Dr Jie Ma

Associate Professor

School: Newcastle Business School

Jie Ma is an Associate Professor in Operations Management and Programme Leader at Newcastle Business School. An award-winning faculty member, he is recognised for excellence in teaching and research. His work spans operations management, supply chain management, and operations excellence, with recent research focusing on supply chain risk management, inclusive supply chains, and off-site construction. He has published in leading journals including Transportation Research Part E, Information Technology & People, Journal of Business Research, and Production Planning and Control.

Jie has developed a growing national and international reputation through editorial roles with journals such as Cogent Business & Management and Frontiers in Organizational Psychology, as well as guest editorships for Sustainability and Frontiers in Psychology. He has also served as a track chair and review committee member for EurOMA.

He has successfully secured external funding, including ESRC grants and collaborative projects with local councils, alongside internal awards such as the RIS Seed Fund and the RDF PhD Studentship. His industry collaborations include a project with an international company on recycling processes, which was later published as a teaching case study.

In leadership, Jie coordinates international partnerships, leads dual award programmes, and supports research groups. He is also an active member of the University’s BAME network and has taught at universities across Europe and China.

Campus Address

CCE1

Email Jie

Research Themes and Scholarly Interests

Research interests:

Inclusive Supply Chain
Supply Chain Management
Risk Management
Lean and Agile, TPS, Shop floor management and Kaizen

Current projects (funded):

investigating the risks of Covid-19 vaccine supply chain
factors affecting Airbnb reviews
the challenges and opportunities of Virtual Learning
the Development of an Inter-trading Tool for North Tyneside Business Forum
Technology Adoption for Productivity

Key Publications

Please visit the Pure Research Information Portal for further information
Quality risk and responsive actions in sourcing/procurement: an empirical study of food fraud cases in the UK, Ma, J., Tse, Y., Zhang, M., MacBryde, J. 11 Mar 2024, In: Production Planning & Control
Exploring the Social Broadcasting Crisis Communication: Insights from the Mars Recall Scandal, Ma, J., Tse, Y., Sato, Y., Zhang, M., Lu, Z. 26 Mar 2021, In: Enterprise Information Systems
Perception of supply chain quality risk: Understanding the moderation role of supply market thinness, Tse, Y., Zhang, M., Zeng, W., Ma, J. 1 Jan 2021, In: Journal of Business Research
The impact of ethical leadership on employee creative deviance: the mediating role of job autonomy, Liu, X., Baranchenko, Y., An, F., Lin, Z., Ma, J. 23 Dec 2020, In: Leadership & Organization Development Journal
Examining customer perception and behaviour through social media research – An empirical study of the United Airlines overbooking crisis, Ma, J., Tse, Y., Wang, X., Zhang, M. 1 Jul 2019, In: Transportation Research, Part E: Logistics and Transportation Review

Professional Activity

Please visit the Pure Research Information Portal for further information
Editorial work: Sustainability (Journal) 2024
Invited talk: Investigating management decision making and readiness in SMEs: how technology-driven development effects long-term productivity growth 2024
Editorial work: Frontiers in organizational psychology (Journal) 2023
Editorial work: Cogent Business & Management (Journal) 2022

PGR Supervision

Alicia Roman Alonso Developing a Big Data Analytics Adoption Maturity Model for SMEs: Insights from the Dutch Restaurant Industry Start Date: 01/10/2019 End Date: 17/10/2025
Alicia Roman Alonso Developing a Big Data Analytics Adoption Maturity Model for SMEs: Insights from the Dutch Restaurant Industry Start Date: 01/10/2019 End Date: 31/10/2025
Mohammed Eljalil Reverse Logistics and Inclusive Growth in Circular Economy: Are We Ready Yet? Start Date: 01/10/2024 End Date: 17/10/2025
Mohammed Eljalil Socio-Technical Transitions to a Circular Economy: How SMEs in Northeast England Use Digital Technologies to Drive Economic Growth Start Date: 01/10/2024

Further Information

External Examiner

The Hang Seng University of Hong Kong
Leeds Beckett University
University of West London
University of Suffolk (2021 – 2024)
University of Huddersfield (2019 – 2024)

PhD Supervision

Ke Sun: The Drivers of Customer Value in the Sharing Economy and Their Impact on Customer Lifetime Value (2021 – 2024).

Alicia Roman Alonso: Understanding the factors that influence the adoption of big data by SMEs (2019 – 2025).

Current

Mohammed Eljalil (Awarded RDF, 09/2024 – ) PhD: Reverse logistics and Inclusive growth in circular economy, are we ready yet?

Subject expert

Vince McSkimmings (2021 – ) PhD: Industry 4.0: The effects of real-time business intelligence on the socio-technical system.
Mubarak Mana Saeed Ahmed Alotaiba (2022 – ) PhD: Developing a Sustainability Management Framework in the Context of the United Arab Emirates' Hydrocarbon Sector

Qualifications