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Start your career by joining one of the UK’s longest established tourism-related degrees. Our BA (Hons) Tourism and Events programme has an outstanding reputation in the industry and is recognised as a Centre of Excellence by the Institute of Travel and Tourism – the UK’s professional body - and by the Association for Events Management Education (AEME).

We provide an opportunity for you to develop essential practical, people and creative skills in one of the most exciting business sectors. You will be tutored by leading researchers and experienced practitioners in the field who draw on their professional and research relationships with a whole host of regional, national and international operators, attractions and governing bodies to mix real world experience with academic study. Through this, we promote experiential learning via placements, guest speakers from industry, live case studies consultancy work and event organisation projects.

You will work directly with industry professionals and potential employers as well as your course tutors. You can also benefit from the Santander Internship Programme that offers paid short-term internship opportunities. Students are encouraged to participate in placements at a variety of organisations, such as: Beaconhouse Events, the Premier Inn, Marriott Hotels (both in the UK and in the USA), Disney and Butler Search Group (who specialise in placing students at premium-level resorts, hotels and private clubs along the east coast of the US). In addition, students can access excellent study abroad opportunities at international universities in Spain, France, and the US.

After graduation, our students go on to a wide variety of professional roles in the tourism and events industries around the world. Recent examples include: Business Development Manager at the Institute of Travel and Tourism; Senior Events Manager for Marriot Hotels; Director of Global Sales at an aviation company and Assistant Director of Sales at a Ritz Carlton hotel.

The course is covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.

 

Course Information

UCAS Code
N805

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 year sandwich

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021 or September 2022

Fee Information

Module Information

Department / Newcastle Business School

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.

Sustainability

Student Life / #IAmNorthumbria

Discover more about life in Newcastle and studying at Northumbria.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

Entry Requirements 2021/22

Standard Entry

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2021/22 Entry

UK Fee in Year 1: £9,250

EU Fee in Year 1: £16,000

International Fee in Year 1: £16,000

 

Click here for UK, EU and International Scholarships scholarship, fees, and funding information.

ADDITIONAL COSTS

There are no Additional Costs

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Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4038 -

Financial Decision Making (Core,20 Credits)

You will learn how financial information can be used to assist managers and external user groups in their decision-making processes. You will initially look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.

Topic areas will include:

• The reporting frameworks and ethical principles that underpin financial reporting
• The nature of international financial reporting standards
• Format and content of the statement of profit or loss and statement of financial position
• The statement of cash flows
• Analysis and interpretation of financial statements using ratio analysis

You will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control.

Topic areas will include:

• Costing (full and variable costing)
• Cost, volume, profit analysis
• Relevant costs for decision making
• Budgeting and variance analysis
• Balance scorecards
• Working capital management

Finally, you will explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions.

Topic areas will include:

• Investment appraisal techniques (payback, accounting rate of return, net present value and internal rate of return)
• Practical aspects of investment appraisal (inflation and capital rationing)
• Risk and uncertainty

More information

BM9403 -

Business Analysis for Decision Making (Core,20 Credits)

In this module, you will develop the knowledge and skills in applying a variety of quantitative data analysis techniques to support business decision making. You will be introduced to business modelling using appropriate analytical tools, and your learning will cover a range of techniques to help business forecasting and data presentation.
In this module you will be exposed to a range of data analysis tools and skills, including:

• Business Analysis and Modelling: management of complex and varied data sets; building spreadsheet models.
• Data Trends and Associations e.g. identifying relationships between business variables.
• Business Forecasting and Predictive Modelling – analysing factors and trends for business planning.
• Business and Dashboard reporting – consolidation, interpretation and presentation of data for professional output.
• Data distribution, data presentation and using summary statistics – handling a range of data for statistical analysis.
• Gaining an understanding of the overlap between business and research data and the selection of appropriate tools for management of both types of data.

Working with these analysis tools, you will learn to develop confidence in dealing with a wide range of data sets. You will become familiar with the role of modelling as an aid to problem solving and will build skills which enable you to interpret data and present your findings to a range of audiences. Very importantly, you will gain a good understanding of the crucial role that analysis of data and interpretation of results plays in the decision-making arena.

More information

GA4001 -

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

HR9409 -

Preparing for Professional Practice (Core,20 Credits)

Your programme aims to ensure that you are learners for business not just of business upon graduation. This module starts you on this journey through supporting your own professional development. Its aim is to increase your awareness of, and sensitivity to, personal and employability/ entrepreneurship/enterprise skills by focusing on programme-area graduate career opportunities and by giving you the opportunity to work on projects similar to those that graduates within your field will be presented with once in employment. Taking an experiential, team-focussed, project/problem-based approach the module will support you in identifying and developing the key skills, behaviours and acumen that are required to sustainably and responsibly manage organisations and their people. These might include generic areas such as leadership, project-management, resilience, empathy and professional judgement and also discipline-specific capabilities.
You will use this understanding to evaluate, practise, develop and re-evaluate your capabilities in these skills, behaviours and acumen areas, enabling you to develop your own graduate identity to support your successful future employability, entrepreneurship and/or enterprise activity. The activities provide you with authentic insights into the importance and challenges of team-working within organisations as you work to address real organisations’ issues.
Learner/team-led, tutor-guided sessions aim to support you in enhancing your employability and upon building your graduate identity. You will be supported in the practical development of the key attributes and behaviours that are central to your future success within your chosen profession within a project-based environment. Through documenting and reflecting upon your progress towards achieving your own team defined KPIs, so you will enhance your skills, behaviours, capabilities and acumen.
In short at the end of this module you will:
• Have an understanding and increased awareness of, and sensitivity to, those personal skills and attributes which are central to your future employability in your chosen profession or to future entrepreneurial or enterprise activity
• Be better prepared to understand the skills and qualities required by graduates in your field to secure future employment or engage in enterprise activity
• Have practical experience of working on a real-life business project appropriate to your programme area, improving your project management, research, employability and collaboration skills

More information

HR9412 -

Business, Economy and Society (Core,20 Credits)

Governments and society are increasingly expecting business organisations to step up and assist in building cohesive societies through the application of more sustainable forms of capitalism. This module introduces you to the global economic, societal, technological and environmental challenges of the 21st century, and identifies how, through greater alignment of business interest with that of society and the economy, business can be a “force for good” as well as best prepared to ‘Take on Tomorrow’. You will focus on how contemporary businesses, broadly defined to include public, voluntary, not-for-profit and social enterprise, interact the economy and society though examination of topical news stories and events. In doing so, you will develop a deep understanding of the relationships between business, the economy and society and the global challenges we all face. You will explore a range of cultural, governmental and ethical issues that arise from current and developing global and national contexts through the lens of the Sustainable Development Goals (SDGs). Key issues include business ethics, the role of business in society, green issues, stakeholder theory, capitalist variants, the nature of globalisation at firm, economic and societal level and the interrelationship between business and government. By the end of the module you will be able to evidence critical thinking and analysis skills while bringing your own experiences as a citizen into your discussion and inquiry.

More information

MK9414 -

Introduction to Marketing (Core,20 Credits)

This module will introduce you to the business philosophy and practice of marketing. It will examine how organisations can analyse and segment markets to improve performance and profitability by building long-term relationships with their customers. A wide range of marketing decisions is studied together with the influence of the changing marketing environment on these decisions.

Main lectures will introduce the basic theories of marketing:
• The Marketing Environment
• Consumer & Organisational Behaviour
• Target Marketing & Segmentation.
• Marketing Information Systems & Research.
• Dimensions of a Product, Branding and Product Life Cycle.
• Pricing Theory; strategies and tactics.
• The Promotional Mix: Advertising, PR, Direct & e-Marketing.
• Marketing channels

Whilst seminars and topical lectures will apply marketing theory to different case scenarios:
• Service Marketing
• Not for profit Marketing
• Food marketing
• Digital Marketing
• Environmental Marketing
• Sustainable Marketing

More information

TM9412 -

Introduction to Tourism and Events (Core,20 Credits)

There is currently no summary for this module.

NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

SM9536 -

Creativity and Innovation (Core,20 Credits)

In this module you will gain a comprehensive understanding of the nature and practice of creativity and innovation and how it can be applied, whether within the context of a new venture or an existing organisation. The module will cover theories relating to innovation and its management within a strategic management context. This will be combined with an introduction to processes of stimulating creativity in a variety of business contexts. The module will seek to facilitate the development of practical skills to promote creative thinking through practice-based elements in which real world problems are introduced for the testing of creative teamworking techniques.
Specific topics will include:

Innovation in a strategic context:
What is innovation, innovation and industrial dynamics, innovation strategy, disruptive innovation

The process of innovation and creativity:
Models of innovation process, sources of innovation, open innovation, innovation management, creativity, design thinking.

The creative environment:
The creative organisation, creative industries, creative class, creative places

Innovation and creativity policy:
Innovation systems and clusters, promoting creative places

More information

TM9539 -

Tourism, Events and Society (Core,20 Credits)

Tourism and events are important social phenomena in contemporary times with significant impacts on societies around the globe. This module breaks the mould of approaching tourism and events as self-contained activities to develop a critical awareness of the relationships of tourism and events with culture, place and society. It takes fun, play and celebration seriously, placing tourism and events at the heart of modern life rather than as a peripheral feature added on after. It also reveals the ritual, performative and embodied dimensions of tourism and events experiences

The module provides an up-to-date overview of social sciences approaches to tourism and events drawing on ideas from sociology, geography anthropology and history. Some of the topics you will cover include the invention of tourism, events in modernity, authenticity and performativity, host and guest relationships, tourism art, the tourist gaze, embodiment, gender and sexuality, ritualization and tradition, transgressive and transformational events, tourism and its discontents, over tourism, youth cultures and night life economies

In this module you will develop a critical awareness of the main challenges and inequalities in tourism and events, supported by international case study examples and opportunities for critical debate. Special attention will be given to the social and environment tensions and frictions that tourism and events create as well as the various attempts to develop a more responsible approach to tourism and events. You will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

More information

TM9540 -

Marketing for Tourism and Events (Core,20 Credits)

The marketing of intangible offerings such as tourism and events products are critical to their success. This dynamic module focuses on the application of key marketing strategies applicable to the industry. Building on the foundations of marketing theory, learners will utilise cutting edge concepts to create promotional tactics for real or hypothetical marketing campaigns. The module adopts an experiential learning approach that encourages entrepreneurial thinking; and it utilises the extended marketing mix to provide a framework for the creation of effective campaigns. Skills attainment on the module includes: basic aptitude in social media marketing that lends itself to applying innovation practices, using digital platforms such as Facebook, Instagram, Twitter and design applications such as Canva.

The module examines the leisure based service sector and how it can be marketed in innovative ways. At the end of the module learners -having worked on small scale projects that relate directly to industry – will demonstrate a good understanding of how tourism and events can be used as a promotional tool for destinations and leisure services. The module also encourages reflection on the consumer experience in both ‘bricks and clicks’ organisations where learners will understand the key requirements of relationship management through effective public relations, honing their skills to critically evaluate marketing practices.

The two hour weekly lectures provide a theoretical underpinning of the module content, relating theory to practice through the use of case studies supported by guest lectures and local visits to cultural venues. The one-hour weekly seminar / workshop offers the opportunity to apply knowledge to tourism and event production processes, providing opportunities for teams to work together to plan and produce campaigns by using the theoretical knowledge gained in the lectures.

Students are expected to keep up-to-date with the reading and the workshop activities. As mooted, keynote lectures will introduce the topics and seminars will be used to discuss and apply the theories to case studies. Materials for the module are housed on the e-learning portal, and include lecture materials, seminar activities and preparation and assessment details. The e-learning portal will also provide recordings of guest lectures and links to contemporary articles - both research-based and industry practice based articles will be used. Learners are expected to participate in activities as individuals and as part of a team, both of are part of your self-directed learning. Students can access a wide range of supporting materials, including an electronic reading list which will provide links to academic reports, book sections and articles.

In the group work component, marketing theories will be used to underpin practical activities such as marketing an event, setting up a promotional stall or developing an existing campaign with a local organisation. Through this experiential learning learners will be able to describe and explain the key terms and concepts of marketing planning, whilst also being critically engaged marketers who are aware of sustainable and ethical practices and issues.

More information

TM9541 -

Events Design, Planning and Production (Core,20 Credits)

This module provides an overview of the principles and practices of planning, managing and staging events, equipping you with the necessary skills and abilities to organise professional events. You will develop familiarity with the theory and practice needed to activate each stage of the event cycle from design and planning to production and evaluation. You will also learn how events contribute to enriching the lives of communities and improve communications in business, politics and professional life.

This module has two distinctive parts. The first part explores the role of design in events, you will gain an understanding of design principles and concepts as well as creativity as a managing tool. You will also gain a good grounding of the holistic process of designing effective and engaging events that meet both business and leisure demand as well as the requirements of suppliers. The focus here is on developing creative thought, procedures and practices. The second part explores the activities undertaken by an event manager as an event is prepared for staging. You will gain an understanding of key aspects of planning and management and operations in events management including venue inspection, budgeting, health & safety issues, event production logistics, volunteer management, crisis management and evaluation. The focus here is on understanding the practical considerations of running an event.

In this module, you will learn from experience by designing, planning and staging your own events. Working in groups, you will apply the skills and knowledge acquired to real life situations.

More information

TM9542 -

Managing the Travel and Tourism Industry (Core,20 Credits)

This module will provide you with the knowledge and a critical understanding of the management of travel and tourism offerings both packaged and unpackaged. The module analyses the pivotal role of principals (accommodation, airlines and attractions), intermediaries, such as tour operators and destination management companies, in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operating responsibly in host destinations.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key operational, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with attention being paid to special interest tourism and the complex supply chain necessary in creating such products. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of suppliers and management organisations including contracting, digital enterprises and crisis management. Your studies will highlight the importance of cost-effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer service, product innovation and the sharing economy within the associated legal and regulatory frameworks.

More information

TM9543 -

Researching Tourism and Events (Core,20 Credits)

This is an experiential learning module that is based on a residential fieldtrip, where you will conduct qualitative and quantitative research on tourism and events. The module introduces you to the process of fieldwork equipping you with basic research skills. In preparation for the trip, you will be introduced to the main methodologies and methods of data collection to include surveys, ethnographic observational work, interview techniques, experimental, mobile and visual methods. Once in the field, you will conduct primary research on a topic concerning tourism and events planning, experience, motivation and/or host-guest relationships. Having direct involvement in data collection and analysis in the social environment of tourism and events, will be essential experience to develop critical awareness and intellectual agility to deal with the ethical, social, environmental issues that influence the planning design and delivery of the tourism and events product.

You will learn about research and inquiry skills and techniques both in class and in the field by studying a range of research methods, with an emphasis will be on research processes and application. The module adopts a student-centred approach to learning, where you will develop an understanding of research through your active involvement in studying, designing and conducting research. This module will prepare you for some of the advanced research-based work at level 6 in the dissertation and consultancy projects, adding value to the learning and teaching of research methods for final dissertation work. Assignments will include a group fieldwork research project, and an individual essay that will critically review relevant literature as well opportunity for critical analyse the empirical work undertaken in the field.

More information

NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

More information

NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

SM9641 -

Dissertation (Optional,40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

More information

SM9644 -

Management Enquiry (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)

• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).
• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)

• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

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SM9647 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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TM9634 -

Culture, Tourism and Eventful Cities (Core,20 Credits)

In an increasingly globalised world our cultural practices are changing and our ability to travel and visit cities, internationally, is increasing too. This also means that cities at a global level are competing for tourists as well as other visitors, ranging from producers and consumers of culture in myriad form.

In this module you will examine the concept of culture and its relationship with tourism, exploring the complexity of cultural tourism and its increasing globalisation in existing and emergent world destinations. Emphasis will be placed upon cultural tourism, events and festivalisation in urban contexts. Topics include, understanding cultural tourism and events, globalisation and trends in cultural tourism and events; cultural tourism in urban contexts; tourism and urban renaissance, cultural events and festivalisation, managing cultural cities, citizenship in cultural cities, heritage tourism; and tourism the media and popular culture.

Drawing on a wide range of theoretical and conceptual perspectives, you will develop an understanding of the way cities and urban spaces are becoming places of consumption and spectacularised through tourism, festivalisation and the staging of events. You will also have the opportunity to understand what it means to live in, and be a citizen of, the eventful city.

With this module you will develop interpersonal communication skills both in written and in oral form. You will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, concepts and factual information, and apply such skills in the production of a written course-work assignment.

We will take the opportunity to consider Newcastle upon Tyne and other North East cities to illustrate the issues the module raises first-hand.

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TM9639 -

Strategic Management and Entrepreneurship in Tourism and Events (Core,20 Credits)

In this module you will gain a comprehensive understanding of the nature and practice of entrepreneurship and innovation within tourism, hospitality and events. The module will introduce students to the fundamental strategic management principles in tourism, hospitality and events management through a range of industry-based case examples. The module will also reflect on practice and developments in small and medium enterprises, making comparison with operations and practice in larger organisations from a strategic perspective and exploring the entrepreneurial aspects of both. Key themes which you will explore:
The theories and models that guide the development of business strategy for tourism, hospitality and events sector,
The role and nature of individual and collective entrepreneurship and intrapreneurship,
The creative use of entrepreneurship and social innovation,
The role of tourism in responding to developmental opportunities created by societal change and economic necessity,
Sectoral strategies and policy issues within public sector entrepreneurship and place/ regional development.

You will explore the development and operation of the following tourism, hospitality & event products; rural tourism, nature-based tourism, volunteer tourism, event sustainability, creative and heritage attractions, innovation in restaurants and hospitality, and place/regional development. You will evaluate these from a strategic, management, sustainable practice perspective and will draw on the concepts of entrepreneurial activity. This will give you skills and knowledge necessary to develop a career in tourism, events and hospitality and also skills which are transferable to other industries.

Your learning will be supported by a wide range of learning material drawn from academic literature, policy and practice sources and regional, national and international case studies.

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TM9640 -

Business Tourism and Events (Core,20 Credits)

Business tourism and events is a key segment of an ever-evolving industry, and through strategic planning, organisation and management, the segment continues to be an important focus in destination planning. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management.

The module is based on three key areas of business tourism and events: structure, management and environment.

First, you will learn about the range and reach of business tourism, focussing primarily on the structure of the MICE industry (meetings, incentive travel, conferences/conventions and exhibitions). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.
Second, you will develop specialist knowledge of the latest management strategies, including planning, implementation, operation and control of business tourism and events.
Thirdly, you will explore the dynamic environment of business tourism and events by understanding the latest issues and future impacts within the business tourism segment.

The learning in this module seeks to equip you with the skills of intellectual autonomy and collaborative working through critical and strategic inquiry. By examining real life situations through debate, discussion and active engagement, you will identify and explain key operational quality issues as well present and potential impacts.

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TM9641 -

Global Challenges and Tourism Futures (Core,20 Credits)

This module explores the uncertain futures of tourism by encouraging in-depth discussion and critique of key tourist questions and challenges facing communities, industry and governments. Tourism can only exist in the long term if it is managed responsibly. And yet the industry faces short demands for profits in a dynamic and challenging environment, which creates negative impacts that compromises its very own future. The module seeks to develop both theoretical and practical knowledge on how best to develop tourism potential without endangering the surrounding infrastructure and environment.

The module will cover four distinctive areas of study.

Firstly, sustainable tourism as the objective of both tourism industry and destinations. You will gain a critical appreciation of theoretical approaches to sustainability and will critically discuss the implementation of sustainable tourism policies and practices.

Secondly, the impacts of climate change and other risk factors in tourism. Climate change is arguably the single most important global environmental issue facing the tourism sector. Tourism both contributes to, and will be notably affected by, climate change.

Thirdly, transport, human mobility and globalisation. These issues are considered in terms of social, physical, virtual, cultural and historical aspects of the movement of people, artefacts, goods and ideas. Increased restrictions to global mobility will be also considered.

Finally, the challenges of an ageing population for tourism. Some of the many emerging consequences of economically successful societies and its changing demographics will be unpacked as new strategies are needed for dealing with the modern propensity to travel.

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Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4038 -

Financial Decision Making (Core,20 Credits)

You will learn how financial information can be used to assist managers and external user groups in their decision-making processes. You will initially look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.

Topic areas will include:

• The reporting frameworks and ethical principles that underpin financial reporting
• The nature of international financial reporting standards
• Format and content of the statement of profit or loss and statement of financial position
• The statement of cash flows
• Analysis and interpretation of financial statements using ratio analysis

You will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control.

Topic areas will include:

• Costing (full and variable costing)
• Cost, volume, profit analysis
• Relevant costs for decision making
• Budgeting and variance analysis
• Balance scorecards
• Working capital management

Finally, you will explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions.

Topic areas will include:

• Investment appraisal techniques (payback, accounting rate of return, net present value and internal rate of return)
• Practical aspects of investment appraisal (inflation and capital rationing)
• Risk and uncertainty

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BM9403 -

Business Analysis for Decision Making (Core,20 Credits)

In this module, you will develop the knowledge and skills in applying a variety of quantitative data analysis techniques to support business decision making. You will be introduced to business modelling using appropriate analytical tools, and your learning will cover a range of techniques to help business forecasting and data presentation.
In this module you will be exposed to a range of data analysis tools and skills, including:

• Business Analysis and Modelling: management of complex and varied data sets; building spreadsheet models.
• Data Trends and Associations e.g. identifying relationships between business variables.
• Business Forecasting and Predictive Modelling – analysing factors and trends for business planning.
• Business and Dashboard reporting – consolidation, interpretation and presentation of data for professional output.
• Data distribution, data presentation and using summary statistics – handling a range of data for statistical analysis.
• Gaining an understanding of the overlap between business and research data and the selection of appropriate tools for management of both types of data.

Working with these analysis tools, you will learn to develop confidence in dealing with a wide range of data sets. You will become familiar with the role of modelling as an aid to problem solving and will build skills which enable you to interpret data and present your findings to a range of audiences. Very importantly, you will gain a good understanding of the crucial role that analysis of data and interpretation of results plays in the decision-making arena.

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GA4001 -

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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HR9409 -

Preparing for Professional Practice (Core,20 Credits)

Your programme aims to ensure that you are learners for business not just of business upon graduation. This module starts you on this journey through supporting your own professional development. Its aim is to increase your awareness of, and sensitivity to, personal and employability/ entrepreneurship/enterprise skills by focusing on programme-area graduate career opportunities and by giving you the opportunity to work on projects similar to those that graduates within your field will be presented with once in employment. Taking an experiential, team-focussed, project/problem-based approach the module will support you in identifying and developing the key skills, behaviours and acumen that are required to sustainably and responsibly manage organisations and their people. These might include generic areas such as leadership, project-management, resilience, empathy and professional judgement and also discipline-specific capabilities.
You will use this understanding to evaluate, practise, develop and re-evaluate your capabilities in these skills, behaviours and acumen areas, enabling you to develop your own graduate identity to support your successful future employability, entrepreneurship and/or enterprise activity. The activities provide you with authentic insights into the importance and challenges of team-working within organisations as you work to address real organisations’ issues.
Learner/team-led, tutor-guided sessions aim to support you in enhancing your employability and upon building your graduate identity. You will be supported in the practical development of the key attributes and behaviours that are central to your future success within your chosen profession within a project-based environment. Through documenting and reflecting upon your progress towards achieving your own team defined KPIs, so you will enhance your skills, behaviours, capabilities and acumen.
In short at the end of this module you will:
• Have an understanding and increased awareness of, and sensitivity to, those personal skills and attributes which are central to your future employability in your chosen profession or to future entrepreneurial or enterprise activity
• Be better prepared to understand the skills and qualities required by graduates in your field to secure future employment or engage in enterprise activity
• Have practical experience of working on a real-life business project appropriate to your programme area, improving your project management, research, employability and collaboration skills

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HR9412 -

Business, Economy and Society (Core,20 Credits)

Governments and society are increasingly expecting business organisations to step up and assist in building cohesive societies through the application of more sustainable forms of capitalism. This module introduces you to the global economic, societal, technological and environmental challenges of the 21st century, and identifies how, through greater alignment of business interest with that of society and the economy, business can be a “force for good” as well as best prepared to ‘Take on Tomorrow’. You will focus on how contemporary businesses, broadly defined to include public, voluntary, not-for-profit and social enterprise, interact the economy and society though examination of topical news stories and events. In doing so, you will develop a deep understanding of the relationships between business, the economy and society and the global challenges we all face. You will explore a range of cultural, governmental and ethical issues that arise from current and developing global and national contexts through the lens of the Sustainable Development Goals (SDGs). Key issues include business ethics, the role of business in society, green issues, stakeholder theory, capitalist variants, the nature of globalisation at firm, economic and societal level and the interrelationship between business and government. By the end of the module you will be able to evidence critical thinking and analysis skills while bringing your own experiences as a citizen into your discussion and inquiry.

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MK9414 -

Introduction to Marketing (Core,20 Credits)

This module will introduce you to the business philosophy and practice of marketing. It will examine how organisations can analyse and segment markets to improve performance and profitability by building long-term relationships with their customers. A wide range of marketing decisions is studied together with the influence of the changing marketing environment on these decisions.

Main lectures will introduce the basic theories of marketing:
• The Marketing Environment
• Consumer & Organisational Behaviour
• Target Marketing & Segmentation.
• Marketing Information Systems & Research.
• Dimensions of a Product, Branding and Product Life Cycle.
• Pricing Theory; strategies and tactics.
• The Promotional Mix: Advertising, PR, Direct & e-Marketing.
• Marketing channels

Whilst seminars and topical lectures will apply marketing theory to different case scenarios:
• Service Marketing
• Not for profit Marketing
• Food marketing
• Digital Marketing
• Environmental Marketing
• Sustainable Marketing

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TM9412 -

Introduction to Tourism and Events (Core,20 Credits)

There is currently no summary for this module.

NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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SM9536 -

Creativity and Innovation (Core,20 Credits)

In this module you will gain a comprehensive understanding of the nature and practice of creativity and innovation and how it can be applied, whether within the context of a new venture or an existing organisation. The module will cover theories relating to innovation and its management within a strategic management context. This will be combined with an introduction to processes of stimulating creativity in a variety of business contexts. The module will seek to facilitate the development of practical skills to promote creative thinking through practice-based elements in which real world problems are introduced for the testing of creative teamworking techniques.
Specific topics will include:

Innovation in a strategic context:
What is innovation, innovation and industrial dynamics, innovation strategy, disruptive innovation

The process of innovation and creativity:
Models of innovation process, sources of innovation, open innovation, innovation management, creativity, design thinking.

The creative environment:
The creative organisation, creative industries, creative class, creative places

Innovation and creativity policy:
Innovation systems and clusters, promoting creative places

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TM9539 -

Tourism, Events and Society (Core,20 Credits)

Tourism and events are important social phenomena in contemporary times with significant impacts on societies around the globe. This module breaks the mould of approaching tourism and events as self-contained activities to develop a critical awareness of the relationships of tourism and events with culture, place and society. It takes fun, play and celebration seriously, placing tourism and events at the heart of modern life rather than as a peripheral feature added on after. It also reveals the ritual, performative and embodied dimensions of tourism and events experiences

The module provides an up-to-date overview of social sciences approaches to tourism and events drawing on ideas from sociology, geography anthropology and history. Some of the topics you will cover include the invention of tourism, events in modernity, authenticity and performativity, host and guest relationships, tourism art, the tourist gaze, embodiment, gender and sexuality, ritualization and tradition, transgressive and transformational events, tourism and its discontents, over tourism, youth cultures and night life economies

In this module you will develop a critical awareness of the main challenges and inequalities in tourism and events, supported by international case study examples and opportunities for critical debate. Special attention will be given to the social and environment tensions and frictions that tourism and events create as well as the various attempts to develop a more responsible approach to tourism and events. You will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

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TM9540 -

Marketing for Tourism and Events (Core,20 Credits)

The marketing of intangible offerings such as tourism and events products are critical to their success. This dynamic module focuses on the application of key marketing strategies applicable to the industry. Building on the foundations of marketing theory, learners will utilise cutting edge concepts to create promotional tactics for real or hypothetical marketing campaigns. The module adopts an experiential learning approach that encourages entrepreneurial thinking; and it utilises the extended marketing mix to provide a framework for the creation of effective campaigns. Skills attainment on the module includes: basic aptitude in social media marketing that lends itself to applying innovation practices, using digital platforms such as Facebook, Instagram, Twitter and design applications such as Canva.

The module examines the leisure based service sector and how it can be marketed in innovative ways. At the end of the module learners -having worked on small scale projects that relate directly to industry – will demonstrate a good understanding of how tourism and events can be used as a promotional tool for destinations and leisure services. The module also encourages reflection on the consumer experience in both ‘bricks and clicks’ organisations where learners will understand the key requirements of relationship management through effective public relations, honing their skills to critically evaluate marketing practices.

The two hour weekly lectures provide a theoretical underpinning of the module content, relating theory to practice through the use of case studies supported by guest lectures and local visits to cultural venues. The one-hour weekly seminar / workshop offers the opportunity to apply knowledge to tourism and event production processes, providing opportunities for teams to work together to plan and produce campaigns by using the theoretical knowledge gained in the lectures.

Students are expected to keep up-to-date with the reading and the workshop activities. As mooted, keynote lectures will introduce the topics and seminars will be used to discuss and apply the theories to case studies. Materials for the module are housed on the e-learning portal, and include lecture materials, seminar activities and preparation and assessment details. The e-learning portal will also provide recordings of guest lectures and links to contemporary articles - both research-based and industry practice based articles will be used. Learners are expected to participate in activities as individuals and as part of a team, both of are part of your self-directed learning. Students can access a wide range of supporting materials, including an electronic reading list which will provide links to academic reports, book sections and articles.

In the group work component, marketing theories will be used to underpin practical activities such as marketing an event, setting up a promotional stall or developing an existing campaign with a local organisation. Through this experiential learning learners will be able to describe and explain the key terms and concepts of marketing planning, whilst also being critically engaged marketers who are aware of sustainable and ethical practices and issues.

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TM9541 -

Events Design, Planning and Production (Core,20 Credits)

This module provides an overview of the principles and practices of planning, managing and staging events, equipping you with the necessary skills and abilities to organise professional events. You will develop familiarity with the theory and practice needed to activate each stage of the event cycle from design and planning to production and evaluation. You will also learn how events contribute to enriching the lives of communities and improve communications in business, politics and professional life.

This module has two distinctive parts. The first part explores the role of design in events, you will gain an understanding of design principles and concepts as well as creativity as a managing tool. You will also gain a good grounding of the holistic process of designing effective and engaging events that meet both business and leisure demand as well as the requirements of suppliers. The focus here is on developing creative thought, procedures and practices. The second part explores the activities undertaken by an event manager as an event is prepared for staging. You will gain an understanding of key aspects of planning and management and operations in events management including venue inspection, budgeting, health & safety issues, event production logistics, volunteer management, crisis management and evaluation. The focus here is on understanding the practical considerations of running an event.

In this module, you will learn from experience by designing, planning and staging your own events. Working in groups, you will apply the skills and knowledge acquired to real life situations.

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TM9542 -

Managing the Travel and Tourism Industry (Core,20 Credits)

This module will provide you with the knowledge and a critical understanding of the management of travel and tourism offerings both packaged and unpackaged. The module analyses the pivotal role of principals (accommodation, airlines and attractions), intermediaries, such as tour operators and destination management companies, in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operating responsibly in host destinations.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key operational, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with attention being paid to special interest tourism and the complex supply chain necessary in creating such products. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of suppliers and management organisations including contracting, digital enterprises and crisis management. Your studies will highlight the importance of cost-effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer service, product innovation and the sharing economy within the associated legal and regulatory frameworks.

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TM9543 -

Researching Tourism and Events (Core,20 Credits)

This is an experiential learning module that is based on a residential fieldtrip, where you will conduct qualitative and quantitative research on tourism and events. The module introduces you to the process of fieldwork equipping you with basic research skills. In preparation for the trip, you will be introduced to the main methodologies and methods of data collection to include surveys, ethnographic observational work, interview techniques, experimental, mobile and visual methods. Once in the field, you will conduct primary research on a topic concerning tourism and events planning, experience, motivation and/or host-guest relationships. Having direct involvement in data collection and analysis in the social environment of tourism and events, will be essential experience to develop critical awareness and intellectual agility to deal with the ethical, social, environmental issues that influence the planning design and delivery of the tourism and events product.

You will learn about research and inquiry skills and techniques both in class and in the field by studying a range of research methods, with an emphasis will be on research processes and application. The module adopts a student-centred approach to learning, where you will develop an understanding of research through your active involvement in studying, designing and conducting research. This module will prepare you for some of the advanced research-based work at level 6 in the dissertation and consultancy projects, adding value to the learning and teaching of research methods for final dissertation work. Assignments will include a group fieldwork research project, and an individual essay that will critically review relevant literature as well opportunity for critical analyse the empirical work undertaken in the field.

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NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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SM9641 -

Dissertation (Optional,40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

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SM9644 -

Management Enquiry (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)

• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).
• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)

• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

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SM9647 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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TM9634 -

Culture, Tourism and Eventful Cities (Core,20 Credits)

In an increasingly globalised world our cultural practices are changing and our ability to travel and visit cities, internationally, is increasing too. This also means that cities at a global level are competing for tourists as well as other visitors, ranging from producers and consumers of culture in myriad form.

In this module you will examine the concept of culture and its relationship with tourism, exploring the complexity of cultural tourism and its increasing globalisation in existing and emergent world destinations. Emphasis will be placed upon cultural tourism, events and festivalisation in urban contexts. Topics include, understanding cultural tourism and events, globalisation and trends in cultural tourism and events; cultural tourism in urban contexts; tourism and urban renaissance, cultural events and festivalisation, managing cultural cities, citizenship in cultural cities, heritage tourism; and tourism the media and popular culture.

Drawing on a wide range of theoretical and conceptual perspectives, you will develop an understanding of the way cities and urban spaces are becoming places of consumption and spectacularised through tourism, festivalisation and the staging of events. You will also have the opportunity to understand what it means to live in, and be a citizen of, the eventful city.

With this module you will develop interpersonal communication skills both in written and in oral form. You will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, concepts and factual information, and apply such skills in the production of a written course-work assignment.

We will take the opportunity to consider Newcastle upon Tyne and other North East cities to illustrate the issues the module raises first-hand.

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TM9639 -

Strategic Management and Entrepreneurship in Tourism and Events (Core,20 Credits)

In this module you will gain a comprehensive understanding of the nature and practice of entrepreneurship and innovation within tourism, hospitality and events. The module will introduce students to the fundamental strategic management principles in tourism, hospitality and events management through a range of industry-based case examples. The module will also reflect on practice and developments in small and medium enterprises, making comparison with operations and practice in larger organisations from a strategic perspective and exploring the entrepreneurial aspects of both. Key themes which you will explore:
The theories and models that guide the development of business strategy for tourism, hospitality and events sector,
The role and nature of individual and collective entrepreneurship and intrapreneurship,
The creative use of entrepreneurship and social innovation,
The role of tourism in responding to developmental opportunities created by societal change and economic necessity,
Sectoral strategies and policy issues within public sector entrepreneurship and place/ regional development.

You will explore the development and operation of the following tourism, hospitality & event products; rural tourism, nature-based tourism, volunteer tourism, event sustainability, creative and heritage attractions, innovation in restaurants and hospitality, and place/regional development. You will evaluate these from a strategic, management, sustainable practice perspective and will draw on the concepts of entrepreneurial activity. This will give you skills and knowledge necessary to develop a career in tourism, events and hospitality and also skills which are transferable to other industries.

Your learning will be supported by a wide range of learning material drawn from academic literature, policy and practice sources and regional, national and international case studies.

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TM9640 -

Business Tourism and Events (Core,20 Credits)

Business tourism and events is a key segment of an ever-evolving industry, and through strategic planning, organisation and management, the segment continues to be an important focus in destination planning. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management.

The module is based on three key areas of business tourism and events: structure, management and environment.

First, you will learn about the range and reach of business tourism, focussing primarily on the structure of the MICE industry (meetings, incentive travel, conferences/conventions and exhibitions). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.
Second, you will develop specialist knowledge of the latest management strategies, including planning, implementation, operation and control of business tourism and events.
Thirdly, you will explore the dynamic environment of business tourism and events by understanding the latest issues and future impacts within the business tourism segment.

The learning in this module seeks to equip you with the skills of intellectual autonomy and collaborative working through critical and strategic inquiry. By examining real life situations through debate, discussion and active engagement, you will identify and explain key operational quality issues as well present and potential impacts.

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TM9641 -

Global Challenges and Tourism Futures (Core,20 Credits)

This module explores the uncertain futures of tourism by encouraging in-depth discussion and critique of key tourist questions and challenges facing communities, industry and governments. Tourism can only exist in the long term if it is managed responsibly. And yet the industry faces short demands for profits in a dynamic and challenging environment, which creates negative impacts that compromises its very own future. The module seeks to develop both theoretical and practical knowledge on how best to develop tourism potential without endangering the surrounding infrastructure and environment.

The module will cover four distinctive areas of study.

Firstly, sustainable tourism as the objective of both tourism industry and destinations. You will gain a critical appreciation of theoretical approaches to sustainability and will critically discuss the implementation of sustainable tourism policies and practices.

Secondly, the impacts of climate change and other risk factors in tourism. Climate change is arguably the single most important global environmental issue facing the tourism sector. Tourism both contributes to, and will be notably affected by, climate change.

Thirdly, transport, human mobility and globalisation. These issues are considered in terms of social, physical, virtual, cultural and historical aspects of the movement of people, artefacts, goods and ideas. Increased restrictions to global mobility will be also considered.

Finally, the challenges of an ageing population for tourism. Some of the many emerging consequences of economically successful societies and its changing demographics will be unpacked as new strategies are needed for dealing with the modern propensity to travel.

More information

To start your application, simply select the month you would like to start your course.

Tourism and Events Management BA (Hons)

Home or EU applicants please apply through UCAS

International applicants please apply using the links below

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All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of online and face to face teaching due to the ongoing Covid-19 pandemic.

We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Students will be required to attend campus as far as restrictions allow. Contact time will increase as restrictions ease, or decrease, potentially to a full online offer, should restrictions increase.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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