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Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

As the digital era develops and our reliance on digital technology increases. The industry needs marketing professionals to innovate with digital and online marketing strategies to ensure businesses remain ahead of their game.

Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness. 

Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication.

The course will also cover themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC) advertising
  • Content Marketing
  • Conversion Rate Optimisation (CRO)
  • Social Media Strategy
  • Paid Facebook Advertising
  • Google Analytics and Search Console
  • Google Tag Manager
  • Google Data Studio

Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.

This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway. 

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

You will also have the chance to complete a Master’s consultancy project in place of a dissertation, and we will discuss that option with you towards the end of your first semester. You’ll also have the option to extend your studies by moving over to one of Northumbria University's two-year postgraduate Digital Marketing courses if you choose to.

 text

 

Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

As the digital era develops and our reliance on digital technology increases. The industry needs marketing professionals to innovate with digital and online marketing strategies to ensure businesses remain ahead of their game.

Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness. 

Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication.

The course will also cover themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC) advertising
  • Content Marketing
  • Conversion Rate Optimisation (CRO)
  • Social Media Strategy
  • Paid Facebook Advertising
  • Google Analytics and Search Console
  • Google Tag Manager
  • Google Data Studio

Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.

This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway. 

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

You will also have the chance to complete a Master’s consultancy project in place of a dissertation, and we will discuss that option with you towards the end of your first semester. You’ll also have the option to extend your studies by moving over to one of Northumbria University's two-year postgraduate Digital Marketing courses if you choose to.

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Course Information

Level of Study
Postgraduate

Mode of Study
1 year full-time
2 other options available

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021

Fee Information

Discover more / Digital Marketing

Watch Programme Leader Craig Bradshaw talk about this Masters in a Minute (or so), and hear Digital Marketing MSc student, Hannah Kagalwala, discuss why she chose to study the course.

Funding

Book a Virtual Open Day / Experience Digital Marketing

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Book a Virtual Open Day / Experience Digital Marketing

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching Staff / Profiles

Book a Virtual Open Day / Experience Digital Marketing

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

 

Book a Virtual Open Day / Experience Digital Marketing

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Research / Newcastle Business School

Book a Virtual Open Day / Experience Digital Marketing

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

Book a Virtual Open Day / Experience Digital Marketing

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Current Students / Profiles

Book a Virtual Open Day / Experience Digital Marketing

Visit an Open Day to find out about life in Newcastle, tour our facilities, discover your funding options and chat to staff and students.

Entry Requirements 2020/21

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree in any subject, or substantial experience of working in a business organisation.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Entry Requirements 2021/22

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree in any subject, or substantial experience of working in a business organisation.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2020/21 Entry

Full UK Fee: £9,225

Full EU Fee: £9,225

Full International Fee: £15,500

ADDITIONAL COSTS

There are no Additional Costs

Scholarships and discounts

Click here for UK, EU and International Scholarships scholarship, fees, and funding information.


Fees and Funding 2021/22 Entry

Full UK Fee: £9,450

Full EU Fee: £16,000

Full International Fee: £16,000

ADDITIONAL COSTS

There are various advised books for purchase throughout the duration of this course, and the cost is approximately £250. This course is certified by the Chartered Institute of Marketing, and students are eligible to complete the Certificate in Professional Marketing. This is optional but could incur the following costs: CIM membership, £65; assessment £140. This course is accredited by the Institute of Data & Marketing, and students are eligible to complete their Certificate in Digital Marketing (CertDM). This is optional but could incur the following costs :- Examination fee of £100 plus VAT



Scholarships and Discounts

Click here for UK, EU and International Scholarships scholarship, fees, and funding information.


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* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

How to Apply

How to Apply

Application for most courses is direct to the University via our online application form. Simply click on the 'Apply Online' button you will see on each of our course entries.

However, there are some courses where the application method is not directly to the University. These are:

 

Postgraduate Research
If you wish to apply for postgraduate research then please submit a research enquiry.

Application Deadlines 

Whilst most of our courses do not set an exact deadline for applications, you are advised to apply early to secure your place and organise any sponsorship or funding. Overseas students should submit applications to us by no later than 31 July for courses starting in early September or 1 December for courses that commence in January. This allows sufficient time to process our decision, for you to obtain visas and to organise your accommodation and travel arrangements.

Graduate Teacher Training Courses
Equal consideration is given to all applications received by UCAS Teacher Training by the main application deadline, details of all deadlines can be found on the UTT website.

Law professional courses
For details about the selection and allocation process for the full-time Law Professional courses please see the relevant website. For the Legal Practice Course (LPC)/Common Professional Examination and the Graduate Diploma in Law (CPE/GDL) courses www.lawcabs.ac.uk, and for the Bar Professional Training Course (BPTC and BPTC LLM) https://www.barsas.com

 Master of Fine Art (MFA)

Master of Fine Art (MFA) We encourage all applications to the MFA programme for entry in September 2017 to apply prior to our guaranteed application review date of 1st June 2017. After this date, we will review applications subject to there being remaining spaces on the programme.

 

Decision Making Process

Most courses require at least one reference, but some may need two. It is the responsibility of the applicant to ensure Northumbria receives a satisfactory academic reference. If you have not been in education for a number of years, then a reference from your employer may be acceptable.

We try to reply to applicants as soon as possible but you should receive a response within 10 working days, and this will be one of the following.

  • Conditional offer which will normally be upon the completion of your undergraduate degree or equivalent qualification and achieving a particular classification or grade. You will be required to send us a confirmation that you have passed your current degree course as soon as you receive notification to enable us to confirm your offer. 
  • Unconditional offer is made if you have already met the entry requirements of your chosen course 
  • Reject your application 

You will be asked to confirm your acceptance in writing of any offer made.

Fairness and Transparency
The University is committed to a system of admissions that ensures fairness, transparency and equal opportunities within the legal framework of the UK and best practice. All reasonable effort will be made to ensure that no prospective or existing student is unreasonably treated less favourably on the grounds of age, race, colour, nationality, ethnic origin, creed, disability, sexual orientation, gender, marital or parental/carer status, political belief or social or economic class, or any other type of discrimination.

Tuition Fee Assessment
Tuition fees are set at different levels for Home/EU and International Students. Before you begin your course the University must establish your tuition fee status. In many cases, the University will be able to make this assessment without requiring any additional information.

Guidance can be found on the UK Council for International Student Affairs (UKCISA) website www.ukcisa.org.uk to help you understand how Higher Education Institutions (HEI's) make an assessment on your fee status.

Selection Process 

Interviews
Applicants who may not have the standard entry qualifications are welcome to apply and may be interviewed. Some courses will interview as part of the selection process. This applies particularly to courses in art and design, teaching and health.

Health Screening
Applicants for Nursing, Midwifery, Physiotherapy, Occupational Therapy, Primary (Early Years) and Social Work will be required to complete a health questionnaire. They may be required to attend for doctor or nurse assessment at the University Health Centre.

Prior to beginning their programme, all applicants to Nursing, Midwifery, Physiotherapy and Occupational Therapy are advised to start a course of Hepatitis B vaccinations, available from their own GP. In addition, Midwifery applicants must provide evidence before they commence training that they are immune to Hepatitis B or have Hepatitis B non-carried status.

Applicants to these courses who have had contact with MRSA in the previous 6 months may be asked to provide evidence that they are not colonised by submitting negative swabs results prior to commencement of training. Alternatively, they may be screened on commencement of the programme.

All applicants will receive vaccination screening at the University Health Centre on commencement of their programme.

Disclosure of Criminal Background
To help the University reduce the risk of harm or injury to any member of its community caused by the criminal behaviour of other students, it must know about any relevant criminal convictions an applicant has.

Relevant criminal convictions are only those convictions for offences against the person, whether of a violent or sexual nature, and convictions for offences involving unlawfully supplying controlled drugs or substances where the conviction concerns commercial drug dealing or trafficking. Convictions that are spent (as defined by the Rehabilitation of Offenders Act 1974) are not considered to be relevant and you should not reveal them.

If you are applying for courses in teaching, health, social work and courses involving work with children or vulnerable adults, you must complete the section of your UCAS application form entitled 'Criminal Convictions'. You must disclose any criminal convictions, including spent sentences and cautions (including verbal cautions) and bindover orders. Further information on how to complete this section is available from the UCAS booklet 'How to Apply'. For these courses, applicants are required to undergo police clearance for entry and will need to complete a Disclosure and Barring Service (DBS) enhanced disclosure form. The Disclosure and Barring Service (DBS) helps employers make safer recruitment decisions and prevent unsuitable people from working with vulnerable groups, including children. It replaces the Criminal Records Bureau (CRB) and Independent Safeguarding Authority (ISA). Access to the DBS checking service is only available to registered employers who are entitled by law to ask an individual to reveal their full criminal history, including spent convictions - also known as asking 'an exempted question'. The University is such a 'registered employer' and will send you the appropriate documents to fill in if you are offered a place in the course.

If you are convicted of a relevant criminal offence after you have applied, you must inform the university immediately. Do not send details of the offence; simply tell the University that you have a relevant criminal conviction. You may then be asked to supply more details.

Anti-fraud Checks
Please note that the University follows anti-fraud procedures to detect and prevent fraudulent applications. If it is found that an applicant supplies a fraudulent application then it will be withdrawn.

Plagiarism
The University reserves the right to cancel an application or withdraw any offer made if it is found that an application contains false, plagiarised or misleading information.

 

Disabled Students

Northumbria welcomes enquiries and applications from disabled students whether disability is due to mobility or sensory impairment, specific learning difficulties, mental health issues or a medical condition. Applications from disabled students are processed in the usual way, but applicants should declare their disability at the application stage so that the University can contact them to assess how to meet any support needs they may have. Disabled applicants may be invited to visit the University so that this can be done in person.

To find out more contact:
Disability Support Team
Tel +44 (0)191 227 3849 or
Minicom +44 (0)191 222 1051

 

International Students

The University has a thriving overseas community and applications from International students are welcome. Advice on the suitability of overseas qualifications is available from:

International Office
Northumbria University
Newcastle upon Tyne
NE1 8ST
UK

Email: international@northumbria.ac.uk
Tel +44 (0)191 227 4274
Fax +44 (0)191 261 1264

(However, if you have already applied to Northumbria and have a query, please contact internationaladmissions@northumbria.ac.uk or telephone 00 44 191 243 7906)

Provision of Information
The University reserves the right at any stage to request applicants and enrolling students to provide additional information about any aspect of their application or enrolment. In the event of any student providing false or inaccurate information at any stage, and/or failing to provide additional information when requested to do so, the University further reserves the right to refuse to consider an application, to withdraw registration, rescind home fees status where applicable, and/or demand payment of any fees or monies due to the University.

Study Options

The following alternative study options are available for this course:

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of online and face to face teaching due to the ongoing Covid-19 pandemic.

We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Students will be required to attend campus as far as restrictions allow. Contact time will increase as restrictions ease, or decrease, potentially to a full online offer, should restrictions increase.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.


Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints



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