SP5020 - The Business of Sport

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What will I learn on this module?

The sport sector has grown rapidly into a multi-billion pound global industry and is now recognised as big business. You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of the world’s most creative industry. You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain a critical appreciation of how business principles are applied to the sports industry. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation. This module will help to coalesce your critical insight and application of the principles of strategy, governance, marketing, finance, legal issues and
performance management through a consumer, business-focused lens. This is a module aimed at enhancing your employability skills and experiences through the provision of a platform to practice a number of academic and key transferable skills that will develop your confidence and enthusiasm to seek a career in the sports industry.

How will I learn on this module?

You will be expected to take an active role in your own learning and personal and professional development. You will be expected to apply theoretical knowledge through applied situations to show your progressive appreciation of the increasingly complex issues presented by the business of sport. The teaching and learning environment will be interactive and challenging. You will engage in a range of learning activities including tutor and peer-assisted interactive lectures, seminars and workshops. You will interact with e-learning technologies to enhance your e-tech skills and attributes, and to produce your assignments. You will perform against an on-going process of learning and assessment. You will benefit from regular opportunity for structured assistance designed to help you to review, critique and engender improvements to your
own performance.

How will I be supported academically on this module?

We support you throughout your learning journey to achieve your potential. The interactive nature of the module, in particular through activities in workshops and seminars, is organised to inspire you to release inhibitions and facilitate risk taking and experimentation in new problem-solving techniques and to motivate and engage your attitude towards your own learning experience. The assessments are planned to ensure you have suitably designed tasks and assignments with clearly defined criteria and standards. The module is designed to ensure there is connectivity between you, the tutors, and your peers (face-to-face or via e-tech) to maximize your learning opportunities. A three-pronged constructive relationship is encouraged to ensure a clear sense of purpose and positive intention in-line with your own academic, personal and professional needs and goals. Specific module content is available on the university eLP: module outline, module assessment,
session workbooks, reading lists (including key texts, academic articles, and industry specific sources), and social media feeds build a valuable learning resource that you will be encouraged to enhance for your own specific needs and interests.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1) Display a critical appreciation and awareness of the fundamental principles, concepts and techniques allied to the business
of sport.
2) Demonstrate critical insight and application of principal theories, methods, models and approaches deployed within the sport business world.
Intellectual / Professional skills & abilities:
3) Use and adapt sport specific business insights to present solutions to issues and scenarios pertinent to the business of sport.
4) Critique established ideas, concepts and techniques when examining practices employed by organisations operating within
the sport industry.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
5) Communicate information, ideas and arguments effectively using appropriate styles and language.

How will I be assessed?

Formative assessment: class-based and e-task developmental work with peer and tutor feedback.
Summative assignment E-portfolio 1500 words equivalent (100%)
MLO 1, 2, 3, 4, 5

Pre-requisite(s)

N/A

Co-requisite(s)

N/A

Module abstract

The sport sector is recognised as a multi-billion pound global industry. You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of the world’s most creative industry. You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain a critical appreciation of how business principles are applied to the sports industry. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation. This module will help to coalesce your critical insight and application of the principles of strategy, governance, marketing, finance, legal issues and performance management through a consumer, business-focused lens. This is a module aimed at enhancing your employability skills and experiences through the provision of a platform to practice a number of academic and key transferable skills that will develop your confidence and enthusiasm to seek a career in the sports industry.

Course info

UCAS Code CN62

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time

Department Sport, Exercise and Rehabilitation

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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