Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors, Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T., Dennis, C. 10 Feb 2023, In: European Business Review
The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers, Khaneja, S., Hussain, S., Melewar, T., Foroudi, P. 18 Mar 2022, In: Qualitative Market Research
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation, Hussain, S. 30 Jul 2021, Building Corporate Identity, Image and Reputation in the Digital Era, London, Taylor & Francis
Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market, Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, T., Dennis, C. 4 Feb 2021, In: Corporate Reputation Review
Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach, Hussain, S., Melewar, T., Priporas, C., Foroudi, P., Yusef, W. 1 Nov 2021, In: Corporate Reputation Review
