What will I learn on this module?
Building on the level 4 module, Introduction to Motion Graphics, this module will consider the communication of information and ideas through the application of experimental motion graphic design principles.
You will consider several areas of communication such as information design, branding and advertising. By combining these divergent fields into one module, it is anticipated that you will learn how to intellectually and practically negotiate the challenging communication continuum between informing and manipulating an audience.
Through a project brief you will be introduced to an issue that requires a coherent design solution that may encompass information design, branding and advertising. Central to this design solution will be a significant piece of motion graphics design, which will be developed through an experimental approach to design.
You will be supported through lectures, and group discussions within workshop activity in both the areas of communication design, (information design, branding and advertising), and the practical motion graphics software.
How will I learn on this module?
You will learn through the lectures, group discussions, personal research and tutorials in both the areas of communication design, (information design, branding and advertising), and the practical application of motion graphics and experimental software.
You will research the background of your communication design issue and document this in an appropriate manner, using a blog.
You will then develop an experimental design solution which may encompass information design, branding or advertising, and this must also be documented.
You will then produce a significant piece of motion graphics design, which is explicitly built on your design solution.
How will I be supported academically on this module?
Module briefs outline the indicative workload of a module with an indication of lectures, design development classes and the appropriate use of design and ICT software for both the development and communication of the projects. This will include the extensive use of the eLearning Portal and the use of blogs for you to document and communicate your research and design progress.
Associated learning materials will also be available on the eLearning Portal to download and support developmental skills, where appropriate. These will be discussed in class first to make sure that you understand the key concepts of the material.
Email support is available throughout the module, especially during tutor guided independent learning and student independent learning periods when you are working alone. You can also make appointments to talk through your work with a member of staff.
The programme has a subscription to ‘Digital Tutors’, the design and technical software support facility, due to the specialist nature of the software that you are required to use. You will have access to this resource, both inside and outside the university, to help with any problem solving when designing. You will be encouraged to solve your own design and technical problems by searching for solutions in Digital Tutors.
The programme has a dedicated design studio, specialist hardware, including high-end computers, rendering facilities, stop-motion rigs and a colour 3D printer. Plus industry standard software such as Maya and Renderman.
What will I be expected to read on this module?
All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)
What will I be expected to achieve?
Knowledge & Understanding:
1. Show evidence of experimental and innovative thinking in the resolution of an issue that requires a design solution.
Intellectual / Professional skills & abilities:
2. Demonstrate critical analysis in the evaluation of research evidence or material.
3. Use digital design skills in an experimental and innovative manner to deliver an appropriate design solution.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
4. Evidence of critical engagement and reflection on real-world issues and the clear communication of a design solution based on group discussions and teamwork, as appropriate.
How will I be assessed?
You will present your proposed design solutions in a group presentation during the semester, and you will receive formative feedback based on MLO 4.
You will effectively communicate your design solutions, at the mid-point presentation and final presentations stages, both verbally and visually, addressed in MLOs 1 & 2. You will receive formative feedback from both staff and peers at these stages.
You will deliver a final piece of work, which effectively meets the design needs of the brief. This will be presented during the final presentation and you will receive formative feedback from both staff and peers – MLO 3
The work will be reviewed again by staff, after the formal presentation, and the work will be summatively assessed. Summative feedback will be provided on the standard Faculty assessment template, which records your achievement against the module learning outcomes and final grade.
Your work should be submitted via the eLearning Portal. On the module page in the eLearning Portal, there is a folder called ‘Assignment Submission’ you will find all the necessary links in this folder.
Pre-requisite(s)
N/A
Co-requisite(s)
N/A
Module abstract
Please find details of this module in the other sections provided.
Course info
Credits 20
Level of Study Undergraduate
Mode of Study 3 years and 4 months
Location Sri Lanka
City Sri Lanka
Start January
All information is accurate at the time of sharing.
Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.
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