John is the UK’s most experienced marketing mentor, and the longest serving with Northumbria University. John specialises in marketing strategy and core direction, including what makes your offering special and how this will benefit your key target audiences, converting them from consumers into customers.
His strategy involves developing a tailored marketing funnel, which acts as a pathway from the initial awareness phase, through to developing interest, onto conversion and beyond. John meets our students and graduates one-to-one, in workshops, events and in-residence days in our Incubator space.
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