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Join our highly relevant and contemporary International Hospitality and Tourism Management MSc and become equipped with the specialist knowledge and skills required to succeed in this exciting and continually expanding industry.

What can I expect from this course?

This course allows you to analyse the practices and behaviour of businesses within hospitality and tourism and provides the opportunity to specialise in an area of interest whether this be in innovation and entrepreneurship, hospitality and events, or place and destination management.


Is this course suitable for me?

This course is open to those from any undergraduate background who have an interest in the principles, theories and practices utilised within the hospitality and tourism management sectors.

 

Employment: How this course will aid your career

Throughout this postgraduate course you will gain practical management and entrepreneurial skills combined with theory that you will be able to apply on an international scale, preparing you for success in a wide range of careers. One of the optional modules also provides the opportunity to undertake a fieldtrip in Amsterdam, allowing you to see first hand how an international destination is managed.

 

Course Information

Level of Study
Postgraduate

Mode of Study
1 year full time
1 other options available

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2023

Fee Information

Module Information

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Fees and Funding

Entry Requirements 2023/24

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree in any subject, or substantial experience of working in a business organisation.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2023/24 Entry

Full UK Fee: £11,250

Full EU Fee: £19,000

Full International Fee: £19,000



Scholarships and Discounts

Click here for UK, EU and International scholarship, fees, and funding information.

ADDITIONAL COSTS

There are no Additional Costs

If you’d like to receive the latest updates from Northumbria about our courses, events, finance & funding then enter your details below.

* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

BM9718 -

Research Methods and Analytics for Business Practice (Core,20 Credits)

In this module you will learn about a comprehensive range of research methods and business analytics techniques. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s Dissertation, Consultancy Project or Management Enquiry. By the end of the module you will know how to apply both quantitative and qualitative data collection and business analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.
Furthermore, this module will provide clear, critical, and analysis of data, you will also be able to consider the use of analytics implementation skills, where you will be introduced to analytics software such as SPSS. SPSS statistics analysis is one of the powerful solutions that is designed to help businesses and researchers to solve problems by various methods (geospatial analysis, predictive analytics and hypothesis testing).

More information

GA7000 -

Academic Language Skills for Postgraduate Business Students (Core – for International and EU students only,0 Credits)

Studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This

module is designed to support your transition to postgraduate level study in the use and practice of subject specific skills around assessments

and teaching provision in your chosen subject. The overall aim of this module is to further develop your abilities to read and study effectively

for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your

use and application of language and communications skills suitable for a postgraduate level of study.

The topics you will cover on the module include:

• Understanding postgraduate assignment briefs.

• Developing advanced academic writing skills, including citation, paraphrasing, and summarising.

• Practising advanced ‘critical reading’ and ‘critical writing’

• Planning and structuring postgraduate level academic assignments (e.g. essays, reports and presentations).

• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.

• Speaking in postgraduate seminar presentations.

• Presenting your ideas

• Giving discipline-related postgraduate level academic presentations, experiencing peer observation, and receiving formative feedback.

• Postgraduate level speed reading techniques.

• Developing self-reflection skills.

More information

NX0480 -

The Newcastle Business School Masters Dissertation (Optional,60 Credits)

In this module you will gain an understanding of the academic skills that are required to produce a Masters Dissertation. By the end of the module you will have written a 15000 word Masters dissertation. The areas included are:

• Justification for the choice of topic
• Appropriate understanding, awareness and critical analysis of existing and up to date literature evidenced by a comprehensive and well-referenced literature review with an extensive reference list
• Selection, justification and application of an appropriately rigorous methodology - including limitations of the approach selected
• Clear statement of the findings of the research
• Critical analysis of the findings
• Explicit links between the analysis and the conclusions supported by critical argument
• Evidence of original work or thought for example in the form or context of the data collected, analytical process or application of findings

More information

NX9734 -

Masters' Management Enquiry (Optional,60 Credits)

The Masters’ Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed

work commensurate with a capstone module and is offered as an alternative to the Masters’ Dissertation and Masters’ Consultancy Project.

The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your

discipline (this enquiry has to be discipline specific), and to integrate the knowledge you have developed during your programme to explore

the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and

questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable

employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and

influence, discovery, initiative, problem-solving and analysis.


The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission

which is a single 15,000 word report.


Part A (35%, 5,000-5,500 words)

Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the

discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is

expected that you will apply non-verbatim documented conversation and provide evidence of the key ideas emerging within the submitted

enquiry report (e.g. within the appendices).

Review: Critically examining the academic and practitioner literature to support the exploration, displaying an ability to critically assess and

appraise the knowledge of your discipline related to a specific key issue arising from your exploration.


Part B (65%, 9,500-10,000 words)

Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing

further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews

with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate,

ethically-considered, research methods and appropriate qualitative or quantitative data analysis.

Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry.

Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key

findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing

practice to show how the recommendations would potentially affect workplace professional decision making.

More information

SM4004 -

Entrepreneurship - Context, Process and Practice (Optional,20 Credits)

This module aims to increase your awareness and understanding of the issues and challenges of starting up and operating a small business and being entrepreneurial. As entrepreneurship requires a strong focus on practice, this will be achieved by providing you with a practical insight into setting up and trading as a small business, raising awareness of self-employment as a viable career option. You will learn about entrepreneurship as a process, the entrepreneurial person, ideation, and opportunity recognition, pitching and presenting, business planning, idea validation, resource acquisition, market analysis, customers and selling, entrepreneurial marketing, networking, and accelerators, incubation, and support. You will learn how to identify, explore, and progress your own business idea and be supported in your experience of planning this idea over the course of the module, recognising patterns and opportunities in complex situations and environments. At the end of this module, you will have a deeper understanding of real-life entrepreneurial issues and how they can be addressed. The development of entrepreneurial awareness, capability and mind-set which the module seeks to promote lends itself to application not only in new venture creation or development but also within traditional employment contexts.

More information

SM9731 -

Placemaking and Cultural Consumption (Optional,20 Credits)

In this module, you will study the concept of place, culture and creativity in cities worldwide.
Our contention is that people make places, and to an extent, places make people. In the module, students explore how spaces become meaningful places for leisure and consumption around the world as a result of what people (tourists, entrepreneurs, residents, policymakers, captains of industry) do. Students will be introduced to concepts on place-making, including the creation of contemporary bohemia / neo-bohemian cultural quarters aimed at the and day to night-time economy alongside creative and heritage industries, and cultural performances. Some of the themes to be studied include the significance of placemaking as cultural production and consumption, from the glossy, large-scale mega-development of event spaces, concert halls and sports grounds to more grass-roots community engaged bohemian entrepreneurs and sole operators.

More information

TM9700 -

Hospitality, Tourism and Globalisation (Core,20 Credits)

This module aims to increase your awareness and understanding of the issues and challenges of hospitality and tourism in a global context – that is in relation to flows of capital and people around the world. You will learn about globalisation as an economic, social and cultural process and how hospitality and tourism, in all their different elements and incarnations, are part of that process. Through this you will be able to explore these industries thoroughly with a view of beginning to think how you may want to develop a career within them, and where. At the end of this module, you will have a deeper understanding of real-life issues around globalisation – from economic, social and cultural, and to an extent environmental - and how the tourism and hospitality industries are both shaped and shape them. The development of this awareness can not only encourage you to think about future careers in these exciting industries but potential business opportunities too.

More information

TM9701 -

International Hospitality Management (Core,20 Credits)

Hospitality is the management, sale and consumption of services including food, accommodation, experiences. It is arguably the oldest industry in the world, and continues to be one of the fastest growing. This module is designed to enable students to learn about a range of theoretical and practical approaches applied in the study of the origins, scope and management of hospitality in tourism around the world.

The course examines the wide range of hospitality types in the tourism industry, from homes shared via digital platforms such as AirBnB, to traditional resort hotels, packaged tours, adventurous expeditions, temporary hospitality at festivals and in restaurants. We will consider the phenomenon from a mixed, multi-disciplinary perspective.

From the earliest host-guest relationships to the multi-billion-dollar global industry it is today, we will consider the glittering towers of Las Vegas and Dubai as well as the street food sellers of any city around the world, and the mountain peoples who offer simple hospitality from meagre resources. Throughout we will explore the growing significance of digital interfaces in the mega-processes and changes at work in some parts of this vibrant, ever-changing industry.

Crucially, the core of the programme will provide a framework for analysis, marketing and management of this diverse industry – for both the sole trader, micro-business or SME to those with roles in large national and multinational hospitality-driven businesses. Based as it is on the endless possibilities of human communication, service and co-creation, we will demonstrate that this is at once one of the most challenging and also potentially the most vibrant and rewarding of industries.


Key themes:
Traditional hospitality, management, experience economy, co-creation, profitability, services and experiential marketing, gastronomy, hospitalities on-the-move, digital interfaces, creative economies, the gig economy, social media

More information

TM9702 -

Responsible Marketing Strategies in Tourism, Hospitality and Events (Optional,20 Credits)

This is a 20-credit module running in the second semester of the programme and is developed for those of you who have prior awareness of some marketing within Tourism, Hospitality and Events management that seek a deeper understanding of contemporary issues of Marketing in SME’s.

More information

TM9703 -

Sustainable tourism and hospitality (Core,20 Credits)

This is a 20-credit module running in the second semester of the programme. The module will cover three main areas of learning: Environmental impacts of tourism and climate change, Sustainable principles and practice and green forms of consumerism in tourism and hospitality.
The first part will review the range of social and environmental impacts in tourism and hospitality sector both at a local and a global level. This first part will extensively cover debates surrounding climate change. You will learn how tourism contributes and is affected by climate change as well as the implications for the future of the sector.
The second part will start with a more theoretical discussion on sustainable tourism development as a contested concept and the various principles underpinning the debate.. It will consider the notion of sustainability in both local and global contexts as well as its application to the hospitality industry. You will learn about Environmental Management Systems in tourism and hospitality, Community involvement in the development of sustainable tourism, sustainable transport and hospitality and Food and beverage waste management systems.
The third part will explore various forms of green consumerism in tourism and hospitality that respond to these environmental challenges. The discussion will range from changing lifestyles and the 'new tourist to Ecotourism, Eco-ethics and other alternative forms of tourism such as slow food movement. It will also discuss how to inflict sustainability in mainstream tourism and hospitality practices. You will also learn about the convergence of mass tourism and sustainability, the marketing for sustainability and sustainability practices within the hospitality industry.

More information

TM9704 -

Events and Tourism (Optional,20 Credits)

The module provides students with an understanding of concepts, theories, and frameworks that are relevant to the strategic and sustainable development of festivals and events as drivers of tourism with localities. The module combines theoretical, practical and managerial insights into the growth and development of festivals and events and their role in developing creative and cultural spaces for locals and tourists. It will draw on key case studies such as the Edinburgh Festival and Mardi Gras Venice to enable students to understand the challenges involved in creating events, their evaluation and potential for attracting and sustaining audiences and repeat visits.

More information

TM9705 -

Destination Management (Optional,20 Credits)

This module explores the key characteristics of destination management by drawing on areas related to governance, marketing strategies, image promotion, branding, tourism impacts, and regeneration. The focus is on integrated approach to governance, planning, development and marketing of a destination examining local, regional, national and international examples. We also critically assess issues around mobilty and citizenship in tourism destinations in relation to how locals and visitors have rights to places and how these rights can either converge or diverge.

With this approach, the module fosters a critical understanding of the role of Destination Management Organisations (DMOs) and Destination Management Companies (DMCs). We will examine various tourism development strategies in different contexts – rural, urban, coastal – and assess various challenges, opportunities, and threats. The module also provides students with the opportunity to develop a critical approach to analysing tourism destinations.

Via a fieldtrip to Amsterdam you will be able to study the above in a real world setting. In this you will visit Amsterdam Zuid, the cultural heart of Amsterdam, and also disvcover the growth of a financial centre is linked to Universities and an Schipol international airport, thereby demonstrating that tourism does not stand in isolation, particularly in and around cities. You will also visit Giethoorn, a small village not far from Amsterdam, to witness how international tourism can impact on such a vulnerable place that has little capacity to absorb tourism into its everyday life. You will be split into groups on the fieldtrip with each group given a research task on destination management in and around Amsterdam. Thereby developing your inter and intra personal skills, ability to engage in continuous personal development, and develop professionals capabilities vital to a future management-related career.



More information

TM9706 -

Enterprise Project - business start-up (Optional,60 Credits)

This module is an optional capstone module for students on the MSc International Hospitality and Tourism Management programme who are considering starting up a business in this sector after graduation The focus of this module is to support you in developing your business idea into a real-life venture. To do this we will introduce you to venture creation topics with a focus on sales and marketing through weekly lectures. You will then apply these topics in creating a business plan for your own venture.
As well as learning how to develop your own venture you will explore what it is to become an entrepreneur. To support you in becoming an entrepreneur will also cover topics which will support the development of your entrepreneurial capabilities.

Central to the module is the development of a business plan for a new enterprise in hospitality or tourism focused on the ‘Business Model Canvas’ which is template or a simple representation of the core business model including key partners, value propositions, customers, costs and revenues. The workshops will introduce the idea of the business model canvas and guide you in developing the constituent elements. For example to develop the customer elements you will be introduced to customer profiling and segmentation, customer relationship development and the use of different channels to reach customers. Revenue streams will be explored by looking at what customers are willing to pay and the sales processes needed. The analysis of costs will be supported with some basic accounting.

Underpinning the business model is the value proposition and you will be challenged to identify the value you are delivering to the customer, how you propose to address their needs and the budling of products and services in the business model. The workshops introduce the topics and then by working in action learning sets you will challenge the approaches of your peers, but also you will be exposed to case studies from existing entrepreneurs.



Example topics which may be covered are:

Venture development topics

Lean start-up
Business model canvas
Developing your product/service portfolio
UK Company law and business structures
Developing business strategies
Customer profiling and market segmentation
Marketing for venture creation
Digital marketing
Sales processes for venture creation


Entrepreneurial capabilities topics
Goal setting and growth
Developing critical reflection techniques
Developing a growth mindset
Experiential and self-directed learning
Principles of coaching

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

BM9718 -

Research Methods and Analytics for Business Practice (Core,20 Credits)

In this module you will learn about a comprehensive range of research methods and business analytics techniques. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s Dissertation, Consultancy Project or Management Enquiry. By the end of the module you will know how to apply both quantitative and qualitative data collection and business analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.
Furthermore, this module will provide clear, critical, and analysis of data, you will also be able to consider the use of analytics implementation skills, where you will be introduced to analytics software such as SPSS. SPSS statistics analysis is one of the powerful solutions that is designed to help businesses and researchers to solve problems by various methods (geospatial analysis, predictive analytics and hypothesis testing).

More information

GA7000 -

Academic Language Skills for Postgraduate Business Students (Core – for International and EU students only,0 Credits)

Studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This

module is designed to support your transition to postgraduate level study in the use and practice of subject specific skills around assessments

and teaching provision in your chosen subject. The overall aim of this module is to further develop your abilities to read and study effectively

for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your

use and application of language and communications skills suitable for a postgraduate level of study.

The topics you will cover on the module include:

• Understanding postgraduate assignment briefs.

• Developing advanced academic writing skills, including citation, paraphrasing, and summarising.

• Practising advanced ‘critical reading’ and ‘critical writing’

• Planning and structuring postgraduate level academic assignments (e.g. essays, reports and presentations).

• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.

• Speaking in postgraduate seminar presentations.

• Presenting your ideas

• Giving discipline-related postgraduate level academic presentations, experiencing peer observation, and receiving formative feedback.

• Postgraduate level speed reading techniques.

• Developing self-reflection skills.

More information

NX0480 -

The Newcastle Business School Masters Dissertation (Optional,60 Credits)

In this module you will gain an understanding of the academic skills that are required to produce a Masters Dissertation. By the end of the module you will have written a 15000 word Masters dissertation. The areas included are:

• Justification for the choice of topic
• Appropriate understanding, awareness and critical analysis of existing and up to date literature evidenced by a comprehensive and well-referenced literature review with an extensive reference list
• Selection, justification and application of an appropriately rigorous methodology - including limitations of the approach selected
• Clear statement of the findings of the research
• Critical analysis of the findings
• Explicit links between the analysis and the conclusions supported by critical argument
• Evidence of original work or thought for example in the form or context of the data collected, analytical process or application of findings

More information

NX9734 -

Masters' Management Enquiry (Optional,60 Credits)

The Masters’ Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed

work commensurate with a capstone module and is offered as an alternative to the Masters’ Dissertation and Masters’ Consultancy Project.

The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your

discipline (this enquiry has to be discipline specific), and to integrate the knowledge you have developed during your programme to explore

the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and

questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable

employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and

influence, discovery, initiative, problem-solving and analysis.


The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission

which is a single 15,000 word report.


Part A (35%, 5,000-5,500 words)

Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the

discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is

expected that you will apply non-verbatim documented conversation and provide evidence of the key ideas emerging within the submitted

enquiry report (e.g. within the appendices).

Review: Critically examining the academic and practitioner literature to support the exploration, displaying an ability to critically assess and

appraise the knowledge of your discipline related to a specific key issue arising from your exploration.


Part B (65%, 9,500-10,000 words)

Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing

further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews

with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate,

ethically-considered, research methods and appropriate qualitative or quantitative data analysis.

Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry.

Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key

findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing

practice to show how the recommendations would potentially affect workplace professional decision making.

More information

SM4004 -

Entrepreneurship - Context, Process and Practice (Optional,20 Credits)

This module aims to increase your awareness and understanding of the issues and challenges of starting up and operating a small business and being entrepreneurial. As entrepreneurship requires a strong focus on practice, this will be achieved by providing you with a practical insight into setting up and trading as a small business, raising awareness of self-employment as a viable career option. You will learn about entrepreneurship as a process, the entrepreneurial person, ideation, and opportunity recognition, pitching and presenting, business planning, idea validation, resource acquisition, market analysis, customers and selling, entrepreneurial marketing, networking, and accelerators, incubation, and support. You will learn how to identify, explore, and progress your own business idea and be supported in your experience of planning this idea over the course of the module, recognising patterns and opportunities in complex situations and environments. At the end of this module, you will have a deeper understanding of real-life entrepreneurial issues and how they can be addressed. The development of entrepreneurial awareness, capability and mind-set which the module seeks to promote lends itself to application not only in new venture creation or development but also within traditional employment contexts.

More information

SM9731 -

Placemaking and Cultural Consumption (Optional,20 Credits)

In this module, you will study the concept of place, culture and creativity in cities worldwide.
Our contention is that people make places, and to an extent, places make people. In the module, students explore how spaces become meaningful places for leisure and consumption around the world as a result of what people (tourists, entrepreneurs, residents, policymakers, captains of industry) do. Students will be introduced to concepts on place-making, including the creation of contemporary bohemia / neo-bohemian cultural quarters aimed at the and day to night-time economy alongside creative and heritage industries, and cultural performances. Some of the themes to be studied include the significance of placemaking as cultural production and consumption, from the glossy, large-scale mega-development of event spaces, concert halls and sports grounds to more grass-roots community engaged bohemian entrepreneurs and sole operators.

More information

TM9700 -

Hospitality, Tourism and Globalisation (Core,20 Credits)

This module aims to increase your awareness and understanding of the issues and challenges of hospitality and tourism in a global context – that is in relation to flows of capital and people around the world. You will learn about globalisation as an economic, social and cultural process and how hospitality and tourism, in all their different elements and incarnations, are part of that process. Through this you will be able to explore these industries thoroughly with a view of beginning to think how you may want to develop a career within them, and where. At the end of this module, you will have a deeper understanding of real-life issues around globalisation – from economic, social and cultural, and to an extent environmental - and how the tourism and hospitality industries are both shaped and shape them. The development of this awareness can not only encourage you to think about future careers in these exciting industries but potential business opportunities too.

More information

TM9701 -

International Hospitality Management (Core,20 Credits)

Hospitality is the management, sale and consumption of services including food, accommodation, experiences. It is arguably the oldest industry in the world, and continues to be one of the fastest growing. This module is designed to enable students to learn about a range of theoretical and practical approaches applied in the study of the origins, scope and management of hospitality in tourism around the world.

The course examines the wide range of hospitality types in the tourism industry, from homes shared via digital platforms such as AirBnB, to traditional resort hotels, packaged tours, adventurous expeditions, temporary hospitality at festivals and in restaurants. We will consider the phenomenon from a mixed, multi-disciplinary perspective.

From the earliest host-guest relationships to the multi-billion-dollar global industry it is today, we will consider the glittering towers of Las Vegas and Dubai as well as the street food sellers of any city around the world, and the mountain peoples who offer simple hospitality from meagre resources. Throughout we will explore the growing significance of digital interfaces in the mega-processes and changes at work in some parts of this vibrant, ever-changing industry.

Crucially, the core of the programme will provide a framework for analysis, marketing and management of this diverse industry – for both the sole trader, micro-business or SME to those with roles in large national and multinational hospitality-driven businesses. Based as it is on the endless possibilities of human communication, service and co-creation, we will demonstrate that this is at once one of the most challenging and also potentially the most vibrant and rewarding of industries.


Key themes:
Traditional hospitality, management, experience economy, co-creation, profitability, services and experiential marketing, gastronomy, hospitalities on-the-move, digital interfaces, creative economies, the gig economy, social media

More information

TM9702 -

Responsible Marketing Strategies in Tourism, Hospitality and Events (Optional,20 Credits)

This is a 20-credit module running in the second semester of the programme and is developed for those of you who have prior awareness of some marketing within Tourism, Hospitality and Events management that seek a deeper understanding of contemporary issues of Marketing in SME’s.

More information

TM9703 -

Sustainable tourism and hospitality (Core,20 Credits)

This is a 20-credit module running in the second semester of the programme. The module will cover three main areas of learning: Environmental impacts of tourism and climate change, Sustainable principles and practice and green forms of consumerism in tourism and hospitality.
The first part will review the range of social and environmental impacts in tourism and hospitality sector both at a local and a global level. This first part will extensively cover debates surrounding climate change. You will learn how tourism contributes and is affected by climate change as well as the implications for the future of the sector.
The second part will start with a more theoretical discussion on sustainable tourism development as a contested concept and the various principles underpinning the debate.. It will consider the notion of sustainability in both local and global contexts as well as its application to the hospitality industry. You will learn about Environmental Management Systems in tourism and hospitality, Community involvement in the development of sustainable tourism, sustainable transport and hospitality and Food and beverage waste management systems.
The third part will explore various forms of green consumerism in tourism and hospitality that respond to these environmental challenges. The discussion will range from changing lifestyles and the 'new tourist to Ecotourism, Eco-ethics and other alternative forms of tourism such as slow food movement. It will also discuss how to inflict sustainability in mainstream tourism and hospitality practices. You will also learn about the convergence of mass tourism and sustainability, the marketing for sustainability and sustainability practices within the hospitality industry.

More information

TM9704 -

Events and Tourism (Optional,20 Credits)

The module provides students with an understanding of concepts, theories, and frameworks that are relevant to the strategic and sustainable development of festivals and events as drivers of tourism with localities. The module combines theoretical, practical and managerial insights into the growth and development of festivals and events and their role in developing creative and cultural spaces for locals and tourists. It will draw on key case studies such as the Edinburgh Festival and Mardi Gras Venice to enable students to understand the challenges involved in creating events, their evaluation and potential for attracting and sustaining audiences and repeat visits.

More information

TM9705 -

Destination Management (Optional,20 Credits)

This module explores the key characteristics of destination management by drawing on areas related to governance, marketing strategies, image promotion, branding, tourism impacts, and regeneration. The focus is on integrated approach to governance, planning, development and marketing of a destination examining local, regional, national and international examples. We also critically assess issues around mobilty and citizenship in tourism destinations in relation to how locals and visitors have rights to places and how these rights can either converge or diverge.

With this approach, the module fosters a critical understanding of the role of Destination Management Organisations (DMOs) and Destination Management Companies (DMCs). We will examine various tourism development strategies in different contexts – rural, urban, coastal – and assess various challenges, opportunities, and threats. The module also provides students with the opportunity to develop a critical approach to analysing tourism destinations.

Via a fieldtrip to Amsterdam you will be able to study the above in a real world setting. In this you will visit Amsterdam Zuid, the cultural heart of Amsterdam, and also disvcover the growth of a financial centre is linked to Universities and an Schipol international airport, thereby demonstrating that tourism does not stand in isolation, particularly in and around cities. You will also visit Giethoorn, a small village not far from Amsterdam, to witness how international tourism can impact on such a vulnerable place that has little capacity to absorb tourism into its everyday life. You will be split into groups on the fieldtrip with each group given a research task on destination management in and around Amsterdam. Thereby developing your inter and intra personal skills, ability to engage in continuous personal development, and develop professionals capabilities vital to a future management-related career.



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TM9706 -

Enterprise Project - business start-up (Optional,60 Credits)

This module is an optional capstone module for students on the MSc International Hospitality and Tourism Management programme who are considering starting up a business in this sector after graduation The focus of this module is to support you in developing your business idea into a real-life venture. To do this we will introduce you to venture creation topics with a focus on sales and marketing through weekly lectures. You will then apply these topics in creating a business plan for your own venture.
As well as learning how to develop your own venture you will explore what it is to become an entrepreneur. To support you in becoming an entrepreneur will also cover topics which will support the development of your entrepreneurial capabilities.

Central to the module is the development of a business plan for a new enterprise in hospitality or tourism focused on the ‘Business Model Canvas’ which is template or a simple representation of the core business model including key partners, value propositions, customers, costs and revenues. The workshops will introduce the idea of the business model canvas and guide you in developing the constituent elements. For example to develop the customer elements you will be introduced to customer profiling and segmentation, customer relationship development and the use of different channels to reach customers. Revenue streams will be explored by looking at what customers are willing to pay and the sales processes needed. The analysis of costs will be supported with some basic accounting.

Underpinning the business model is the value proposition and you will be challenged to identify the value you are delivering to the customer, how you propose to address their needs and the budling of products and services in the business model. The workshops introduce the topics and then by working in action learning sets you will challenge the approaches of your peers, but also you will be exposed to case studies from existing entrepreneurs.



Example topics which may be covered are:

Venture development topics

Lean start-up
Business model canvas
Developing your product/service portfolio
UK Company law and business structures
Developing business strategies
Customer profiling and market segmentation
Marketing for venture creation
Digital marketing
Sales processes for venture creation


Entrepreneurial capabilities topics
Goal setting and growth
Developing critical reflection techniques
Developing a growth mindset
Experiential and self-directed learning
Principles of coaching

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Study Options

The following alternative study options are available for this course:

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All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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