MSc Healthcare Management (Kaplan, Singapore)

On this module you will appreciate the knowledge and skills needed to undertake research. You will learn about research philosophy, methodology and the different methods associated with a range of research traditions. You will explore the value of research evidence in informing public health and healthcare management practices and be able to apply the principles of research to critically appraise research quality. Specifically on this module you will learn about:
• Locating and organising literature
• Philosophical assumptions and foundations of enquiry
• Qualitative, quantitative and mixed methodological approaches
• Data collection, data analysis and interpretation
• Research governance and ethical issues
• Analysis and interpretation
By the end of the module you will be able to prepare a research proposal on a topic of interest to yourself and of value to public health / healthcare management.

This module will enable you to understand and critically appraise theories and concepts of strategic management approaches in relation to healthcare organisations. You will be introduced to the conceptual foundations of management, focussing on the essential strategic tasks of leadership and management. In particular research and theory on organisational behaviour will foster your understanding of the impact of positive and negative relationships within the organisational healthcare culture. You will learn how leadership and change management skills are addressed as an integral part of management in relation to communication and project planning for healthcare leaders. The module is particularly relevant if you are a senior or aspiring manager working in healthcare but is also very relevant if you have an interest in management in healthcare organisations. As a manager in a strategic role, you could be setting objectives for the organisation and creating the routes towards reaching these goals.
Key area you will study include:-
Understanding healthcare organizations: Challenges for Healthcare Management: global perspectives
Strategic Management: levels of strategy; Strategic planning
Service Area Competitor Analysis: Determining obstacles and boundaries
Internal Environmental Analysis: Resources Management for high performance healthcare
The Organizational setting: The meaning of organizational behaviour; Organizational practices
Managers and managerial behaviour: Principles of management; Managerial roles; Managerial effectiveness
Culture and climate in healthcare organizations: Cross-cultural leadership
You will critically apply knowledge within areas of your discipline and /or healthcare management that will support your future employability and long term career prospects.

What will I learn on this module? (SRS 0001) Please give a brief indication of the content of the module including the main topic / subject areas studied
In this module you will learn how to critically consider managing health improvement through the use of social marketing techniques and approaches. You will explore understanding what social marketing consists of and how it can be used in managing health improvement practice .The module will enable you to identify the main theoretical principles underlying the practice of health related social marketing and critically apply these to improving health and reducing health inequalities. You will examine how marketing techniques can be used to influence behaviour change, health promotion and positive social change. You will learn how to effectively solve real-world problems and develop skills to enable you to plan implement and evaluate appropriate social marketing health interventions. Key topics you will study include:-
• Overview of social marketing in the context of health improvement
• Theoretical and conceptual models of social marketing for health
• Planning a social marketing intervention
• Evaluating social marketing for health interventions and the impact on health inequalities
• The application of social marketing for health to practice
• Key models and approaches of health promotion
• The application of social marketing techniques to health promotion interventions
• Models of communication
• The application of communication techniques in social marketing for health
• Engaging communities
• Community asset mapping
• Ethics
• Managing social marketing interventions

This module will support you in developing your personal and professional competencies as an existing or aspiring manager. You will develop your self-awareness and self-management, interpersonal skills and your abilities in working with others. You will focus specifically on developing core management and leadership skills and understanding the theories, concepts and models that underpin those skills. The broad areas covered by this module include:

Self -awareness and reflection
Interpersonal skills including emotional Intelligence
Team dynamics and team working
Communication

You will work on further enhancing your personal effectiveness by focusing on how you work effectively with others, through collaborating, influencing, and negotiating. You will have opportunities to consider ways in which leadership and management skills can be applied in a healthcare context. The importance of self- awareness and reflection will be a key feature of this module. On completion of the module, you will be able to critically analyse your own competence in relation to your professional practice or future career aspirations and present a personal development plan, which is appropriate to your chosen career context.