GD6022 - Graphic and Digital Design Project

You can expect to be taught through lectures and workshops that guide you on formulating research questions, project focus, literature reviewing and practical project development in addition to group and individual tutorials with the module tutor throughout the study Block.

You will be supported through in-class tutorials with the tutors, as well as through individual meetings with the tutor(s) throughout the module to guide you throughout your project study.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:

1. Show a critical understanding of core elements of advanced graphic and digital design components and developments through applied research and practices (K&U1).

2. Demonstrate judgement, knowledge and expertise in understanding graphic and digital design forms and trends through engaged research and/or practice (K&U3).

Intellectual / Professional skills & abilities:

3. Apply a creative research or design making approach to generate an innovative and critical design narrative or concept (ISPA1).

4. Demonstrate critical and creative thinking and the application of research to a salient design-facing issue or produce a design project/artefact (ISPA2).

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

5. Demonstrate a professional approach to self-management and self-directed study and to communicate design creative outcomes to professional standards (PVA3, PVA4).

You will be assessed on the submission of the following:

Practice-Based Design Project (80%) – This will be based on a particular project (such as graphics, UX, VR, XR, AI) based on a particular brief (interactive typography for a branding campaign, experimental digital typography, healthcare support, digital print and packaging, social awareness posters (physical and digital), etc.), AI-created identity branding, etc. (MLO 1, MLO2, MLO3, MLO4).
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Design Document (20%)

This 500-word document will include idea iterations, step-by-step project planning, work in progress drafts, imagery, materials, and reflective appraisals of your research decisions and on the project’s development (MLO5).

This module will be summatively assessed at the end of the module through portfolio submission, but formative feedback will be provided through the module in regular supervisory tutorials.

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This module provides you with an opportunity for you to address a design issue or theme of your own choice that is driven by your own interests or your future aspirations in the professional fields of design. Through a research or practice approach, you will animate many of the issues and ideas that you have explored in previous modules and reading and produce a work that can potentially enhance the existing discipline of graphic and digital design. There are a number of approaches to fulfilling this ambition; these may include developing a focused analysis or case study of a design trend, technology, social impact, or user interaction, or you can develop a novel digital artefact or design or proposing a critical graphic/digital design for debate. Therefore, you will either produce an extended research report, or a practice piece (that can be practical in terms of technology or a mock-up), which will be supported by a design document that encapsulates the key research findings, iterative design development, definition of terms and ideas, and personal reflection that have led to the creation of your final design artefact/design materials. This module offers an opportunity for you to create a rewarding project that is self-directed which enables you to focus on an area of design that is especially important or inspiring to you.