
? Established and emerging theories of leadership
? Leader development
? Leader identity and identity formation
? Diversity (e.g., race, ethnicity, gender, age, religion, ability, sexual orientation)

More information

HR9728 -

Responsible Business (Core,10 Credits)

This module will help you understand, anticipate, pre-empt and respond to ethical challenges in business. The module requires you to think about your own responsibility as a manager and the responsibilities of organizations in the context of contemporary challenges to business. You will be challenged by this module to think about the qualities of mind and character that are required to behave in a morally coherent way, about the types of institutional arrangements that promote and frustrate this. The module will enable you to think about ethical issues at the level of the individual, the institution and the wider material and ideational contexts that inform how such issues are understood.

More information

HR9729 -

Management Investigation (Core,60 Credits)

This module will enable you to develop your management knowledge, skills and personal effectiveness within the work environment through the critical analysis of a work based problem or issue and the identification of realistic recommendations for improvement / implementation as appropriate. You will critically reflect on 'real world' practices, with a view to using these reflections in implementing appropriate change.

You will learn how to conduct a research led investigation into a management issue, topic or problem guided by your programme of study and framed in the context of an organisation.

Your learning will cover:

• Conducting research in organisations
• The identification of a researchable question.
• Primary research, data collection, questionnaire design, etc.
• Secondary research, literature review, further sources of information.
• The analysis of findings
• Writing recommendations and action plan
• Report writing
• Presentation technique
• Reflection on learning process

More information

NX9713 -

Academic and Professional Skills (Core,0 Credits)

Entering Postgraduate higher education requires specific skills and attributes to both manage your studies, and to communicate effectively your ideas within the academic community. This module aims to support this development at a level appropriate for where you join your programme of study.

You will develop the underpinning skills which support independent study and research, and which thereby support the remainder of your programme. These skills will also benefit you in the workplace and are transferrable in terms of undertaking business related communications and research.

You will develop your academic and intellectual skills, through applying criticality and communication skills, secondary and primary research and the development to new knowledge.

The outline syllabus will be based on the following themes:

• Learning styles and academic literacies – how these influence research and communication approaches
• Research rich learning and teaching
• Managing academic projects – how to plan effectively and appropriately
• Searching for information to support effective study - conducting primary and secondary research
• Academic Writing – in particular the presentation of research, and the development of critical literature reviews
• Professional Writing - in particular the presentation of research and management reports
• Presentation skills – in particular the persuasive presentation of research
• Developing criticality – the critical analysis of both secondary sources and primary data, and of your own independent research
• Citation and referencing skills – how to appropriately acknowledge the sources of the information that you use
• Ethics – the importance of ethics in your own and other’s research and NU Ethics Policy
• Profession Skills and Behaviours - resources to support the development and practice of a range of skills to support your professional impact in the workplace
• Personal Development and career planning – How to plan your personal and professional development and develop approaches to career planning
• Digital Portfolio Building - Building your Portfolio of Practice using Pebble Plus

More information

NX9719 -

Critical Management Inquiry (Core,10 Credits)

There is an increasing need for business leaders to understand best practice in research and to know how to use data to develop meaningful and robust business solutions. In this module, you will gain an understanding of how knowledge is generated, presented and disseminated and the role that critical management inquiry plays in decision making for senior managers. You will acquire a skill set which will enable you to carry out and critically evaluate results from research and analysis. Specific topics covered will vary but are likely to include content such as: What knowledge sources to evaluate when investigating a managerial or organizational problem; The Politics and Ethics of Management Research; Systematic Literature Reviews; Evidence-Based Practice; Management Fads, Fallacies and Fashions.

More information

SM9708 -

Strategic Management (Core,10 Credits)

This module will support you to critically evaluate the range of internal and external factors that impact strategic positioning and performance. You will develop your knowledge and understanding of the range of classical and topical strategic concepts and theories, and the range of strategic analysis and planning techniques that can be used to evaluate both the external competitive environment and internal business processes and resources. You will cover topics such as:
? strategic challenges;
? strategic intent;
? strategic positioning;
? strategic capabilities;
? strategic agility;
? dealing with uncertainty;
? strategic analysis at multiple levels (market, industry, firm, product);
? network effects;
? industry structures;
? competitive advantage;
? first-mover advantage.

More information

SM9709 -

Managing in the Digital Economy (Core,10 Credits)

In this module you will gain a thorough understanding of the challenges, opportunities and disruptive potential associated with the digital economy. You will examine the impact that technological change and digital innovation has on organisations, in terms of the creation of (new) revenue streams, (alternative) forms of value, products and services. By exploring a range of examples you will gain insight into how private, public and third sector organisations along with different levels of government have embraced and developed the digital economy. Not only will this exploration illustrate the wide-ranging nature of the impact, but also the quickening pace of strategic and technological innovation, the ‘winner takes all’ nature of many digital markets and the complex and global nature of the extensive privacy, cyber-security and data debates.

More information

SM9710 -

Innovation and Entrepreneurship (Core,10 Credits)

In this module you will gain a comprehensive understanding of entrepreneurial and innovation concepts, theories and techniques of management. You will examine the nature of entrepreneurship and innovation, the typical characteristics of entrepreneurship, the generation of new business ideas and business failure. In particular, you will focus on corporate entrepreneurship, entrepreneurial architectures, being an entrepreneur, building an entrepreneurial culture and organisational structure, managing corporate ventures and intrapreneurship. You will also explore innovation particularly, the types of innovation, innovation management, technology transfer, public science and R&D.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF7011 -

Accounting and Finance: Critical appreciation for strategic advantage (Core,10 Credits)

You will be able to develop your knowledge and critical appreciation of the key components of accounting and finance and be able to apply these within the context of a successful public, private or not-for-profit organisation. Specifically, this module provides you with a foundation in the key principles of corporate financial management and their practical application, covering the issues of cost of capital, capital budgeting and capital structure, financial markets, analysis and investments in a world where finance is an international language. Key concepts in relation to investment and financing decisions, operational controls and structures of governance, financial health and growth strategies are all included. You will be able to build your knowledge starting with how to choose and appraise an investment decision; dealing with operational matters that keep the business running; using finance and accounting techniques to strategically manage the direction of the business and finally, looking at how corporate expansion can successfully and sustainably take place. This module is designed to strengthen your ability in applying knowledge to complex issues, both systematically and creatively, so that theory is converted into practice from a critical and informed perspective in order to enhance organisational effectiveness and competitiveness. The module also investigates how financial information can be used to inform strategic plans and operational decisions. Reflective of the research strength within the Business School within responsible business, you will be encouraged to engage with CSR and ethical decision making.

More information

BM9700 -

Data Analytics for Business Decision Making (Core,10 Credits)

You will gain an understanding of the role data analytics can play in decision making for senior managers, and acquire a skill set which will enable you to both carry out and evaluate results from such analysis.

There is an increasing need for business leaders to know how to use data to develop meaningful and robust business solutions. This module will equip you with the practical knowledge and confidence to achieve this. Specific topics covered will vary but are likely to include content such as Project Management; Data Management for Decision Making (using specialist software packages such as SAS); Statistics for Business and Predictive Modelling.

More information

BM9701 -

Operations & Supply Chain Management (Core,10 Credits)

The module aims to provide you with the theories and principles of operations and supply chain management and the knowledge and skills of applying them in real business practices. This module has been developed in partnership with practitioners in the field and will explore core
topics including:
? Introduction to Operations and Supply Chain Management;
? Supply Chain Strategy;
? Supply Chain Operations;
? Planning Supply Chain Operations;
? Sourcing Supply Chain Operations;
? Making Supply Chain Operations;
? Delivering;
? Supply Chain Risk Management;
? Product Lifecycle Management;
? Quality Management;
? Reverse Logistics;
? Recent Challenges in Supply Chain.

The module will lead you to the development of operations management and supply chain management skills and confidence in handling complex problems in supply chain. In doing so, it will expose you to a wide range of tools and techniques in analysing supply chain problems. You will be knowledgeable about the theory and practice of operations and supply chain management and skilful in the use of various tools and techniques. On completing the module you will be able to apply the theories and principles to analyse operations and supply chain problems in a variety of situations. You will be capable of identifying the root causes of various supply chain problems and proposing relevant solutions.

More information

HR9726 -

Managing People and Organisations (Core,10 Credits)

The module will help you engage with the management challenges involved in managing individuals, teams and organisations. You will gain an understanding of theories and models within the field of organisational behaviour, and the ways in which this knowledge has been applied in terms of techniques and approaches such as human resource management. The module will enable you to apply the concepts introduced to make sense of your own experiences in organizations, to recognise the importance of these aspects of management in an overall understanding of management, and enable you to apply them to your own management practice.

More information

MK9704 -

Strategic Marketing (Core,10 Credits)

This module provides the knowledge and skills necessary for you to understand, critically analyse, and manage Strategic Marketing functions within fast-moving, international and competitive contexts.

Within the module, you will cover these main topics:
1) The role and process of Marketing: a strategic perspective;
2) The Marketing environment;
3) Brand Management & Marketing Communications;
4) Channel Management, Sales Management and Key Account Management;
5) Relationship Marketing: Customer Relationship Management and Internal Marketing;
6) Online and Digital Marketing;
7) Marketing Analytics;
8) Marketing Metrics.

During the module you will fine-tune your existing Strategic Marketing skills and gain a robust understanding of its board level management. You will critically analyse existing theory and practices, contribute your own ideas, and explore ways to apply this academic knowledge to an authentic commercial context.

More information

NX9713 -

Academic and Professional Skills (Core,0 Credits)

Entering Postgraduate higher education requires specific skills and attributes to both manage your studies, and to communicate effectively your ideas within the academic community. This module aims to support this development at a level appropriate for where you join your programme of study.

You will develop the underpinning skills which support independent study and research, and which thereby support the remainder of your programme. These skills will also benefit you in the workplace and are transferrable in terms of undertaking business related communications and research.

You will develop your academic and intellectual skills, through applying criticality and communication skills, secondary and primary research and the development to new knowledge.

The outline syllabus will be based on the following themes:

• Learning styles and academic literacies – how these influence research and communication approaches
• Research rich learning and teaching
• Managing academic projects – how to plan effectively and appropriately
• Searching for information to support effective study - conducting primary and secondary research
• Academic Writing – in particular the presentation of research, and the development of critical literature reviews
• Professional Writing - in particular the presentation of research and management reports
• Presentation skills – in particular the persuasive presentation of research
• Developing criticality – the critical analysis of both secondary sources and primary data, and of your own independent research
• Citation and referencing skills – how to appropriately acknowledge the sources of the information that you use
• Ethics – the importance of ethics in your own and other’s research and NU Ethics Policy
• Profession Skills and Behaviours - resources to support the development and practice of a range of skills to support your professional impact in the workplace
• Personal Development and career planning – How to plan your personal and professional development and develop approaches to career planning
• Digital Portfolio Building - Building your Portfolio of Practice using Pebble Plus

More information

SM9707 -

Global Business Environment (Core,10 Credits)

The module will address, explore and examine various themes and issues affecting the changing global business environment. The main objective of the module is to discuss and assess the global business environment, investigating how globalisation/localisation phenomena that are likely to impact upon business operations and strategy within the context of regional economic development. An approximate (not exhaustive) list of possible topics included in the module is provided below:
• Globalisation: Definition, Evolution, Implications for countries, companies and communities,
• Regions and Regionalisms within a Globalised World: implication for economies and societies
• From Post-Industrial to Knowledge Economies
• International Capital and Financial Markets: Mergers and Acquisitions
• World Institutions: World Trade Organisation, International Monetary Fund, United Nations
• Macro-Commercial Blocs: The European Union, NAFTA, ASEAN and BRICS
• The International Economic Environment: Exchange Rates and patterns of trade
• Business and Environmental Issues: Kyoto and Paris Agreements
• Business and Corporate Culture in Different Countries

More information

HR9727 -

Leader Identity and Leadership (Core,10 Credits)

The module will engage you in a conceptual exploration of classical and contemporary theories of leadership to provide a foundation for analysing and developing yourself and others as leaders. You will consider your identity as a leader, your values, motives and goals and thereby develop intra and interpersonal awareness through critical reflection and evaluation. You will engage in a number of activities designed by the teaching team that will help you to understand what it means to be a responsible effective leader. You will also further explore the relationship between leadership and followership, and demonstrate how leadership practice is influenced by diversity. The module draws from themes such as:
? Established and emerging theories of leadership
? Leader development
? Leader identity and identity formation
? Diversity (e.g., race, ethnicity, gender, age, religion, ability, sexual orientation)

More information

HR9728 -

Responsible Business (Core,10 Credits)

This module will help you understand, anticipate, pre-empt and respond to ethical challenges in business. The module requires you to think about your own responsibility as a manager and the responsibilities of organizations in the context of contemporary challenges to business. You will be challenged by this module to think about the qualities of mind and character that are required to behave in a morally coherent way, about the types of institutional arrangements that promote and frustrate this. The module will enable you to think about ethical issues at the level of the individual, the institution and the wider material and ideational contexts that inform how such issues are understood.

More information

HR9729 -

Management Investigation (Core,60 Credits)

This module will enable you to develop your management knowledge, skills and personal effectiveness within the work environment through the critical analysis of a work based problem or issue and the identification of realistic recommendations for improvement / implementation as appropriate. You will critically reflect on 'real world' practices, with a view to using these reflections in implementing appropriate change.

You will learn how to conduct a research led investigation into a management issue, topic or problem guided by your programme of study and framed in the context of an organisation.

Your learning will cover:

• Conducting research in organisations
• The identification of a researchable question.
• Primary research, data collection, questionnaire design, etc.
• Secondary research, literature review, further sources of information.
• The analysis of findings
• Writing recommendations and action plan
• Report writing
• Presentation technique
• Reflection on learning process

More information

NX9713 -

Academic and Professional Skills (Core,0 Credits)

Entering Postgraduate higher education requires specific skills and attributes to both manage your studies, and to communicate effectively your ideas within the academic community. This module aims to support this development at a level appropriate for where you join your programme of study.

You will develop the underpinning skills which support independent study and research, and which thereby support the remainder of your programme. These skills will also benefit you in the workplace and are transferrable in terms of undertaking business related communications and research.

You will develop your academic and intellectual skills, through applying criticality and communication skills, secondary and primary research and the development to new knowledge.

The outline syllabus will be based on the following themes:

• Learning styles and academic literacies – how these influence research and communication approaches
• Research rich learning and teaching
• Managing academic projects – how to plan effectively and appropriately
• Searching for information to support effective study - conducting primary and secondary research
• Academic Writing – in particular the presentation of research, and the development of critical literature reviews
• Professional Writing - in particular the presentation of research and management reports
• Presentation skills – in particular the persuasive presentation of research
• Developing criticality – the critical analysis of both secondary sources and primary data, and of your own independent research
• Citation and referencing skills – how to appropriately acknowledge the sources of the information that you use
• Ethics – the importance of ethics in your own and other’s research and NU Ethics Policy
• Profession Skills and Behaviours - resources to support the development and practice of a range of skills to support your professional impact in the workplace
• Personal Development and career planning – How to plan your personal and professional development and develop approaches to career planning
• Digital Portfolio Building - Building your Portfolio of Practice using Pebble Plus

More information

NX9719 -

Critical Management Inquiry (Core,10 Credits)

There is an increasing need for business leaders to understand best practice in research and to know how to use data to develop meaningful and robust business solutions. In this module, you will gain an understanding of how knowledge is generated, presented and disseminated and the role that critical management inquiry plays in decision making for senior managers. You will acquire a skill set which will enable you to carry out and critically evaluate results from research and analysis. Specific topics covered will vary but are likely to include content such as: What knowledge sources to evaluate when investigating a managerial or organizational problem; The Politics and Ethics of Management Research; Systematic Literature Reviews; Evidence-Based Practice; Management Fads, Fallacies and Fashions.

More information

SM9708 -

Strategic Management (Core,10 Credits)

This module will support you to critically evaluate the range of internal and external factors that impact strategic positioning and performance. You will develop your knowledge and understanding of the range of classical and topical strategic concepts and theories, and the range of strategic analysis and planning techniques that can be used to evaluate both the external competitive environment and internal business processes and resources. You will cover topics such as:
? strategic challenges;
? strategic intent;
? strategic positioning;
? strategic capabilities;
? strategic agility;
? dealing with uncertainty;
? strategic analysis at multiple levels (market, industry, firm, product);
? network effects;
? industry structures;
? competitive advantage;
? first-mover advantage.

More information

SM9709 -

Managing in the Digital Economy (Core,10 Credits)

In this module you will gain a thorough understanding of the challenges, opportunities and disruptive potential associated with the digital economy. You will examine the impact that technological change and digital innovation has on organisations, in terms of the creation of (new) revenue streams, (alternative) forms of value, products and services. By exploring a range of examples you will gain insight into how private, public and third sector organisations along with different levels of government have embraced and developed the digital economy. Not only will this exploration illustrate the wide-ranging nature of the impact, but also the quickening pace of strategic and technological innovation, the ‘winner takes all’ nature of many digital markets and the complex and global nature of the extensive privacy, cyber-security and data debates.

More information

SM9710 -

Innovation and Entrepreneurship (Core,10 Credits)

In this module you will gain a comprehensive understanding of entrepreneurial and innovation concepts, theories and techniques of management. You will examine the nature of entrepreneurship and innovation, the typical characteristics of entrepreneurship, the generation of new business ideas and business failure. In particular, you will focus on corporate entrepreneurship, entrepreneurial architectures, being an entrepreneur, building an entrepreneurial culture and organisational structure, managing corporate ventures and intrapreneurship. You will also explore innovation particularly, the types of innovation, innovation management, technology transfer, public science and R&D.

More information

To start your application, simply select the month you would like to start your course.

Senior Leader Degree Apprenticeship | MBA

START MONTH
YEAR

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints

Order your prospectus

If you're a UK/EU student and would like to know more about our courses, you can order a copy of our prospectus here.

Get a downloadable PDF of this course and updates from Newcastle Business School

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Higher and Degree Apprenticeships
+

Higher and Degree Apprenticeships

At Northumbria University, our higher and degree apprenticeships are more than a learning programme; they are a partnership. We work with organisations to create courses that meet the demands of businesses.

 

CPD
+

CPD and Short Courses

Our Continual Professional Development (CPD) courses are designed to open up exciting new possibilities for individuals and organisations. By increasing skills and knowledge and introducing new ways of thinking and working we create impact in performance at all levels.

Is your business ready to take on tomorrow?
+

#TakeonTomorrow

The world is changing faster than ever before. The future is there to be won by organisations who find ways to turn today’s possibilities into tomorrow’s competitive edge.

Back to top