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Programme Format and Curriculum

Express Your InterestThe Small Business Leadership Programme will equip you with the confidence and leadership skills to plan for the future of your business, and ensure that you are in a great position to recover from the impacts of COVID-19.

The programme is:

  • A structured programme of eight 90-minute webinars over the course of 10 weeks. You will also be required to complete up to two hours of independent study and peer supported learning per week.
  • Delivered online whilst social distancing measures are in place.
  • A network of up to 20 other small business leaders and opportunities for peer-learning.
  • Facilitated by small business experts in university business schools
  • A practical curriculum which will help you to develop leadership skills to improve performance in your business.

The Curriculum

The curriculum will guide you through:

  1. Innovation and Markets: What is meant by innovation in business? How it impacts on productivity and how to respond and recover from challenges.
  2. Leadership and Employee Engagement: Develop your leadership skills to have a positive effect on the performance of your business; and assess the key elements of employee engagement to achieve high performance.
  3. Vision, Purpose and Brand: Explore your own leadership style and how to get the best out of the people around you; understanding the culture of your business.
  4. Demand Creation and Customer Relationships: Identify key markets for your business and consider your approach to creating customer demand and building customer relationships.
  5. Operational Efficiency: Build a strategic approach to operations management including the use of digital technologies
  6. Finance and Financial Management: Understand the key elements and principles of financial management and the use of financial data to support strategic decision making in your business.
  7. Action Planning and Implementation: Develop an action plan for resilience and productivity in your business, including what key tools and metrics are required to measure your performance.


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