Skip navigation

New research reveals prejudice against people with Northern English accents

15th June 2022

People form judgements about others from the way they speak, yet listeners are often unaware of their deeply embedded ‘implicit’ biases.

That’s one of the findings from the British Academy-funded Speaking of Prejudice research project led by experts from Northumbria University, which has compiled responses from hundreds of people from across England when they listened to Northern English and Southern English accents. Analysis of the explicit self-reported and implicit – or unconscious – biases uncovered evidence of prejudice against Northern English speakers.

Caption: Dr Robert McKenzie“People do think that speakers in the north of England are less intelligent, less ambitious, less educated and so on, solely from the way they speak,” said sociolinguist Dr Robert McKenzie, who carried out the four-year study with Dr Andrew McNeill and Dr Mimi Huang. “On the other hand, people in the south are thought to be more ambitious, and more intelligent.”

Evidence of compensatory attitudes was also uncovered whereby people in the north were often also “stereotyped as being friendly, outgoing and trustworthy”.

The research found big differences between the explicit and implicit attitudes. “The negativity towards speakers of northern English speech or the northern English speaker was much more extreme, much more intense when you were looking at the implicit level. That tells us that at a conscious level people are less prejudiced than they once were but at an implicit level we still have those biases,” Dr McKenzie added.

Caption: Logo for the Speaking of Prejudice research project.Evidence was also found that younger people were generally less biased, suggesting attitude change in progress towards a greater acceptance of Northern English speech forms.

Since language-based prejudice also has profound negative social, educational and economic implications for the speakers of any denigrated accents, a long-term aim of the project is for accent to be designated as a protected characteristics under equality legislation.

“This is the prejudice that can dare speak its name,” added Dr McKenzie. “Just as people shouldn’t hold gender biases or biases about age, we shouldn’t have biases against accents.”


The research project is one of 12 chosen to be the subject of an exhibit at the British Academy Summer Showcase in London, a free two-day festival of ideas where the work of academic research will be shown on June 17th and 18th.

Caption: Implicit and Explicit Language Attitudes – Mapping Linguistic Prejudice and Attitude Change in England is published  by Routledge.

Visitors to the Speaking of Prejudice exhibit will have the opportunity, via three interactive activities, to increase their understanding of their own – and others’ – deeply embedded prejudices towards UK accents and learn about the linguistic features we use to recognise them.

The British Academy Summer Showcase coincides with the publication of Implicit and Explicit Language Attitudes – Mapping Linguistic Prejudice and Attitude Change in England, by Dr Robert McKenzie and Dr Andrew McNeill, published by Routledge later this month.

comments powered by Disqus

Department of Humanities

Humanities At Northumbria Is Composed Of Three Subject Teams: History, Literature & Creative Writing, And English Language & Linguistics, And Is Also Developing Strengths In The Fields Of American Studies And Heritage Studies.

News and Features

This is the place to find all the latest news releases, feature articles, expert comment, and video and audio clips from Northumbria University

a sign in front of a crowd

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.

Latest News and Features

image of a mobile phone with the instagram app logo on the screen
Creative Gateshead
Sara Hurley, Architecture student and Peter Holgate, Associate Professor in Architecture and Built Environment at Northumbria University
Man sketching design plans on paper. Photo credit: Akin Kaelyn/Shutterstock
Two people by Converge information stand

Back to top