Skip navigation

Dr Kimberley Hardcastle

Lecturer

Department: Newcastle Business School

Kimberley is a Senior Lecturer in Marketing, specifically Branding, with management and teaching experience in a range of roles in both higher education and practical business management. Kimberley has extensive industry experience in business management, specifically marketing, promotion and brand building. Kimberley has been in academia since 2011 and joined Northumbria University in 2014. Whilst working at the Newcastle Business School (AACSB), Kimberley has worked with academics and practitioners from a number of different fields. As part of her senior managerial roles, Kimberley is Programme Leader for Business with Marketing Management and leads on a Branding module on the MSc Marketing Programme. Other senior roles include Department Ethics Lead. Kimberley is also an external examiner at the University of Cumbria and a Journal reviewer for research in interactive marketing. Kimberley has a PhD in Marketing, and has been awarded Fellowship of the HEA. Her research interests include branding, consumer culture, consumer identity and marketing communication, specifcally the impact of persuasive technologies on brand strategy.

Kimberley Hardcastle

Campus Address

Room 235 City Campus East One
Northumbria University
Newcastle upon Tyne
NE1 8ST

Research Themes and Scholarly Interests

  • Branding, Consumer Culture, Consumer Oriented Identity Projects, Marketing Communications & Persuasive Technologies

     

     

     

     

     

     

     

     

     

    1. Hardcastle, K, (2018) ‘How much does the university sport brand impact students journey and identity construction in English higher education?’ 26th European Association of Sport Management Conference. Malmo, Sweden. 5th-8th of September 2018.

     

    1. Hardcastle, K., Cook, P., Sutherland, M., (2016) ‘The co-production of interpretive communities within the English higher education context, as defined by sport consumers’. 24th European Association of Sport Management Conference. Warsaw,Poland.

     

    1. Hardcastle, K., Sutherland, M., (2016) ‘Engaging the consumer: A Netnography of the student journey within the English HE sector’. 49th Academy of Marketing Conference. Northumbria University, Newcastle.

     

    1. Hardcastle, K., Cook, P., Sutherland, M., (2016). ‘A Netnographic Approach to the Co-Production of Interpretive Communities within the English Higher Education Context as Defined by Sport Consumers’. 49th Academy of Marketing Conference. Northumbria University, Newcastle.

Key Publications

Qualifications

  • MSc
  • Education PGCE
  • Marketing PhD
  • Fellow (FHEA) Higher Education Academy (HEA) 2017


a sign in front of a crowd
+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria
+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

a person sitting at a table
+

Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

Professor Matthew Johnson has been involved in research which has modelled the impact a Universal Basic Income could have on poverty and inequality.
Northumbria University has launched a new report that sets out its social impact and identifies where it is spreading opportunity to those who need it most.  The Social Mobility Impact Report has been developed in partnership with former Education Secretary Rt Hon Justine Greening.
MFA student Celia Burbush, MFA co-Programme Leader Gavin Butt and Deputy Head of Arts, Steve Gilroy, are pictured outside the new look Gallery North.
Minister for Science, Research and Innovation opens £2m investment in region’s Engineering and Environment students
REF 2021
Professor Andrew Wathey CBE speaking at the Rutherford Roundtable
More news

Back to top