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Dr Roseline Wanjiru

Associate Professor

Department: Newcastle Business School

Roseline Wanjiru is Associate Professor (Reader) of International Business and Economic Development at Newcastle Business School. She is the Head of Strategy and International Business within the EIS department. Roseline has previously held a number of leadership roles as the Faculty Director of Student Engagement, Director of Education, Programmes Leader within the Faculty of Business and Law.

Roseline is an expert advisor on international trade policy to governments and business organisations. Her research projects explore the links between international business and development impacts.  Ongoing research projects investigate foreign direct investment spillovers, investment and trade incentives; learning and knowledge transfer; with a focus on institutions, employment and innovation impacts.

Roseline currently serves as an expert advisor to the UK Secretary of State for International Trade and is a member of the Export Guarantees Advisory Council (EGAC). This Council advises on the operations of UK Export Finance (UKEF). The Council monitors adherence to UK business principles including environmental, social and human rights impacts. The Council does not advise on official support for individual export projects and instead carries out reviews following UKEF support.

Roseline is a Fellow of the Institute for Trade and Innovation (Offenburg), the Royal Geographical Society, a member of the Academy of International Business and a Fellow of the Higher Education Academy. Prior to joining Northumbria University, she was previously at University of Leeds, University of Huddersfield. Outside of academia, Roseline worked in international development organisations.

Roseline teaches and supervises projects in International Business, International Trade and Economics at undergraduate, postgraduate and doctoral levels.

Roseline Wanjiru

Campus Address

Room 238
City Campus East 1
Northumbria University

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Business Models for Implementing Mobile Technologies in Underserved Markets, Omoju, J., Wanjiru, R., Whalley, J. 1 Jul 2021, AIB 2021
  • Chinese Expatriates Working with African Partners: Power Struggles and Knowledge Hiding, Ado, A., Wanjiru, R., Su, Z. 3 Aug 2021, In: Journal of Global Mobility
  • Entrepreneurial migrants from/in emerging economies: breaking taboos and stereotypes, Guerrero, M., Wanjiru, R. 1 Jun 2021, In: International Entrepreneurship and Management Journal
  • FDI in Sub-Saharan Africa: The Role of Cognitive and Normative Institutions, Prime, K., Wanjiru, R. 16 Apr 2021, International Business: Mega Trends and the need of rethinking current terminologies, Academy of International Business
  • Value Creation Strategies in Emerging Markets: The Case of Telecom Tower Companies in Sub-Saharan Africa, Omoju, J., Wanjiru, R., Whalley, J. 28 Jun 2021, AIB 2021
  • Evolving willingness and ability interfaces: An innovation led transformation journey, Grant, D., Jha, P., Wanjiru, R., Bhalla, A. Sep 2020, In: International Journal of Innovation Studies
  • New Evidence on the Institutional Causes of Economic Growth: Using Peer Pressure to Unbundle Institutions across Countries, Shanaev, S., Wanjiru, R. 6 Jul 2020, How Crossing Borders Changes Business, East Lansing, MI, Academy of International Business
  • Supporting sustainable, equitable growth in sub-Saharan Africa: a conceptual model for enabling social enterprise governance., Pattinson, S., Wanjiru, R. 10 Feb 2020, Research Handbook on Entrepreneurship in Emerging Economies, Cheltenham, Edward Elgar
  • Emerging Market MNEs and Innovation Strategies in the African Telecommunications Value Chain, Wanjiru, R., Guerrero, M., Omoju, J., Whalley, J. Jun 2019, International Business in an unsettling political and economic environment. AIB Annual Meeting 2019
  • Institutional Capacity, Trade and Investment in African Economies, Wanjiru, R., Prime, K. Dec 2019, The Handbook of Global Trade Policy, Wiley

PGR Supervision

  • Moses Dang An Investigation into the policies and initiatives for Work-Life Balance within selected Construction companies in Nigeria Start Date: 01/02/2016 End Date: 03/03/2021
  • Karla Prime Institutions and Economic Growth in Comparative Perspectives Start Date: 14/04/2016 End Date: 24/10/2019
  • Markus Loebke Determinants, motives and instruments of German outward FDI in the renewable energy sector Start Date: 01/10/2017
  • Sarah Maddison Complementary currencies as social innovations Start Date: 01/03/2016
  • Joshua Omoju Innovative business models for delivering mobile services in emerging markets Start Date: 01/10/2016
  • Malgorzata Slusarczyk The impact of food quality schemes on local economic development in the EU Start Date: 06/04/2020


  • Geography
  • Fellow Royal Geographical Society (RGS-IBG)
  • Fellow (FHEA) Higher Education Academy (HEA)
  • Fellow, Institute for Trade and Innovation - IFTI Offenburg .
  • Member Regional Studies Association (RSA)
  • Member Academy of International Business

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