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Mr Ed Cottam

Graduate Tutor

Department: Newcastle Business School

Ed joined Newcastle Business School in 2012 after founding an online affiliate marketing company and working as a freelance web consultant; specializing in landing page optimization and lean web development.

Ed joined Newcastle Business School in 2012 after founding an online affiliate marketing company and working as a freelance web consultant; specializing in landing page optimization and lean web development. Prior to this, Ed graduated with honours from a master’s degree in Information Technology in 2011 with a dissertation entitled ‘Web design patterns for optimum conversion’. He also attained a first class honours degree in Business Information Systems.

Ed Cottam is a Graduate Tutor in Strategic Management at Newcastle Business School, and is currently undertaking a PhD studying inter-firm relationships and open innovation in north east-based manufacturing SMEs. He has presented research at several national and international management events, and is a frequent writer & reviewer for the British Academy of Management.

Ed’s teaching interests include entrepreneurship, online business and web development. He delivers lectures and seminars at both undergraduate and postgraduate level, in addition to supervising dissertations.

Ed also acts as technology consultant for Newcastle Business School’s innovative undergraduate consultancy project, which sees final year students tackle real business problems experienced by local firms. His core professional expertise lies in teaching start-ups and SMEs how to implement ultra lean, elegant IT solutions designed for maximum impact. 



Msc Information Technology, Bsc Business Information Systems

Research Themes and Scholarly Interests

Inter-firm Networks

Open Innovation



Professional Activity

Ed founded an online affiliate marketing company in 2010 which he now runs on an automated basis. 

Sponsors and Collaborators

Through his teaching, Ed acts as technology advisor on various consultancy projects for:



Current/Recent Projects

Since 2012, Ed has been working towards his PhD in networked innovation and is due to complete by July 2015.

Ed has recently developed the website for, and been involved with Northumbria’s Undergraduate Consultancy Project, an elective module which provides final year students the opportunity to develop business solutions for north east-based organizations and SMEs. 2013 to present.

Key Publications

Cottam, E. (2014, September 9-11). Failure to adopt open innovation: A study of North East-based Manufacturing SMEs in the UKPaper presented at the 2014 British Academy of Management Conference.

Cottam, E & Galvin, P. (2013, September 10-12). The impact of unintentional knowledge leakages and spillovers on the longevity of inter-firm relationships Paper presented at the 2013 British Academy of Management Conference. 

Subject Group

Strategic Management and International Business

Economic rationalisation, socio-cultural and technological change, sustainability and environmental pressures together with the rapid rise of new economic powers outside of the western hemisphere have focussed the attention of managers, academics and those involved in public policy on the areas of strategic management and international business in an unprecedented manner. 

Firms urgently need to transform their businesses and take a long-term strategic perspective to adequately adapt to the realities of an increasingly interconnected global business environment that invariably brings heightened levels of competition. Against this background, the Strategic Management and International Business subject group has a range of research and practice-based expertise to assist organisations and prepare students for the challenges presented in the contemporary business world. Current research projects centre on macro issues, including institutional and regulatory structures, in the UK, Europe and China.

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