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This master's programme is designed for those with ambitious sport management dreams. Past graduates have gone on to roles within major sporting leagues, global sport's branding and international sporting events.

We take a dynamic, employment led approach to advanced study with this sport management master's course. You are welcome to apply from any background or discipline, whether you are looking to refine your management expertise with a sport focus, or if you are looking for a completely new career path.

You will cover the disciplines of human resource management, marketing, finance and strategy. You will also learn how they apply to global sports organisations and events. You will learn the adaptable, creative and solutions focused approach that will prepare you for an exciting career in sports management.

We will connect you directly to networks of international, national and regional sport. The international reputation of this course means that you are provided with privileged access to key decision makers in the sporting world. You will have the opportunity to network and lay the foundations for your future career, from the very beginning.

This is a long standing programme which boasts excellent industry connections. You will graduate with comprehensive management skills, which can be applied to a wide range of professional backgrounds. 

If you are interested in business management roles across other specialisms, check out some of our business focused master's programmes here. 

Course Information

Level of Study
Postgraduate

Mode of Study
2 years part-time
1 other options available

Department
Sport, Exercise and Rehabilitation

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021

Fee Information

Module Information

Video / A Student View

Four-time Paralympian and postgraduate student Taka explains why he chose Northumbria to further his studies and his career by choosing the International Sport Management MSc at Northumbria University.

I made the right choice choosing Northumbria, because I've had great results since I first came here...

Discover more / Explore Northumbria University

Take a look at what Northumbria has to offer and discover what studying with us can do for you.

Entry Requirements 2021/22

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree, ideally in a sport-related subject, or an academic qualification in a non-sport discipline with a demonstrable interest in sport.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 6 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2021/22 Entry

Full UK Fee: £9,400

Full EU Fee: £17,000

Full International Fee: £17,000



Scholarships and Discounts

Click here for UK, EU and International Scholarships scholarship, fees, and funding information.


ADDITIONAL COSTS

There are no Additional Costs

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* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

How to Apply

Please use the Apply Now button at the top of this page to submit your application.

Certain applications may need to be submitted via an external application system, such as UCAS, Lawcabs or DfE Apply.

The Apply Now button will redirect you to the relevant website if this is the case.

You can find further application advice, such as what to include in your application and what happens after you apply, on our Admissions Hub Admissions | Northumbria University



Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

SP0742 -

Sports Development in Contemporary Society (Optional,20 Credits)

This module locates the emergent sports development profession in a socio-political context. A sociological approach is taken to critique the nature and role of sports development work in contemporary society. Competing rationales of state involvement and the contested terrain underpinning current issues in sports development are addressed. The role of sport as a social tool for addressing community issues is explored. The module provides opportunities for you to apply theoretical concepts and ideas to real world situations and to critically evaluate sports development policy and practice.

More information

SP0744 -

Integrated Sport Marketing Communication (Optional,20 Credits)

In this module you will develop knowledge of the key principles and practice relating to integrating sport marketing communications, presenting a strategic and innovative approach that helps you build a framework for the development, planning, implementation and evaluation of communications strategies for the marketing of sport. The module is underpinned by global examples and case studies to demonstrate the importance and intricacies of integrating sport marketing communications from an international perspective, exposing you to many of the modes of practice used to affect the perception of value and behaviour through directed communication in the context of sport.

More information

SP0747 -

Strategic Management for Sport (Core,20 Credits)

You will learn about the key elements of strategic management and planning within a sporting context. You will be introduced to how the external environment can impact upon strategic planning and an organisation’s effectiveness. You will be shown how, having a greater understanding of organisational theory and organisational behaviour, will help you in the future, by providing you with a greater insight into organisational change and how to manage it effectively. Topics that will be covered in this module include: organisational theory & behaviour; organisational design; inter-cultural management; change management, evaluating strategic effectiveness and efficiency.

More information

SP0749 -

The Sport Marketing Process (Core,20 Credits)

This module is designed to develop your knowledge of, and a practical approach towards, the theories and principles of sport marketing. You will develop a critical appreciation of the skills of marketing through the study of industry examples and case studies from the world of sport. You will engage with contemporary theory and research to inform, develop and expand strategic/tactical planning and control techniques in organisational sport marketing.

More information

SP0743 -

Applied Sport Research Project (Core,60 Credits)

This module provides the opportunity for independent study in an area of relevance to practicing professionals in the sports industry. You are given the freedom to select a theme/issue pertinent to practice in the sports industry, and to synthesise information from a variety of sources in order to draw relevant and meaningful conclusions. You will implement an ethically sound empirical study that will produce a project report of the rationale, methods and findings. This will develop skills in information capture, analysis and synthesis. Skills in communication, argument, critical thinking and independent enquiry will also be developed.

More information

SP0745 -

International Resource Management for Sport (Core,20 Credits)

In this module you will be provided with the opportunity to develop knowledge, competencies and skills in resource management and planning in an international context. The module will focus on human resource management and financial management (specifically accounting and financial analysis) applicable to international sport organisations. Both aspects will include the theoretical background to managing people and finance alongside practical application using international sport organisation examples.

More information

SP0746 -

International Sport Event Management (Core,20 Credits)

You will learn about the knowledge, techniques and skills required to plan, organise, lead, control and evaluate international sports events. You will analyse the sport event planning process, and consider the economic, environmental and socio-cultural impacts of major sport events. You will examine legal and ethical aspects of sport event management, and explore the role of international federations in the ownership, bidding, planning and delivery aspects of events. A unique professional learning experience (in the form of a week-long fieldtrip) will enable you to investigate professional practice, and to analyse your own experience and your career aspirations.

More information

SP0748 -

The Research Process (Core,20 Credits)

You will learn a critical understanding of research methods as a series of decisions and choices. Throughout the module you will develop an analytical approach to problem-solving appropriate to postgraduate research and study. For example, you will critically appraise the use of applied research in relation to international sport management. The module will develop your ability to formulate a research design, and to evaluate methods that are appropriate to the research problem. In addition to the development of research skills, you will be required to fully appraise research design process.
Throughout the module you will work towards creating a research portfolio, based on patchwork assessment, which demonstrates your understanding of the research process. The contents of the portfolio will typically include: • Identifying a research problem; ; writing a rationale; proposing a research question; critically appraising research; Writing a literature review,; Designing research; Developing research tools (for example, designing an interview schedule or developing a questionnaire); Writing an ethics submission; An analysis of quantitative and qualitative data; writing a research proposal.
The portfolio assessment will add a new dimension to your learning experience. It is designed to be authentic, replicating the types of activities that you may conduct in industry or as a basis for further study. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.
Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

SP0742 -

Sports Development in Contemporary Society (Optional,20 Credits)

This module locates the emergent sports development profession in a socio-political context. A sociological approach is taken to critique the nature and role of sports development work in contemporary society. Competing rationales of state involvement and the contested terrain underpinning current issues in sports development are addressed. The role of sport as a social tool for addressing community issues is explored. The module provides opportunities for you to apply theoretical concepts and ideas to real world situations and to critically evaluate sports development policy and practice.

More information

SP0744 -

Integrated Sport Marketing Communication (Optional,20 Credits)

In this module you will develop knowledge of the key principles and practice relating to integrating sport marketing communications, presenting a strategic and innovative approach that helps you build a framework for the development, planning, implementation and evaluation of communications strategies for the marketing of sport. The module is underpinned by global examples and case studies to demonstrate the importance and intricacies of integrating sport marketing communications from an international perspective, exposing you to many of the modes of practice used to affect the perception of value and behaviour through directed communication in the context of sport.

More information

SP0747 -

Strategic Management for Sport (Core,20 Credits)

You will learn about the key elements of strategic management and planning within a sporting context. You will be introduced to how the external environment can impact upon strategic planning and an organisation’s effectiveness. You will be shown how, having a greater understanding of organisational theory and organisational behaviour, will help you in the future, by providing you with a greater insight into organisational change and how to manage it effectively. Topics that will be covered in this module include: organisational theory & behaviour; organisational design; inter-cultural management; change management, evaluating strategic effectiveness and efficiency.

More information

SP0749 -

The Sport Marketing Process (Core,20 Credits)

This module is designed to develop your knowledge of, and a practical approach towards, the theories and principles of sport marketing. You will develop a critical appreciation of the skills of marketing through the study of industry examples and case studies from the world of sport. You will engage with contemporary theory and research to inform, develop and expand strategic/tactical planning and control techniques in organisational sport marketing.

More information

SP0743 -

Applied Sport Research Project (Core,60 Credits)

This module provides the opportunity for independent study in an area of relevance to practicing professionals in the sports industry. You are given the freedom to select a theme/issue pertinent to practice in the sports industry, and to synthesise information from a variety of sources in order to draw relevant and meaningful conclusions. You will implement an ethically sound empirical study that will produce a project report of the rationale, methods and findings. This will develop skills in information capture, analysis and synthesis. Skills in communication, argument, critical thinking and independent enquiry will also be developed.

More information

SP0745 -

International Resource Management for Sport (Core,20 Credits)

In this module you will be provided with the opportunity to develop knowledge, competencies and skills in resource management and planning in an international context. The module will focus on human resource management and financial management (specifically accounting and financial analysis) applicable to international sport organisations. Both aspects will include the theoretical background to managing people and finance alongside practical application using international sport organisation examples.

More information

SP0746 -

International Sport Event Management (Core,20 Credits)

You will learn about the knowledge, techniques and skills required to plan, organise, lead, control and evaluate international sports events. You will analyse the sport event planning process, and consider the economic, environmental and socio-cultural impacts of major sport events. You will examine legal and ethical aspects of sport event management, and explore the role of international federations in the ownership, bidding, planning and delivery aspects of events. A unique professional learning experience (in the form of a week-long fieldtrip) will enable you to investigate professional practice, and to analyse your own experience and your career aspirations.

More information

SP0748 -

The Research Process (Core,20 Credits)

You will learn a critical understanding of research methods as a series of decisions and choices. Throughout the module you will develop an analytical approach to problem-solving appropriate to postgraduate research and study. For example, you will critically appraise the use of applied research in relation to international sport management. The module will develop your ability to formulate a research design, and to evaluate methods that are appropriate to the research problem. In addition to the development of research skills, you will be required to fully appraise research design process.
Throughout the module you will work towards creating a research portfolio, based on patchwork assessment, which demonstrates your understanding of the research process. The contents of the portfolio will typically include: • Identifying a research problem; ; writing a rationale; proposing a research question; critically appraising research; Writing a literature review,; Designing research; Developing research tools (for example, designing an interview schedule or developing a questionnaire); Writing an ethics submission; An analysis of quantitative and qualitative data; writing a research proposal.
The portfolio assessment will add a new dimension to your learning experience. It is designed to be authentic, replicating the types of activities that you may conduct in industry or as a basis for further study. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.
Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

More information

Study Options

The following alternative study options are available for this course:

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of face to face and online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.


Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints




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If you're a UK/EU student and would like to know more about our courses, you can order a copy of our prospectus here.

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