Global Business Management (Marketing) (Top-Up) BSc (Hons)
1 Year Full Time

In this module, you will learn about the role of a project and project manager in organisations and the concepts and techniques required to manage the core aspects of a project.

The main topics covered include the core knowledge areas outlined in A Guide to the Project Management Body of Knowledge (PMBOK) published by Project Management Institute (PMI) as well as essential fundamental theories, knowledge, and techniques required to manage a project in contemporary business settings.

These topics include:
• Defining project characteristics, lifecycle, and activities.
• Understanding how projects drive change and achieve strategic goals in organisations.
• Realising the role of the project and project manager in various organisational structures and cultures.
• Managing core project aspects, such as stakeholder relationships, scope, cost, schedule, and risk.
• Distinguishing traditional, agile, and extreme project management approaches.

Drawing on contemporary project management research and business case studies, this module will develop your knowledge, skills, and confidence in managing projects and your learning with take place though lectures and practical IT workshops. Your learning will expose you to a wide range of project management examples (successful and unsuccessful) and project management approaches (classic and contemporary) to broaden your understanding of project management in a dynamic business setting. You will be given opportunities to work as a team and develop essential project management documents for a chosen project.

On completing this module, you will be able to utilise appropriate project management techniques and technical skills to effectively and efficiently manage different projects and you will be able to critically challenge the assumptions and existing practices in project management.

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Dissertation writing requirements
• Research Skills
• Ethical considerations
• Understanding research limitations
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

This module has twin aims, firstly supporting your transition into UK higher education by developing your academic skills in the context of your business, management and finance studies. The second aim is to equip you with the necessary knowledge and transferable skills to maximise your future employability and career development. As a student on level 6 top up programme you may have limited experience of higher education in the UK, hence this module begins by supporting you as a final year undergraduate student to understand, enhance and demonstrate advanced academic skills. The first part of the module will therefore help you strengthen and enhance your academic writing skills, progress your critical thinking ability and enable you to understand research and how to use academic journal articles. The second part of the module will focus upon your employability and leadership attributes, exploring key aspects of your knowledge, skills, personality, values and abilities to enable you to make well-informed career choices.

The topics covered on this module will include:
• Academic writing skills;
• Understanding learning styles;
• Working in teams;
• Enhancing critical thinking and writing skills;
• Understanding research and the effective use of journal articles;
• Developing a literature review;
• Understanding Employability and leadership attributes;
• Evaluate the global graduate labour market;
• Design career personal development plan.

This module aims to develop and empower you as a student to become a critical and reflective thinker with respect to both your academic development and to your future career planning.

The module provides students with a comprehensive understanding of concepts, theories and techniques in the context of strategic marketing, responsible marketing and sustainability. The intension is to support the development of knowledge and skills required to undertake strategic analysis of markets and organisations and formulate a competitive, responsible marketing strategy. A contemporary approach to marketing is adopted throughout the module, as you will have the opportunity to learn and discuss the concepts that have changed the way we perceive marketing today. In doing so you will examine, both theoretically and practically, a number of areas associated with responsible marketing strategies, such as:


Theme 1 Contemporary Strategic Marketing
• Marketing Audit and key trends that impact on marketing and the society
• Contemporary Marketing Research and Planning
• New product development and Disruptive Innovation
• Service-Dominant Logic and Value co-creation/Co-destruction
• Developing and implementing appropriate marketing strategies and metrics


Theme 2 Responsible Marketing
• Ethics and Sustainability in a marketing context
• Responsible Marketing strategies and Sustainable Development Goals
• Sustainable Consumer Behaviour and Ethical Consumerism
• Sustainability, Ethics and New Media
• The Future of Sustainability and Responsible Marketing

On completing the module, you will be able to critically evaluate the usefulness of marketing knowledge in the context of responsible business and sustainable consumer behaviour and apply theory to develop appropriate marketing strategies. You will also develop the skills required for effective Integration of learning from marketing and other business areas into a plan for solving business problems.

This module is designed to develop your skills in understanding how one-to-one forms of marketing communications, across offline and online channels, can be combined into an overall campaign to generate new customers and enhance existing relationships. To do this, the module is broken into three distinct themes:

• Principles of Direct and Digital Marketing: In this part of the module you will cover the fundamental practices in the direct marketing field, which will include acquisition and retention strategies, customer profiling and segmentation, database marketing, permission marketing and personalisation, relevant legislation and campaign testing.
• Digital Media: In this section you will explore the range of communications media available, ranging from traditional offline channels (such as direct mail and telemarketing) through to the ever-growing range of digital media options (including social media, email, web design and mobile commerce).
• Campaign Planning: Here you will be introduced to the principles of campaign design, from initial context analysis and goal setting through to campaign implementation and evaluation. You will be encouraged to combine different marketing communications tools as part of an integrated campaign and consider campsign budgeting and measurement.

In this module you will learn about the context of responsible strategic thinking, how to identify and explore sustainable business opportunities as a source of competitive advantage. You will gain an appreciation of the overarching principles of setting and executing a responsible and sustainable organisational strategy. Within the setting of these strategic objectives, you will understand how the associated responsible decision making will impact on both internal and external stakeholders. Your learning will span across private and public sector organisations, MNEs and SMEs and how each of different organisations and industries interact with the responsible and sustainable business opportunities and challenges.

This module will draw on your student learning across your undergraduate programme of study, the module aims to provide you with the opportunity to engage in depth with contemporary research in your specialist named degree. You will learn about critical thinking and reflection, and doing so, you will develop the necessary critical skills to perform both of these effectively as a learner in higher education. You will develop an enquiring mind and undertake a critical review of existing literature on a contemporary issue within business and management disciplines, applying appropriate methods to collection and analysis of extant research, including reviewing literature and critical evaluation of business practice and academic theory.