Inaugural Lecture Professor Stuart Roper

Professor Stuart Roper Inaugural

Lecture details to follow.

About the Speaker

Professor Stuart Roper joined Northumbria University at the beginning of 2024 as Professor of Marketing and Deputy Head of the Department of Marketing, Operations & Systems at Newcastle Business School. He was previously Associate Dean (Research) at Huddersfield Business School and has held senior positions at Bradford University and Manchester Business School, University of Manchester. With nearly 30 years’ experience in Business Schools, Professor Roper has worked in industry as a Marketing Manager and undertaken training and consultancy work with a large number of UK and international businesses.  He attained his PhD from Manchester University.

His research interests are in the area of branding and brand management and his research looks at the meanings behind brands and how consumers interact with them. As well as considering the strategic importance of brands his work also looks at the problems caused to society by brands, including brands as litter and the impact brands have upon adolescent self-esteem. His work has been published in Social and Cultural Geography, Journal of Business Research, Psychology and Marketing, California Management Review, European Management Review, International Journal of Electronic Commerce, Journal of Environmental Psychology, European Journal of Marketing, Journal of Marketing Management, Qualitative Marketing Research, British Education Research Journal amongst others. He has co-authored two books on Corporate Reputation and is a leading figure in the scientific committee of the Global Brand Conference.