Mass Communication (Completion Award) BA (Hons)

UCAS code P900

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About this course

From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us.

Mass Communication is an innovative media-based top up course that provides an insight into the ways in which the mass media industries influence our perceptions on a global level. Studying areas such as convergence culture, advertising and demographics, morality and the media and cinema and society as well as the study of organisations, you will gain an awareness of the concepts, theories, practices and methods as well as the technological developments that typify contemporary media, communication and cultural studies.

Building on your previous educational experience, the top up award will give you the knowledge, transferable skills and qualifications needed to follow a career in the creative industries.


Modules and Learning

This one year course has been developed to ‘top up’ your knowledge in mass communications and enables you to gain full undergraduate degree status. Core modules delivered through a series of lectures, seminars and subject-specific small group sessions will enhance your interest in media and cultural studies as well as developing the skills you need to become an independent learner. You will gain specialist knowledge of the issues and themes that characterise the study of Mass Communications, developing analytical and interpretative skills and build the confidence to both form and communicate your own opinions on the subject. Assessment takes a variety of forms including essays, presentations, projects, and reports. This approach encourages you to think flexibly and dynamically, as you explore complex ideas and find the best ways to present your findings.

Teaching Staff

You will benefit from the extensive experience and expertise – both professional and academic – of the teaching staff, many of whom have international reputations in teaching and research and have published extensively in the areas of media, cultural studies and mass communications. The academic team includes specialists in diverse areas including digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their work is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals. You will be designated a personal guidance tutor to provide support and to promote your learning and personal development as you progress through the course. We also offer extensive pastoral support to ensure that you always have access to the appropriate level of assistance.


The course draws upon Newcastle’s status as a vibrant cultural city, the department’s partnerships with local cultural hubs including the Baltic gallery and the Tyneside cinema, as well as a close working relationship with the Sage, and St James’ Park. You will have access to a range of contemporary facilities such as the University library, which has been recognised as one of the best in the UK. The City Campus library provides 24/7 access to learning resources and additional study space. The University makes extensive use of technology to support learning, teaching and the student experience. Using your student e-learning portal you will be able to download PowerPoints of weekly lectures and seminars, access electronic reading lists and consult module guides.

Research-Rich Learning

Research-rich learning is embedded into all modules which means from day one you will develop research skills that will prepare you for life beyond the University. All members of the academic team are highly research-active with areas of expertise including media, cultural studies, mass communications, and business. Throughout the course you will benefit from their extensive subject knowledge, drawing on research activity undertaken at both national and international levels. You will also undertake a 4,000 word case-study project, which will test your academic maturity, research skills and scholarly independence.

Career Edge

The course has been developed with employability in mind. We focus on developing articulate and self-motivated graduates who can communicate effectively to a diverse range of audiences using a range of formats and media. Learning and teaching strategies promote cooperative working, critical reflection and the development of practical skills to solve complex problems. We have developed the Mass Communication case study specifically to develop your conceptual thinking skills by analysing mass communication employment environments and trends, and you will be able to apply this new knowledge to the workplace. You will be able to effectively demonstrate skills that are valued by employers and meet the challenges of employment in a society in which the cultural and communication industries play an increasingly central role.

Your Future

As a graduate of Mass Communications, you will be in a strong position to gain employment in the mass communication, cultural, promotional, creative, and heritage industries, and will be ideally placed to work in roles such as journalism, marketing, public relations, management or business administration. A number of graduates also opt to undertake further postgraduate study with us.

Course info

UCAS Code P900

Level of Study Undergraduate

Mode of Study 1 year full-time

Department Arts

Location City Campus, Northumbria University

City Newcastle

Start September 2020 or September 2021

Fee Information

Module Information

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