Skip navigation

Alumnus Ning Li Reflects on his Study at Northumbria University

Newcastle Business School alumnus, Ning Li, recently took up a Business Analyst post at Citi Private Bank in New York, USA. In this role he supports management controls in the Business Management Risk and Control function of Citigroups’ North American Private Bank’s Investment Finance Lending Business. He also currently is an Associate Editor of Journal of World Review of Business Research (WRBR) and a reviewer for the Journal of Fashion Marketing and Management.

Newcastle Business School alumnus, Ning Li, recently took up a Business Analyst post at Citi Private Bank in New York, USA.

In this role he supports management controls in the Business Management Risk and Control function of Citigroups’ North American Private Bank’s Investment Finance Lending Business. He also currently is an Associate Editor of Journal of World Review of Business Research (WRBR) and a reviewer for the Journal of Fashion Marketing and Management.

Ning began to steer his professional career path towards the marketing industry by pursuing a PhD degree after graduating from the Master’s degree Business with Management at Newcastle Business School, Northumbria University in 2010. He has since developed a great interest and passion for marketing, with expertise in consumption behavior of luxury goods, with particular reference to the Chinese domestic market.

His research interests focus on the luxury consumption behaviour, luxury brand management, and ethical-luxury consumption behaviour with his PhD considering the Chinese elite’s consumption behaviour of luxury goods, creating a new theoretical framework to examine the role of consumer-brand relationship on purchasing intentions in this particular marketplace. The PhD study permitted Ning to specialise in quantitative research methods, as well as both quantitative and qualitative data gathering and analysis in market research. These skills are directly transferable to the banking role has recently acquired.

For more information on studying an MSc Business with Management at Newcastle Business School, Northumbria University click here.


a clock tower lit up at night
+

London Campus

Northumbria's London Campus offers students our academic quality and outstanding experience in the UK's capital city.

Research at Northumbria
+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World
+

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.


Latest News and Features

a kittiwake nesting on the side of a building
gettyimages/credit:quantic69 data server room
The Lit & Phil, Newcastle. Image by Sally Ann Norman
Evidence of cut marks on a fossil
Student working in lab environment
Professor John Woodward, Northumbria University, being presented with the Education Champion Award by Andy Dunn, CG Professional,  at the Northern Leaders Awards
A team of researchers from Northumbria University are celebrating after one of their educational resources was named among the finalists of the prestigious Bett Awards, after making the shortlist in Early Years Product or Service category.
Photo of the Siemens Energy Building
More events

Upcoming events

What does poverty do to the mind?
Higgs High-Performance Computing (HPC) Launch
Local Government still holds great opportunities

Back to top