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Course
Information

UCAS Code

W232

Level of Study

Undergraduate

Mode of Study

3 years Full Time or 4 years with a placement (sandwich)/study abroad

Department

Northumbria School of Design

Location

City Campus, Northumbria University

City

Newcastle

Start

September 2025

Fees

Modules

Overview

Please note: our Design courses are currently being updated therefore this course is subject to validation. First entry to this course is September 2025, for September 2024 entry, please visit Fashion Design and Marketing.

 

Overview

Fashion Design and Marketing is a unique course that explores design and promotion for future markets.

Fashion needs new thinkers, doers, makers and risk-takers, problem solvers, and creative collaborators. We will challenge you to generate brand concepts, design and make the key products, devise marketing strategies, and realise creative promotional outcomes.

You will learn to design responsibly and purposefully. You will use creative and market research and trend analysis to predict a future market need, find a niche, or solve a problem through design and making. A collaborative studio culture supports you in achieving your goals through practical and theoretical design and marketing projects with immersive industry experiences, giving you a competitive advantage in the job market. 

See other similar courses you may be interested in: Fashion

 

Please note: our Design courses are currently being updated therefore this course is subject to validation. First entry to this course is September 2025, for September 2024 entry, please visit Fashion Design and Marketing.

 

Overview

Fashion Design and Marketing is a unique course that explores design and promotion for future markets.

Fashion needs new thinkers, doers, makers and risk-takers, problem solvers, and creative collaborators. We will challenge you to generate brand concepts, design and make the key products, devise marketing strategies, and realise creative promotional outcomes.

You will learn to design responsibly and purposefully. You will use creative and market research and trend analysis to predict a future market need, find a niche, or solve a problem through design and making. A collaborative studio culture supports you in achieving your goals through practical and theoretical design and marketing projects with immersive industry experiences, giving you a competitive advantage in the job market. 

See other similar courses you may be interested in: Fashion

 

A person lays on a bed surrounded by magazines and they are on a cordless phone.

REVEAL Fashion

Graduate Degree Showcase

Course
Information

UCAS Code

W232

Level of Study

Undergraduate

Mode of Study

3 years Full Time or 4 years with a placement (sandwich)/study abroad

Department

Northumbria School of Design

Location

City Campus, Northumbria University

City

Newcastle

Start

September 2025

Fees

Modules

Entry Requirements 2025/26

Standard Entry

112 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Northumbria University is committed to supporting all individuals to achieve their ambitions. We have a range of schemes and alternative offers to make sure as many individuals as possible are given an opportunity to study at our University regardless of personal circumstances or background. To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfo

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.

Additional Requirements:

A portfolio of creative design work is required. Get advice on preparing your portfolio here: www.northumbria.ac.uk/study-at-northumbria/coming-to-northumbria/portfolios-and-auditions

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

For further admissions guidance and requirements, please visit www.northumbria.ac.uk/admissionsguidance Please review this information before submitting your application.

Fees and Funding 2025/26 Entry

UK Fee in Year 1*: TBC

* Government has yet to announce 25/26 tuition fee levels. As a guide, 24/25 fees were £9,250 per year. 



EU Fee in Year 1: **TBC


International Fee in Year 1: TBC

ADDITIONAL COSTS

TBC

Modules

Modules

Look out for module specifics coming soon. Please keep checking this web page for updated information.

As a Fashion Design and Marketing student, you will use creative research, design development, and market research to propose original and exciting concepts for new and emerging markets. Coursework may include designing and making projects, reports, presentations, or portfolios. Learning outcomes will assess a combination of knowledge, practical skills, and self-reflection.  

Year 1

In your first year, you will learn from our skilled team of experts. You will be introduced to the principles of fashion design and marketing, build confidence in practical skills, and expand your market awareness to discover what interests you. You will develop trend forecasting, pattern-cutting, sewing, illustration, and photography skills in a supportive, creative studio and workshop environment.  

Year 2

In your second year, you will work on projects aligned with industry needs and explore global trends, emerging technology, sustainability, and ethical considerations. You will develop a keen awareness of positively impacting society and the environment and start to align your interests with your career goals in preparation for industry placement, study abroad, or creative studio briefs. 

Year 3

Your third year gives you the opportunity of live industry experiences and studying abroad. This can be through national and international live or simulated industry projects, placements, and opportunities to explore entrepreneurship, fostering your potential, adaptability, and competitive advantage in the job market. You will document your year and share your experiences with staff and peers. 

Year 4

In your final year, you can tailor your projects and graduate portfolio to your career goals. You'll create a brand, key products, and promotional outcomes. Students have seen great success in childrenswear, accessories, lingerie, swimwear, sportswear, wearables for pets, and trend forecasting. Realisation is not limited to garment design; it can be storytelling through photography, film, publication, and digital platforms. 

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

DE4022 -

Interchange 1 – Experimentation Processes (Core,20 Credits)

In this module, you will delve into experimental design processes that are directly applicable to your future role in the ever-changing field of design. The boundaries between established design disciplines are continually shifting due to the ongoing collaborative nature of design projects calling on multiple skill sets, technological advancements, evolving design trends and societal needs.

The main objective is to provide you with the opportunity to explore making practice through different media, by acquire new skills or gaining experience in areas that are unfamiliar to you. For example, different briefs might explore 3D printing, upcycling, narrative storytelling and illustration or coding for designers. You will be encouraged to experiment and will be rewarded for taking creative risks. Throughout this process, you will develop into a more competent and self-assured designer, essential for a professional design career.

More information

FA4014 -

Introduction to Fashion Design & Marketing (Core,20 Credits)

In this Introduction to Fashion Design and Marketing module, you will be introduced to historical and contemporary influences in fashion design, providing the foundation to understand how fashion is traditionally produced, circulated, and consumed. You will also explore some of the principal theoretical approaches to fashion marketing, equipping you with the tools to analyse its operation in the fashion industry.
By studying contemporary design influences, you will learn the history of fashion through various socio-cultural, political, and economic influences. You will discover the roots of fashion and how it has evolved over time, giving you a better understanding of this constantly changing and exciting industry. This module will introduce you to why and how styles have changed and how trends have emerged through key historical events and figures.
Through the introduction to fashion marketing, you will learn basic marketing concepts, principles, theories and techniques. This module will introduce you to the marketing mix and how fashion businesses analyse, segment and target markets.
Through this module, you will learn to be independent, conduct individual study and work collaboratively to formulate ideas and articulate and present the subject confidently. You will also reflect on what you have learned and how this has impacted your design principles at the start of your Fashion Design and Marketing student journey.

More information

FA4015 -

Fashion Practice (Core,20 Credits)

Fashion Practice introduces you to the professional standards of contemporary fashion design. Technical pattern cutting and sewing inductions, including sample and garment construction, are creatively recorded in a process journal. Practical design research workshops and activities will contextualise the development of technical skills.

Our team of technical specialists will conduct workshops to help you acquire the necessary practical skills for adhering to health and safety regulations and procedures. You will learn the fundamental methodologies and processes of pattern cutting and garment construction. You will learn sewing techniques to create a garment and sampling. Through demonstrations you will receive guidance on handling and preparing different types of fabric, laying out patterns and the basics of moulage. Studio activities will complement the development of your technical skills, for example, analysing and drawing garments, peer reviews of student work across various levels, and presentations to inspire and contextualise the practical skills you will learn.

You will creatively record all skills development in a process journal. This journal will serve as a sketchbook where you will record your progress by including observational drawings, technical worksheets, photographs, annotations, and small samples. You can refer to this journal and add to it at any point during your academic journey as you improve your pattern-cutting and construction skills. This module is a foundation that will prepare you for a creative make project later in the academic year and beyond.

More information

FA4016 -

Fashion Photography & Illustration (Core,20 Credits)

In this Fashion Photography & Illustration module, you will learn essential intellectual, creative, and technical skills to prepare you for working in the fashion industry. As a Fashion Design and Marketing student, you will be required to creatively communicate via illustration and visualise brand and product promotion through photography and film; this module will underpin the creative marketing outcomes of all future modules, helping you to develop your portfolio skills year on year. The module will introduce the importance of being aware of intellectual property when creating fashion imagery and explore using AI as a creative tool, engaging in design discourse around the use of technology in fashion illustration and photography. You will learn how brands use imagery, typography, and photography to convey their company brand values and products, and you will be able to apply this knowledge to develop your aesthetics and design awareness in your promotional work.

Fashion Illustration workshops will introduce you to fashion-related visual communication skills by exploring different types of hand-rendered and digital drawings for various purposes using a range of media techniques and experimentation.

You will learn to use Digital SLR cameras and photography equipment and how to set up our Fashion Photography Studio or a location shoot to produce contemporary fashion photography and film, considering light and composition. You will also learn the importance of creating a personal visual narrative as well as digital image editing and creative publishing techniques to underpin your knowledge and understanding of visual literacy skills.

More information

FA4017 -

Fashion Trend Forecasting (Core,20 Credits)

In this Fashion Trend Forecasting module, you will learn essential intellectual, creative, and technical skills to prepare you for working in the fashion industry. You will be introduced to the fundamentals of Trend Forecasting in the fashion industry, a highly creative and inspirational field grounded in business practicalities, by a team of experienced specialist tutors.

Market research underpins trend forecasting, and both play a fundamental role in the fashion design industry. Academics will introduce you to the key trend forecasting companies and explore the resources they produce and their role in design businesses.

Through fashion research, trend, and market analysis, you will explore innovative concepts to produce a fashion trend forecasting package communicated through illustrative, photographic, and graphic practices. Through observation and practical exercises, you will learn visual communication skills by exploring different types of hand-rendered and digital drawing for a range of purposes, experimenting with a variety of media techniques. AI will be explored as a tool for generating conceptual material for trend packages. You will learn the importance of range planning and fashion specification drawing, and how these can be created using the relevant drawing tools and digital software. You will learn about responsible fashion practices through human and planet-centred design principles, and you will apply these appropriately to your proposed range plan.

You will use your fashion trend forecasting package to inform the realisation of one design in your next module Fashion Product. You will carry forward your chosen fashion specification drawing for further development through pattern cutting and construction in Block 2.

More information

FA4018 -

Fashion Product (Core,20 Credits)

The Fashion Product module allows you to apply and build on what you have learned across your level 4 studies in blocks 1 and 2. You will apply what you have learned in the Fashion Practice module, using the knowledge and skills gained through your technical inductions and introduction to pattern-cutting and construction techniques. You will use your fashion trend forecasting package from block 2 to inform the realisation of one design, carrying forward your chosen specification drawing for further development and sampling. You will demonstrate your knowledge of responsible practice through development and realisation of your proposed design.

As you progress to a creative garment project, you will evidence your independent judgement in your ability to generate and explore ideas through experimental pattern-cutting techniques. You will also be introduced to a range of fabrications and given guidance on how to handle and prepare cloth.

What you have learned in the Fashion Photography and Illustration module will be utilised when you present a photostyling image of your realised design, considering the mood and aesthetic of your trend and how to capture this appropriately through photography or film.

More information

DE5021 -

Interchange 2 – Emerging Issues and Practices (Core,20 Credits)

In this module, you will explore some of the most important emerging design issues and practices that are shaping contemporary design and design research. As designers, we are in a perpetual state of evolution, responding to a world that is constantly in flux, where new challenges and opportunities arise on an almost daily basis.



This module occurs at a critical and timely stage in your design education, where you will delve into the heart of design's developing practice opportunities or most compelling dilemmas. You will learn to identify, analyse, and propose innovative opportunities to these dynamic and often complex situations. You will also learn to react to these challenges by working with others, leveraging your collective skills and knowledge to develop more nuanced design outcomes.



Emerging issues and practices may include a diverse range of topics, from sustainability, responsibility, inclusivity and diversity to technology and innovation, which may in turn have implications for cross-cultural design and global design trends.

More information

FA5025 -

Fashion Futures (Core,20 Credits)

Fashion Futures is a dynamic module that combines research and theory with practical workshops and demonstrations to explore, discover and propose innovative concepts for fashion design and marketing. Academic staff will introduce you to consumer behaviour theory, encourage you to analyse and debate contemporary design issues, and, through investigating ethics and sustainability in the fashion industry, demonstrate a comprehensive understanding of how these approaches and trends impact the fashion industry. You will work collaboratively with peers to analyse a fashion business and present your report as a group to share your observations, explore topics through reflective discussion, and receive feedback from staff and peers.

To contextualise some of the themes explored in this Fashion Futures lecture series, you will participate in demonstrations and workshops to explore and experiment with new and emerging craft skills. Workshops and demonstrations supported by the technical team will broaden your awareness and introduce you to new experimental making methods and digital skills to further enrich your practice as a designer for future consumers.

You will present and relate your skills development and research to areas of potential personal interest in the industry, further evidenced through the creative proposal of a fashion product or marketing concept that applies these principles. You will creatively present or pitch this concept to staff and peers for feedback with the potential of developing this further to realisation in block 2 - module Fashion Concept to Product.

This module is designed to adapt and embed new technology, staff research and emerging design theory.

More information

FA5026 -

Professional Practice Portfolio (Core,20 Credits)

The Professional Practice Portfolio module looks ahead to the next academic year to prepare you to embark on industry/enterprise placement, studying abroad or creative studio options. The module will introduce you to the placement staff and systems to help you create professional self-branding, work on creative confidence and explore future ambitions.

You will select from a range of live or simulated industry briefs to tailor a portfolio project to your professional goals based on emerging strengths and interests. You will develop confidence in creatively and professionally presenting your work for feedback by integrating professional practice skills to build a CV, write professional applications and practice pitching and interview skills. This portfolio will support the application for Design Placement, Design Study Abroad, or Creative Studio.

Building on your prior learning from Level 4, this module follows industry practice; research will inform your idea and concept development, culminating in a professionally presented portfolio project that answers the industry brief. You will appropriately apply a range of illustrative and digital media to creatively communicate research and development methods through to the realisation of sophisticated design outcomes. You will advance your illustration skills and take your Adobe competencies to the next level. Your portfolio will demonstrate your skills in producing a detailed fashion specification drawing using Adobe Illustrator or relevant software to communicate your designs to professional standards.

More information

FA5027 -

Fashion Concept to Product (Core,40 Credits)

In this Fashion Concept to Product module, you will develop and refine a key concept from block one into a technical pack for realisation. You will learn advanced design development techniques in 2D/3D to produce a detailed technical pack, including a design specification drawing and appropriate sampling. You will work in our fashion studios and technical workshops with specialist staff to transform your design into a professionally finished garment or fashion product relevant to your target consumer and in a fabrication appropriate for your concept proposal.

You will record the development of creative and technical skills in a process journal, making clear links to your exploration and application of human- or planet-centred design methods and principles. You will style and record your outcomes through photography or film to further communicate your journey from concept to product. You will also gain confidence in presenting your ideas to a variety of audiences through peer reviews, tutorials and, where appropriate, industry feedback. Your outcomes from this module will continue to prepare you for and build your portfolio content for applications for Design Placement, Design Study Abroad, or Creative Studio.

More information

FA5028 -

Market Research & Enterprise (Core,20 Credits)

In this Market Research and Enterprise module, you will learn through dynamic studio sessions that will combine lectures, seminars, and creative workshops to introduce you to a range of market research methods to design, test and analyse. Using the appropriate market research approach, you will work as a team to gather and analyse responses. You will learn about the ethical considerations and important guidance in place to gain approval for primary research.

As a Fashion Design and Marketing student, we want you to create responsibly with a purpose for future markets. You will use creative and market research, consumer behaviour theory and global trend analysis to predict future markets, find a niche market or solve a design problem or consumer behaviour challenge. You can also use your market research data to build new and innovative routes to market or use a brand/product platform to educate consumers on important or emerging global trends/issues through creative marketing strategies and visual promotion (photo/film/digital spaces).

Based on the analysis of your research findings, you will work collaboratively to create and propose responsible and inclusive marketing, promotion, and enterprise concepts for a fashion brand (live or simulated). You will professionally present and pitch your market research findings and enterprise proposal for feedback as a team.

Engaging in a collaborative project following industry practice to develop and pitch a creative marketing strategy will further develop your employability skills, ability to meet obligations to others, planning and organisational, and problem-solving skills. Finding your role and productively contributing to a team will further prepare you for industrial placement, enterprise placement, study abroad and creative studio.

More information

DE5022 -

Creative Studio 1 (Optional,60 Credits)

Creative Studio 1 is a blended learning module where you will have the opportunity to collaborate and work on one or more live or simulated industry related briefs, international competitions or speculative design scenarios. The module is characterised by an intensive period of collaboration followed by a shorter period of independent reflection and portfolio building.

The different project briefs will be managed by academic staff and will run either independently or collaboratively through teamwork. The projects will be varied and will provide you with the opportunity to hone your specialist skills, professional, enterprise and entrepreneurial capabilities through real-life scenarios – providing an authentic learning experience. You will be encouraged to develop a flexible and imaginative enquiry-based approach to the design projects. You will become an active participant, integrating your design practice with distinguishable practical and intellectual skills whilst recording your process for summative assessment. At the end of the module, you will be given time to reflect, complete and relate this work to your own professional portfolio allowing an opportunity for independent and autonomous study.

This module supports the development of industry specific skills and techniques. It enables you to understand what it means to be a design practitioner build professional ambition, how to work autonomously and how to prepare for future employment.

It is anticipated that all projects will run successfully in a blended delivery mode to allow you to work on campus or at distance as and when required. Note, international students will be expected to meet in person with their tutors at least once per month to order to fulfil their visa requirements.

More information

DE5023 -

Creative Studio 2 (Optional,60 Credits)

Creative Studio 2 is a blended learning module where you will have the opportunity to collaborate and work on one or more live or simulated industry related briefs, international competitions or speculative design scenarios. The module is characterised by an intensive period of collaboration and a shorter period of independent reflection and portfolio building.

The different project briefs will be managed by academic staff and will run either independently or collaboratively through teamwork. The projects will be varied and will provide you with the opportunity to hone your specialist skills, professional, enterprise and entrepreneurial capabilities through real-life scenarios – providing an authentic learning experience. You will be encouraged to develop a flexible and imaginative enquiry-based approach to the design projects. You will become an active participant, integrating your design practice with distinguishable practical and intellectual skills whilst recording your process for summative assessment.

Dependent on the start date of your live or simulated design briefs, you will be given independent time at the beginning or end of the module develop your professional portfolio and complete your assessment tasks.

This module supports the development of industry specific skills and techniques. It enables you to understand what it means to be a design practitioner build professional ambition, how to work autonomously and how to prepare for future employment.

It is anticipated that all projects will run successfully in a blended delivery mode to allow you to work on campus or at distance as and when required. Note, international students will be expected to meet in person with their tutors at least once per month to order to fulfil their visa requirements.

More information

DE5024 -

Design Placement 1 (Optional,60 Credits)

In this module you will have the opportunity to complete either one or several placements working in the creative industries, which will enable you to explore possibilities for your future career within the sector. With the support of your Academic Tutors and the placement support staff you will be encouraged to source, apply and confirm your chosen placement(s). This will help you to develop a network and become confident in applying for opportunities within creative industries.



A single placement or series of placements can run continuously or sporadically throughout the placement period as long as a minimum of 15 weeks or 600 hours of design-related placement work and study is achieved. A placement can also seamlessly transfer into the Placement 2 module. This flexible opportunity offers you a potentially broad insight into how the design industry operates in differing market and innovation sectors. Being part of a design agency or in-house team means a greater understanding of design processes, market and product development cycles.



Through this work experience, you potentially gain exposure to design related professions such as brand strategy, marketing, social media content creation, manufacturing processes, as well as developing your own visual and general communication skills. Furthermore, the experience of applying your academic studies in a real work environment gives context and will help you to develop a confident and professional attitude and it will encourage you to become career ready, actively making informed decisions about your future. To consolidate this aim, you will be encouraged to maintain a digital diary of your learning, and professional experience, documenting the new skills and knowledge you acquire during your placement semester encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.



Note, if you intend to continue with ‘Design Placement 2’ in semester 2 but are unable to complete or secure an industrial work placement in advance of the module starting you will be encouraged to switch to the 'Creative Studio' elective which connects to industry live design briefs, competitions and speculative design scenarios that thrive on mirroring real-world design.

More information

DE5025 -

Design Placement 2 (Optional,60 Credits)

In this module you will have the opportunity to complete either one or several placements working in the creative industries, which will enable you to explore possibilities for your future career within the sector. With the support of your Academic Tutors and the placement support staff you will be encouraged to source, apply and confirm your chosen placement(s). This will help you to develop a network and become confident in applying for opportunities within creative industries.



A single placement or series of placements can run continuously or sporadically throughout the placement period as long as a minimum of 15 weeks or 600 hours of design-related placement work and study is achieved. A placement can also seamlessly transfer into the Placement 2 module. This flexible opportunity offers you a potentially broad insight into how the design industry operates in differing market and innovation sectors. Being part of a design agency or in-house team means a greater understanding of design processes, market and product development cycles.



Through this work experience, you potentially gain exposure to design related professions such as brand strategy, marketing, social media content creation, manufacturing processes, as well as developing your own visual and general communication skills. Furthermore, the experience of applying your academic studies in a real work environment gives context and will help you to develop a confident and professional attitude and it will encourage you to become career ready, actively making informed decisions about your future. To consolidate this aim, you will be encouraged to maintain a digital diary of your learning, and professional experience, documenting the new skills and knowledge you acquire during your placement semester encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.



Note, if you intend to continue with ‘Design Placement 2’ in semester 2 but are unable to complete or secure an industrial work placement in advance of the module starting you will be encouraged to switch to the 'Creative Studio' elective which connects to industry live design briefs, competitions and speculative design scenarios that thrive on mirroring real-world design.

More information

DE5026 -

Design Study Abroad 1 (Optional,60 Credits)

This module will give you the opportunity to undertake a semester abroad studying at a partner university completing the equivalent to 60 UK credits. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. With the support of the Study Abroad team you will be encouraged to source, apply and confirm the course of study abroad. This opportunity will allow you to network and become confident in applying for opportunities within partner institutions. Your module credits, performance and attendance will be recorded by the host University via your learning agreement. The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on any year-long modules on which you are unable to attend via the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.



You will be encouraged to maintain a digital diary of your learning, documenting the new skills and knowledge you acquire during your study abroad period encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.

More information

DE5027 -

Design Study Abroad 2 (Optional,60 Credits)

This module will give you the opportunity to undertake a semester abroad studying at a partner university completing the equivalent to 60 UK credits. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. With the support of the Study Abroad team you will be encouraged to source, apply and confirm the course of study abroad. This opportunity will allow you to network and become confident in applying for opportunities within partner institutions. Your module credits, performance and attendance will be recorded by the host University via your learning agreement. The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on any year-long modules on which you are unable to attend via the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.



You will be encouraged to maintain a digital diary of your learning, documenting the new skills and knowledge you acquire during your study abroad period encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.

More information

DE6021 -

Interchange 3 – Contemporary Challenges and Design Futures (Core,20 Credits)

On this module, you will undertake a brief that will either tackle current challenges to designers or explore design’s role in near-future visions of society. The module will challenge, inspire, and propel you into the future as a visionary designer or ‘change maker’ equipped to address some of the pressing issues of our time.



Design challenges and our responses are increasingly complex. Technology has automated many of the simplest design tasks, leaving designers to focus on solving more complex problems. To help tackle them, most designers work in multi-disciplinary teams. Even more individual design specialists such as designer-makers work co-operatively with other craft specialists, manufacturers and business professionals to bring their work to market.



Therefore, this module led by design tutors and other subject specialists enables you to work with peers and collaborators to address contemporary challenges or future opportunities. The choice of briefs may be developed in partnership with professional design teams, set by design competitions or written by your tutors in response to important design research or practice challenges.

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FA6018 -

FMP Concept (Core,20 Credits)

In the Final Major Project Concept module, you will conduct market and creative research to inform a brand and product concept for future markets. As a Fashion Design and Marketing student you should design responsibility with purpose, taking into consideration the principles of human and planet-centred design. You will develop your brand concept using your research findings to build a marketing strategy using the structure of the Marketing Mix. Depending on your project direction, you will select and apply an appropriate design development method in 2D/3D. Your research and development will be documented in a process journal or equivalent appropriate format. You will design and propose a key product, 2D or 3D, that communicates your brand philosophy to your target consumers, a niche market or solve a design problem or consumer behaviour challenge. You will learn how to present your product design in the appropriate format for this level of study, for example, an in-depth technical specification pack, a 3D digital illustration, storyboarding or layout design for publication.

These components will culminate in an exciting professional presentation or pitch, further developing your confidence and presentation skills in preparation for working in industry or post graduate study.

All elements of this module will inform the rest of your Level 6 studies. You will realise your proposed product through exploration and making in the module FMP realisation. You will then refine and illustrate your creative marketing strategy and promote your realisation through photography and film to include in your graduate portfolio.

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FA6019 -

FMP Realisation (Core,40 Credits)

In your Final Major Project Realisation module, you will apply the research and concept generation from Block 1 to realise a range of appropriate creative and complex fashion outcomes to professional standards. Understanding of responsible design practices and relevant commercial contexts in line with your personal practice ambitions will underpin this work. Products may include but are not limited to garments, accessories, technical sportswear, lingerie, or swim, childrenswear or lifestyle products such as pet wear. Students may develop or invent a design solution proposed through prototyping or sampling. You are not limited to designing 3D or fabric outcomes. You could use creative publications, film, or new emerging media or platforms to realise evidence of brand and product concepts.

You will develop your Final Major Project coherently across the year, applying research generated in the module FMP Concept to underpin your design thinking and justify your decision-making when proposing a product that appropriately communicates your brand and speaks to your target consumer.

This body of practical realisation work in 2D/3D will be appropriate to your Final Major Project concept as negotiated with the academic team. You will creatively document, present and reflect on your process and final product/s, evaluating your consideration of human or planet-centred design principles and areas of personal development. All elements of this module will inform the rest of your Level 6 studies. Your practical outcomes will inform the design and the creation of promotional outcomes, marketing strategy, and portfolio content in Block 3.

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FA6020 -

Portfolio & Promotion (Core,40 Credits)

The Portfolio and Promotion module is in two components.

Component 1: Promotion (40%)

Building on the brand identity established in Block 1, you will learn how to create brand communication assets through illustration, photography, digital media, and practical outcomes. A body of 2D/3D promotion work will be designed and realised to further demonstrate your Final Major Project concept. Promotional products may include but are not limited to print or digital publication and film, digital mock-ups, simulated marketing concepts, or promotional garments and accessories.

Component 2: FMP Portfolio (60%)

You will learn to create and curate a portfolio aimed at your post-graduate ambitions. This design portfolio will include research, development and illustrated final outcomes showcasing a range of advanced technical skills. The portfolio will include an illustrated marketing plan and promotional photographic styling showcasing your final major project from concept to realisation. You will reflect on your module FMP Concept and your proposed initial marketing mix. Reflecting on and refining your initial proposal, you will use illustration and graphic design to present the narrative of your marketing strategy. Your portfolio should reflect your design voice and ambitions and include a balance of hand-drawn and digital illustration, photography, typography & graphics.

National and international student competitions and graduate awards will be released throughout the year. You will be updated about these opportunities in studio presentations and online. You can use any work you produce for these briefs to enhance your graduate portfolio and extend the range of projects to appeal to potential employers.

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Careers & Employability

Fashion Design and Marketing explores future markets.

We tap into often underserved niches within the fashion job market and produce multi-skilled and highly employable graduates who can problem-solve design challenges while considering multiple theoretical and practical perspectives. The course reflects a commitment to responsible and globally conscious design practices and will prepare you for future employability by aligning projects with industry needs and nurturing your professional goals.

Graduates go on to work in a range of roles, including design, brand and product concept, trend forecasting, marketing, and creative direction.

 

Alumni

See examples of some of our recent graduates and legacy alumni below, including the careers they have embarked on:

Student Work

As a Fashion Design & Marketing student, you will be free to explore new and exciting fashion markets for future consumers.

Students have seen great success in a range of product and promotional projects. As well as making students learn storytelling through illustration and photography. Examples have included outerwear made from up-cycled airbags, fit through knit to create plastic-free lingerie, biodegradable garments using hemp for soil conservation, celebrating heritage and identity, and routes to market in the metaverse. Award-winning projects include trend, fashion marketing, childrenswear, accessories, lingerie, swim, and sportswear.  

Celebrating our student's achievements throughout the year by showcasing their work locally, nationally and internationally when appropriate helps to build your confidence and increase opportunities for building your industry network. Our annual REVEAL exhibition and fashion event invites industry, family and friends to view work in the design school and online. We have seen great success at Graduate Fashion Week each year, gaining national and international recognition and industry attention, receiving awards in a range of areas, including Pattern Cutting, Inclusive Fashion, Textiles, Fashion Marketing, Childrenswear, Illustration, Lingerie and Swimwear.

 

Staff

Our dedicated and experienced team has industry and research experience in design, making, marketing, illustration, and photography. We facilitate exciting briefs through our academic and professional networks and association with the British Fashion Council and Graduate Fashion Foundation.  

 

Facilities

Working in our design studios and digital lab spaces you will develop illustration and creative communication skills.

You will learn pattern-cutting and construction skills in our industry-standard fashion manufacturing workshops. You will use the photography studio and our portable studio for location shoots. Access to specialist workshops is available when projects require screen or digital print, knit, digital pattern cutting, 3D printing, laser cutting and realisation via other digital software or machinery in the Design building CCE2. You may also collaborate with other design students and explore practical workshops beyond fashion. 

 

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.

 

Useful Links

Find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions
northumbria.ac.uk/terms

Fees and Funding
northumbria.ac.uk/fees

Admissions Policy
northumbria.ac.uk/adpolicy

Admissions Complaints Policy
northumbria.ac.uk/complaints



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