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Research Themes and Scholarly Interests

Professor Howell is Deputy Pro Vice Chancellor (DPVC) and holds the Chair of Governance in the Faculty of Business and Law at Northumbria University. Through his research Professor Howell has generated scholarly expertise in areas relating to methodology, governance, leadership, EU policy and regulation as well as written texts with Nova Science Press, Palgrave McMillan Press, Beijing Scientific Press and Sage Publications. He has recently edited a research text regarding corporate governance with Palgrave McMillan Press and is currently writing a monograph analysing leadership, culture, identity and path-dependency with Cambridge Scholars Publishers.

Professor Howell has taught diverse areas including philosophy of research, methodology, governance and ethics, he has also supervised over thirty research degree completions. He has produced numerous refereed journal articles and managed consultancy and funded research projects for various public and private sector institutions. Professor Howell acted as Chair of the Public Administration Committee (PAC), Chair of the practitioner committee for the University Association for Contemporary European Studies (UACES) as well as been a member of the Joint University Council (JUC) and the Chartered Association of Business Schools (CABS) Research Committee.

As Director of Research for Plymouth Business School Professor Howell developed the Research Assessment Exercise (RAE2008) and Research Excellence Framework (REF2013) submissions for Business and Management; when Associate Dean Research and Innovation at Teesside University Business School gave advice and guidance regarding the ongoing development of the submission for (REF2021).

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Thematic analysis without paradox: sensemaking and context, Ozuem, W., Willis, M., Howell, K. 19 Jan 2022, In: Qualitative Market Research
  • Beyond the game: perceptions and practices of sports sponsorship in German SMEs, Datson, P., Ozuem, W., Howell, K., Lancaster, G. 27 Oct 2021, In: Qualitative Market Research
  • Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective, Ozuem, W., Willis, M., Howell, K., Lancaster, G., Ng, R. 1 May 2021, In: Psychology and Marketing
  • Effects of online brand communities on millennials' brand loyalty in the fashion industry, Ozuem, W., Willis, M., Howell, K., Helal, G., Ranfagni, S., Lancaster, G. 2 Mar 2021, In: Psychology and Marketing
  • Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective, Ozuem, W., Ranfagni, S., Willis, M., Rovai, S., Howell, K. 1 Sep 2021, In: Psychology and Marketing
  • Minding the competition: The drivers for multichannel service quality in fashion retailing, Patten, E., Ozuem, W., Howell, K., Lancaster, G. 1 Mar 2020, In: Journal of Retailing and Consumer Services
  • Service quality in multichannel fashion retailing: an exploratory study, Patten, E., Ozuem, W., Howell, K. 19 Jun 2020, In: Information Technology and People
  • The effects of online negative word-of-mouth on dissatisfied customers: A frustration–aggression perspective, Azemi, Y., Ozuem, W., Howell, K. 1 Apr 2020, In: Psychology and Marketing
  • An exploration into the practice of online service failure and recovery strategies in the Balkans, Azemi, Y., Ozuem, W., Howell, K., Lancaster, G. 1 Jan 2019, In: Journal of Business Research


  • Government and Public Policy PhD July 01 1998
  • Politics BSc (Hons)

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