TM9639 - Strategic Management and Entrepreneurship in Tourism and Events

You will have two lectures per week which focus on specific topics and introduce you to the theoretical application behind the management of the topic. The lectures will provide industry examples and you will be critically evaluating operational and strategic practice. You will also have a weekly seminar; this will re-enforce the lecture content and be of a practical, problem solving nature, often working in groups. You will often work with case studies. The module is fast paced and on account of the scale and diversity of the tourism industry, topics areas will be evaluated within current global societal and economic changes. You will learn by undertaking independent study and directed learning on the topics; resources for this will be indicated, and these will support your learning experience.
You will have a formative (practice) assessment in the early weeks of the semester which will greatly assist you through the provision of feedback, to support your final summative assessment.

Support will be provided to you by a member of academic staff leading the module. Additional academics will contribute to the teaching of the module based on their experience. Support will include feedback from tutors during seminar for small – group based activity. Your module is supported by an e-learning portal, which will house lecture material, seminar activities, assessment details and study support resources. You will be provided with an electronic reading list that comprises of book section, journal articles and industry reports that will contribute to your understanding of the management practices and challenges within international tourism, hospitality and events.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:
• You will develop a critical understanding of strategic and management practices within the international tourism, hospitality and events industry.
(MLO 1)
• You will engage with and critically appraise the issues faced by the international tourism, hospitality and event industry in relation to both internal and external variables and demonstrate your understanding of these challenges from a managerial perspective. (MLO 2)

Intellectual / Professional skills & abilities:

• You will critically assess strategic and entrepreneurial issues within tourism, hospitality and events based on effective teamwork and be able to present this effectively. (MLO 3)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

• You will critically evaluate approaches to management practice within the international tourism, hospitality and event industry. (MLO 4)
• You will develop your awareness of cultural and ethical factors influencing the international tourism, hospitality and event industry. (MLO 5)

The main module assessment (80%) will be a final individual report of 2,500 words, that brings together all your new skills and techniques, (MLOs 1-5)

There will also be a group based presentation (20%) mid semester (MLOs 3 & 4)

The individual report will assess your understanding of contemporary challenges faced by an organisation within the tourism, hospitality or events industry through the use of a case study.

The group presentation will involve peer and self assessment and encourage independent learning.

Formative assessment will also take place during the semester and provide feedback to support the final summative assessment.

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Entrepreneurs and entrepreneurship are vitally important to the tourism, hospitality and events industry as key drivers of innovation and economic growth. This module will introduce you to the nature and practice of entrepreneurship and how it operates in different settings, from start-ups and small and medium enterprises (SMEs) to ‘intrapreneurship’ in large organisations. You’ll also have the chance to touch on a
range of topics including rural and nature-based tourism, event sustainability, creative and heritage attractions, and volunteer tourism using a diverse regional, national and international case studies. This will give you both a theoretical and practical grounding in the role that entrepreneurship plays – an ideal start if you’re thinking of a career in the tourism, events and hospitality sector.