Skip navigation

Alumnus Ning Li Reflects on his Study at Northumbria University

Newcastle Business School alumnus, Ning Li, recently took up a Business Analyst post at Citi Private Bank in New York, USA. In this role he supports management controls in the Business Management Risk and Control function of Citigroups’ North American Private Bank’s Investment Finance Lending Business. He also currently is an Associate Editor of Journal of World Review of Business Research (WRBR) and a reviewer for the Journal of Fashion Marketing and Management.

Newcastle Business School alumnus, Ning Li, recently took up a Business Analyst post at Citi Private Bank in New York, USA.

In this role he supports management controls in the Business Management Risk and Control function of Citigroups’ North American Private Bank’s Investment Finance Lending Business. He also currently is an Associate Editor of Journal of World Review of Business Research (WRBR) and a reviewer for the Journal of Fashion Marketing and Management.

Ning began to steer his professional career path towards the marketing industry by pursuing a PhD degree after graduating from the Master’s degree Business with Management at Newcastle Business School, Northumbria University in 2010. He has since developed a great interest and passion for marketing, with expertise in consumption behavior of luxury goods, with particular reference to the Chinese domestic market.

His research interests focus on the luxury consumption behaviour, luxury brand management, and ethical-luxury consumption behaviour with his PhD considering the Chinese elite’s consumption behaviour of luxury goods, creating a new theoretical framework to examine the role of consumer-brand relationship on purchasing intentions in this particular marketplace. The PhD study permitted Ning to specialise in quantitative research methods, as well as both quantitative and qualitative data gathering and analysis in market research. These skills are directly transferable to the banking role has recently acquired.

For more information on studying an MSc Business with Management at Newcastle Business School, Northumbria University click here.


Latest News and Features

The NUSTEM team: Professor Carol Davenport; Dr Antonio Portas; Annie Padwick; Jonathan Sanderson; Mel Horan and Joe Shimwell.
From l-r: North East Mayor, Kim McGuinness; Claire Malcolm, CEO, New Writing North; Cllr Karen Kilgour, Leader of Newcastle City Council.
Northumbria's Dr Rida Zia-ul-Mustafa, Postdoctoral Research Associate in Free-Space, pictured testing one of the CubeSats.
Honorary Graduates 2025
Image of a hand with stop written on it
A view of the River Tyne and Dunston Staithes. Adobe Stock/Graeme J Baty.
Lord Bishop visit
More events

Upcoming events

Society of Chemical Industry Electrochemistry Postgraduate Conference 2025
Understanding Clearing and Confirmation
UK Arctic Science Conference 2025
-

Back to top