Mike Lever is Northumbria’s Sales Mentor, bringing 30+ years of frontline sales, leadership and coaching expertise to the Student and Graduate Enterprise service. Mike’s applied-neuroeconomics approach turns research on how the brain evaluates value, trust and risk into practical sales strategies that help ventures convert interest into sustainable revenue.
Working one-to-one and through interactive workshops, Mike shows founders how the client’s decision-making circuitry shapes every step of the sales journey – from first contact to long-term partnership. He guides teams in crafting brain-aligned value propositions and building pipelines that grow with the business. By grounding every tactic in behavioural evidence, Mike ensures that start-ups inside the Incubator scale their commercial capability as fast as they develop their products. Mike meets students and graduates during his in-residence day in the Incubator space.
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