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From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us.

Mass Communication is an innovative media-based top up course that provides an insight into the ways in which the mass media industries influence our perceptions on a global level. Studying areas such as convergence culture, advertising and demographics, morality and the media and cinema and society as well as the study of organisations, you will gain an awareness of the concepts, theories, practices and methods as well as the technological developments that typify contemporary media, communication and cultural studies.

Building on your previous educational experience, the top up award will give you the knowledge, transferable skills and qualifications needed to follow a career in the creative industries.

From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us.

Mass Communication is an innovative media-based top up course that provides an insight into the ways in which the mass media industries influence our perceptions on a global level. Studying areas such as convergence culture, advertising and demographics, morality and the media and cinema and society as well as the study of organisations, you will gain an awareness of the concepts, theories, practices and methods as well as the technological developments that typify contemporary media, communication and cultural studies.

Building on your previous educational experience, the top up award will give you the knowledge, transferable skills and qualifications needed to follow a career in the creative industries.

Course Information

UCAS Code
P900

Level of Study
Undergraduate

Mode of Study
1 year full-time

Department
Arts

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021

Fee Information

Module Information

The Fine Art Foundation Year course offers a wide range of learning opportunities in challenging, stimulating and dynamic studio learning environments.

Delivered over two semesters, this course incorporates five modules: Arts and the City; Arts Portfolio; Identity; Nature and Technology; The Body.

Teaching is delivered through a mix of studio and workshop activity, lectures, seminars and the practical use of technology and equipment. This course is assessed through a range of methods including practice-based submissions, essays and presentations.

You will also complete an assessed portfolio that can include various art forms such as performance, digital and recorded submissions, artwork and live practice.

Your confidence and capabilities as a university learner will also be enhanced through our skills programme and the opportunity to participate in individual and group guidance tutorials.

Delivered by a specialist team of academics and practicing artists, you can rest assured that the skills you learn will be at the forefront of this exciting industry.

To fully support your learning journey you will have a dedicated personal tutor who will be on-hand to offer help or assistance throughout the duration of your studies, in addition to an optional peer mentor who is currently undertaking an undergraduate degree.

Northumbria University regularly welcomes outside speakers and alumni to provide an insight into how you can increase your employability and the external pathways that an arts qualification can provide.

You will be supported at every step of your course, ensuring you leave with confidence and the understanding required to progress to your preferred undergraduate degree.

Northumbria University has been ranked in the UK’s Top 10 universities for its facilities in the 2017 Times Higher Education Student Experience Survey.

The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

Technology enhanced learning is embedded throughout this course and materials such as module handbooks, assessment information, lecture presentation slides and reading lists will be available via our innovative e-learning platform, Blackboard.

You can also access student support and other key University systems through your personal account.

Virtual Tour

Come and explore our outstanding facilities in this interactive virtual tour.

University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Throughout the duration of this course you will experience research and practice-informed teaching which is both contemporary and innovative and will allow you to develop your practice skills, academic knowledge and creativity.

Our academic team has extensive experience of both the practical and academic application of the arts and this emphasis, in addition to the support of a research rich learning environment, will allow you to develop a research-informed, studio culture experience.

At the end of this course you will have developed your own knowledge and critical evaluation skills, allowing you to understand the most effective ways to gather information related to your upcoming undergraduate degree.

 

This course has been specifically designed to develop your ability to commence to one of our undergraduate level four degrees in either animation, fine art or drama. You will focus on subject-specific modules that will ensure optimal preparation for your upcoming course.

When you begin your chosen undergraduate degree, the skills acquired on the Fine Art Foundation Year course should assist in your understanding of your chosen subject. Your newly developed research skills will also prove invaluable for assignments and projects.

Completion of your subsequent undergraduate degree will help to prepare you for future employment or the progression to further education or Master’s level courses.

 

 

Career Edge / Added Experiences

You can boost your CV and develop your experience whilst studying at Northumbria.

Careers and Employment / Develop

From first year through to final year and beyond graduation, we are here to help.

Book an Open Day / Experience Mass Communication Completion Award

Visit an Open Day to get an insight into what it's like to study Mass Communication. Speak to staff and students from the course and get a tour of the facilities.

Entry Requirements 2020/21

Standard Entry

BTEC HND/Foundation degree
in a related discipline, or equivalent UK/Overseas qualifications.

If you have taken a BTEC HND programme we will usually expect you to have performed to an average of merit standard.

If you have taken a Foundation Degree we will be looking for performance to commendation level or 60% average.

International Qualifications:
We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match those shown above. If you have taken qualifications outside the UK you can find out how your qualifications compare by visiting our country page www.northumbria.ac.uk/yourcountry

English Language Requirements:
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications </a

Entry Requirements 2021/22

Standard Entry

BTEC HND/Foundation degree, or equivalent

in a related subject.

If you have taken a BTEC HND programme, we will usually expect you to have performed to an average of Merit standard.

If you have taken a Foundation Degree, we will be looking for performance to Commendation level, or 60% average.

 

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

 

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2020/21 Entry

UK/EU Fee in Year 1: TBC

International Fee in Year 1: TBC

ADDITIONAL COSTS

There are no Additional Costs

Scholarships and Discounts

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.


Fees and Funding 2021/22 Entry

UK Fee in Year 1*: TBC

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.



EU Fee in Year 1: **TBC

**EU fees for 2021/22 are yet to announced


International Fee in Year 1: TBC

 

ADDITIONAL COSTS

TBC



Scholarships and Discounts

Scholarships and Discounts have not been announced for 2021/22 entry, please use the links below as in indication of what schemes are available for 2020/21 entry.

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.



If you'd like to receive news and information from us in the future about the course or finance then please complete the below form

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

HR9610 -

Critical Organizational Analysis (Core,20 Credits)

The aim of this module is to encourage engagement with Organisation Theory through offering a comprehensive account of ideas, perspectives and practices of organisation. You will learn to analyse organisations, people and organising practices through critical employment of Organisation Theory which challenges conventional understanding of organisations. You will learn to explore the impact of recent trends in Organisation Theory and Practice on people and their behaviour in organisations.

The module links topics on Organisation Theory and Practice:
• Introduction to Organisation Theory, and implications for practice: overview of three main perspectives (Modern, Symbolic and Contemporary)
• Organisation Theory:
o Theorizing relationship between Organisation and its environment
o Theorizing different perspectives on Culture and Organisation, and managing across cultures
o Theorizing organisational (physical and social) structure
o Theorizing power, control and conflict (including the feminist perspective)
o Theorizing Identity and organisational behaviour
• Applications in practice:
o Organisational Design, Sustainable Organisational Design
o Organisational learning, tacit knowledge and knowledge management
o Organisational change, change management, and sustainable development
o Aesthetics and organisations, performance, narrative, theatre and organisation
o Managing culture, people and behaviour in organisations, and managing across cultures

Upon completion of the module you will gain an in-depth understanding of:

o The major perspectives on Organisation Theory
o ‘Critical’ organisation theory and management practices
o The recent trends in organising practices
o Theory and practices involved in working in multi-cultural organisations with an awareness of ethical considerations.
o How to form your own construction of knowledge on organisations, managing people and their behaviour

More information

MP6021 -

Mass Communication Case Study (Core,20 Credits)

This module will provide a space to familiarize yourself with the case study as a tool for the investigation of social, economic, cultural and technological phenomena connected with the field of mass communication studies. Whether your interests lie in how people from ethnic minorities or standards of beauty are represented in the media, success stories in the market of mobile apps, use of social media for marketing purposes or how Twitter is used in discussion of popular television, this module will offer you a mix of knowledge, materials of reference and guidance to engage in choosing, planning, conducting and writing a case study for your assessment. A key component of the module will involve the study of iconic case studies such as Apple, Amazon, Microsoft, Google, Netflix and the BBC, through which you'll be able to identify the characteristics of well-designed study cases. The module will be a valuable experience to learn aspects of the research process you could apply for writing essays, under- and postgraduate dissertations, whilst providing you with skills you could apply in a variety of professions such as journalism, marketing, public relations, and policy-making. Part of the core knowledge and skills that you will be expected to develop for this module will involve you in familiarising yourself with the extensive array of Northumbria University’s digital resources. You will then be expected to use electronic repositories of data, reference, archive and multimedia materials, such as LexisNexis, WaybackMachine, Box of Broadcasts, and EBSCO, among others, to research the original content required to develop your own case study.

More information

MP6029 -

Cinema and Society (Core,20 Credits)

In this module, you will critically examine the relationship between US filmic institutions (films and industrial bodies – hereafter “cinema”) and different social contexts, including, for example: changes to the Hollywood Studio System (and the birthing of the “New Hollywood”), cinema’s responses to war and global trauma, and cinema’s engagement with issues surrounding race, gender and sexuality. Taught through lectures, demonstrations (film screenings) and student-led seminars, the course explores many of the ways cinema has engaged with key societal concerns.

You will be required to read and reflect on specific theoretical and empirical academic work by leading scholars and commentators and, using your analytical and interpretive skills, relate this work to the issues raised in class and by the accompanying film screenings. The module is assessed by a 3000 word essay which is designed to test your knowledge of film history and industry (one of the world's major mass communications industries), to evidence a sophisticated understanding of the issues under scrutiny, and your ability to work to a deadline. Ultimately, the module asks you to consider: What is the significance of studying cinema as a mass communications industry, an outlet for personal expression, and as a political tool? What can cinema tells us about history? What can cinema tell us about ourselves?

More information

MP6033 -

Public Relations in Context (Core,20 Credits)

This module aims to develop your understanding of the principles of Public Relations theory and concepts so you can apply them to real-world public relations strategies. You will develop your skills in presenting and working in teams. The module will enable you to utilise a case study approach, involving the analysis of a public relations scenario. You will be briefed about the case study, analyse it in teams, and then deliver an assessed pitch for a contract. The module aims to develop skill-sets that are key to working in the Public Relations industry, and which will be invaluable in terms of future employability.

More information

MP6037 -

Sport, Media and Society (Core,20 Credits)

‘Sport, Media and Society’ is designed so you learn to apply critical thought, sociological analysis and relevant theories to contemporary mediated-sport. The content will necessarily be dynamic and continually evolving to reflect the fluid nature of the relationship between contemporary sport and the media (particularly through the development of new and social media) as well as related theoretical and political debates. However, the module will be built around the following key themes which are likely to remain central to it
• The history of mass media, using sports media as an exemplary case study, with focus on related social and cultural institutions (eg advertising and government)
• Sports-media as an agent of socialisation and source of social and cultural power.
• The emergence of ‘new’ and ‘social’ media (including, but not limited to, Twitter, Periscope, gambling, gaming) and its impact on traditional forms of media as well as the construction of sports-media narratives, identity and other social relations.
• Underlying theoretical, ethical and political issues in the relationship between sport and the mass media, including, but not limited to, the representation of gender, sexuality, class and regional and national identities.

More information

MP6038 -

Digital Media and Society (Core,20 Credits)

This module is designed to give you a critical understanding of current debates over the development of new media and their relationship with society. You will be introduced to the key theories, issues and debates about the use, production, and distribution of digital media. You will become familiar with key issues and ideas in new media theory and in the interrelationships between digital media, technologies and societies. You will develop critical skills in analysing digital media and understanding their roles in the information society. The module will look at how these developments are related to social inequalities by asking crucial questions about the rise and persistence of the digital divide, raising the issues of inequalities in accessing, using and getting advantages from new media. The module will also analyse how social media are changing and reshaping our social world. Finally, the module will look at recent case studies and examples to understand how new media are permeating our society and everyday life, transforming the way in which we think and act in a digital society, affecting our perception of crucial social issues such as surveillance/privacy, online identities and activism.

More information

YA6001 -

Academic Language Skills for Arts (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

HR9610 -

Critical Organizational Analysis (Core,20 Credits)

The aim of this module is to encourage engagement with Organisation Theory through offering a comprehensive account of ideas, perspectives and practices of organisation. You will learn to analyse organisations, people and organising practices through critical employment of Organisation Theory which challenges conventional understanding of organisations. You will learn to explore the impact of recent trends in Organisation Theory and Practice on people and their behaviour in organisations.

The module links topics on Organisation Theory and Practice:
• Introduction to Organisation Theory, and implications for practice: overview of three main perspectives (Modern, Symbolic and Contemporary)
• Organisation Theory:
o Theorizing relationship between Organisation and its environment
o Theorizing different perspectives on Culture and Organisation, and managing across cultures
o Theorizing organisational (physical and social) structure
o Theorizing power, control and conflict (including the feminist perspective)
o Theorizing Identity and organisational behaviour
• Applications in practice:
o Organisational Design, Sustainable Organisational Design
o Organisational learning, tacit knowledge and knowledge management
o Organisational change, change management, and sustainable development
o Aesthetics and organisations, performance, narrative, theatre and organisation
o Managing culture, people and behaviour in organisations, and managing across cultures

Upon completion of the module you will gain an in-depth understanding of:

o The major perspectives on Organisation Theory
o ‘Critical’ organisation theory and management practices
o The recent trends in organising practices
o Theory and practices involved in working in multi-cultural organisations with an awareness of ethical considerations.
o How to form your own construction of knowledge on organisations, managing people and their behaviour

More information

MP6021 -

Mass Communication Case Study (Core,20 Credits)

This module will provide a space to familiarize yourself with the case study as a tool for the investigation of social, economic, cultural and technological phenomena connected with the field of mass communication studies. Whether your interests lie in how people from ethnic minorities or standards of beauty are represented in the media, success stories in the market of mobile apps, use of social media for marketing purposes or how Twitter is used in discussion of popular television, this module will offer you a mix of knowledge, materials of reference and guidance to engage in choosing, planning, conducting and writing a case study for your assessment. A key component of the module will involve the study of iconic case studies such as Apple, Amazon, Microsoft, Google, Netflix and the BBC, through which you'll be able to identify the characteristics of well-designed study cases. The module will be a valuable experience to learn aspects of the research process you could apply for writing essays, under- and postgraduate dissertations, whilst providing you with skills you could apply in a variety of professions such as journalism, marketing, public relations, and policy-making. Part of the core knowledge and skills that you will be expected to develop for this module will involve you in familiarising yourself with the extensive array of Northumbria University’s digital resources. You will then be expected to use electronic repositories of data, reference, archive and multimedia materials, such as LexisNexis, WaybackMachine, Box of Broadcasts, and EBSCO, among others, to research the original content required to develop your own case study.

More information

MP6029 -

Cinema and Society (Core,20 Credits)

In this module, you will critically examine the relationship between US filmic institutions (films and industrial bodies – hereafter “cinema”) and different social contexts, including, for example: changes to the Hollywood Studio System (and the birthing of the “New Hollywood”), cinema’s responses to war and global trauma, and cinema’s engagement with issues surrounding race, gender and sexuality. Taught through lectures, demonstrations (film screenings) and student-led seminars, the course explores many of the ways cinema has engaged with key societal concerns.

You will be required to read and reflect on specific theoretical and empirical academic work by leading scholars and commentators and, using your analytical and interpretive skills, relate this work to the issues raised in class and by the accompanying film screenings. The module is assessed by a 3000 word essay which is designed to test your knowledge of film history and industry (one of the world's major mass communications industries), to evidence a sophisticated understanding of the issues under scrutiny, and your ability to work to a deadline. Ultimately, the module asks you to consider: What is the significance of studying cinema as a mass communications industry, an outlet for personal expression, and as a political tool? What can cinema tells us about history? What can cinema tell us about ourselves?

More information

MP6033 -

Public Relations in Context (Core,20 Credits)

This module aims to develop your understanding of the principles of Public Relations theory and concepts so you can apply them to real-world public relations strategies. You will develop your skills in presenting and working in teams. The module will enable you to utilise a case study approach, involving the analysis of a public relations scenario. You will be briefed about the case study, analyse it in teams, and then deliver an assessed pitch for a contract. The module aims to develop skill-sets that are key to working in the Public Relations industry, and which will be invaluable in terms of future employability.

More information

MP6037 -

Sport, Media and Society (Core,20 Credits)

‘Sport, Media and Society’ is designed so you learn to apply critical thought, sociological analysis and relevant theories to contemporary mediated-sport. The content will necessarily be dynamic and continually evolving to reflect the fluid nature of the relationship between contemporary sport and the media (particularly through the development of new and social media) as well as related theoretical and political debates. However, the module will be built around the following key themes which are likely to remain central to it
• The history of mass media, using sports media as an exemplary case study, with focus on related social and cultural institutions (eg advertising and government)
• Sports-media as an agent of socialisation and source of social and cultural power.
• The emergence of ‘new’ and ‘social’ media (including, but not limited to, Twitter, Periscope, gambling, gaming) and its impact on traditional forms of media as well as the construction of sports-media narratives, identity and other social relations.
• Underlying theoretical, ethical and political issues in the relationship between sport and the mass media, including, but not limited to, the representation of gender, sexuality, class and regional and national identities.

More information

MP6038 -

Digital Media and Society (Core,20 Credits)

This module is designed to give you a critical understanding of current debates over the development of new media and their relationship with society. You will be introduced to the key theories, issues and debates about the use, production, and distribution of digital media. You will become familiar with key issues and ideas in new media theory and in the interrelationships between digital media, technologies and societies. You will develop critical skills in analysing digital media and understanding their roles in the information society. The module will look at how these developments are related to social inequalities by asking crucial questions about the rise and persistence of the digital divide, raising the issues of inequalities in accessing, using and getting advantages from new media. The module will also analyse how social media are changing and reshaping our social world. Finally, the module will look at recent case studies and examples to understand how new media are permeating our society and everyday life, transforming the way in which we think and act in a digital society, affecting our perception of crucial social issues such as surveillance/privacy, online identities and activism.

More information

YA6001 -

Academic Language Skills for Arts (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints

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If you're a UK/EU student and would like to know more about our courses, you can order a copy of our prospectus here.

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