"My name is Callum Mather, and I studied Marketing Management at Northumbria University. In 2020, during my final year, I founded Everdurance – a sustainability-focused drinks wholesaler created to help North East hospitality businesses offer more eco-friendly options to their customers. Our flagship products are cartons of water, now seen every day on Lumo trains, in museums across Newcastle, and at the incredible Kynren event in Bishop Auckland.
We’ve had fantastic support from the Student and Graduate Enterprise Team at Northumbria over the years. Right from the start, I was welcomed into a community of like-minded entrepreneurs, brought together through the Incubator and the network of current and past students. From there, mentors in different specialist areas helped guide me – from sales and web design through to growing the business as a whole.
Five years on, it’s a real privilege to now thank the team and share a bit of my own experience with those in the Incubator, whether that’s through social events or networking nights organised by the brilliant Student and Graduate Enterprise Team".
Callum Mather - Everdurance founder
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