SP5019 - Strategic Planning for Sport

What will I learn on this module?

You will learn about strategic management and planning, coupled with the frameworks and techniques used in analysing strategic plans. You will focus on the key components of strategy and why they are essential so that you can then critically appraise a sport strategic plan. Topics will include internal and external factors affecting sport organisations, formulating strategic options and implementing and evaluating plans.

How will I learn on this module?

You will learn through lectures, workshops, and independent learning. The lectures will cover theories and concepts that will enable you to tackle a series of guided exercises. You will work on these during seminar sessions to apply theory to practice alongside real life sport strategic plans. You will undertake practice in developing your presentation skills and obtain tutor feedback on the content and skills.

How will I be supported academically on this module?

Support will include feedback from tutors during small-group seminars and tutorials. In addition tutors will respond to questions via the module’s discussion board at the University’s eLearning Portal (eLP) so that the whole group can benefit. Module tutors will use online resources and the eLP to provide support materials. Prior to summative assessments module staff will deliver an assessment briefing session. After assessment one, feed-forward will be provided by staff to assist with assessment two.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. You will demonstrate an understanding of the principles underlying strategic management and planning.
2. You will evaluate different models of strategic planning and sport development.
Intellectual / Professional skills & abilities:
3. You will employ strategic planning frameworks and techniques in analysing and addressing the development needs of sports organisations.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
4. You will critically appraise the macro and micro factors affecting an identified sport strategic plan.

How will I be assessed?

Formative assessment: Formal lectures will introduce you to key concepts, which will then be applied within seminars. You will work in groups in the seminars and practice your presentation skills to complete specific tasks using real life strategic plans which will be evaluated by the tutor. Feedback will be given both on the content and presentation performance. This will assist students in preparing for assessment one. To support your learning with assessment two seminars will focus on models for sport development and strategic planning. This will enable you to develop your understanding of the models and how they can be integrated with your chosen strategic plan.
Summative assessment
1: Group presentation, 15 minutes to present followed by 5 minutes questioning. Presentation to evaluate the effectiveness of strategic management and planning behind a recent sport strategic plan. (40%) MLO 1 & 4 Written feedback will be given in relation to the marking criteria, together with feed-forward feedback for assessment 2.
Summative assessment 2: written assignment of 2000 words. Using theoretical models and strategic planning frameworks to analyse a recent sport strategic plan. (60%) MLO 2 and 3 electronic feedback will be given on the script in addition to feed-forward feedback overall





Module abstract

‘Strategic Planning for Sport’ aims to give you an insight into strategic management and planning, the concepts, the frameworks and the techniques. It is essential for you to understand strategy because in todays competitive sport environment direction and funding are directly related to a strategic plan. This module will also help you in level 6 modules in sport facility management and sport event management where you will be looking at the application of strategic components.
Your assessment will focus on real life strategic plans giving authenticity and application to sports organisations. You will benefit from conducting research to produce an internal and external audit of the chosen sport organisation, together with a presentation to develop key skills for future employment.

Course info

Credits 20

Level of Study Undergraduate

Mode of Study

Location Hong Kong

City Hong Kong

Start September (full-time only) or January (part-time only)

Fee Information

Module Information

All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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