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Research Themes and Scholarly Interests

My current main research interests are in mis/disinformation in social media, sustainable consumption and influencer marketing. I am competent in both qualitative and quantitative research and utilise techniques such as structural equation modeling, mean-end-chain based laddering interviews in my research. 

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Can you be mindful? The effectiveness of mindfulness-driven interventions in enhancing the digital resilience to fake news on COVID-19, Rodrigo, P., Arakpogun, E., Vu, M., Olan, F., Djafarova, E. 2 Mar 2022, In: Information Systems Frontiers
  • Corporate social responsibility in the luxury sector: The role of moral foundations, Hang, H., Rodrigo, P., Ghaffari, M. 1 Dec 2021, In: Psychology and Marketing
  • Consumers’ motivations for adopting a vegan diet: A mixed-methods approach, Ghaffari, M., Rodrigo, P., Ekinci, Y., Pino, G. 14 Sep 2021, In: International Journal of Consumer Studies
  • Loss or gain? The role of message framing in hotel guests' recycling behaviour, Grazzini, L., Rodrigo, P., Aiello, G., Viglia, G. Nov 2018, In: Journal of Sustainable Tourism
  • Halal holidays: How is value perceived by Muslim tourists?, Rodrigo, P., Turnbull, S. 1 Sep 2019, In: International Journal of Tourism Research
  • 'What is this song? The reflections on the diffusion of innovation of digital services and the user experience involving AI', Lui, M., de Oliveira, M., Tarraco, E., Bernardes, R., Rodrigo, P., Ponchio, M., Borini, F. 18 Aug 2020, 2020 AMA Summer Academic Conference
  • The Vegan Revolution: Opportunities and Differences Across Countries, Derqui, B., Guterman, H., Ghaffari, M., Rodrigo, P. 2020, The Vegan Revolution: Opportunities and Differences Across Countries
  • The determinants of foreign product preference amongst elite consumers in an emerging market, Rodrigo, P., Khan, H., Ekinci, Y. 1 Jan 2019, In: Journal of Retailing and Consumer Services
  • Exploring doctoral students' expectations of work-based skills training, Candy, J., Rodrigo, P., Turnbull, S. 12 Aug 2019, In: Higher Education, Skills and Work-based Learning
  • An investigation of the role of religiosity and religious values on hotel guests’ pro-environmental behaviour, Rodrigo, P., Turnbull, S., Dey, B. 11 Jul 2019, 9th Advances in Hospitality Tourism Marketing and Management Conference

PGR Supervision

  • Ibrahim Al-Sulaiti The Impact of Mega Malls on Tourist Experience and Revisit Intentions in Qatar Start Date: 25/10/2021
  • Luke Norris Flattening the Infodemic: An Investigation into Pre-bunking False Information within Digital Spaces Start Date: 01/10/2021

Qualifications

  • Marketing PhD July 24 2014
  • Marketing MSc March 04 2010
  • Business andManagement Studies BA (Hons) March 05 2009
  • Academic Professional Apprenticeship-Teaching Specialist APA 2022
  • Chartered Marketer Cmktr 2020
  • Fellow in Higher Education Academy FHEA 2022
  • Post Graduate Certificate in Academic Practice PGCAP 2022
  • Profesional Diploma Marketing -Chartered Institute of Marketing -UK 2006

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