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Kimberley Hardcastle


Department: Sport, Exercise and Rehabilitation

Kimberley Hardcastle 

Kimberley is an enthusiastic marketing academic, with management and teaching experience in a range of roles within higher education and business management. Kimberley has extensive industry experience in business and event management, specifically marketing, promotion and brand building. Having managed a venue with a regular turnover of £3.8 million per year, which resulted in business of the year 2011 and manager of the year 2008 & 2012, to name a few achievements in industry. Kimberley has been in academia since 2011 and joined Northumbria University in 2014. Whilst working at the Newcastle Business School (AACSB), Kimberley has worked with academics and practitioners from a number of different fields. Kimberley is also an external examiner at the University of Cumbria. She is undertaking doctoral research, and has been awarded Fellowship of the HEA. Her research interests include branding and consumer culture, in particular, how consumers co-create brand meaning in the postmodern era. 

Campus Address

Room 235 City Campus East One
Northumbria University
Newcastle upon Tyne


  • Education PGCE September 01 2011
  • Sociology MSc March 30 2007
  • Fellow (FHEA) Higher Education Academy (HEA) 2017


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