New programme to
promote Newcastle on national and international stage launched
A new programme has been
launched that will support work to encourage inward investment, stimulate local
pride and attract and retain talent in Newcastle.
The aim of the Newcastle
Ambassador Programme is to use the city’s greatest asset, its people, to raise
the profile of the city region. Ambassadors are being sought who are passionate
about Newcastle and the surrounding area, and who have strong national and
international networks across the public, private and third sectors.
A toolkit of materials has
been created to assist the ambassadors, which includes a set of factsheets for key
sectors, presentation and social media templates, a bank of high-quality images
and a new, inspiring and engaging film that showcases the best of Newcastle.
These freely available
materials provide inspiring, consistent and impactful messaging for ambassadors
to use or adapt in their existing activity, including speaking engagements,
meetings, media interviews and blogs, or opportunities identified by the
Newcastle Ambassador Programme team.
Cllr
Nick Forbes, Leader of Newcastle City Council said “Newcastle has a great story
to tell. We are an ambitious city, globally recognised with levels of
investment that are benefitting both business and local people, and we’re on
the brink of a major growth opportunity with the North of Tyne devolution deal.
“So,
over the last couple of years we have been working with business leaders to
develop a narrative for the city, one that we can share with the world.
“The Ambassador Programme and
the toolkit that has been developed is the culmination of this work, and I am
extremely proud to be launching this today and premiering Our Newcastle – the
film that tells this story”.
Moving
forward the programme aims to engage with a wide variety of ambassadors and
actively identify opportunities for them to represent and raise the profile of
Newcastle.
One Ambassador already
involved in the Programme is Adam Serfontein, managing director of The Hanro
Group. He added: “The Newcastle Ambassador programme is an excellent initiative
which is a tremendous example of the collaboration between the public and
private sector in Newcastle.
“We are collectively
responsible for the success of our regional capital and the wider area, and
this programme will provide the necessary tools for us to make great strides
forward. The time is right to do this as we rise to the challenge of promoting
our region on both the national and international stage.”
The Newcastle Ambassador
Programme has been developed by Newcastle City Council and NewcastleGateshead
Initiative working closely with a wide range of partners.
For more information on the
Newcastle Ambassador Programme and details of how to get involved, please click here.
The Newcastle Ambassador
Programme video can be seen here.
