TM9705 - Destination Management

An interactive approach to lecture sessions will draw upon the directed learning undertaken and your own experiences. Throughout, the emphasis will be on high levels of participation, both individually and within small teams. You can therefore expect the reflective-practitioner approach to learning to be embedded in all lecture sessions.

Directed learning will centre upon a range of activities including pre-reading, preparation for interactive activities and working with your teams on each of the challenges. Independent learning will centre upon you identifying and pursuing areas of interest in relation to the subject area.

Formative feedback will be provided to you as part of the fieldwork learning event and during the fieldwork itself.

The module takes place across the whole semester. The teaching is supported by a teaching and learning plan which sets out independent learning, directed study, session recordings, reading and activities prior to, and for, each of those sessions. All learning and teaching materials are available to you in various formats on our e-learning portal. We also want you to develop your skills of critical evaluation both in terms of the literature and empirically in the fieldtrip.

Directed learning will centre upon a range of activities including pre-reading and preparation for interactive activities, including the fieldtrip. Independent learning will centre upon you identifying and pursuing areas of interest in relation to the subject area.

Formative feedback will be provided to you during seminars and based on your self-reflection and work on the entrepreneurial challenges. Formative feedback helps you to reflect on your progess in developing your entrepreneurial capabilities as well as ensuring that you understand the assessment criteria and tutor expectations.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:

MLO1: Demonstrate critical understanding of destination mangement, branding and promotion, and tourism impacts in relation to tourism development (Addresses PLOs 4.1; 2.1)


Intellectual / Professional skills & abilities:
MLO2: Demonstrate ablity to work in culturally diverse groups and teams and make appropriate and personal contributions to team effectiveness. Critically analyse and apply theoretical knowledge in relation to destination management (Addresses PLOs 2.1; 4.1; 1.1; 1.2)


Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
MLO3: Have critically evaluated personal strengths and weaknesses and have demonstrated the ability to engage in reflective self-development (Addresses PLOs 1.1; 1.2)
MLO4: Have critically reviewed the development of inter-personal and intra-personal skills in relation to class based and fieldwork tasks (Addresses PLOs 1.2; 2.1)

The module will be assessed by an individual essay (60%) and a team presentation based on the fieldtrip (40%).

The essay will be a critical assessment of a destination mangement issue or set of issues (ML01) (PLO4.1)

The group presentation will be on a particular set of issues or issue in relation to Amsterdam as a tourist destination and an assessment of mangement strategies that will address those issues or issue (ML02; ML03; ML04) (PLO 2.1, 1.1,1.2)

Formative assessment will be carried out on a continuous basis within the seminars. This will take place through group work, assignment discussion and reflection together with theory/practice related discussions

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This module provides you with key analytical tools to develop your critical understanding of the development, management, and marketing of tourist destinations. It will apply a range case study material from different parts of the world using primary and secondary sources, and will include guest speakers from industry along with a 5 day fieldtrip to Amsterdam, one of the world’s foremost tourist destinations. The module will explain and critically assess definitions and conceptualisations of tourist destinations; the main theories on tourism development and destination mangement; destination marketing strategies; the role of DMOs (destination management organisations) and DMCs (destination management companies) and other place marketers and operators; tourism impacts in destinations; tourism and regeneration; sustainability in destination mangement; and the main challenges and opportunities destinations face.