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The first intake for this course is Sept 2021/22.

Subject to validation.

Give your career a head start with the UK’s longest-established tourism degree. Our BA (Hons) Tourism and Events programme has an outstanding reputation with industry organisations. It also offers year-long placements and internships with some of the world’s most prestigious tourism-related businesses. 

From the start, you’ll acquire up-to-date knowledge of how today’s tourism and events sector works. You’ll also develop your understanding of the complex relationships linking tourism and events to society and the environment, studying this exciting sector in depth from both an economic and cultural standpoint, and how these relate to its three key components: tourists, destinations and businesses. 

Northumbria is the only university in the North East of England to be recognised as a Centre of Excellence by the Institute of Travel and Tourism – the UK’s professional body for the travel and tourism industry. We’re also a member of the Association for Events Management Education (AEME) that advances events education in the UK and overseas. 

The course is covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. 

 

The first intake for this course is Sept 2021/22.

Subject to validation.

Give your career a head start with the UK’s longest-established tourism degree. Our BA (Hons) Tourism and Events programme has an outstanding reputation with industry organisations. It also offers year-long placements and internships with some of the world’s most prestigious tourism-related businesses. 

From the start, you’ll acquire up-to-date knowledge of how today’s tourism and events sector works. You’ll also develop your understanding of the complex relationships linking tourism and events to society and the environment, studying this exciting sector in depth from both an economic and cultural standpoint, and how these relate to its three key components: tourists, destinations and businesses. 

Northumbria is the only university in the North East of England to be recognised as a Centre of Excellence by the Institute of Travel and Tourism – the UK’s professional body for the travel and tourism industry. We’re also a member of the Association for Events Management Education (AEME) that advances events education in the UK and overseas. 

The course is covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. 

 

Course Information

UCAS Code
N805

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 year sandwich
1 other options available

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021

Fee Information

Module Information

Department / Newcastle Business School

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.

Sustainability

Student Life / #IAmNorthumbria

Discover more about life in Newcastle and studying at Northumbria.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

Beginning with a general introduction to some of the main theories and concepts in tourism and events management, as the course progresses you will also develop an understanding of marketing principles in both a tourism and wider business context, plus undertake study in varied modules including event design, cultural placemaking and urban planning, and the future of tourism. 

This is a flexible course where you can shape your own learning and develop practical skills as you progress. You’ll also have plenty of opportunities to attend industry events, guest lectures and engage with leading organisations to discuss future industry developments and jobs.  

To give you that all-important practical experience, we also offer a year’s professional placement in the tourism and events industry. In recent years, our students have learned through working with international corporations such as Disney, Marriott Hotels and Premier Inn, both in the UK and overseas. 

Hands-on experience is also available at the Northumbria University Business Clinic. This is where students find solutions to real business issues for clients, dealing with everything from strategic marketing reviews to operations audits. 

Another option for broadening your horizons is a study year abroad with a partner institution in countries such as France, Spain and the USA. You’ll gain global perspectives on your subject and boost your future career prospects. 

Throughout your course we use a wide range of assessments including exams, written assignments, reports, individual and group presentations. In your final year, you’ll also be assessed on a piece of research work. This could be an individual dissertation, management enquiry or group consultancy project. 

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

Our staff bring valuable professional experience from the tourism and events industries gained in both the public and private sectors. All have broad business and management knowledge, and have been published in prestigious international journals. They’re passionate about their subject and teaching you the essential skills for a successful career. So you can be confident you’ll receive the support, direction and practical knowledge you need to get the most from your time with us. 

Our Staff / Meet The Team

Our students learn from the best inspirational academic staff with a genuine passion for their subject. Our courses are at the forefront of current knowledge and practice and are shaped by world-leading and internationally excellent research.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

At Newcastle Business School you’ll experience a first-class education in a world-class environment. From our social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. For example, the 24/7 university library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010. 

We’re also committed to helping you make the most of Technology Enhanced Learning (TEL) by embedding it throughout the course. Tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists are there to help you efficiently and thoroughly prepare for seminars and independent research. Lecture capture software means you can revise previously lectured material online in your time, as well as at your speed. 

What’s more, there are plenty of opportunities to put your learning into practice through volunteering, internships and placements. This includes the Business Clinic that provides student consultancy facilities to work with our clients in response to their business problem. Our clients are drawn from a range of organisations including multinationals, SMEs, not-for-profit charities and social enterprises from across the region and nationally. 

Facilities / Learning Environment

Newcastle Business School delivers first class teaching in a world class environment.

City Campus East

360 Tour

As a professional and international School, the Newcastle Business School develops individuals to achieve leadership, management and employability potential through business relevant, research engaged education.

Northumbria University Library

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

This is a research-rich environment where you’ll be taught by staff with a strong academic background. Their special interests range from international business strategies in emerging economies and social marketing through to cultural tourism and sustainable development.  

You’ll learn important theoretical and practical research methods directly relatable to your future career. These include information literacy, as well as problem-solving skills around project management, self-directed learning and communication. By applying these skills directly to your final-year research project, you’ll be able to demonstrate how you can project manage a significant investigatory task independently and thoroughly.  

Research / Newcastle Business School

Newcastle Business School (NBS) is the 8th most improved Business School in the 2014 Research Excellence Framework (REF) National Assessment.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

Whether you opt for a professional placement or study year abroad, our BA Tourism and Events Management course will enhance your wider employability, as well as boost your long-term prospects. 

We place real emphasis on developing the transferable skills that open doors to a range of tourism and events management careers, and advanced study opportunities. These include communication, analysis, problem solving and analytical research plus the ability to work both independently and as part of a team. 

Many of our graduates have gone on to a wide variety of professional roles in tourism and events. These include Business Development Manager at the Institute of Travel and Tourism, Assistant Director of Sales at a Ritz Carlton hotel and positions in Dubai, USA and elsewhere. 

Whatever you do next, you’ll enjoy the advantage of having studied for a course covered by the prestigious AACSB accreditation for Newcastle Business School.  

 

Career Edge / Added Experiences

You can boost your CV and develop your experience whilst studying at Northumbria.

Career and Employment / Develop

From first year through to final year and beyond graduation, we are here to help.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

Entry Requirements 2021/22

Standard Entry

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2021/22 Entry

UK Fee in Year 1*: TBC

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.



EU Fee in Year 1: **TBC

**EU fees for 2021/22 are yet to announced


International Fee in Year 1: TBC

 

ADDITIONAL COSTS

There are no Additional Costs



Scholarships and Discounts

Scholarships and Discounts have not been announced for 2021/22 entry, please use the links below as in indication of what schemes are available for 2020/21 entry.

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.



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Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4038 -

Financial Decision Making (Core,20 Credits)

The ‘Financial Decision Making’ module will provide you with the knowledge and numerical and problem solving skills that will greatly enhance your employability within any business environment. You will be able to assess the performance of businesses with regard to profitability, solvency, financial structure and working capital management by means of analysing and interpreting their financial statements. You will also be able to make decisions in relation to planning and control for a business as a whole, and evaluate individual projects by using investment appraisal techniques, taking into account risk and uncertainty.

More information

BM9403 -

Business Analysis for Decision Making (Core,20 Credits)

In this module, you will develop the knowledge and skills in applying a variety of quantitative data analysis techniques to support business decision making. You will be introduced to business modelling using appropriate analytical tools, and your learning will cover a range of techniques to help business forecasting and data presentation.
In this module you will be exposed to a range of data analysis tools and skills, including:

• Business Analysis and Modelling: management of complex and varied data sets; building spreadsheet models.
• Data Trends and Associations e.g. identifying relationships between business variables.
• Business Forecasting and Predictive Modelling – analysing factors and trends for business planning.
• Business and Dashboard reporting – consolidation, interpretation and presentation of data for professional output.
• Data distribution, data presentation and using summary statistics – handling a range of data for statistical analysis.
• Gaining an understanding of the overlap between business and research data and the selection of appropriate tools for management of both types of data.

Working with these analysis tools, you will learn to develop confidence in dealing with a wide range of data sets. You will become familiar with the role of modelling as an aid to problem solving and will build skills which enable you to interpret data and present your findings to a range of audiences. Very importantly, you will gain a good understanding of the crucial role that analysis of data and interpretation of results plays in the decision-making arena.

More information

GA4001 -

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

HR9409 -

Preparing for Professional Practice (Core,20 Credits)

There is currently no summary for this module.

HR9412 -

Business, Economy and Society (Core,20 Credits)

There is currently no summary for this module.

MK9414 -

Introduction to Marketing (Core,20 Credits)

This module will introduce you to the business philosophy and practice of marketing. It will examine how organisations can analyse and segment markets to improve performance and profitability by building long-term relationships with their customers. A wide range of marketing decisions is studied together with the influence of the changing marketing environment on these decisions.

Main lectures will introduce the basic theories of marketing:
• The Marketing Environment
• Consumer & Organisational Behaviour
• Target Marketing & Segmentation.
• Marketing Information Systems & Research.
• Dimensions of a Product, Branding and Product Life Cycle.
• Pricing Theory; strategies and tactics.
• The Promotional Mix: Advertising, PR, Direct & e-Marketing.
• Marketing channels

Whilst seminars and topical lectures will apply marketing theory to different case scenarios:
• Service Marketing
• Not for profit Marketing
• Food marketing
• Digital Marketing
• Environmental Marketing
• Sustainable Marketing

More information

TM9413 -

Understanding Tourism and Events (Core,20 Credits)

This module is conceived as a travel guide to the increasingly complex and ever exciting world of tourism. Like any guidebook it seeks to stimulate the imagination, point out noteworthy areas of interest and facilitate the learning experience. The module addresses three basic questions. First it asks how we can understand tourism and events both as a social practice and as a sector of the economu. The second question is concerned with the extent of the tourism and events sector in the twenty first century as well as its impacts on and influences to the wider community. The final question addresses the different components that constitute the tourism and events complexes including, subjectivities, spaces and business. This is an eclectic module that includes perspectives from different disciplines. This eclecticism serves to emphasise the multiple connections and dimensions of tourism and events. With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels.

More information

SM9536 -

Creativity and Innovation (Core,20 Credits)

This module will help you develop your ability to harness innovation and creativity in your future careers. The module brings together a broad understanding of innovation and its importance to business and service development together with tools and techniques that can be used to create new ideas. You will learn through a combination of conventional lectures and seminars and more interactive group work to apply creative thinking to real world problems. Your work will also support the aim of developing entrepreneurial skills. As a result of attending this module you will be able to better work with others in creating new products and business concepts.

More information

TM9539 -

Tourism, Events and Society (Core,20 Credits)

Tourism and events are important social phenomena in contemporary times with significant impacts on societies around the globe. This module develops a critical understanding of the multiple relationships of tourism and events with culture, place and society. It takes fun, play and celebration seriously, placing tourism and events at the heart of modern life rather than as a peripheral feature added on after. It also reveals the ritual, performative and embodied dimensions of tourism and events experiences. Special attention is given to the social and environment tensions and frictions that tourism and events create as well as the various attempts to develop a more responsible approach to tourism and events. The module provides an up-to-date overview of social sciences approaches to tourism and events. You will also develop a critical awareness of the main challenges of tourism and events, supported by international case study examples and opportunities for critical debate.

More information

TM9540 -

Marketing for Tourism and Events (Core,20 Credits)

The aim of this module is for develop a scholarly and practical attributes for the Tourism and Events marketeers of the future. Comprehensive understanding of how to plan and deliver a marketing and promotions strategy for a tourism and/or events business. This exciting and dynamic industry led module enables students to adapt and apply a range of current marketing theories - such as experiential, guerrilla and relationship marketing - whilst considering the role of social media, VR and augmented reality technologies in a modern marketing campaign. First, the principles of marketing research are presented. This entails not only an understanding the applied aspects of the fundamentals of marking approaches, but also encourages students to explore critical marketing theory and ethical marketing practices. From here the fundamentals of marketing planning are discussed, underpinned by the core components of the marketing mix and analysis frameworks. Students will have hands-on experiential learning projects which offer creative and publicly engaged opportunities. Upon completion of the module, students will have worked with an organisation to achieve the appropriate skills to develop a research-driven and innovative marketing plan and will able to describe and explain the key theoretical terms and concepts of marketing research in relation to tourism and events management.

More information

TM9541 -

Events Design, Planning and Production (Core,20 Credits)

This module provides an overview of the principles and practices of planning, managing and staging events, equipping you with the necessary skills and abilities to organise professional events. You will develop familiarity with the theory and practice needed to activate each stage of the event cycle from design and planning to production and evaluation. You will also learn how events contribute to enriching the lives of communities and improve communications in business, politics and professional life. Topics covered include operational design, staging and production, venue inspection, budgeting, risk assessment, volunteer management and post-event evaluation The module has two distinctive parts. The first part examines the role of design in events, focussing on creative thought procedures and practices. The second part walk you through the event planning and management fundamentals, focusing on the practical considerations of running an event. In this module, you will learn from experience by designing, planning and staging your own events.

More information

TM9542 -

Managing the Travel and Tourism Industry (Core,20 Credits)

This module analyses the structure, operations and organisations involved in the travel and tourism sector. The module provides you with the opportunity to examine the management issues involved in the design, development, distribution, and operation of travel and tourism offerings. The module commences with an understanding of the growth of package travel globally and the emergence of digital intermediaries and suppliers, including OTAs, comparison and review sites.
Utilising contemporary research, and reinforced by research rich teaching, you will be able to identify new potential market segments and design and plan a new product to meet the needs of this market. You will develop an understanding of the financial and legal constraints in which intermediaries’ function. Contractual agreements with service providers in transport, destination management and accommodation sectors are examined. You will investigate key issues in the management of these offerings including customer relationship management and quality control. The module is underpinned by the philosophy of responsible management, and you will explore the implications of management decisions on suppliers and host communities.

More information

TM9543 -

Researching Tourism and Events (Core,20 Credits)

This experiential learning module includes a residential fieldtrip, where you will have the opportunity do conduct empirical research on tourism and events. The module will introduce you to the process, pace and production of a piece of field research, equipping you with basic research skills. In preparation for the trip, you will learn about research methods and practices. Once on the field, you will conduct primary research on tourism and events planning, experiences, motivations and/or host guest relationships. This module combines research-orientated learning with research- based learning. You will learn about research and inquiry skills and techniques both in class and in the field by directly undertaking research and inquiry. This module will preapare you for more advance research-based work undertaken at level 6.The module adopts a student-centred alongside a group based approach to learning.

More information

NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

More information

NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9624 -

Management Enquiry (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).
• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

More information

NX9625 -

Dissertation (Optional,40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

More information

NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

More information

TM9634 -

Culture, Tourism and Eventful Cities (Core,20 Credits)

In an increasingly globalised world our cultural practices are changing and our ability to travel and visit cities, internationally, is increasing too. This also means that cities at a global level are competing for tourists as well as other visitors, ranging from producers and consumers of culture in myriad form.

In this module you will examine the concept of culture and its relationship with tourism, exploring the complexity of cultural tourism and its increasing globalisation in existing and emergent world destinations. Emphasis will be placed upon cultural tourism, events and festivalisation in urban contexts. Topics include, understanding cultural tourism and events, globalisation and trends in cultural tourism and events; cultural tourism in urban contexts; tourism and urban renaissance, cultural events and festivalisation, managing cultural cities, citizenship in cultural cities, heritage tourism; and tourism the media and popular culture.

Drawing on a wide range of theoretical and conceptual perspectives, you will develop an understanding of the way cities and urban spaces are becoming places of consumption and spectacularised through tourism, festivalisation and the staging of events. You will also have the opportunity to understand what it means to live in, and be a citizen of, the eventful city.

With this module you will develop interpersonal communication skills both in written and in oral form. You will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, concepts and factual information, and apply such skills in the production of a written course-work assignment.

We will take the opportunity to consider Newcastle upon Tyne and other North East cities to illustrate the issues the module raises first-hand.

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TM9639 -

Strategic Management and Entrepreneurship in Tourism and Events (Core,20 Credits)

Entrepreneurs and entrepreneurship are vitally important within the tourism, hospitality and events industry as key drivers of innovation and economic growth. Understanding of issues around strategic management, productivity, the value of tourism, hospitality and events to business, society and regional development within a global context are crucial for economic and sustainable enterprise success. This module, within the context of tourism, hospitality and events will undertake a learning journey from business start-up to scale-up, to intrapreneurship in large organisations, exploring the creative use of entrepreneurship and innovation within that strategic process and the role of public sector entrepreneurship within SME and regional development strategies. Through the use of theory, regional and international case studies to facilitate learning, you will understand the importance of entrepreneurial tourism activity reflecting on practice and developments in small medium sized enterprises and making comparison with operations and practice in larger organisations within the tourism, events and hospitality sector.

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TM9640 -

Business Tourism and Events (Core,20 Credits)

Business tourism and events are key areas in a dynamic and ever-changing sector, impacting people and places worldwide. The planning, organising and managing of business events is therefore an increasingly important industry. In this module you will develop both strategic and academic insights into the MICE industry (meetings, incentives, conferences/conventions and exhibitions). You will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of business events, which you will subsequently apply to real life situations through case studies and assessments. Consideration will also be given to current issues and trends including the increase of technology-led events and future-proofing the business tourism sector through strategic event planning. By appraising likely future demand and developments nationally and worldwide, you will develop contemporary knowledge and practice through informed perspectives that prepare you to contribute positively in a global society.

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TM9641 -

Global Challenges and Tourism Futures (Core,20 Credits)

This module explores the uncertain futures of tourism by encouraging in-depth discussion and critique of key questions and challenges facing communities, industry and government. Tourism can only exist in the long term if it is managed responsibly. And yet the industry faces short demands for profits in a dynamic and challenging environment, which creates negative impacts that compromises its future. The module seeks to develop both theoretical and practical knowledge on how best to develop tourism potential without endangering the surrounding infrastructure and environment. Four thematic areas will be covered including sustainable tourism development, the impacts of climate change for tourism, human mobility, transport and globalisation and finally the challenges of an ageing population for tourism. On completion of this module students will have an academically rich understanding of tourism mobilities as a social phenomenon that is both contested and political, critically examining global challenges as well as opportunities for innovation and growth.

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Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4038 -

Financial Decision Making (Core,20 Credits)

The ‘Financial Decision Making’ module will provide you with the knowledge and numerical and problem solving skills that will greatly enhance your employability within any business environment. You will be able to assess the performance of businesses with regard to profitability, solvency, financial structure and working capital management by means of analysing and interpreting their financial statements. You will also be able to make decisions in relation to planning and control for a business as a whole, and evaluate individual projects by using investment appraisal techniques, taking into account risk and uncertainty.

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BM9403 -

Business Analysis for Decision Making (Core,20 Credits)

In this module, you will develop the knowledge and skills in applying a variety of quantitative data analysis techniques to support business decision making. You will be introduced to business modelling using appropriate analytical tools, and your learning will cover a range of techniques to help business forecasting and data presentation.
In this module you will be exposed to a range of data analysis tools and skills, including:

• Business Analysis and Modelling: management of complex and varied data sets; building spreadsheet models.
• Data Trends and Associations e.g. identifying relationships between business variables.
• Business Forecasting and Predictive Modelling – analysing factors and trends for business planning.
• Business and Dashboard reporting – consolidation, interpretation and presentation of data for professional output.
• Data distribution, data presentation and using summary statistics – handling a range of data for statistical analysis.
• Gaining an understanding of the overlap between business and research data and the selection of appropriate tools for management of both types of data.

Working with these analysis tools, you will learn to develop confidence in dealing with a wide range of data sets. You will become familiar with the role of modelling as an aid to problem solving and will build skills which enable you to interpret data and present your findings to a range of audiences. Very importantly, you will gain a good understanding of the crucial role that analysis of data and interpretation of results plays in the decision-making arena.

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GA4001 -

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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HR9409 -

Preparing for Professional Practice (Core,20 Credits)

There is currently no summary for this module.

HR9412 -

Business, Economy and Society (Core,20 Credits)

There is currently no summary for this module.

MK9414 -

Introduction to Marketing (Core,20 Credits)

This module will introduce you to the business philosophy and practice of marketing. It will examine how organisations can analyse and segment markets to improve performance and profitability by building long-term relationships with their customers. A wide range of marketing decisions is studied together with the influence of the changing marketing environment on these decisions.

Main lectures will introduce the basic theories of marketing:
• The Marketing Environment
• Consumer & Organisational Behaviour
• Target Marketing & Segmentation.
• Marketing Information Systems & Research.
• Dimensions of a Product, Branding and Product Life Cycle.
• Pricing Theory; strategies and tactics.
• The Promotional Mix: Advertising, PR, Direct & e-Marketing.
• Marketing channels

Whilst seminars and topical lectures will apply marketing theory to different case scenarios:
• Service Marketing
• Not for profit Marketing
• Food marketing
• Digital Marketing
• Environmental Marketing
• Sustainable Marketing

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TM9413 -

Understanding Tourism and Events (Core,20 Credits)

This module is conceived as a travel guide to the increasingly complex and ever exciting world of tourism. Like any guidebook it seeks to stimulate the imagination, point out noteworthy areas of interest and facilitate the learning experience. The module addresses three basic questions. First it asks how we can understand tourism and events both as a social practice and as a sector of the economu. The second question is concerned with the extent of the tourism and events sector in the twenty first century as well as its impacts on and influences to the wider community. The final question addresses the different components that constitute the tourism and events complexes including, subjectivities, spaces and business. This is an eclectic module that includes perspectives from different disciplines. This eclecticism serves to emphasise the multiple connections and dimensions of tourism and events. With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels.

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SM9536 -

Creativity and Innovation (Core,20 Credits)

This module will help you develop your ability to harness innovation and creativity in your future careers. The module brings together a broad understanding of innovation and its importance to business and service development together with tools and techniques that can be used to create new ideas. You will learn through a combination of conventional lectures and seminars and more interactive group work to apply creative thinking to real world problems. Your work will also support the aim of developing entrepreneurial skills. As a result of attending this module you will be able to better work with others in creating new products and business concepts.

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TM9539 -

Tourism, Events and Society (Core,20 Credits)

Tourism and events are important social phenomena in contemporary times with significant impacts on societies around the globe. This module develops a critical understanding of the multiple relationships of tourism and events with culture, place and society. It takes fun, play and celebration seriously, placing tourism and events at the heart of modern life rather than as a peripheral feature added on after. It also reveals the ritual, performative and embodied dimensions of tourism and events experiences. Special attention is given to the social and environment tensions and frictions that tourism and events create as well as the various attempts to develop a more responsible approach to tourism and events. The module provides an up-to-date overview of social sciences approaches to tourism and events. You will also develop a critical awareness of the main challenges of tourism and events, supported by international case study examples and opportunities for critical debate.

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TM9540 -

Marketing for Tourism and Events (Core,20 Credits)

The aim of this module is for develop a scholarly and practical attributes for the Tourism and Events marketeers of the future. Comprehensive understanding of how to plan and deliver a marketing and promotions strategy for a tourism and/or events business. This exciting and dynamic industry led module enables students to adapt and apply a range of current marketing theories - such as experiential, guerrilla and relationship marketing - whilst considering the role of social media, VR and augmented reality technologies in a modern marketing campaign. First, the principles of marketing research are presented. This entails not only an understanding the applied aspects of the fundamentals of marking approaches, but also encourages students to explore critical marketing theory and ethical marketing practices. From here the fundamentals of marketing planning are discussed, underpinned by the core components of the marketing mix and analysis frameworks. Students will have hands-on experiential learning projects which offer creative and publicly engaged opportunities. Upon completion of the module, students will have worked with an organisation to achieve the appropriate skills to develop a research-driven and innovative marketing plan and will able to describe and explain the key theoretical terms and concepts of marketing research in relation to tourism and events management.

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TM9541 -

Events Design, Planning and Production (Core,20 Credits)

This module provides an overview of the principles and practices of planning, managing and staging events, equipping you with the necessary skills and abilities to organise professional events. You will develop familiarity with the theory and practice needed to activate each stage of the event cycle from design and planning to production and evaluation. You will also learn how events contribute to enriching the lives of communities and improve communications in business, politics and professional life. Topics covered include operational design, staging and production, venue inspection, budgeting, risk assessment, volunteer management and post-event evaluation The module has two distinctive parts. The first part examines the role of design in events, focussing on creative thought procedures and practices. The second part walk you through the event planning and management fundamentals, focusing on the practical considerations of running an event. In this module, you will learn from experience by designing, planning and staging your own events.

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TM9542 -

Managing the Travel and Tourism Industry (Core,20 Credits)

This module analyses the structure, operations and organisations involved in the travel and tourism sector. The module provides you with the opportunity to examine the management issues involved in the design, development, distribution, and operation of travel and tourism offerings. The module commences with an understanding of the growth of package travel globally and the emergence of digital intermediaries and suppliers, including OTAs, comparison and review sites.
Utilising contemporary research, and reinforced by research rich teaching, you will be able to identify new potential market segments and design and plan a new product to meet the needs of this market. You will develop an understanding of the financial and legal constraints in which intermediaries’ function. Contractual agreements with service providers in transport, destination management and accommodation sectors are examined. You will investigate key issues in the management of these offerings including customer relationship management and quality control. The module is underpinned by the philosophy of responsible management, and you will explore the implications of management decisions on suppliers and host communities.

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TM9543 -

Researching Tourism and Events (Core,20 Credits)

This experiential learning module includes a residential fieldtrip, where you will have the opportunity do conduct empirical research on tourism and events. The module will introduce you to the process, pace and production of a piece of field research, equipping you with basic research skills. In preparation for the trip, you will learn about research methods and practices. Once on the field, you will conduct primary research on tourism and events planning, experiences, motivations and/or host guest relationships. This module combines research-orientated learning with research- based learning. You will learn about research and inquiry skills and techniques both in class and in the field by directly undertaking research and inquiry. This module will preapare you for more advance research-based work undertaken at level 6.The module adopts a student-centred alongside a group based approach to learning.

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NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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NX9624 -

Management Enquiry (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).
• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

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NX9625 -

Dissertation (Optional,40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

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NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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TM9634 -

Culture, Tourism and Eventful Cities (Core,20 Credits)

In an increasingly globalised world our cultural practices are changing and our ability to travel and visit cities, internationally, is increasing too. This also means that cities at a global level are competing for tourists as well as other visitors, ranging from producers and consumers of culture in myriad form.

In this module you will examine the concept of culture and its relationship with tourism, exploring the complexity of cultural tourism and its increasing globalisation in existing and emergent world destinations. Emphasis will be placed upon cultural tourism, events and festivalisation in urban contexts. Topics include, understanding cultural tourism and events, globalisation and trends in cultural tourism and events; cultural tourism in urban contexts; tourism and urban renaissance, cultural events and festivalisation, managing cultural cities, citizenship in cultural cities, heritage tourism; and tourism the media and popular culture.

Drawing on a wide range of theoretical and conceptual perspectives, you will develop an understanding of the way cities and urban spaces are becoming places of consumption and spectacularised through tourism, festivalisation and the staging of events. You will also have the opportunity to understand what it means to live in, and be a citizen of, the eventful city.

With this module you will develop interpersonal communication skills both in written and in oral form. You will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, concepts and factual information, and apply such skills in the production of a written course-work assignment.

We will take the opportunity to consider Newcastle upon Tyne and other North East cities to illustrate the issues the module raises first-hand.

More information

TM9639 -

Strategic Management and Entrepreneurship in Tourism and Events (Core,20 Credits)

Entrepreneurs and entrepreneurship are vitally important within the tourism, hospitality and events industry as key drivers of innovation and economic growth. Understanding of issues around strategic management, productivity, the value of tourism, hospitality and events to business, society and regional development within a global context are crucial for economic and sustainable enterprise success. This module, within the context of tourism, hospitality and events will undertake a learning journey from business start-up to scale-up, to intrapreneurship in large organisations, exploring the creative use of entrepreneurship and innovation within that strategic process and the role of public sector entrepreneurship within SME and regional development strategies. Through the use of theory, regional and international case studies to facilitate learning, you will understand the importance of entrepreneurial tourism activity reflecting on practice and developments in small medium sized enterprises and making comparison with operations and practice in larger organisations within the tourism, events and hospitality sector.

More information

TM9640 -

Business Tourism and Events (Core,20 Credits)

Business tourism and events are key areas in a dynamic and ever-changing sector, impacting people and places worldwide. The planning, organising and managing of business events is therefore an increasingly important industry. In this module you will develop both strategic and academic insights into the MICE industry (meetings, incentives, conferences/conventions and exhibitions). You will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of business events, which you will subsequently apply to real life situations through case studies and assessments. Consideration will also be given to current issues and trends including the increase of technology-led events and future-proofing the business tourism sector through strategic event planning. By appraising likely future demand and developments nationally and worldwide, you will develop contemporary knowledge and practice through informed perspectives that prepare you to contribute positively in a global society.

More information

TM9641 -

Global Challenges and Tourism Futures (Core,20 Credits)

This module explores the uncertain futures of tourism by encouraging in-depth discussion and critique of key questions and challenges facing communities, industry and government. Tourism can only exist in the long term if it is managed responsibly. And yet the industry faces short demands for profits in a dynamic and challenging environment, which creates negative impacts that compromises its future. The module seeks to develop both theoretical and practical knowledge on how best to develop tourism potential without endangering the surrounding infrastructure and environment. Four thematic areas will be covered including sustainable tourism development, the impacts of climate change for tourism, human mobility, transport and globalisation and finally the challenges of an ageing population for tourism. On completion of this module students will have an academically rich understanding of tourism mobilities as a social phenomenon that is both contested and political, critically examining global challenges as well as opportunities for innovation and growth.

More information

Study Options

The following alternative study options are available for this course:

To start your application, simply select the month you would like to start your course.

Tourism and Events Management BA (Hons)

Home or EU applicants please apply through UCAS

International applicants please apply using the links below

START MONTH
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Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of online and face to face teaching due to the ongoing Covid-19 pandemic.

We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Students will be required to attend campus as far as restrictions allow. Contact time will increase as restrictions ease, or decrease, potentially to a full online offer, should restrictions increase.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.


Your Learning Experience find out about our distinctive approach at 
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