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Dr Edita Petrylaite

Lecturer

Department: Newcastle Business School

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • The Importance of Entrepreneurial Leadership for Socio-economic Value Creation, Petrylaite, E., Rusk, M. 7 Nov 2018, 41st Institute for Small Business and Entrepreneurship Conference
  • Academic Branding on Social Media, Petrylaite, E., Aleksic, D. 11 Oct 2018, 2018 Annual Conference of the Association for Consumer Research
  • Application of SME Marketing Model within Higher Education Entrepreneurial Teams, Petrylaite, E. 20 Sep 2018, 13th European Conference on Innovation and Entrepreneurship
  • How “Teampreneurs” Learn To Do Entrepreneurial Marketing, Petrylaite, E. 8 Nov 2017, ISBE 2017 - Institute of Small Business and Entrepreneurship Conference
  • How spas as social spaces shape men’s identities and their consumption norms, Petrylaite, E. 5 Jul 2016, 13th Gender, Marketing and Consumer Behaviour Conference
  • Masculinities and leadership in entrepreneurial teams, Robson, A., Petrylaite, E. 11 Nov 2015, Institute for Small Business and Entrepreneurship (ISBE) 2015 Conference
  • Masculinities and leadership in entrepreneurial teams, Petrylaite, E., Robson, A. 6 May 2015, Gender Confreat at Institute for Small Business and Entrepreneurship
  • Social pressure and how conflicted masculinities construct a balanced-self through monosocial, heterosocial and homosocial spa consumption, Petrylaite, E. Jun 2014


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