Corporate citizenship – PR puff or the essential purpose of business?

Mike Tuffrey, Co-founder, Corporate Citizenship 

About the seminar:

Recent years have seen an explosion in the number of companies trying to tell a good story about their role in society, from cutting harmful emissions to contributions to charity.  Some go further and champion a corporate mission beyond maximising shareholder value.  They talk of responsibility, sustainability and good citizenship, publish large volumes of ESG data and use a bewildering array of jargon and acronyms.  In this seminar, a long-standing corporate adviser will offer a guide to distinguishing between good behaviour and double standards. He will give practical examples from his own experience of both, and will offer a useful lexicon to make sense of this growing business discipline.  The seminar will include time to ask questions about what life is like in a corporate sustainability function today.

About the speaker:

Mike Tuffrey is co-founder of the management consultancy, Corporate Citizenship, and for the last 25 years has worked with international companies on their strategies for responsible and sustainable business.  His clients have included Barclays, Diageo, Ford and Unilever. He began his professional career as a chartered accountant and has since worked across all three sectors, public, private and voluntary. As an elected London Assembly member, he was appointed by Ken Livingston and then Boris Johnson to the London Sustainable Development Commission, and has served as an adviser to Vince Cable. Today he is a trustee of the Institute of Business Ethics and chairs the boards of the London Film Academy and the Restart Project, an e-waste charity.

 

To register for this free online session, please fill in the form below. Please note that you will need Google Chrome for this session.