Alumnus Ning Li Reflects on his Study at Northumbria University

Newcastle Business School alumnus, Ning Li, recently took up a Business Analyst post at Citi Private Bank in New York, USA.

In this role he supports management controls in the Business Management Risk and Control function of Citigroups’ North American Private Bank’s Investment Finance Lending Business. He also currently is an Associate Editor of Journal of World Review of Business Research (WRBR) and a reviewer for the Journal of Fashion Marketing and Management.

Ning began to steer his professional career path towards the marketing industry by pursuing a PhD degree after graduating from the Master’s degree Business with Management at Newcastle Business School, Northumbria University in 2010. He has since developed a great interest and passion for marketing, with expertise in consumption behavior of luxury goods, with particular reference to the Chinese domestic market.

His research interests focus on the luxury consumption behaviour, luxury brand management, and ethical-luxury consumption behaviour with his PhD considering the Chinese elite’s consumption behaviour of luxury goods, creating a new theoretical framework to examine the role of consumer-brand relationship on purchasing intentions in this particular marketplace. The PhD study permitted Ning to specialise in quantitative research methods, as well as both quantitative and qualitative data gathering and analysis in market research. These skills are directly transferable to the banking role has recently acquired.

For more information on studying an MSc Business with Management at Newcastle Business School, Northumbria University click here.