Skip navigation

Tom Cottam

Senior Lecturer

Department: Newcastle Business School

Ed joined Newcastle Business School in 2012 after founding an online affiliate marketing company and working as a freelance web consultant; specializing in landing page optimization and lean web development. Prior to this, Ed graduated with honours from a master’s degree in Information Technology in 2011 with a dissertation entitled ‘Web design patterns for optimum conversion’. He also attained a first class honours degree in Business Information Systems.

Ed Cottam is a Graduate Tutor in Strategic Management at Newcastle Business School, and is currently undertaking a PhD studying inter-firm relationships and open innovation in north east-based manufacturing SMEs. He has presented research at several national and international management events, and is a frequent writer & reviewer for the British Academy of Management.

Ed’s teaching interests include entrepreneurship, online business and web development. He delivers lectures and seminars at both undergraduate and postgraduate level, in addition to supervising dissertations.

Ed also acts as technology consultant for Newcastle Business School’s innovative undergraduate consultancy project, which sees final year students tackle real business problems experienced by local firms. His core professional expertise lies in teaching start-ups and SMEs how to implement ultra lean, elegant IT solutions designed for maximum impact. 


  • Information Technology MSc October 30 2011
  • Fellow (FHEA) Higher Education Academy (HEA) 2014

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • International networking and knowledge acquisition of Chinese SMEs, Lin, Z., Cao, X., Cottam, T. 8 Jul 2019, In: Entrepreneurship and Regional Development
  • The Digitally Enabled Business Clinic, Coates, N., Cottam, E. 1 Jul 2019
  • The Digitally Enabled Business Clinic, Cottam, E., Coates, N. 1 Jul 2019
  • Enhancing user wellbeing in augmented reality mHealth apps, Cottam, E. 28 Jun 2018
  • Smart tourism technology continuance, perceived value and resident wellbeing, Cottam, E., Lin, Z. Sep 2018, Inclusive Innovation for Enhanced Local Experience in Tourism, Inclusive Innovation in Tourism
  • Alternatives and superior approaches to food supply logistics in the Brazilian context, Cottam, E. 2017
  • Innovation diffusion in food supply logistics, Cottam, E. 8 Sep 2017
  • Networked Problem Solving: How innovation diffuses in small and medium-sized enterprises, Cottam, E. Oct 2017
  • Challenges of growing green jobs in the Peruvian tourist industry, Cottam, E. Mar 2016
  • Ultimate Start-Up Guide & Indispensable Digital Resources, Cottam, E. 2016

PGR Supervision

Fauhan Latheef Start: 01/10/2018


Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.


Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

More news

Back to top