Sport Management BSc (Hons)

UCAS code CN62 BSC/SMGT

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About this course 2018/19

Our Sport Management programme is designed to enable you to appreciate and evaluate sport, as a global business, from an informed and inquisitive managerial viewpoint. At every level of study, you will develop vocationally relevant experience and skills; such as event management, strategic and economic planning, social media management, and sport marketing. You will also develop transferable skills in areas such as; communication, negotiation, teamwork, leadership, and problem-solving.

Would you like to be a sport manager for the Olympic Organising Committee, a partnership manager at Chelsea FC, a key account executive at Nike, a marketing manager at Tottenham Hotspur FC, or perhaps manage a global events management company?

These are just some of the professional careers our recent graduates have chosen. The sport industry has changed significantly in recent years but it continues to be dynamic and innovative, creating challenges and well-paid career opportunities for knowledgeable sport managers.

97% student satisfaction in the National Student Survey 2016

If you’d like to study sport management in a supportive and enjoyable environment whilst preparing for an exciting career in a global multi-million pound industry then the Northumbria University BSc (Hons) Sport Management is the degree for you.

100% of Sport Management students say that staff are good at explaining things (National Student Survey, 2016).

Our programme of study responds to the distinctive needs of international sports organisations. Therefore, the programme has been designed from the outset as a sport management degree, rather than a business degree with a few sport modules attached. Learning in this sport rich environment provides numerous opportunities for you to engage in CPD, volunteering, access a variety of sports networks, and to undertake a placement with a local sport organisation – alternatively, you may choose to complete your placement with an international partner.

Due to our unique learning and teaching experience, you will graduate from our degree programme with a rounded knowledge of specific and transferable management skills, which are desirable to a variety of graduate-level employers.

Learn from the best

Whether you are interested in traditional sport, emerging sports, e-sports, or marketing through sport, the BSc (Hons) Sport Management degree has been designed to support your academic and vocational development. Based on robust management theory you will engage with topics as diverse as social media marketing, economics and finance, sport event management, strategic planning, resource management, and personal branding, all within the context of sport.

Our Sport Management degree is taught in a sport department, rather than a business school, by staff with significant sport business experience and contacts with industry partners. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

caption: Meet the team

Teaching and Assessment

The BSc (Hons) Sport Management’s philosophy is that you will learn to become a sports manager in an authentic, dynamic, interactive and supportive environment, graduating as a fully industry-ready graduate who can think for yourself and make informed judgements. This means that, as well as actively engaging in lectures, seminars and workshops, you will undertake field trips, group projects and a 12-week sport industry placement.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information and developing strategic plans. For example, in your final year you will use all of your knowledge and skills to plan, implement, and evaluate a sport event of your choosing. Previous events have included: charity golf days, sport dinners, events to support public health initiatives, zorb football, the RFL North East season launch, the Sky Super-league Netball Launch, and an annual five-day swimming gala.

Learning Environment

Given that both staff and students are fanatical about sport, there is a community of interest and shared purpose that is apparent from the outset. This is why 100% of Sport Management students say that our staff are enthusiastic about what they are teaching, according to the National Student Survey 2015. This shared interest in sport ensures that the sport management staff have a reputation for making themselves available on a regular basis; it’s easy for you to ask us any questions about the content of the course, assessment requirements, or for additional support.

caption: University Library

Research-rich Learning

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Our sport management teaching team are active researchers in their chosen specialisms, and they routinely incorporate their expertise into their teaching.

Our team are currently researching topics as diverse as social media use by sports organisations, the transfer of sport assets from local authorities to trusts, enabling and exploiting user-created content at sports events, forming sports organisations for emerging sports, consumer influences on sport marketing, and sport as a social identity.

Our teaching is informed by current developments in sport management, usually being ahead of emerging trends.

Your critical thinking will be developed during the course when you undertake an independent research project. Your project will involve choosing an appropriate research problem that interests you, designing a study to answer a stated research question and then writing up a dissertation of 8,500 words. In addition to the write up, you will have the opportunity to present your findings and respond to rigorous questions from staff, your peers, and sport management professionals at the dissertation conference.

caption: Department Research

Give your career an edge

Throughout your degree you will acquire a portfolio of industry relevant experience, including undertaking a 12-week sport management industry placement, and planning and implementing a sport event in your final year. All of this will help you gain a genuine career edge – 97% of students agree that the course has helped them to present themselves with confidence, and 94% feel confident in tackling unfamiliar problems as a result of the course (National Student Survey 2015). On graduation you will be well-placed to take advantage of growing global requirement for qualified sport managers.

Your Future

Sport is a competitive, fast-paced, growing industry offering a wealth of high-profile exciting careers. Studying sport management at Northumbria will ensure that you are equipped with the knowledge and skills required to meet the challenges and opportunities provided by sport in the 21st century.

Examples of jobs held by former students include Marketing Executive at Manchester United, Partnerships Assistant at Tottenham Hotspur FC, Sales Manager (Match & Advertising) at Middlesbrough Football Club, Sport Manager with the Qatar Olympic Committee, and Account Executive with Nike.

About this course 2019/20

Our Sport Management programme is designed to enable you to appreciate and evaluate sport, as a global business, from an informed and inquisitive managerial viewpoint. At every level of study, you will develop vocationally relevant experience and skills; such as event management, strategic and economic planning, social media management, and sport marketing. You will also develop transferable skills in areas such as; communication, negotiation, teamwork, leadership, and problem-solving.

Would you like to be a sport manager for the Olympic Organising Committee, a partnership manager at Chelsea FC, a key account executive at Nike, a marketing manager at Tottenham Hotspur FC, or perhaps manage a global events management company?

These are just some of the professional careers our recent graduates have chosen. The sport industry has changed significantly in recent years but it continues to be dynamic and innovative, creating challenges and well-paid career opportunities for knowledgeable sport managers.

97% student satisfaction in the National Student Survey 2016

If you’d like to study sport management in a supportive and enjoyable environment whilst preparing for an exciting career in a global multi-million pound industry then the Northumbria University BSc (Hons) Sport Management is the degree for you.

100% of Sport Management students say that staff are good at explaining things (National Student Survey, 2016).

Our programme of study responds to the distinctive needs of international sports organisations. Therefore, the programme has been designed from the outset as a sport management degree, rather than a business degree with a few sport modules attached. Learning in this sport rich environment provides numerous opportunities for you to engage in CPD, volunteering, access a variety of sports networks, and to undertake a placement with a local sport organisation – alternatively, you may choose to complete your placement with an international partner.

Due to our unique learning and teaching experience, you will graduate from our degree programme with a rounded knowledge of specific and transferable management skills, which are desirable to a variety of graduate-level employers.

Learn from the best

Whether you are interested in traditional sport, emerging sports, e-sports, or marketing through sport, the BSc (Hons) Sport Management degree has been designed to support your academic and vocational development. Based on robust management theory you will engage with topics as diverse as social media marketing, economics and finance, sport event management, strategic planning, resource management, and personal branding, all within the context of sport.

Our Sport Management degree is taught in a sport department, rather than a business school, by staff with significant sport business experience and contacts with industry partners. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

caption: Meet the team

Teaching and Assessment

The BSc (Hons) Sport Management’s philosophy is that you will learn to become a sports manager in an authentic, dynamic, interactive and supportive environment, graduating as a fully industry-ready graduate who can think for yourself and make informed judgements. This means that, as well as actively engaging in lectures, seminars and workshops, you will undertake field trips, group projects and a 12-week sport industry placement.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information and developing strategic plans. For example, in your final year you will use all of your knowledge and skills to plan, implement, and evaluate a sport event of your choosing. Previous events have included: charity golf days, sport dinners, events to support public health initiatives, zorb football, the RFL North East season launch, the Sky Super-league Netball Launch, and an annual five-day swimming gala.

Learning Environment

Given that both staff and students are fanatical about sport, there is a community of interest and shared purpose that is apparent from the outset. This is why 100% of Sport Management students say that our staff are enthusiastic about what they are teaching, according to the National Student Survey 2015. This shared interest in sport ensures that the sport management staff have a reputation for making themselves available on a regular basis; it’s easy for you to ask us any questions about the content of the course, assessment requirements, or for additional support.

caption: University Library

Research-rich Learning

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Our sport management teaching team are active researchers in their chosen specialisms, and they routinely incorporate their expertise into their teaching.

Our team are currently researching topics as diverse as social media use by sports organisations, the transfer of sport assets from local authorities to trusts, enabling and exploiting user-created content at sports events, forming sports organisations for emerging sports, consumer influences on sport marketing, and sport as a social identity.

Our teaching is informed by current developments in sport management, usually being ahead of emerging trends.

Your critical thinking will be developed during the course when you undertake an independent research project. Your project will involve choosing an appropriate research problem that interests you, designing a study to answer a stated research question and then writing up a dissertation of 8,500 words. In addition to the write up, you will have the opportunity to present your findings and respond to rigorous questions from staff, your peers, and sport management professionals at the dissertation conference.

caption: Department Research

Give your career an edge

Throughout your degree you will acquire a portfolio of industry relevant experience, including undertaking a 12-week sport management industry placement, and planning and implementing a sport event in your final year. All of this will help you gain a genuine career edge – 97% of students agree that the course has helped them to present themselves with confidence, and 94% feel confident in tackling unfamiliar problems as a result of the course (National Student Survey 2015). On graduation you will be well-placed to take advantage of growing global requirement for qualified sport managers.

Your Future

Sport is a competitive, fast-paced, growing industry offering a wealth of high-profile exciting careers. Studying sport management at Northumbria will ensure that you are equipped with the knowledge and skills required to meet the challenges and opportunities provided by sport in the 21st century.

Examples of jobs held by former students include Marketing Executive at Manchester United, Partnerships Assistant at Tottenham Hotspur FC, Sales Manager (Match & Advertising) at Middlesbrough Football Club, Sport Manager with the Qatar Olympic Committee, and Account Executive with Nike.

Course info

UCAS Code CN62 BSC/SMGT

Level of Study Undergraduate

Mode of Study 3 years full-time

Department Sport, Exercise and Rehabilitation

Location Northumberland Building, Newcastle City Campus

City Newcastle

Start September 2019

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy