VA7010 - Arts & Media

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What will I learn on this module?

This module examines the context and teaches the skills necessary for developing and/or working in arts and digital media enterprises within the creative economy. You will consider the professional role of the cultural entrepreneur in arts and media – what it takes to be one and the management abilities and skills needed. You will study the operation of these smaller cultural and creative businesses and the important place of such enterprises within evolving urban environments. You will learn from diverse case businesses from live theatre groups to web designers to video or game creators to fashion makers. You will gain experiences within the networked, collaborative and precarious work environments that characterise these creative arts and media industries, and an enhanced understanding of the importance of users and audiences within cultural and creative businesses.

How will I learn on this module?

This module encourages self-directed and group learning, supported and guided by the teaching team of active practitioners. Experiential activities, team work and first-hand experience with performing arts, film, TV, digital media and many other creative enterprises will be combined with talks and seminars to foster curiosity and analytical skills, as well as ongoing development of your management skills. Digital technologies are essential for production and organising in this sector, and this is reflected in the teaching methods. We feature technology-enhanced, group and one-on-one approaches to teaching and learning, emphasising student-centred and practical activities which offers equal opportunities for both campus and distance students. Technology is central to this process as a tool supporting the everyday learning activities (through audio and visual materials, discussion boards, collaborations, blogs and student websites), which offers equal opportunities for both campus and distance students.

How will I be supported academically on this module?

Your module tutor will play an active role in guiding you through module sessions, e-learning interactive activities and one-on-one electronic and academic tutorial support. Seminars, tutorials and on-site industry trips (in-person or through audio and video sessions) will offer additional opportunities to experience processes and issues, and ask to questions. All course materials will be made available on the relevant module e-Learning Portal sites.

At Department and Faculty level, the Student Administration and Support Centre (SASC) provides a place to ask questions (e.g. regarding timetables, late submissions and personal extenuating circumstances). SASC will refer you to the correct university service if it cannot directly help you.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
1. Critical understanding of policy, economic, and social environments of the creative economy, particularly arts and media enterprises, and the trends, issues and creative working practices that shape them.

2. Ability to critically evaluate the processes and effectiveness of cultural management through observed practice, and advanced knowledge related to the what, why and how of arts and creative media management.

Intellectual/Professional skills & abilities:
3. Ability to identify and engage with leadership, entrepreneurial, and collaborative skills that respond to flexible and creative work and partnership environments

4. Demonstrate the cognitive and intellectual skills required to reflect on, engage with and communicate effectively within the creative economy, particularly arts and media enterprises.

Personal Values Attributes:
5. Gain an awareness of strategic, employability and enterprise opportunities in relation to professional development, particularly the values of sharing and networking, as well as creativity and innovativeness

How will I be assessed?

Formative assessment will be carried out throughout the seminar sessions where students will discuss literature, issues and themes; undertake problem-orientated tasks; and complete regular e-tivities relating to a wide range of issues pertinent to cultural and creative industries. Peer and tutor feedback, and self-reflection, will encourage personal values attributes of sensitivity, ethics and curiosity. Formative assessment will also be carried out through the briefing and development sessions in relation to the summative assessment.

The summative assessment will be a 4000 word essay demonstrating students' understanding of diverse environments and problem-solving strategies related to management in their specialist arts or media area of interest, using specific practice-oriented case studies (80%), plus an online/in-class presentation on their specialist topic equivalent to 1000 words (20%). Both will require students to demonstrate and elaborate the synthesis of theory to practic





Module abstract

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Course info

Credits 30

Level of Study Postgraduate

Mode of Study 2 years part-time
1 other options available

Department Arts

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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