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Business School Of The Year

Looking to join a graduate training scheme or land a graduate job in business? Our ‘Business With’ courses develop broad business skills while also offering a subsidiary pathway (around 33%) that starts after the first year, giving you an extra edge in employability.

BA (Hons) Business with Management is the broadest of our ‘Business With’ courses. In the second and final years there are opportunities to choose modules which range across disciplines like finance, marketing and logistics as well as general management.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. The relevance, rigour and internationalisation of the course has been tested through the EPAS accreditation process.

Between your second and final years you can choose to undertake a work placement, study abroad or a hybrid of the two and in contrast to BA (Hons) Business Management it’s not compulsory. All of the Business with courses are 3-year degrees with an optional 4th year between the second and final taught years. Students who do not take this option will be expected to undertake a final year UG Consultancy Project rather than the dissertation. In doing this, they are then graduating having followed a “real-world” experience as part of their undergraduate studies.

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Course Information

UCAS Code
N1S8 BA/BWMan

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 years with a placement (sandwich)/study abroad

Department
Newcastle Business School

Location
Law and NBS Building, City Campus East

City
Newcastle

Start
September 2019

Department / Newcastle Business School

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.

Book an Open Day / Experience Business with Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Management. Speak to staff and students from the course and get a tour of the facilities.

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Book an Open Day / Experience Business with Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Management. Speak to staff and students from the course and get a tour of the facilities.

Your tutors will use a variety of teaching methods including lectures, seminars, problem-based workshops, case discussions, practical activities, group work and tutorials. To facilitate the essential learning that needs to take place outside of formal contact sessions, there will be directed learning tasks during every module.

Teaching is backed up by a well-designed support system that will underpin your learning journey. You will have a Guidance Tutor with whom you can discuss academic or personal issues. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Assessments involve the application of business principles to solve problems, and assessment methods will include business reports, presentations and portfolios. In the final year there is an assessed dissertation or consultancy project.

Staff / Meet the Team

At Northumbria we know how important it is that you are taught by staff who understand the business world. That is why all of our staff have industry experience and connections to help your learning.

Book an Open Day / Experience Business with Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Management. Speak to staff and students from the course and get a tour of the facilities.

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional.

The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Business Facilities

Newcastle Business School delivers first class teaching in a world class environment.

Virtual Tour

Come and explore our outstanding facilities in this interactive virtual tour.

University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Book an Open Day / Experience Business with Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Management. Speak to staff and students from the course and get a tour of the facilities.

Northumbria’s strong research ethos is an essential aspect of how you will develop as a critical, reflective and independent thinker. Our enquiry-based, problem-solving approach to topics requires the acquisition of research skills like information literacy, sampling, statistical reporting and surveying. In the final year you will undertake a significant investigatory task in the form of either a dissertation or a consultancy project.

Throughout the course your learning will be directly impacted by the teaching team’s active research into their specialist subjects. Newcastle Business School was the eighth most improved business school in the 2014 Research Excellence Framework (REF). Our three signature research themes are digital business, strategic innovation and entrepreneurial leadership, and responsible business. Specific areas of research include financial crime, corporate reporting, social entrepreneurship, business ethics, and corporate social responsibility.

Research / Newcastle Business School

Newcastle Business School (NBS) is the 8th most improved Business School in the 2014 Research Excellence Framework (REF) National Assessment.

Book an Open Day / Experience Business with Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Management. Speak to staff and students from the course and get a tour of the facilities.

Employability is at the heart of our ‘Business With’ suite of courses, with every module reinforcing the transferable attributes that are necessary for graduate employment. In addition there are three modules that explicitly focus on career-development skills: Building Business Practice, Building Professional Practice, and Employability and Career Planning. These modules leverage the resources available at our Careers and Employment Service.

There will be opportunities to gain practical experience that gives you a further career edge. In your second year you can study for a semester in another country. Before your final year you can choose to spend an extra year on a work placement or studying elsewhere in the EU or in a country such as the USA, Australia or China. Throughout the course we encourage you to participate in the Business Clinic, joining a team of business students in giving advice to clients.

Newcastle Business School

Student Life

A great social scene can be found at the heart of our campuses, featuring award-winning bars and a huge range of clubs and societies to join you'll be sure to meet people who share your enthusiasms.

Book an Open Day / Experience Business Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business Management. Speak to staff and students from the course and get a tour of the facilities.

By the end of this course you’ll be in an excellent position to apply for graduate training schemes and graduate roles within both large corporations and small and medium-sized enterprises. Previous graduates have gone on to work for employers in a wide range of industries, including digital media, manufacturing, finance and hospitality.

You can also undertake further study at postgraduate level with a course such as any of our Business Masters’ courses depending upon your interests and career aspirations. If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have strong employability as a result of having acquired the characteristics of a Northumbria graduate. These include critical reflection and self-learning, collaboration and curiosity, and the ability to apply your knowledge to solve problems in ways that are sustainable and ethical.

Book an Open Day / Experience Business with Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Management. Speak to staff and students from the course and get a tour of the facilities.

Course in brief

Who would this Course suit?

This course is for people looking to launch a career in business who want to combine broad-based business studies with a subsidiary pathway in management. 

Entry Requirements 2018/19

Standard Entry

GCSE requirements:
A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points:
120-128 UCAS Tariff points including one or more of the following: 

GCE and VCE Advanced Level: 
From at least 2 GCE/VCE A Levels 

Edexcel/BTEC National Extended Diploma:
Distinction, Distinction, Merit 

Scottish Highers:
BBBCC - BBBBC at Higher level, CCC - BCC at Advanced Higher 

Irish Highers:
BBBBB  - ABBBB

IB Diploma:
120-128 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:
Award of full Access to HE Diploma including 18 credits at Distinction and 27 at Merit

Qualification combinations
The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A level.

Applicants from the EU
Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/ 

International applicants
The University is pleased to welcome international applicants from over 100 countries and considers a wide range of qualifications for entry to its programmes.  For specific information please visit our International Admissions pages here https://www.northumbria.ac.uk/international/international-admissions/ 

International applicants are also required to have one of the following English language qualifications with grades as shown below

  • A British      Council International English Language Testing System (IELTS) score of 6.0      (or above) with a minimum score in each component of Reading, Writing,      Listening and Speaking of 5.5
  • Pearson      Academic score of 54 (or above) with a minimum score in each component of      Reading, Writing, Listening and Speaking of 51

The University also accepts many other English language qualifications and if you have any questions about our English Language requirements please contact the Interna

Entry Requirements 2019/20

Standard Entry

GCSE Requirements:

A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points:

120-128 UCAS Tariff points including one or more of the following:

GCE and VCE Advanced Level:

From at least 2 GCE/VCE A Levels

Edexcel/BTEC National Extended Diploma:

Distinction, Distinction, Merit

Scottish Highers:

BBBCC - BBBBC at Higher level, CCC - BCC at Advanced Higher

Irish Highers:

BBBBB  - ABBBB

IB Diploma:

120-128 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:

Award of full Access to HE Diploma including 18 credits at Distinction and 27 at Merit

Qualification combinations:

The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A l

Plus one of the following:

  • International/English Language Requirements:

    Applicants from the EU:

    Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/

    International Qualifications:

    If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

    English Language Requirements:

    International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications<

Fees and Funding 2018/19 Entry

UK/EU Fee in Year 1: £9,250

For International course fees please visit Northumbria University Fees for 2018/19

ADDITIONAL COSTS

There are various advised books for purchase throughout the duration of this course, and costs are approximately £150.

 

FUNDING INFORMATION

Further information on managing your money at university

Find out more about funding and scholarships for undergraduate study

Find out more about International discounts and scholarships

Find out more about about fee liability for your studies.

Fees and Funding 2019/20 Entry

UK/EU Fee in Year 1**: £9,250

International Fee in Year 1: £15,000

ADDITIONAL COSTS

There are various advised books for purchase throughout the duration of this course, and costs are approximately £150.

FUNDING INFORMATION

Click here for UK undergraduate funding and scholarships information

Click here for International undergraduate funding and scholarships information

Click here for UK undergraduate tuition fee information

Click here for International undergraduate tuition fee information

Click here for additional costs which may be involved while studying

Click here for information on fee liability

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* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

How to Apply

Applications via UCAS

Most full-time and sandwich first degrees, extended degrees, DipHE and HND courses require that application is made through the Universities and Colleges Admissions Service (UCAS) Clearing House.

If you are at school or college, staff there will advise you on how to apply. If you are not at school or college, you can apply using the UCAS secure, web-based online application system ucasapply.

Applicants apply via UCAS apply wherever there is access to the internet, and full instructions and an online help facility is available. Application details can be checked and printed at any time, text for personal statements and references can be copied and pasted into applications from a word processing package, and applications can normally be processed by the relevant Clearing House within one working day once submitted. More details on apply can be found on the UCAS website at www.ucas.com.

  • The UCAS institution code for Northumbria University is NORTH N77

If you wish to defer your entry, you should ensure you indicate this in section 3i of the application form. Full details of application deadlines and the application fee can be found on the UCAS website. Please note, however, we are unable to consider applications for deferred entry to our Teacher Training, Nursing, Midwifery and Operating Department Practice programmes.

Application Deadlines

Equal consideration is given to all applications received at UCAS by 6.00pm on 15 January. Details of all UCAS deadlines can be found on the UCAS website www.ucas.com.

UCAS will accept applications up to 30 June, but we can only consider these if there are still vacancies in relevant subjects. You are advised to check with the University before applying for popular courses which may already be full. Candidates applying for any courses after early September must follow the UCAS Late Registration Procedure, and we will provide the appropriate form.

Decision Making Process

When we receive your application it will be forwarded to the Admissions Tutor who will consider your application in accordance with the University’s Admissions Policy.

Most subject areas do not require applicants to attend an interview as part of the selection procedure. However, if the standard procedure is to interview candidates, this is specified in the degree programme entrance requirements. Some courses, such as Health, Social Work and Teacher Training, require specific checks or requirements to be put in place during the normal selection process. These are detailed on the individual course details pages.

Fairness and Transparency

The University is committed to a system of admissions that ensures fairness, transparency and equal opportunities within the legal framework of the UK and best practice. All reasonable effort will be made to ensure that no prospective or existing student is unreasonably treated less favourably on the grounds of age, race, colour, nationality, ethnic origin, creed, disability, sexual orientation, gender, marital or parental/carer status, political belief or social or economic class, or any other type of discrimination.

What Happens Next

You will receive one of the following from UCAS or our Admissions Office:

  • Conditional offer which depends on you achieving certain grades from forthcoming examinations, completing relevant checks, or other requirements prior to entry. You may be asked to send us a copy of your certificates/qualifications once these have been received to enable us to confirm your offer. Not all examination results are sent to Universities via UCAS.
  • Unconditional offer if you have already satisfied entry requirements.
  • Reject your application.

Tuition Fee Assessment

Tuition fees are set at different levels for Home/EU and International Students. Before you begin your course the University must establish your tuition fee status. In many cases, the University will be able to make this assessment without requiring any additional information.

Guidance can be found on the UK Council for International Student Affairs (UKCISA) website www.ukcisa.org.uk to help you understand how Higher Education Institutions (HEI’s) make an assessment on your fee status.

Selection Process

Interviews

Applicants who may not have the standard entry qualifications are welcome to apply and may be interviewed. Some courses will interview as part of the selection process. This applies particularly to courses in art and design, teaching and health.

Health Screening

Applicants for Nursing, Midwifery, Physiotherapy, Occupational Therapy, Primary (Early Years) and Social Work will be required to complete a health questionnaire, and you may be required to attend a doctor or nurse assessment at the University Health Centre.

Prior to beginning your programme, all applicants to Nursing, Midwifery, Physiotherapy and Occupational Therapy are advised to start a course of Hepatitis B vaccinations, available from your own GP. In addition, Midwifery applicants must provide evidence before they commence training that they are immune to Hepatitis B or have Hepatitis B non-carried status.

Applicants to these courses who have had contact with MRSA in the previous 6 months may be asked to provide evidence that they are not colonised by submitting negative swabs results prior to commencement of training. Alternatively, you may be screened on commencement of the programme.

All applicants will receive vaccination screening at the University Health Centre on commencement of their programme.

Disclosure of Criminal Background

To help the University reduce the risk of harm or injury to any member of its community caused by the criminal behaviour of other students, it must know about any relevant criminal convictions an applicant has.

Relevant criminal convictions are only those convictions for offences against the person, whether of a violent or sexual nature, and convictions for offences involving unlawfully supplying controlled drugs or substances where the conviction concerns commercial drug dealing or trafficking. Convictions that are spent (as defined by the Rehabilitation of Offenders Act 1974) are not considered to be relevant and you should not reveal them - unless you are applying for one of the courses outlined within the following paragraph.

If you are applying for courses in teaching, health, social work and courses involving work with children or vulnerable adults, you must complete the section of your UCAS application form entitled ‘Criminal Convictions’. You must disclose anycriminal convictions, including spent sentences and cautions (including verbal cautions) and bindover orders. Further information on how to complete this section is available from the UCAS booklet ‘How to Apply’. For these courses, applicants are required to undergo police clearance for entry and will need to complete a Disclosure and Barring Service (DBS) enhanced disclosure form. 

The Disclosure and Barring Service (DBS) helps employers make safer recruitment decisions and prevent unsuitable people from working with vulnerable groups, including children. It replaces the Criminal Records Bureau (CRB) and Independent Safeguarding Authority (ISA). Access to the DBS checking service is only available to registered employers who are entitled by law to ask an individual to reveal their full criminal history, including spent convictions - also known as asking 'an exempted question'. The University is such a 'registered employer' and will send you the appropriate documents to fill in if you are offered a place in the course.

If you are convicted of a relevant criminal offence after you have applied, you must tell UCAS and the University. Do not send details of the offence; simply tell UCAS and the University that you have a relevant criminal conviction. You may then be asked to supply more details.

Anti-fraud Checks

Please note that both UCAS and the University follow anti-fraud procedures to detect and prevent fraudulent applications. If it is found that an applicant supplies a fraudulent application then it will be withdrawn.

Plagiarism

Applicants suspected of providing, or found to have provided, false information will be referred to UCAS if their application was made via UCAS. The same is true for applicants who are suspected of omitting, or found to have omitted, information that they are required to disclose according to UCAS regulations. Applications identified by UCAS’s Similarity Detection software to contain plagiarised material will be considered on an individual basis by Admissions Staff, taking into account the nature, relevance and importance of the plagiarism. The University reserves the right to cancel an application or withdraw any offer made if it is found that an application contains false, plagiarised or misleading information.

Extra

The Extra process enables applicants who have not been offered a place, or have declined all offers received, can use EXTRA to apply for other courses that still have vacancies before Clearing starts. The Extra process normally operates from late February until the end of June and Applicants should use the Course Search facility at UCAS to find which courses have vacancies.

Clearing

If you have not succeeded in gaining a place at your firm or insurance university, UCAS will send you details about Clearing, the procedure which matches course vacancies with students who do not have a university place. Information about degree vacancies at Northumbria is published in the national press; and you can also find information on our dedicated Clearing web pages during this period. We operate a Helpline - 0191 40 60 901 - throughout the Clearing period for enquiries about course vacancies.

Adjustment
If an applicant has both met and exceeded the conditions of their firmly accepted offer, they will have up to five calendar days from the time their place was confirmed (or A level results day, whichever is the later) to research places more appropriate to their performance. Applicants will have to nominate themselves for this system, and their eligibility will be confirmed by the institution they apply to adjust to.

Going to University from Care
Northumbria University is proud of its work in widening participation of young people and adults to university. We have recently been successful in being awarded the Frank Buttle Trust Quality Mark for Care Leavers in Higher Education. This mark was created to recognise institutions who go that extra mile to support students who have been in public care. To find out more, visit our Going to University from Care web page.

Disabled Students

Northumbria welcomes enquiries and applications from disabled students whether disability is due to mobility or sensory impairment, specific learning difficulties, mental health issues or a medical condition. Applications from disabled students are processed in the usual way, but applicants should declare their disability at the application stage so that the University can contact them to assess how to meet any support needs they may have. Disabled applicants may be invited to visit the University so that this can be done in person.

To find out more contact:
Disability Support Team
Tel +44 (0)191 227 3849 or
Minicom +44 (0)191 222 1051

International Students

The University has a thriving overseas community and applications from International students are welcome. Advice on the suitability of overseas qualifications is available from:

International Office
Northumbria University
Newcastle upon Tyne
NE1 8ST
UK
Email: international@northumbria.ac.uk
Tel +44 (0)191 227 4274
Fax +44 (0)191 261 1264

(However, if you have already applied to Northumbria and have a query, please contact internationaladmissions@northumbria.ac.uk or telephone 00 44 191 243 7906)

Provision of Information

The University reserves the right at any stage to request applicants and enrolling students to provide additional information about any aspect of their application or enrolment. In the event of any student providing false or inaccurate information at any stage, and/or failing to provide additional information when requested to do so, the University further reserves the right to refuse to consider an application, to withdraw registration, rescind home fees status where applicable, and/or demand payment of any fees or monies due to the University.

Modules Overview

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4002 -

Financial Decision Making (Core, 20 Credits)

You will learn how financial information can be used to assist managers and external user groups in their decision making processes.

You will initially explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions.

Topic areas will include:

• Investment appraisal techniques (payback, accounting rate of return, net present value and internal rate of return)
• Practical aspects of investment appraisal (inflation and capital rationing)
• Risk and uncertainty

You will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control.

Topic areas will include:

• Cost and revenue behaviour
• Break even analysis
• Costing (full and variable costing, activity-based costing and whole life-cycle costing)
• Budgeting and variance analysis
• Working capital management

Finally you will look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.

Topic areas will include:

• The reporting frameworks and ethical principles that underpin financial reporting
• The nature of international financial reporting standards
• Format and content of the statement of profit or loss and statement of financial position
• Statements of cash flow
• Analysis and interpretation of financial statements using ratio analysis

More information

BM9400 -

Business Analysis for Decision Making (Core, 20 Credits)

The module aims to provide you with the knowledge and skills of applying a variety of quantitative analytical tools to support business decision making. The module is delivered to you using weekly lectures and IT workshops, the workshops principally concentrate of the development of your spreadsheet skills and interpretation of the analysis undertaken.

Within this module, you will cover nine main topics:

• Index numbers
• Linear programming
• Correlation and Regression;
• Time Series Analysis;
• Data Presentation
• Measures of Central Tendency and Dispersion
• Probability and the Normal Distribution
• Questionnaire Design and Sampling

The module will lead you to the development of basic analytical skills and confidence in handling numeric data using a spreadsheet. In doing so, it will expose you to a wide range of quantitative techniques for use in modelling, analysis and interpretation of business problems. You will become aware of the role of modelling as an aid to business problem solving. Furthermore, you will gain an understanding of the role of MS Excel as an aid to data analysis and the development of various business problem solving models.

On completing the module you will be able to select and apply the appropriate business techniques to support business problem solving in a variety of situations. You will have developed relevant IT skills to support the theoretical material introduced throughout the module. You will create, use and design appropriate spreadsheet models as well as use appropriate supporting software.

More information

GA4001 -

Academic Language Skills for Newcastle Business School (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

HR9405 -

Managing People at Work (Core, 20 Credits)

This module aims to provide you with an introduction to the foundation theory and practice of management. It encourages you to understand the principal challenges facing managers and will give you an overview of the key themes within organisational behaviour (OB). Through weekly lectures you will be introduced to principles of OB and explore the relationships between theory and practice. In weekly seminars you will apply your understanding of theories and relevant research findings to Human Resources (HR) practice related case studies and draw connections to your own experiences of work. Issues you will discuss in this module may vary in order to reflect contemporary circumstances. Topics include:

• Introduction to OB and links to HR practice
• (Rational) organisation structure and work design
• Managing diverse groups and effective teams
• Sex and gender in management
• Managing culture
• Perception and Personality
• Motivation/ Reward/ Performance
• Ethics/ Leadership/ Followership
• Politics and decision making in organisations
• Managing conflict and change

The module will lead you to develop your own understanding of managerial challenges and skills necessary to tackle them. You will be challenged to reflect on your learning and how OB theories and relevant research findings have impacted on you and your journey in becoming a practicing manager. On completing the module you will understand theoretical foundations of OB and its links to HR practice. You will further critically reflect on your own views of management and HR practice. Such reflection will lead and align with your further personal development studies ‘Employability and Career Planning’ (HR9508) and ‘Human Resource Management’ (HR9510).

More information

MO9409 -

Operations and Integrated Supply Chain and Marketing Management (Core, 20 Credits)

This module intends to provide you with managerial and operational issues in business context. The module has a three dimensional approach towards business processes in which the operations, supply chain and marketing management principles, key strategies and issues will be underpinned with the element of considering the cross- functionality and integration of these business processes.
Therefore, within this module, you will learn different topics under two clusters in your lectures and seminars. There are main topics under Operations and Supply Chain Management and also the Marketing Management as below:

*Topics with the possibility of integration and interface approach between two clusters in their nature

Operations and Supply Chain management:
Introduction to Operations and Supply Chain Strategies
Operations Sustainability*
Quality Management*
Lean Management
Performance Measurement*
Operations Planning
Supply Network Management*
Supplier Development and Purchasing
Supply Chain Risk Management*
Logistics Management*
Sustainable Supply Chain management*
Capacity and Demand Management*

Marketing Management:
Marketing introduction: B2C verses B2B*
Market Environment Business-to-Business Environment: Customers, Organizations, and Markets*
Market Segmentation and segmentation strategies
Market Research
Product: Product Strategy, Product Positioning, Branding, and Product Line Strategies*
Developing the Product, Service, and Value of The Offering*
Price: Value-Based Pricing and Pricing Strategies
Place: Marketing Channels and Channel Mapping*
Promotion: Communicating with the Market
Promotion: Business-to-Business Selling*
Customer satisfaction and customer loyalty*


The module will lead you to understand and demonstrate the necessary theories, strategies and principles of operations, supply chain and marketing management in an integrated style to solve any business problem associated to these processes. The module will facilitate you with theoretical and practical understanding and knowledge to be able to demonstrate your real world problem solving skills in this module and also your experiential learning or business practice module.

On completing this module, you will be able to demonstrate knowledge and understanding of an integrated supply, demand and marketing managerial and operational issues and strategies alongside tools and techniques to solve issues in a business context with any size and in any sector.

More information

NX9410 -

Building Business Practice (Core, 20 Credits)

This module aims to provide you with the skills and abilities to tackle real life business problems and projects. These problems and research projects will be appropriate to your specific programme of study and will result in an extensive and flexible knowledge base.

There are six main focus areas based on:

An ability to demonstrate and apply an understanding of relevant theory from your professional /academic area where appropriate
Group Work skills (Team work)
Research Skills (Information Literacy)
Problem Solving Skills (Project Management)
Communication Skills
Self-Directed Learning.

On completion of this module you will have developed effective problem-solving skills, become an effective collaborator and team player and further developed self-directed, lifelong learning skills.

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SM9411 -

Global Business Environment (Core, 20 Credits)

The module is comprised of three blocks of material. The three blocks are:

Globalisation
This block will cover topics such as the process of globalisation, barriers to globalisation, the benefits and costs of globalisation for business,
international trade, analysis of the external business environment, corporate social responsibility issues in the global economy, etc.
Economics
This block will focus on the market forces of supply and demand, supply and demand elasticity, government policy, gross domestic product (GDP),
the consumer price index, a macroeconomic theory of the open economy, etc.
Economic Competitiveness
Topics covered in this block include foreign market entry modes, process of foreign direct investment, analytical frameworks for assessing national
competitiveness, the risk assessment for business decisions, etc.

At the end of the module you will be able to:

1. Identify and describe the main features, trends & influences of the global business environment on international organisations.
2. Analyse various global and/or international business contexts and how these affect the strategic development of industries, markets and organisations.
3. Apply basic macro-economic theory in an international business environment and use economic analysis to examine major social and economic issues in the UK and beyond.

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AF5001 -

Accounting for Business (Optional, 20 Credits)

You will learn to prepare, present and utilise single and group company accounting information to aid managerial decision making that represents the ‘real life’ scenarios faced within the accounting function of a business organisation. Accounting here is viewed as an information system that conveys information to aid effective decision making and controlling business performance. The following topics are covered during the module:

Meeting needs of external decision makers
• The conceptual framework of financial reporting
• Measuring and reporting financial position – single company
• Measuring and reporting financial performance – single company
• Consolidated statement of financial position – simple group company
• Consolidated statement of comprehensive income – simple group company
• Ratios and interpretation of published financial statements

Meeting needs of internal decision makers
Relevant costs and revenues
• Short-term decision making,
• the theory of constraints and throughput accounting,
Budgeting
• incremental versus zero-base budgeting approach
• master budget
• benefits of budgeting
• behavioural aspects of budgetary control systems,
Standard costing and variance analysis
• Material variance
• Labour variance
• Overhead variance
• Sales variance
Measuring and controlling divisional performance
• Return on investment
• Residual income
• Economic value added (EVATM)
• Transfer pricing and divisional performance

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AF5003 -

International Business Finance and Trade (Optional, 20 Credits)

On this module you will consider the management issues faced within the international business environment that a large number of contemporary companies face on a day to day basis. It is designed from a real world relevant point of view, and examines practical situations, with real world cases being used in seminars to highlight issues. As a result of the real world focus you will also be introduced to the key documents that are needed for international trade.

You will further develop your understanding from the level 4 core modules “Financial Decision Making” and “International Business Environment”. In particular you will study:

• Financial goals and corporate governance
• Raising international finance
• International investment decisions
• International business currency
• Financing international trade
• Working capital management
• Professional and business ethical behaviour in an international context.

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AF5004 -

Finance, Financial Markets and Institutions (Optional, 20 Credits)

You will learn the key aspects of the regulations, ethics and law that define the ‘rules’ for finance, and the main financial instruments that are used, including; Money market instruments, Bonds, Equities, Foreign exchange and Insurance. You will draw from a range of historical case studies to see how regulation within the financial system has transformed. You will be encouraged to discussed and critique the latest regulation changes using academic literature to back up your arguments.
You will learn about these instruments in the context of the worldwide markets in which they are traded as well as the principal institutions that use these instruments and that trade them worldwide. To apply the knowledge acquired in this module, you will be using real-time financial information. Therefore throughout the module you will be required to keep up to date with the latest developments within the financial markets to enable you to contribute to this module.

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AF5005 -

Applied Taxation (Optional, 20 Credits)

The module will introduce you to the subject of taxation. You will learn about the underlying principles and technical areas of taxation as they affect individuals and businesses.

You will study five areas of taxation or equivalent

• Income tax

Topics include : the tax computation, adjustment to profit, capital allowances, basis of assessment, employment income, treatment of pension contributions, property income, trading losses, and partnerships

• Corporation tax

Topics include: calculation of the corporation tax liability and the treatment of losses

• Value added tax

Topics include : the scope of VAT, registration and deregistration, the tax point, a VAT invoice, output tax and input tax computational issues, types of supplies and VAT schemes

• Capital gains tax

Topics include: calculation of gains and losses, part disposals, chattels and wasting assets, shares and securities, principal private residence and reliefs

• Inheritance tax

Topics include: chargeable lifetime transfers, exempt transfers and potentially exempt transfers, lifetime tax and tax payable upon death

You will also study National Insurance Contribution liabilities for both the self-employed and employees; compliance matters in respect of each of the five taxes above; tax avoidance v tax evasion; and professional ethics.

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BM9500 -

Managing Information in Organisations (Optional, 20 Credits)

The module aims to provide you with the knowledge and skills of managing information in organisations in order to gain an in-depth understanding of business decision making. The module is delivered to you using weekly lectures and a combination of seminars/IT workshops. The workshops principally concentrate on the development of an access database and will enable you to design a small information system. The seminars will encourage you to work in small teams analysing different real life case studies.

Within this module, you will cover the following main topics:
• Files and databases
• System Analysis
• Systems Design versus Systems Acquisition
• Implementing information systems
• Business Intelligence
• Enterprise information systems
• e-Business systems
• Social Media
• Managing IS
• Global issues in Information Management

The module will lead you to a better understanding of Information Management in a business context. In doing so, it will expose you to a wide range of IS methodologies used for the development of IS applications as well as provide you with the knowledge of how IS are used by organisations in order to manage their information. Furthermore, you will gain an understanding of the role of MS Access Database as an aid to data management in businesses.

On completing the module you will be able to understand the issues involved in the Management of Information. You will have developed relevant IT skills to support the theoretical material introduced throughout the module. You will create, use and design a business database as well as analysed appropriate real life case studies.

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GA5001 -

Academic Language Skills for Newcastle Business School (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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HR9508 -

Employability & Career Planning (Core, 20 Credits)

This module gives you the skills and knowledge you need to successfully obtain an undergraduate placement and/or a graduate-level role when you leave university. It is specifically concerned with your employability and therefore includes opportunities each week to practice and develop skills in a safe and supportive environment. You will study a number of important topics such as career planning, writing CVs, cover letters and application forms, psychometric testing, competency-based interviews, assessment centres and current trends in recruitment and selection practice, including use of social media. When you complete this module, you will have the skills, ability, and confidence to make an impactful application to any employer. The module also supports you if you have a compulsory year abroad as part of your programme.

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HR9509 -

Global, Comparative and Cross-Cultural HRM (Optional, 20 Credits)

This module aims to provide you with knowledge and understanding of the behaviour of managers, employees and organisations in a global and cross cultural context, both theoretically and in practice.

Within this module, you will cover the following main topics:

Introduction to International Human Resource Management (IHRM), Cross cultural management and comparative management and the differences and similarities of HRM and IHRM
Cross Cultural Theory
Cultural Dimensions of HR and Management Practices
Environmental factors in relation to IHRM and Cross Cultural Management
Recruitment and Selection in an international context
Training and Development in an international context
Compensation and benefits in an international context
Performance Management in an international context
Re-entry and career issues/management
Ethical and responsibility issues in IHRM
Cross Cultural and International Human Resource management in an example country

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HR9510 -

Human Resource Management (Core, 20 Credits)

“Human Resource Management” will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Professionals contribute to the strategic direction of the organisation. You will spend the first week developing a framework for personal skill development in Human Resource Management which you will then use each week when focusing on a specific topic.

Incorporating issues of ethical leadership and sustainability you will cover eleven main topics in Human Resource Management:

• Human Resources Service Delivery
• Recruitment and Selection
• Learning and Development
• Talent Management
• Equality and Diversity
• Managing Absence
• Performance Management
• Total Reward
• Employee Engagement
• Conflict in the Workplace
• Supporting Organisational Change

This module will provide you with the key theoretical arguments in Human Resource Management and on completion of the module you will have begun to identify and develop the skills and knowledge required to be a Human Resource Professional in today’s workplace.

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HR9511 -

Law for HR professionals (Optional, 20 Credits)

All employers, regardless of size or sector face a number of ethical and legal considerations when employing people. Attending this module will continue your development as an HR professional by giving you the skills and knowledge to support employers to build on the minimum legal standards.

The key learning aspects of this module are twofold. First, you will learn the main Employment Law required for a career in Human Resources. You will then experience putting your learning into practice via simulations of real cases.

Knowledge of employment law and its practical application underpins various careers in Human Resources. Whichever path you choose, you are likely to be required to understand how Employment Law applies to your field and to be able to interpret it based on different scenarios.

Via this module you will experience all the key areas in which a HR professional will be expected to apply their knowledge of employment law including disciplinary, grievance, absence and equality and diversity. These areas include:

• How employment law is created
• Sourcing reliable information regarding employment law
• Ensuring policy and procedure is compliant
• Equality and diversity legislation and its impact on the workplace
• Legislation and case law regarding grievance, capability and disciplinary
• Legislation and case law regarding absence management
• The legalities of data protection
On completing the module you will be able to demonstrate practical skills which will support your employability for a wide range of roles.

In addition, the skills you will gain on this module, in analytical techniques and problem solving, will serve you well in Human Resources as well as other disciplines.

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MK9512 -

Marketing Research and Planning (Optional, 20 Credits)

The aim of this module is for you to develop a comprehensive understanding of the roles of ‘Marketing Planning’ and ‘Marketing Research’ in a successful organisation. You will gain an understanding of how marketing planning and marketing research can assist managers, entrepreneurs and other stakeholders in their relentless pursuit of gaining competitive advantages. First, the principles of marketing research are presented. This involves exploring areas such as qualitative and quantitative research. From here the fundamentals of marketing planning are discussed, underpinned by the core components of the marketing mix and analysis frameworks. Thus, a highly structured approach will be provided for you to undertake the module successfully.

Upon completion of the module, you will be able to:
• Describe and explain the key theoretical terms and concepts of marketing research. You will furthermore receive first-hand experience of qualitative and quantitative marketing research in the interest of developing qualitative and quantitative marketing research skills.
• Describe and explain the key theoretical terms and concepts of marketing planning. In addition, you will have the appropriate skills to develop research-driven marketing plans.

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MK9513 -

Retail and Multichannel Marketing (Optional, 20 Credits)

This module aims to provide you with the knowledge and skills covering a variety of strategic marketing principles and tools used by retailers to satisfy both transactional and relational objectives.

You will consider the principles of retailing and how they translate into the practice of digital alternatives which have evolved in this dynamic sector, enabling retailers to engage and interact with you across various platforms, channels (multi and omni) and touchpoints.

The issues you will cover can be split into three themed areas:
1 The principles of Retailing: its role and importance to the economy and to customers and their decision making/buying.
2 The Retail Mix: an applied marketing mix e.g. buying and selling, merchandising, service, store environment and image etc. and
3 The Digital Revolution: and how it has further evolved the retail function into a multichannel approach for ‘media meshing’ customers, requiring different approaches to the standard Retail Mix.

On completion of this module you will be able to link theory to practice and analyse the options for different trading platforms for different types of offerings of goods and services to different target markets, thereby interpreting and rationalising solutions to a range of business problems across alternative business retail models.

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MK9514 -

Customer Experience and Relationship Marketing (Optional, 20 Credits)

The overall intention of this module is to encourage you to think about the relationships that companies have with their customers over a period of time, rather than view each customer purchase as an individual ‘transaction’. Given the increasing use of online business models and consumer savviness of how to move between suppliers, the importance of managing the customer experience has never been higher. With this in mind you will address the following themes:

• Customer Experience (CX): You will be introduced to the concept of CX: (defined as your customers’ perceptions – both conscious and subconscious – of their relationship with your brand resulting from all their interactions with your brand during the customer life cycle). You will explicitly consider how CX permeates different brands, forms of company contact and even online versus offline business models.
• Customer Journey Mapping: You will also be introduced to the principles of managing the customer decision making journey and all of the company-customer touchpoints that occur prior, during and post-consumption.
• Service Design: Using principles of lean systems, you will appreciate how organisations design systems to add value to the customer experience.
• Customer Satisfaction and Loyalty: You will consider how customer satisfaction is defined and measured in practice, and also reflect on the relationship between satisfaction and customer loyalty (incorporating the use of loyalty schemes). This will include appreciating relevant metrics (satisfaction, retention, and other models such as ‘recency frequency value’).
• Customer Feedback and Complaint Handling: You will consider how organisations should respond to negative scenarios with a view to retaining customers and limiting reputational damage.
• Relationship Marketing: Much of the module content stems from the overarching principle of Relationship Marketing, and you will be encouraged to critically explore this area of literature and consider the three core pillars of RM: acquisition, retention and dissolution.
• Introduction to Database Marketing: As part of understanding customer relationships, you will be introduced to the principles of using a database to manage the customer relationship.

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MK9515 -

Dynamics of Marketing in Sport, Music, and Fashion (Optional, 20 Credits)

This module helps you gain an in-depth and up-to-date understanding of marketing practice in sport/music/fashion industry, and develop your marketing and management skills including communication, problem solving, data analysis, teamwork etc. The main contents of the module will cover the following topics:
• Main issues in sport/music/fashion industry;
• Emerging trends in sport/music/fashion marketing;
• Understanding sport/music/fashion consumers and fans;
• Marketing of sport/music/fashion products;
1. Products and branding
2. Price
3. Place
4. Promotion
• Marketing through sport/music/fashion events;
1. Event marketing
2. Sponsorship
• Best marketing practice and successful campaigns
• Developing an integrated marketing plan (including marketing metrics)
• Ethical issues in sport/music/fashion marketing (e.g. copyrights, intellectual property rights, ambush marketing, false advertising etc.)
• Career directions and related jobs

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MK9516 -

Communications and Content Marketing (Optional, 20 Credits)

This module involves you developing a foundational knowledge of key marketing communication methods, content marketing and learning to appreciate the basics of the ‘conversation’ that surrounds brands and campaigns on various platforms (including online). Lectures and seminars provided will include:

• MARCOMMS methods (i.e. the promotional mix)
• Different channels to engage customers (offline, online)
• The digital platforms and channels as an increasingly important aspect of modern day marketing
• Understand that the modern marketing environment has no borders; the audience can be, and often is, global.
• What’s your message, your big idea, your story? - Develop a basic understanding of what engages audiences (i.e. the ‘content’ of marketing campaigns).
• What’s the talk on the street? - Consider the fundamental elements of the ‘buzz’, hype, or conversation around a brand or company’s marketing campaign.
• Measurement behind the methods and madness – the basics of tracking and measuring marketing communications on various platforms.
• The limits of what you can say to customers – appreciate that some messages aren’t appropriate or fair for some audiences, at certain times.

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MO9519 -

Applied Logistics and Supply Chain Management (Optional, 20 Credits)

The module aims to provide you with the theories and principles of logistics and supply chain management and the knowledge and skills of applying them in real business practices. The module is delivered to you using weekly lectures and seminars, the seminars principally concentrate on the development of your problem solving skills and various soft skills, e.g. communication, presentation etc.

Within this module, you will cover eleven main topics:
• Logistics in manufacturing and service
• Order management
• Demand management
• Distribution strategy
• Supply chain technology
• Supply chain relationships
• Supply Chain performance measurement
• Supply chain network analysis
• Supply contract
• Supply chain integration (S&OP and CPFR)
• Supply chain sustainability
The module will lead you to the development of supply chain management skills and confidence in handling complex problems in supply chain. In doing so, it will expose you to a wide range of quantitative or qualitative models and techniques in analysing supply chain problems. You will be knowledgeable about the theory and practice of logistics and supply chain management and skilful in the use of various tools and techniques.

On completing the module you will be able to apply the theories and principles to analyse logistics and supply chain problems in a variety of situations. You will be capable of identifying the root causes of various supply chain problems and proposing relevant solutions.

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MO9521 -

Transport and Inventory Management (Optional, 20 Credits)

The module aims to provide you with an understanding of the key elements of national and international transport. You will learn about how different forms of transport combine and operate to move goods and people around the world and how goods can effectively and efficiently be ordered, stored, despatched and delivered. This module will offer you a border understanding and an appreciation of the institutional challenges, tensions and future opportunities for growth within supply and distribution systems.

Within in this module, you will cover ten main topics:

1. Supply chain modelling;
2. Facility location and layout – as a means to improve sustainability, energy, cost and carbon reduction;
3. Warehouse operations, material handling and Japanese shop floor management;
4. Forecasting and inventory control;
5. Warehouse management and transport planning;
6. Hierarchical and aggregate planning;
7. Reverse logistics, closed-loop supply chain management and their links to sustainability and environment management;
8. Modal choice and intermodal transport;
9. Vehicle routing and scheduling, role of transportation in carbon reduction and energy efficiency;
10. Containerisation.

On completing the module, you will have developed knowledge and understanding of transport and inventory management and be able to critically evaluate their functional areas. You will also be able to apply this knowledge to business and management contexts, and compare and contrast the warehouse functions and the intermodal choices.

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NX9523 -

Business Professional Practice (Core, 20 Credits)

This module aims to prepare you for your future studies at Level 6 and work-based learning. It focuses on developing your skills and abilities to critically assess, analyse and manage business-based problems and projects, with emphasis on a range of business models

The module will focus on specific discipline areas to support demonstration of understanding and application of relevant theory from your professional/academic area as appropriate. There also will be some opportunities to consider broader contemporary challenges for organisations in responding to changing practices of responsible and sustainable management.

On completion of the module you will have enhanced your problem-solving skills and will be able to manage complex projects. By focusing on advanced group and team working skills, research and complex problem solving skills, project management, communication skills and self-directed learning, you will also develop employability and leadership attributes, including set direction, engage, drive, collaborate, learn, innovate and act with integrity.

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NX9524 -

Digital Business (Core, 20 Credits)

Throughout this module you will be introduced to the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will in particular focus upon 3 core areas of business:
Digital Business Strategy: You will develop an understanding of the cost structures associated with using digital channels, different business models (including omni and multiple channel business strategies), distance issues around serving global markets and implications in terms of taxation and service delivery.
Marketing: In this part of the module you will consider changing consumer media consumption and behaviour; social media and m-commerce; customer relationship building in an online context, digital brand communities and performance metrics.
Supply Chain Management and Information Systems: You will also develop and appreciation of the role of supply chains in serving global markets, addressing issues such as the application of various systems to facilitate digital transactions (e.g. ERP, CRM) and issues related to web performance (e.g. web design and google analytics).

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NX9527 -

Newcastle Business School Study Abroad Semester (Optional, 60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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SM9528 -

Economics and Contemporary Issues (Optional, 20 Credits)

The module covers microeconomics concepts by using economic theory to analyse major issues. The module is delivered to you using lectures, seminars (or IT workshops). You will apply basic concepts of economic decision-making to a discussion and analysis of contemporary economics issues; this will include supply and demand concepts, unemployment, taxation, monopoly and competition in certain industries, international trade and trade agreements.
Within this module, you will cover ten main topics:

• The economics of big business – monopoly power
• Monopolistic competition-competition with differentiated products
• The behaviour of firms – oligopoly
• The tax system and the costs of taxation
• Firm’s production decisions- the least-cost input combination
• Externalities and market failure-private solutions and public policies towards externalities
• Informational and behavioural economics-deviations from the standard economic model
• Production, Independence and the Gains from Trade
• Firms and hiring of inputs-labour markets
• Inequality in the market-distribution of income and wealth

The module will lead you to apply economic theory to analyse some real economic and business related issues at a local, national and global level. On completing the module you will be able to predict the likely outcome of decisions made by policy makers (businesses and government) and be able to determine the impact on parties Involved.

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SM9529 -

Modern Macroeconomics: Theory and Policy Implications (Optional, 20 Credits)

The module aims to provide you with a detailed knowledge of the core theoretical models used in macroeconomics, including an appreciation of different methodological and conceptual frameworks. Additionally, you will undertake a variety of practical analytical exercises to build up skills and expertise in macroeconomic data collection and analysis using the econometric software Eviews. The module is delivered to you through lectures, seminars and IT workshops.


Within this module you will cover the following main topics:

• Measuring a nation’s income and the cost of living
• Production and growth
• Business cycles
• Keynesian economics and IS-LM analysis
• Aggregate demand and aggregate supply
• The influence of monetary and fiscal policy on aggregate demand
• Saving, investment and the financial system
• The monetary system, money growth and inflation
• Unemployment and the short-run trade-off between inflation and unemployment
• Open–economy macroeconomics : basic concepts and the theoretical model
• Common currency areas and European monetary union; Financial crisis and sovereign debt

By the end of this module, you will be able to demonstrate an ability to: i) apply macroeconomic principles and theories to investigate current macroeconomic issues and real-world problems ii) judge macroeconomic theories and their policy implications iii) articulate macroeconomic debates clearly, using both theoretical tools of analysis as well as an intuitive approach iv) collect and analyze macroeconomic data v) write your own empirical (i.e.: econometric) research project/paper.

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SM9530 -

Foundations of Entrepreneurship (Optional, 20 Credits)

The aim of this is provide you with knowledge relating to core concepts, theories and techniques of entrepreneurship through lectures and seminars. Issues covered include:

• Entrepreneurship: importance and relevance to economy and society
• Entrepreneur: Entrepreneurial personality, attitudes, traits, behaviour and learned capabilities
• Entrepreneurs and entrepreneurship in popular media and culture
• Start-Up Strategies and processes:

? Entrepreneurship as strategy: Business plans, business models, market validation, opportunity recognition
? Entrepreneurship as process: effectuation, individual and team action, opportunity creation

• Entrepreneurship Resource Acquisition and New Venture Funding
• Types of Entrepreneurship: Technology Entrepreneurship, Minority Entrepreneurship, Entrepreneurship in constrained environments; Serial and portfolio entrepreneurs
• Entrepreneurial Eco-Systems: Public sector and Third sector participation in entrepreneurship; Social, political and economic influences on entrepreneurship, entrepreneurial infrastructure (accelerators, science parks), regional, national and EU policy
• International Entrepreneurship – Global Entrepreneurship Monitor studies
• Intrapreneurship and Corporate entrepreneurship
• Entrepreneurial and Business Failure: Why do Start-Up Businesses Fail
• Responsible entrepreneurship
• Antisocial, illegal and hidden entrepreneurship

In this module you will gain a comprehensive understanding of the relevance of entrepreneurship to the economy and society, of the entrepreneurial person, and how entrepreneurs are portrayed in popular culture and media. You will also examine the different strategies that entrepreneurs use to start up businesses and the different approaches they take as part of the entrepreneurial process in market-validating their ideas and setting up new ventures. You will gain an understanding of new venture resourcing, different old and new types of funding that entrepreneurs use today, key criteria investors use to assess start-up business investment, as well as why many start-up businesses fail. You will also gain an understanding of the role of governments and development agencies in supporting entrepreneurship through various government schemes that provide formal and informal mentoring support and grant support. Later on in the course you will gain an understanding of international entrepreneurship in different regions and countries, the role of entrepreneurship in larger firms (“intrapreneurship”) and corporate entrepreneurship. The course ends with developing your understanding of related, cutting-edge, contemporary debates in responsible entrepreneurship, and issues including antisocial, illegal and hidden entrepreneurship.

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SM9531 -

Digital Entrepreneurship (Optional, 20 Credits)

The module aims to provide you with the knowledge and skills of applying digital technologies to support entrepreneurial activity, including; building private enterprises, social enterprises, non-profits, and passion projects. The module is delivered using lectures and seminars.

This module will cover the core topics of the digital entrepreneurship process:

* Nature and scope of digital entrepreneurship
* Identification and recognition of opportunities
* Starting up new digital business
* Building the new digital business
* Running and growing the new digital business

The module will lead you to the development of fundamental, contemporary skills for creating and managing digital entrepreneurial initiatives. On completing the module you will understand the process to establish and grow a digital enterprise/passion project in a professional, safe and financially sustainable manner.

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SM9532 -

Strategic Frameworks and Cultural Contexts in International Management (Optional, 20 Credits)

This module aims to provide you with an understanding of and an introduction to the application of key strategic decision making aspects and their interface with cultural contexts. The module extends and develops your learnings from Level 4 (in Global Business Environment). The introduction to global forces shaping international business and the macro business environments at level 4- are taken forward to engage strategic frameworks that businesses may deploy to inform international business.

1. Key cultural paradigms in relation to international business
2. Cultural differences as the Big C in CAGE framework and its application
3. International market entry and growth
4. Introduction to IB strategy frameworks such as Porter’s national diamond, CAGE framework (extending the analytical perspective provided by the Big C, triple A framework and the Bartlett and Ghoshal continuums of choices. Porter’s five forces and generic strategies also put in context)
5. Communicating across cultures
6. Identify and evaluate the issues relating to the management of internationally mobile employees
7. International business protocol
8. Ethics and Responsible Business in context of growth, localised contexts of international markets and managing the value chain in international business

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SM9533 -

International Business: Growth Strategies and Resourcing (Optional, 20 Credits)

On this module you will consider the management issues in relation to growth and resourcing for international business management. It is designed from a real world relevant point of view, and examines practical situations, with topical cases being used in seminars to highlight issues.

This module develops many of the concepts you were introduced to on the level 4 core modules “Financial Decision Making” and “International Business Environment”. In particular you will study:

• Mergers and Acquisitions including valuation issues in an international M&A context.
• Alliances, Joint Ventures and IB Networks
• Organic growth : coordination, coopetition and concentration premises
• Choosing and designing an appropriate growth strategy
• Investing in growth (investment decisions) and raising international finance
• Financial goals and corporate governance
• Investment environment volatility and international business currency
• Working capital management
• Professional and business ethical behaviour in an international financial management context.

This module will complement your studies in “Global and International Business Context” and “Performance Management”. Both of which are co-requisites of this module.

Completion of the course will ensure that you have the required knowledge to progress your studies in international business management.

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TM9535 -

Tourism Industry Operations and Management (Optional, 20 Credits)

This module aims to provide you with the knowledge and a critical understanding of the management of tourism offerings both packaged and ‘depackaged’. The module analyses the pivotal role of principals, tour operators and destination management companies in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operationalising components and packages responsibly in host destinations.

You will examine contemporary tourism products and you will develop your analytical skills by exploring a range of products and services in both the specialized and mass tourism markets, and links with other sectors and service providers in the industry. You will utilise the knowledge gained from a field trip on which you will apply your theoretical knowledge of business practice and reflection on the experiences.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key administrative, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with particular attention being paid to the complex supply chain necessary in creating such products and events. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of tour operations and management organisations including the contracting of suppliers such as accommodation, transport and ancillary services. Your studies will highlight the importance of cost effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer services and customer relations within the associated legal and regulatory frameworks.

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TM9537 -

Understanding Tourism (Optional, 20 Credits)

In this module you will develop a general understanding of tourism as both an economic and cultural practice. You will gain a basic familiarity with some of the main theories and concepts in tourism management. You will also become aware of the state of tourism in the 21st century as well as the different components that constitute the tourism complex including tourist, destinations and business.

Some of the topics you will cover include: understanding tourism, tourism demand and supply, tourist behaviour, attractions and destinations, the interrelationship between tourism, culture, Island tourism & the resort, environment and society and tourism impacts.

With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels. In particular you will learn to develop a sustained reasoned argument where you research and assess theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

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NX9525 -

Newcastle Business School Work Placement Year (Optional, 120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional, 120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional, 60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional, 60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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AF6002 -

International Finance and Responsible Financial Management (Optional, 20 Credits)

This module is designed for business students to develop a non-technical understanding of the key aspects of corporate financial theory and practice. The module covers the core aspects of raising capital and determining financing, though to investing capital in major corporate decisions, and finally returning value to shareholders.

Specifically you will study in the module; Sustainable Value Management, Stock Market Efficiency, Capital Asset Pricing Model, Portfolio Theory, International Cost of Capital, Capital Structure Decisions, Dividend Policy, Corporate Valuation and International Merger & Acquisition activity.

The module has a focus on business responsibility of all of those areas, concentrating on professional codes of conduct in areas such as the banking industry, accounting and similar finance areas, and the types of dilemmas that graduates could face in professional practice. This module will develop you as a critical and reflective practitioner. In the module you will become more aware of the issues that responsible businesses face when attempting to implement financial concepts and theories into practice.

On completion of this module you will have produced a reflective learning journal (in the form of a Blog) based on your evaluation of theory to real world scenarios. As part of that journal will have watched and reflected on appropriate financial documentaries and movies which explore responsible financial management issues. Finally you will be apply your academic knowledge to a real world case and be able to critically evaluate the tensions between the financial academic theories as a responsible business attempts to maximise shareholder wealth.
critically evaluate the tensions between the financial academic theories as a responsible business attempts to maximise shareholder wealth.

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AF6004 -

Contemporary Corporate Reporting (Optional, 20 Credits)

You will learn how to read and critically interpret both the financial information and narrative content of company reports. To do this, you will study the theory and context of corporate reporting, including ethical issues, and the international framework for reporting, as well as very practical techniques such as ratio analysis. Building on the calculation of ratios studied in previous modules, you will use ratios to help you analyse a company’s performance by selecting appropriate comparators and considering the figures in the context of a company’s industry and its business strategy. You will also consider the role of integrated reporting and sustainability reporting.

You will study impression management theories and apply these to evaluate how companies present themselves in their corporate reports.

The syllabus includes:
• regulatory and ethical framework, including the Conceptual Framework for Financial Reporting
• Generally Accepted Accounting Practice (GAAP) and convergence towards International Financial Reporting Standards (IFRS)
• the constituent elements of financial statements: balance sheets, income statements, cash flow statements, statements of changes in equity, notes to the accounts and accounting policies, and how to interpret these
• other elements of the annual report, such as the corporate governance report and auditor’s report, and how to interpret these
• progress in integrated reporting and sustainability reporting
• efficient market hypothesis, and how the market views the information in corporate reports
• impression management in corporate reporting
• current issues arising

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AF6010 -

Strategic Management Accounting (Optional, 20 Credits)

On this module you will develop an understanding of the nature of Strategic Management Accounting and its use in strategic decision making, planning and control. There is emphasis on the use of information that relates to factors external to the firm, as well as non-financial and internally generated information. Historic approaches of traditional management accounting have been criticised for providing misleading information and are compared and contrasted to more modern methods of Strategic Management Accounting to assist in business decision making.

You will also gain an appreciation of the ethical issues facing the profession.

In particular you will study the following:

• The nature of devolved decision making
• Traditional costing vs alternative costing methods
• Issues affecting Transfer pricing
• The impact of modern manufacturing & the cost of quality
• Environmental & Sustainability factors
• The use of non-financial information & the Balanced Scorecard
• Management control systems (Budgets)
• The concept of Beyond Budgeting

On completing the module you will have an appreciation for Strategic Management Accounting and its role in the strategic management of businesses. You will be able to use that knowledge to aid businesses in the decision making process.

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BM9600 -

Project Management (Optional, 20 Credits)

From both a practical and theoretical view you will learn to think about what project management means, the process of project management and how to manage projects by using a number of professional project management methods such as project charters, benefits realisation, work-breakdown structures, and scheduling techniques. Within this module the main topics covered (incorporating the knowledge areas outlined by the globally recognised ‘A Guide to the Project Management Body of Knowledge’ PMBOK®) include:

• Identifying project requirements
• Addressing the various needs and expectations of the relevant social groups as a project is planned and carried out
• Setting and maintaining active communication with relevant social groups
• Sustainable project management and addressing competing project constraints such as scope, quality, schedule, budget, resources and risk.

The module will develop your professional skills and confidence in managing projects using various techniques and drawing on your academic study of contemporary project management literature. You will explore a range of approaches plus alternative views in order to challenge assumptions and identify ways to make project management more meaningful and sustainable. You will become aware of the role of professional techniques and methodologies as an aid to managing projects. Alongside this practical learning you will develop critical understanding of the importance of integrating social and ethical criteria into project planning and operation.

On completing the module you will be able to utilise appropriate professional project management techniques. You will have developed a blend of technical skills with reflective, social knowledge to support the theoretical material introduced throughout the module.

Completion of the module also provides eligibility for entrance to the ‘Certified Associate of Project Management’ examination. This is a credential offered by the globally recognised Project Management Institute provided the candidate has at least 24 hours of formal project management education.

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BM9601 -

Knowledge Management Applications (Optional, 20 Credits)

The module aims to provide you with a detailed understanding of the nature of knowledge, the role of Knowledge Management (KM) within different kinds of organisations and the various technologies that can facilitate Knowledge Management and benefit the organisation’s performance as well. The module is delivered to you using weekly lectures and IT workshops, the workshops principally concentrate on the Knowledge Management Applications in the real world through examining KM in a Business or organisational settings and to explain how KM delivers value to an organisation.

Within this module, you will cover nine main topics:

• Introduction to the nature of knowledge
• Difference between Data, Information & Knowledge in human activity systems
• Introduction to Knowledge Management
• The theory of knowledge creation and The knowledge creation process
• Creating knowledge in practice
• Knowledge sharing and Technologies that support KM
• KM applications in organisations
• Barriers to successful KM
• Knowledge Management Strategy: The Role of KM for Sustainable Development

This module will provide you with a detailed understanding of the nature of knowledge, the role of Knowledge Management (KM) within different kinds of organisations and the various technologies that can facilitate Knowledge Management.

On completing the module you will be able to explore growing organisational information and knowledge resources and to identify how they are strategically and operationally managed and exploited effectively within and between organisations. Moreover, this module will develop your skills in analysing the techniques used in knowledge management to create value for organisations.

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HR9610 -

Critical Organizational Analysis (Core, 20 Credits)

The aim of this module is to encourage engagement with Organisation Theory through offering a comprehensive account of ideas, perspectives and practices of organisation. You will learn to analyse organisations, people and organising practices through critical employment of Organisation Theory which challenges conventional understanding of organisations. You will learn to explore the impact of recent trends in Organisation Theory and Practice on people and their behaviour in organisations.

The module links topics on Organisation Theory and Practice:
• Introduction to Organisation Theory, and implications for practice: overview of three main perspectives (Modern, Symbolic and Contemporary)
• Organisation Theory:
o Theorizing relationship between Organisation and its environment
o Theorizing different perspectives on Culture and Organisation, and managing across cultures
o Theorizing organisational (physical and social) structure
o Theorizing power, control and conflict (including the feminist perspective)
o Theorizing Identity and organisational behaviour
• Applications in practice:
o Organisational Design, Sustainable Organisational Design
o Organisational learning, tacit knowledge and knowledge management
o Organisational change, change management, and sustainable development
o Aesthetics and organisations, performance, narrative, theatre and organisation
o Managing culture, people and behaviour in organisations, and managing across cultures

Upon completion of the module you will gain an in-depth understanding of:

o The major perspectives on Organisation Theory
o ‘Critical’ organisation theory and management practices
o The recent trends in organising practices
o Theory and practices involved in working in multi-cultural organisations with an awareness of ethical considerations.
o How to form your own construction of knowledge on organisations, managing people and their behaviour

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HR9611 -

HR Resourcing and Development (Optional, 20 Credits)

The module aims to provide you with the critical knowledge and understanding of the key strategic HRM/HRD aspects required in the modern workplace. It also aims to provide you with a strong awareness relating to how strategic HRM/HRD contributes to the interests of stake holders and adds value to the business.
Within this module you will cover 12 core topics.
These are:
• Strategic HRM and the Business Partner role
• HR planning linked with Recruitment and selection
• Diversity at work and CSR
• Induction and Performance management
• Managing absence at work and promoting wellbeing
• The challenges for practitioners including redundancy management
• Strategic HRD and promoting a learning culture
• OD and change management
• Shaping and managing the HRD function
• The practice of training and developing business needs
• Methods of design and delivery of training including aspects such as coaching
• Evaluation of HRD and ensuring value for money
This module will allow you to develop your resourcing and development skills by engaging with professional sources (for example CIPD factsheets and reports) as well as your researching academic journal articles.
You will gain opportunities to reflect upon HRM/HRD experience gained whilst on placement activity or during study abroad experiences allowing you to integrate them into your ongoing learning activities. For those students without such experiences there will be opportunities to learn from peers and tutors in order to gain confidence in understanding contemporary HRM/HRD.
This module provides you with a range of understanding and skills transferable to HRM/HRD workplaces

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HR9614 -

Diversity in the Workplace (Optional, 20 Credits)

The module aims to provide you with a critical knowledge and understanding of the concept of ‘diversity’ in the workplace. It acknowledges that everyone is a unique person and that there a variety of differences that need to be considered. These differences are visible and non- visible, for example, background, culture, personality and work style, size, accent, language and so on. A number of these personal characteristics (‘protected characteristics’) are covered by the Equality Act 2010. You will therefore learn on this module about the ‘protected characteristics’- race, disability, gender reassignment, sex, marriage and civil partnership, pregnancy and maternity, religion and belief, sexual orientation and age.
This module starts will an overview of equality/diversity historical perspectives and context then moves to lectures/seminars on the protected characteristics. It also considers issues such as bullying at work before concluding with your reflections on contemporary equality/diversity in the workplace and how it can be effectively promoted.
This module allows you to develop your research skills by affording you the opportunity to examine both professional sources (e.g. ACAS/CIPD) as well as academic journal articles from sources such as ‘Equality, Diversity and Inclusion’ and ‘Gender in Management’.
It also develops your presentation skills as the focus is upon your own learning then being able to facilitate the learning of others, for example, managers and employees. So this module provides you with a range of skills that can be applied in the workplace for the benefit of existing and future employers.

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HR9615 -

Compensation: conflict and cooperation (Optional, 20 Credits)

You will learn a critical and practical approach towards the management of employee rewards and the employment relationship. By the end of the module you will have designed a comprehensive reward system and negotiated its implementation in the face of opposition – you will not be able to get everything you want, you will learn to bargain and compromise.
You will learn about the strategic role of employee rewards, and how important rewards are in the employment relationship. This will lead you to understand that organisations and their employees will often seek different rewards sometimes resulting in conflict.
You will be introduced to a wide range of reward practices, both traditional and modern, understanding how each of these may have very different meanings for each side of the employment relationship.
You will learn the principles and skills of negotiation and compromise: finding your way to agreement through a complex mix of cooperation, consensus, power play and shrewd bargaining.

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MK9616 -

Contemporary Marketing Strategy (Optional, 20 Credits)

This module will extend your knowledge and understanding of marketing acquired from your previous studies into the marketing strategy area (approach and application). You will learn to apply the principles and techniques of marketing strategy across a wide range of goods and services in different markets. You will learn to use models which help marketing managers to make more informed decisions (e.g. new product development, brand repositioning, deletion, sales force management and communication techniques). You will undertake analysis of complex situations via the use of case studies and learn how to present solutions through group discussions. The ability to think strategically will be expressed in the production of marketing plans.
Within this module, you will cover three main areas associated with contemporary marketing strategy:

1) Designing appropriate marketing strategies:

• Assessing internal and external environments
• Strategic marketing decisions: choices and mistakes
• New product development
• Branding strategies
• Relational and sustainability strategies

2) Implementation of strategies:

• Implementing services marketing strategies
• Delivering customer value
• Sales management strategies
• Retail management strategy
• Marketing metrics

3) Emerging areas in contemporary marketing strategy:

• Internal marketing
• Marketing across the border
• Social and ethical strategies
• Internet marketing

On completing the module you will be able to critically evaluate the usefulness of marketing knowledge in business decision making and apply marketing theory strategically. You will also develop the skills required for effective Integration of learning from marketing and other business areas into a plan for solving business problems.

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MK9617 -

Buyer Behaviour and Integrated Marketing Communications (Optional, 20 Credits)

This module brings together two important and closely related areas of study for marketing and business students, namely understanding how buyers behave and make decisions, and how to use this knowledge to effectively communicate with selected target markets.
The study of theoretical frameworks underpins the module, which is then applied to a variety of buyer and business contexts. Lectures are used to impart the theory and the seminars are a mix of practical and case study applications and academic material designed to encourage application of theory and critical thinking. The assessment provides you with the opportunity to utilise the theoretical frameworks in a hypothetical business scenario of your choice.

The module aims to:

• Introduce you to the related concepts of buyer behaviour and marketing communications. The structure of the module will first allow you to appreciate the value of analysing consumer behaviour and then use this information to develop appropriate and informed marketing communications campaigns.

• The teaching, learning and assessment strategies employed (largely focusing on a case study approach) encourage you to think critically and apply the knowledge gained into practical business scenarios.

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MK9619 -

Digital and Data Driven Marketing (Optional, 20 Credits)

This module is designed to develop your skills in understanding how one-to-one forms of marketing communications, across offline and online channels, can be combined into an overall campaign with the ability to generate new customers and enhance existing relationships. To do this, the module is broken into three distinct themes:

Theme One - Principles of Direct and Digital Marketing: In this part of the module you will cover the fundamental practices in the direct marketing field, which will include acquisition and retention strategies, customer profiling and segmentation, database marketing, permission marketing and personalisation, relevant legislation and marketing metrics.

Theme Two - Digital Media: In this section you will explore the range of communications media available, ranging from traditional offline channels (such as direct mail and telemarketing) through to the ever-growing range of digital media options (including social media, email, web design and mobile commerce).

Theme Three - Campaign Planning: Here you will be introduced to the principles of campaign design, from initial context analysis and goal setting through to campaign implementation and evaluation. You will be encouraged to combine different marketing communications tools as part of an integrated campaign.

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MK9620 -

B2B Marketing (Optional, 20 Credits)

This module provides the knowledge and skills necessary for you to understand, and pursue a career in, Business to Business Marketing and/or Sales Management. Learning will be via lectures, seminars and independent study.

Within the module, you will cover these main topics:
• The role, extent and importance of B2B Marketing
• Organisational Buyer Behaviour
• Interorganisational relationships & CRM
• Appointing and managing channel intermediaries
• Business services
• Sales and the Organisation / Sales Strategies / the Sales-Marketing interface;
• Market Data, Customer Insight, Objectives and Metrics
• Time & Territory Management
• Prospecting, Qualification & Sales-related Events
• Objection Handling, Negotiation, Finance & Closing Sales
• Influence Strategies and the Ethics of Sales Management
• New Business Sales vs Key Account Management
• Targets, Forecasting, Metrics & Sales Pipeline Management
• Managing and Leading a Sales Team

During the module you will fine-tune your existing Marketing skills and gain a robust understanding of the Sales function. You will critically analyse existing theory and practices, contribute your own ideas, and explore ways to apply this academic knowledge to an authentic commercial context. As a result, on embarking upon your career, you should be a skilled, informed practitioner able to deliver demonstrable value to your business and its stakeholders, and to differentiate yourself positively within a competitive employment market.

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MO9622 -

Strategic Supply Chain Management (Optional, 20 Credits)

The module aims to provide you with the knowledge and skills of applying a variety of Strategic Supply Chain Management (SSCM) knowledge at the subject interface to support business decision making in this area of subject. The module is delivered to you using weekly lectures and seminars, principally concentrating on the development of your subject skills and interpretation of the subject area.
Within this module, you will cover twelve main topics:
Logistics Planning Systems and Global SCM;
Customer Service;
Relationship Management;
Benchmarking the Supply Chain;
JIT and Quick Response Logistics;
Inventory Management;
Agile Supply Chain;
Lean Thinking;
e-Supply Chain;
from Purchasing to Procurement;
Reverse Logistics;
Quality SCM and Lean Six Sigma.

You will undertake various seminar and case study exercises to build the skills and expertise in these Strategic SCM areas to support your group and individual assignment work.

The module will lead you to the development of SSCM skills and confidence in handling the knowledge gained. In doing so, it will expose you to a wide range of subject techniques in the SSCM subject area. You will become aware of the role of the subject in the business context. Furthermore, you will gain an understanding of the role of the Supply Chain Manager and the development of various related business problem solving skills.

On completing the module you will be able to select and apply the appropriate SCM techniques to support business problem solving in a variety of situations. You will have developed relevant skills to support the theoretical material introduced throughout the module. You will create and design appropriate case study solutions as well as the use of a supporting theoretical underpin to SSCM problem solving.

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MO9623 -

Supply Networks (Optional, 20 Credits)

The module aims to provide you with the knowledge and skills of applying a variety of Supply Networks knowledge at the subject interface to support business decision making in this area of subject. The module is delivered to you using weekly lectures and seminars, principally concentrating on the development of your subject skills and interpretation of the subject area.
Within this module, you will cover ten main topics:
Supply Network Design,
Planning and Control;
Intermodal transportation;
Warehouse Planning and Control;
Warehouse Design Management;
Inventory Control Systems;
Network Management,
Operational Perspectives;
Network Architecture;
Lean Thinking via Process Improvement;

You will undertake various seminar and case study exercises to build the skills and expertise in these Supply Network areas to support your group and individual assignment work.

The module will lead you to the development of Supply Network (SN) skills and confidence in handling the knowledge gained. In doing so, it will expose you to a wide range of subject techniques in the Supply Network subject area. You will become aware of the role of the subject in the business context. Furthermore, you will gain an understanding of the role of the Network Manager and the development of various business problem solving models.

On completing the module you will be able to select and apply the appropriate SN techniques to support business problem solving in a variety of situations. You will have developed relevant skills to support the theoretical material introduced throughout the module.

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MO9624 -

Supply Chain Innovation (Optional, 20 Credits)

The module aims to help you with using knowledge of business and management to understand the management of innovations in supply chains
. The module is delivered to you using weekly lectures and seminars.
Within this module, you will cover five main topics:

• Types of innovations (e.g., product innovation, process innovation, organisational innovation, supply chain innovation and eco innovation);
• Innovation processes;
• Knowledge management for innovation;
• Relating in business networks for managing innovations;
• Introduction to selected process and organisational innovations in supply chains

The module will lead you to the development of a basic understanding of the different facets associated with supply chain innovation. In doing so, it will expose you to a wide range of supply chain innovation theories and frameworks. You will become aware of the role the management of supply chain innovations plays in the wider business context. Furthermore, you will gain an understanding of the role of knowledge management in relation to the management of innovations in supply chains, the drivers for these innovations, the ways in which such innovations can be managed and different aspects associated with the relational nature of managing supply chain innovations.

On completing the module you will have developed an understanding of different types of supply chain innovations, approaches to managing knowledge for supply chain innovation and the relational nature of such innovations. You will also be able to Identify contemporary professional practice in business and management and understand how it is informed by theory and research.

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NX9624 -

Management Enquiry (Optional, 40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).
• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

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NX9625 -

Dissertation (Optional, 40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

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NX9626 -

Undergraduate Consultancy Project (Optional, 40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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SM9627 -

Sustainable Strategies (Core, 20 Credits)

1. Understanding strategy as a concept and developing a broad perspective on different schools that comprise it.
2. Deliberate perspective: Examining the premises and application of design, planning and positioning. Examining the limitations and moorings and critiquing analytical frameworks, some of which have been delivered in level 4 and level 5. E.g. SWOT and SSWOT (sustainability SWOT), five forces, value chain, value activities (including a focus on social and environmental value) and generic strategies will be looked at in conjunction to build on prior discrete knowledge students will have of these concepts.
3. Emergent perspective: The premises of strategic learning, strategic leadership (including power), culture as some of the emergent perspectives.
4. Innovation, value creation and value appropriation from an ethics and broadly scoped sustainability perspective.
5. Understanding how delivering innovation has become the holy grail of firm pursuits, and how it relates with different stakeholders. This will include a perspective on the digital internet enabled environment to examine path breaking innovation at a macro level in interface with firm capabilities to survive, adapt and sustain growth.
6. A stakeholder view on sustainability: Understanding the wider set of stakeholders that business organisations need to keep in perspective & how it affects long run sustainability.

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SM9628 -

Advanced Business Economics (Optional, 20 Credits)

This module will develop your microeconomic skills and analytical reasoning through the analysis of strategies firms use to compete and maximize their profit. The role of government regulation and competition policy on markets with imperfect competition will also be examined.

Topics to be covered are as follows:

Market boundaries, market power, and market structure
Monopoly, regulation
Price discrimination, bundling, tying, refunds, other pricing techniques
Oligopoly – basic models, practice, and implications for competition policy
Collusion in theory and practice
Vertical relationships
Entry barriers and entry deterrence
Competition in quality, advertising, and other non-price product characteristics
Mergers, their costs and benefits
Evaluation of mergers and collusion by the competition authorities
Public policy towards external effects: pollution, research and development, education

After this module, you will be able to both understand how firms compete, and how the regulatory framework the firms operate in shapes their strategies and tactics, demonstrating:
1. An appreciation of the core economic principles relevant to the analysis of competition and competition policy.
2. An ability to apply economic principles to problems and policy issues related to competition.

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SM9629 -

Economic Growth and Development (Optional, 20 Credits)

This module aims to provide you with the knowledge and understanding of economic growth in different contexts.

Specifically, the module will equip you with knowledge of key concepts and tools in economic growth within developing countries, their characteristics and specific challenges faced in realising economic growth.

Throughout this module, you will apply economic analysis to development problems and evaluate as well as formulate economic policy responses to economic growth and development challenges. You will explore economic causes for regional and global inequalities, and the role that markets and market failures play in influencing economic and development outcomes.

On completing the module, you will have developed the ability to analyse and write about economic issues in an informed, critical and knowledgeable way. You will have the opportunity to practice the application of relevant theoretical concepts to real issues in developing countries of Asia, Africa and Latin America.

Topics covered within this module include:

• Economic growth and development
• Principles of development economics
• International trade and capital flows
• Technological innovation and economic growth
• Institutions and growth
• Labour, human capital and population growth
• Global Inequality and Poverty
• Regional growth and urbanisation
• Industry, Agriculture and Services
• Sustainable growth and environmental challenges
• International competitiveness

This module will help you to better appreciate the global economy and engage in research and debates on real-life challenges relating to international competitiveness and development.

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SM9630 -

Entrepreneurial Leadership (Optional, 20 Credits)

This module aims to provide you with the knowledge and skills required to explore innovation, new venturing and enterprise creation through the lens of entrepreneurial leadership. You will have the opportunity to experience an enterprising project which will allow you to develop and demonstrate your skills in innovation and entrepreneurial leadership.

The module is delivered in weekly lectures and weekly practical sessions which include workshops, seminars, action learning set, and practical creative labs to support the creation of a student led Entrepreneurial Leadership Project.

Within this, you will cover 6 topics;

• Creativity and Design for Innovation
• Future Search
• Making a Difference
• Connectivity
• Managing Innovation
• Entrepreneurial Leadership and Identity


The module will support you in the development of your entrepreneurial effectiveness through the identification of an opportunity for venture creation. Consequently you will be exposed to the nature of creativity and its role in innovation and enterprise, and how to use it to support you in developing strategies to identify the driving force of change, idea generation and envisioning the future.

Through venture creation you will develop an awareness of collaborative behaviours and how to build professional networks. You will also be introduced to the theoretical underpinnings of team dynamics and entrepreneurial leadership while also having the opportunity to put the theory into practice.

On completion of this module you be able to use knowledge of effectuating enterprise development models to generate new solutions related of entrepreneurship, venture creation and leadership and understand how it is informed by theory and research.

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SM9631 -

Finance and Entrepreneurship (Optional, 20 Credits)

This module aims to provide you with a detailed understanding of the financial management peculiarities of SMEs, young entrepreneurial ventures and growing businesses. Apart from offering an overview of potential sources of finance for small businesses, this module also looks into the specific problems and opportunities that SMEs (small & medium enterprises) face in the financial environment. You will learn to view SME financial issues as distinct from those of large organisations and to critically analyse particular situations of SME business in the real world.
In the module you will engage with the following main topics:
- Financial analysis: starting from simple concepts, this is aimed at understanding how to make decisions from financial numbers.
- Finance gaps: understanding start-up funding as well as expansion funding needs; Working capital funds; Why is cash flow critical and how to optimise it.
- Overcoming finance gaps: Equity and debt funding; Different funding sources, their conditions and emphases, e.g., banks, venture capital/ business angels, crowd funding platforms. How do investors do their due diligence? What value-add do investees get from different investors?
- Negotiating funding; valuing an SME.
- International business, Foreign currency risk and SME
- Harvesting your investment; Investor exit.
- Ethics and responsible decision making in SME and SME finance

The module will give you the ability to understand in depth issues in running any SME business and the confidence in running your own business. Specifically, on completing the module, you will be able to:
? evaluate critically and identify problems in the operation and growth of an SME by analysing the ‘hard’ and ‘soft’ aspects of finance
? generate different remedies that relate to financial and non-financial areas of running an SME business
? compare the appropriateness of sources of finance and financial support for an SME and recommend appropriate choices
? evaluate foreign currency risks and make choices to minimise them
? appreciate ethical and responsible behaviour regarding finance/ SME finance decisions

More information

SM9632 -

Contemporary Issues in International Business (Optional, 20 Credits)

This module aims to provide you with insights into contemporary issues and an ability to evaluate and critique business responses to them. Businesses work in a dynamic environment ever more so when working across the globe. The challenges imposed by and the nature of issues that they face are quite heterogeneous. This module provides a perspective on these and builds your ability to evaluate and suggest responses to address them.

1. International business and the interface with the digital environment
2. Entrepreneurship and international business
3. Contextual policy and environmental aspects and responsible business practice
4. Competitive international business strategy in emerging markets
5. Multiple stakeholder perspectives and varying units of analysis in examining contemporary issues.
6. Legislation and enforcement in the international business context

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SM9633 -

International Business and Innovation (Optional, 20 Credits)

This module aims to provide you with insights into some key considerations that international businesses need to be aware of. Creating and appropriating value from international business strategy, and aligning with innovation for competitive advantage, are topical aspects that you will engage with in this module.

1. Analysing and ascribing characteristic to organisations in international businesses and note how they change and emerge over time (Cultural profile, Presence and strategic structure profile: International, Multinational, Global and Transnational)
2. Key competitive advantage in international business
3. Multidimensional capabilities
4. First mover advantage in international business: from a strategy of position to that of movement
5. Managing Networks in International Business
6. Innovation and the international business context
7. Ethics and International business ‘Glocal and Global’ – a holistic perspective

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TM9635 -

Business, Sports and Mega Events (Optional, 20 Credits)

Business, sport and mega events are a key part of the economic life of many destinations. The planning, organising and managing of business and sports events is therefore an increasingly important industry. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management.

First, you will learn about the range and reach of business tourism, focussing primarily on the MICE industry (meetings, conferences, exhibitions, incentive travel and corporate events). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.

Second, you will learn about the myriad forms and impacts of sports tourism including mega-events. The module will cover a range of sport events within an international context from major sporting events such as the Olympic to smaller local events like the Great North run. Consideration will also be given to current issues and trends such as impacts and legacies and the broadcasting of sport events, appraising likely future demand and developments worldwide.

Third, you will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of events, which you will subsequently apply to real life situations. The areas covered include the conceptualisation, operational, and evaluation. Through the examining of real life situations, you will identify and explain key operational quality issues as well present and potential impacts.

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TM9636 -

Innovation and Creativity in Tourism, Hospitality and Events (Optional, 20 Credits)

You will initially learn about consumer behaviour in tourism, hospitality and event (THE) consumption. You will evaluate why this has changed in recent years and consider the market development into a more experienced, knowledgeable consumer demanding specialised, sophisticated and segmented products. You will learn about how THE consumers make purchase decisions utilising models of decision making theory.
You will progress, learning what categories of THE innovation are being developed; product and service, technical, process innovation, managerial/management, marketing, and institutional innovation. You will examine the benefits of innovation and creative product development for organisations in the THE sector. You will evaluate the notion of the entrepreneur and niche products. You will learn the importance of effective experience management. Having learnt the basic fundamentals behind consumer behaviour and the importance of new product development and innovative and creative service products you will move on to cover the following topic areas from a management, marketing, operational and strategic perspective:

• Health tourism
• Innovative packaging in THE
• Tailor made tourism
• THE for the ‘grey market’
• Wedding THE
• Ski tourism
• Adventure tourism
• Nature tourism
• Rural and farm tourism innovation
• Volunteer tourism
• Event Innovation
• Creative Attractions
• Sustainability in THE
• Innovations in marketing destinations and events
• Innovation in restaurants and hotels

The module concludes by reflecting on practice and developments in THE SME’s (small, medium size enterprises) and makes a comparison with operations and practice in larger organisations and how innovative products are developed within these organisations.

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