SP6018 - Sport Event Management

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What will I learn on this module?

You will learn how to plan, implement, and evaluate a sport event. This module is designed to provide you with a vocationally-relevant sport management experience, founded upon theoretical principles. You are required to work in a group to plan and deliver a sports event, and then individually evaluate one aspect of the event. The module is intended to promote entrepreneurship and creativity as well as personal and collective responsibility by means of a real-life challenge.

On this module you will conduct a critical analysis of sport event literature, evaluate planning models, conduct market research, and reflect on the acquisition of graduate attributes, such as;
· Creativity
· Resilience;
· Teamwork and leadership;
· Advanced communication skills;
· Entrepreneurship and Employability;
· Cultural awareness and ethical behaviour within the sport environment.

Planning, implementing, and evaluating a sports event is challenging. It will test your knowledge and skills across a number of academic disciplines. Similarly, the live project assessments will add a new dimension to your learning experience. They are designed to be authentic, as such you will have a significant degree of autonomy in how you develop your team, conceptualise your event plan, and begin the implementation process. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.

Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

How will I learn on this module?

You will learn through a combination of lectures, seminars, and tutorials. In order to develop your sports event ideas, the main emphasis of the module will be on directed and independent learning. Through focused tasks and reading lists, your event groups will be encouraged to make your own strategic and operational decisions to effectively and efficiently manage your event through the pre-event, implementation, and post-event management phases.

Time spent learning on this module will be divided into interactive lectures, seminars, and group tutorials. The lectures will be delivered in a formal manner; however, you are expected to interact throughout. Seminar sessions will provide opportunities for formative assessment
through directed study and the reporting of progress to date. As the module progresses and your needs become more specific, we will begin to focus on learning within group tutorials. These tutorials are student-led, with tutors acting as advisors and critical friends.

At this stage of your academic career we expect you to engage in a significant amount of independent learning, which will enable you to work in partnership with a range of stakeholders.

How will I be supported academically on this module?

Tutors will support your learning in a variety of ways. We will provide you with a programme of lectures which relate to the learning outcomes
for the module. Seminars will provide a supportive environment in which you can discuss and share your sport event ideas. Tutors will
provide reading materials, examples, and activities for seminars to support the development of your understanding of the sport event planning process. You will also be provided with an electronic reading list which will include essential and recommended reading for the module and its assessment. You will also be supported to explore and engage in your own search for literature to support your curiosity and enquiry into particular areas of sport event management of interest to you and your group.

Peer learning is central to learning on this module. The group work will enable you to learn from each other and support the learning of others. In your event groups you which each have a role, which you have chosen and which should be aligned with your career aspirations; therefore, you will have an opportunity to explore how a team of individuals can work together to achieve a common goal.

Contact details for all tutors for this module are available in the module handbook and via the eLP and where appropriate and with your agreement, answers to your queries that would be beneficial to the whole group will be posted on the eLP discussion board so all may benefit.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
· 1. You will be able to critically analyse the effective operation of one aspect of the management of a sports event.
· 2. You will be able to plan and execute a student-initiated sports event organised through a coordinated team of individuals and a defined budget.

Intellectual / Professional skills & abilities:
· 3. You will be able to demonstrate applied skills in effective decision-making, problem-solving, communication, organisation, control and time management.
· 4. You will be able to demonstrate an effective use of a number of traditional and contemporary communication strategies, which are appropriate the message being sent and the needs and preferences of its receiver

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA)
· 5. You will be able to evaluate and reflect on your ability to work as part of a team and as an individual. In particular, you will reflect on your employability as a graduate.

How will I be assessed?

All of the seminar tasks and tutorial support is designed to act as formative assessments. You will work closely with the module tutors to plan and implement your event. As part of this process you will be provided with examples of industry event plans, and evaluations.

There are three assessments on this module:

Assessment 1a: Event Plan - 3000 word (group). Your group event plan will state exactly how your event will be implemented. It will include appendices which outline the planning processes, and include a risk assessment and insurance details. MO 2, 3, 4.

Assessment 1b: Event Implementation (group). Your group will be assessed on the implementation of the event, which you have planned to meet a stated aim and set of objectives. MO 1,2,3,4,5.

Assessment 2: Event Evaluation / Reflection - 2500 words (individual). In this assessment you will evaluate a theory underpinning the planning and implementation of your event. You will also reflect on your learning journey, in relation to your employability. MO1, 5.


Assessment 1a feedback will be provided one week before your event. This will enable you to consider any suggested improvements. It should be noted, however, that any event which has not been satisfactorily risk assessed and / or has no insurance cover will not be allowed to progress to the implementation stage.

Assessment 1b initial feedback will be provided at conclusion of your event. Further feedback will be provided within four days of your event; the immediacy of the feedback is designed to enable you to make immediate progress on your evaluation / reflection.

Assessment 2 feedback will be provided twenty days following the final event.

No marks will be made available until 20 days after the final event.





Module abstract

Sport event management is frequently described as the best final year module. This is because it is assessed through a live project, enabling you to apply the knowledge and skills, which you have acquired throughout your degree, in a real-world context. For example, to successfully plan and implement your event, you will need to apply knowledge and skills related to team working, strategic planning, market research, negotiating, sponsorship, customer care, entrepreneurship, and so on.

You will work in a group of six, to plan and implement a sports event that you have devised based on your market research; you will then evaluate the event and reflect on how it has enhanced your employability. This module provides you with an opportunity to significantly enhance your CV; demonstrating your ability to plan, implement and evaluate your own sport event, network within the event management industry, and to employ emerging technology to promote your event and yourself. It is little wonder that so many of the students on this module find professional employment in the events industry.

Course info

UCAS Code C6X1

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time

Department Sport, Exercise and Rehabilitation

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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