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Behaviour change has become one of the most prominent topics of discussion within academic and lay circles in recent times.

This masterclass will cover issues relevant to interventions to change various behaviours related to health and well-being, inequality, and sustainability. It will provide a practical guidance for developing, implementing and evaluating behaviour change interventions in your area of interest.

This course will cover issues relevant to interventions to change behaviours:

  1. good scientific practice in developing and testing behaviour interventions;
  2. using theory to guide intervention development;
  3. assessing and maximising fidelity of treatment;
  4. assessing what works and for whom.

Outline:

  1. Introduction to behavioural science;

  2. Behavioural analysis and behavioural diagnosis;
  3. Methodological considerations for intervention development;
  4. Methods of intervention testing and evaluation;
  5. Inequalities in health and behaviour change;
  6. The unintended consequences of behaviour change interventions;
  7. Engaging the public and differing specialities in the design and implementation of behaviour change interventions (co-production).

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Course Information

Delivery Method Face-to-face

Mode of Study
Masterclass

Location
The Business Hub, City Campus, Northumbria University

Start 30th November 2021 & 1st December 2021

Duration
2 Days

Sector
Health, Sport and Social Care

Prior to the course start, participants will be asked to submit a project/problem that they would like addressed in the course.

This course is highly participatory, therefore requires a strong level of English language comprehension.

By the end of the course, participants should be able to:

  1. Understand the basics of behavioural science and latest behaviour change theories and techniques;
  2. Develop an understanding of which aspects of behaviour can be influenced/impacted by the individual and how it can be influenced by the behaviour of others and environment;

  3. Develop an understanding on the methodological approaches for the use of behaviour science and behaviour change in intervention design and the different stages involved in developing behaviour change interventions;
  4. Understand the different methodological approaches to evaluate behaviour change interventions.

£200 (students) / £350 (non-student)

Title
Start
End
Fee
Availability
Behaviour Change Masterclass (Student discount - ID required)

09:00
30/11/2022

17:00
1/12/2022

£200.00

Fully Booked

Behaviour Change Masterclass (Non-student)

09:00
30/11/2022

17:00
1/12/2022

£350.00

Fully Booked

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